PRADOREY

What PRADOREY does

PRADOREY, operating through Real Sitio de Ventosilla, S.A., is a privately held Spanish winery and wine estate located in Gumiel de Mercado (Burgos) within the Ribera del Duero Denominación de Origen. The estate spans 3,000 hectares, including 520 hectares of vineyard, 900 hectares of oak and poplar forest, agricultural land, livestock areas and renewable energy installations — making it one of the largest private estates in northern Spain. The winery produces exclusively estate-grown Tempranillo-based red wines (Reservas, Crianzas, and Gran Reservas under labels such as Adaro, Finca La Mina, Finca Valdelayegua, Finca Real Sitio de Ventosilla and the flagship PRADOREY Élite), alongside white wines (PRADOREY Blanco), rosés (Finca La Recorba), and specialty bottlings including natural wines, organic wines, and the clay-amphora-fermented El Buen Alfarero.

The production methodology combines traditional techniques — fermentation in century-old clay amphorae (tinajas de barro centenarias) and indigenous yeasts — with modern infrastructure (concrete tanks for whites, French and European oak barrel aging). PRADOREY holds IFS Food and BRC certifications, and positions itself as a pioneer in amphora and indigenous-yeast winemaking within Ribera del Duero. Distribution is direct-to-consumer through the pradorey.es e-commerce store (mainland Spain shipping only), the on-site cellar door, and La Posada, an 18-room historic inn built in 1601 as a royal hunting lodge for King Philip III. Wine tourism — including guided visits, tastings, curated "experiencias" packages, an on-site restaurant and a Baroque Theatre — is integral to the GTM motion and complements direct wine sales. Pricing ranges from entry-level (Lia at €9.75) to ultra-premium (El Buen Alfarero at €150), with bundled and magnum formats designed to lift average order value, and the marketing campaign "PRADOREY Élite" targets premium buyers and gifting occasions.

Name

PRADOREY

Legal name

Real Sitio de Ventosilla, S.A.

Website

https://pradorey.es

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

PRADOREY is a privately held Ribera del Duero winery that produces red, white, and rosé wines exclusively from estate-grown grapes across 520 hectares on the historic Real Sitio de Ventosilla estate, selling directly to consumers via its online store, cellar door, and 18-room La Posada inn, with an integrated wine tourism experience.

Ownership category

akta.pro rank

Product category

Spanish Wine Production

NAICS

Wineries (312130), Grape Vineyards (111332), Beer, Wine, and Liquor Retailers (44532)

akta.pro primary industry

Wineries & Vineyards (Tasting Rooms) (THAFALAE)

akta.pro secondary industries

Wine & Sparkling Wine Wineries & Brands (CRADAIAB), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Wine Grape Vineyard Operations (Varietal/AVA Practices, Yield & Quality Targets) (AFAGAJAJ), Fine Wine & Luxury Spirits Retail (CRANABAE), Gastronomy & Wine-Focused Boutique Hotels (THAGADAG)

Keywords

• Ribera del Duero wines
• Spanish winery
• Tempranillo wine production
• Estate-grown red wines
• Wine tourism services

Headquarters

HQ city

Aranda De Duero

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct Wine Sales (E-commerce + On-site): Revenue primarily from selling wines directly to consumers through the online store (tienda online) and at the winery. Wines are shipped across mainland Spain with free shipping over €45, delivery in 24-72 hours. Multiple price tiers from entry-level (Lia at €9.75) to ultra-premium (El Buen Alfarero at €150, Finca Real Sitio de Ventosilla Gran Reserva at €65).
2. Enotourism Experiences: Wine tourism activities including guided winery visits, tastings, and curated wine experiences (experiencias). La Posada is a separate accommodation offering with 18 rooms.
3. Accommodation (La Posada): Historic 18-room inn (La Posada) offering accommodation in the heart of Ribera del Duero. Built in 1601 as a royal hunting lodge. Cancellation policy requires 50% prepayment for reservations over €250, with free cancellation up to 72 hours before arrival.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

PRADOREY is a Ribera del Duero winery that produces and sells red, white, rosé, and specialty wines (including Tempranillo-based Reservas, Crianzas, and Gran Reservas) made exclusively from estate-grown grapes on the historic 3,000-hectare Real Sitio de Ventosilla estate. The winery operates a direct-to-consumer e-commerce storefront shipping across mainland Spain, an on-site cellar door, enotourism visits and tastings, and an 18-room historic inn (La Posada), forming a vertically integrated wine and hospitality offering.

Product overview

PRADOREY is a wine estate and winery in Ribera del Duero, Spain, producing wines exclusively from its own grapes. The product portfolio centers on red wines (Tempranillo-based Reservas, Crianzas, and Gran Reservas under the Finca La Mina, Finca Valdelayegua, Finca Real Sitio de Ventosilla, and Élite labels), complemented by white wines (PRADOREY Blanco), rosé wines (Finca La Recorba), and specialty wines (Adaro honoring the founder, El Buen Alfarero from clay amphorae, natural wines like Lia, and organic Sr. Niño). Wine packs and bundles are offered for online sale. The estate also operates enotourism (winery visits and tastings) and La Posada, an 18-room historic inn, creating a unified wine tourism experience.

Differentiator

Problem solved

Functional benefit

Brands

• Adaro: Organic red wine dedicated to the founder Javier Cremades de Adaro, made from 100% Tempranillo, aged 15 months in European oak barrels.
• Pradorey Finca La Mina
• Pradorey Élite
• Pradorey Finca Valdelayegua
• Pradorey Finca Real Sitio de Ventosilla
• El Buen Alfarero
• Pradorey Blanco
• Pradorey Finca La Recorba
• Pradorey Finca Los Quemados
• La Posada

Products and services

• Adaro

Quantifiable outcome

• 100% estate-grown grapes — all wines produced exclusively from estate fruit, differentiating from most Ribera del Duero wineries
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Matarromera: Matarromera is a Ribera del Duero producer group with wine tourism (bodega-visits, hotel and restaurant) alongside Tempranillo-led wines. Its combined winery-and-hospitality model closely parallels PRADOREY's estate, La Posada, and restaurant combination.
• Vega Sicilia: Vega Sicilia is the benchmark Ribera del Duero producer, a heritage estate producing limited Tempranillo-based premium wines with DTC, hospitality, and enotourism elements. It is the most directly comparable Spanish estate-tier peer to PRADOREY in terms of region, premium positioning, and single-estate identity.
• Pago de Carraovejas: Pago de Carraovejas is a premium Ribera del Duero winery operating its own hotel, restaurant, and enotourism experiences alongside its own vineyards. It is highly comparable to PRADOREY's integrated estate, inn, and wine tourism proposition.
• Bodegas Protos: Protos is one of the largest and most established Ribera del Duero wineries, producing Tempranillo-led reds across Reserva, Gran Reserva and premium tiers with cellar-door visits and DTC distribution. It competes for the same Ribera del Duero consumer and on-trade customer as PRADOREY.
• Dominio de Pingus: Dominio de Pingus is an ultra-premium Ribera del Duero boutique focused on terroir-driven Tempranillo in very limited quantities. It is the most directly comparable peer in terms of small-volume, ultra-premium Ribera del Duero positioning.
• Bodegas Emilio Moro: Emilio Moro is a multi-generational family Ribera del Duero winery focused on 100% Tempranillo premium wines with strong DTC, wine tourism, and cellar-door sales. It mirrors PRADOREY's family-controlled structure and premium estate positioning.
• López de Heredia - Viña Tondonia: López de Heredia is a heritage Rioja family winery using traditional methods (old wood vats, long aging, native yeasts) with DTC and wine tourism. Its emphasis on traditional winemaking, family ownership, and authentic estate identity mirrors PRADOREY's positioning.
• Abadía Retuerta: Abadía Retuerta is a single-estate premium Spanish winery with a luxury hotel, restaurant and wine tourism at the property. It directly parallels PRADOREY's combination of estate-grown wine, on-site inn, restaurant, and curated visitor experiences.

Broad incumbents

• Familia Torres: Familia Torres is Spain's largest family-owned wine group with broad domestic and international distribution plus wine tourism. It is a broader incumbent benchmark for Spanish premium wine branding, exports, and innovation rather than a direct Ribera del Duero competitor.
• Marqués de Riscal: Marqués de Riscal is a large incumbent Rioja producer with a flagship Frank Gehry-designed hotel, restaurant, and wine tourism village. It operates at broader scale than PRADOREY but shares the historic-estate-plus-hospitality positioning.

Market position

Strengths5 records

Weaknesses2 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/pradoreybodegas
• Facebookfacebook.com/PRADOREYBodegas
• Instagraminstagram.com/pradoreybodegas
• TikToktiktok.com/@pradorey_
• Xx.com/pradoreybodegas
• LinkedInlinkedin.com/company/pradorey

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PRADOREY