What SparkPR does

SparkPR is a privately held public relations consultancy founded in 2008 and headquartered in Jaipur, Rajasthan, India. The firm delivers traditional PR services — strategic PR planning, media management, press conference organization, bilingual (English/Hindi) press release development, one-on-one interview arrangements, influencer management, and crisis or "firefighting" PR — to a client base concentrated in Rajasthan's hospitality, education, government/trade body, and art/culture & events sectors. Notable clients include Hyatt Regency, Rambagh Palace, Hotel Narain Niwas, Manipal University Jaipur, the Indian Institute of Health Management Research University, the Department of Tourism Rajasthan, CII, FICCI, the Jaipur Literature Festival, and the Jaipur Jewellery Show.

The firm's underlying technology stack is light: its core proprietary capability is a daily media tracking system that monitors coverage across 45+ newspapers, alongside standard PR tools and media management systems. SparkPR is a professional services business, not a software or platform product — its outputs are counsel, relationships, written content, and event execution rather than licensed technology. The agency is led by PR veteran Jagdeep Singh, who brings over 35 years of industry experience, supported by a small in-house team of PR executives and content writers.

Commercially, SparkPR operates a sales-led, direct-engagement B2B model, targeting organizations across its four verticals primarily through client referrals, industry events, and earned media showcasing past work. Pricing is not publicly disclosed and is consistent with custom professional services retainers and project-based fees. The firm has no external investment, no parent company, and no disclosed subsidiaries, and its operating geography is limited to Rajasthan, making it a regionally anchored boutique agency.

Name

SparkPR

Legal name

SparkPR

Website

https://sparkpr.in

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

SparkPR is a Jaipur-based PR consultancy serving hospitality, education, government, and cultural clients across Rajasthan with media management, press relations, crisis communications, and influencer campaigns. Founded in 2008, it operates as a small, founder-led boutique agency.

Ownership category

akta.pro rank

Product category

Public Relations Services

NAICS

Public Relations Agencies (541820)

SIC

Services-Advertising (7310)

akta.pro primary industry

Media Relations & Press Office Services (BPAFADAF)

akta.pro secondary industry

Social Media & Community Management (PR-led) (BPAFADAM)

Keywords

• Public relations services
• Media management
• Crisis communications
• Influencer management
• Press release services

Headquarters

HQ city

Jaipur

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. PR Services: Professional PR services including strategic PR planning, media management, press release development, press conferences, one-on-one interviews, media tracking, firefighting PR during crisis, and influencer management delivered to businesses and organizations

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

SparkPR is a public relations consultancy based in Jaipur, India, delivering strategic PR planning, media management, press conference organization, press release writing (in English and Hindi), daily media tracking across more than 45 newspapers, crisis communications (firefighting PR), and influencer management for organizations across hospitality, education, government, and events sectors. Services are provided as professional consulting engagements rather than as a software product or digital platform.

Product overview

SparkPR is a traditional public relations agency offering a comprehensive suite of communication services rather than a technology product or software platform. The core offering consists of PR services including Strategic PR Planning and Implementation, Media Management, Media Coordination, One-on-One Interviews, Press Conferences, Press Release Development (in English and Hindi), Media Tracking across 45+ newspapers, Firefighting PR for crisis situations, and Influencer Management. These services are delivered as professional consulting offerings, not as software products or digital platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategic PR Planning and Implementation Development of comprehensive PR strategies aligned to client requirements and goals, using PR tools and services to enhance public visibility and cultivate a positive public image.
• One-on-One Interviews Arrangement of interviews with company spokespersons or individuals of importance to generate newsworthy coverage and provide a platform for clients to convey messages effectively.
• Press Conferences Organization of media press conferences tailored to specific targets and events, inviting print and electronic media to generate impactful coverage for clients.
• Press Release Development Crafting of press releases in both English and Hindi using verified information and distributing them to media outlets to generate extensive news coverage for clients.
• Media Tracking Daily tracking of news coverage across more than 45 newspapers, keeping clients updated on their own news releases and proactively searching for significant related news.
• Firefighting PR Crisis communications service that mitigates challenging situations during negative news coverage, evaluates optimal approaches, and maintains on-the-ground readiness to minimize potential errors.
• Influencer Management Identification of appropriate influencers for client brands and coordination of the full influencer campaign process to create impactful campaigns.
• Media Management and Coordination Management of media relations and coordination with journalists, influencers, and media platforms to maximize brand visibility and reputation for clients across hospitality, education, government, and events sectors.

Named customers14 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Edelman India: Global PR leader with a substantial India practice. Comparable in service offering (media relations, crisis, executive communications) but operates as part of a global network and is not regionally specialized to Rajasthan.
• Weber Shandwick India: Global communications firm with an India office. Offers media relations, crisis, influencer, and corporate communications comparable to SparkPR's stack, but as a multinational network player rather than a regional specialist.
• MSL India: Publicis Groupe's global PR network with strong India presence. Comparable across earned media, influencer, and event PR services; represents the multinational network competitive threat to regional Indian PR firms.
• Ogilvy PR: Integrated marketing communications giant with a public relations arm. Comparable service portfolio across media relations, crisis, and influencer management; serves global brands and would compete with SparkPR on hospitality and tourism accounts.
• FleishmanHillard India: Omnicom's global PR network with India presence. Overlaps with SparkPR in media relations, crisis communications, and event PR, particularly for hospitality, education, and government clients.
• Hill+Knowlton India: Global strategic communications firm with India operations. Directly comparable in crisis, public affairs, and media relations services; competes for government and corporate accounts across India including tourism-sector work.

Direct peers

• Value 360 Communications: Indian independent PR and communications firm offering media relations, influencer marketing, and crisis communications. Comparable in business model (independent, B2B professional services) and service mix, though national in scope.
• Adfactors PR: India's largest independent public relations firm, headquartered in Mumbai with pan-Indian presence. Directly comparable as a full-service PR agency serving corporate, government, and consumer clients, though operating at vastly greater national scale than SparkPR.
• PR Pundit: India-based independent PR consultancy delivering media relations, crisis, and digital communications. Directly comparable as a mid-sized independent Indian PR firm serving corporate, hospitality, and consumer clients.
• Avian Media: Independent Indian PR and communications firm offering media relations, influencer, and event PR. Closely comparable business model and service portfolio to SparkPR, though serving a broader geographic base across India.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/sparkpr_jaipur
• Facebookfacebook.com/sparkprconsultants

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SparkPR