What Georgia Bikes does

Georgia Bikes is a 501(c)(3) nonprofit advocacy organization incorporated in Georgia in 2006 and headquartered in Athens, GA, operating statewide as the central convener for bicycle-friendly policy, education, and community organizing. The organization's mission is improving bicycling safety and infrastructure across Georgia through legislative advocacy, public education, training of law enforcement and municipal officials, and seed-grant support to local advocacy groups such as BikeAthens, Bike Walk Savannah, and Bicycle Columbus. Its core products and programs include an annual Bike-Walk-Live Summit, the Bicyclist Pocket Guide (distributed in the tens of thousands and translated into Spanish), POST-certified law enforcement training, a Crash Data Dashboard for county-level crash statistics, a Bicycle Crash Reporting Form, a Rumble Strip Report Form, and a library of Complete Streets and bicycle facility design resources. Underlying technology consists of a WordPress-based website, a CiviCRM constituent relationship management integration at civicrm.georgiabikes.org handling memberships, donations, and events, PayPal payment processing, and a Crash Data Dashboard that visualizes existing public crash data. Revenue mechanics are nonprofit-style rather than commercial: annual individual memberships, tax-deductible donations, and a recurring Share the Road specialty license plate program ($80 initial issuance, $55 annual renewal, with proceeds shared among Georgia Bikes and partner organizations in Athens, Atlanta, and Savannah), supplemented by grants from entities such as Voices for Healthy Kids. The organization recently announced a rebrand to Go Georgia, reflecting a strategic broadening of its mission beyond bicycling into walking and broader active transportation and livable communities issues, supported by a new Planning Manager function and expanded data and reporting tools.

Name

Georgia Bikes

Legal name

Georgia Bikes

Website

https://georgiabikes.org

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Georgia Bikes is a 501(c)(3) statewide bicycle advocacy nonprofit in Georgia that advances safer streets through legislative wins, law enforcement and municipal training, educational publications, a crash data dashboard, and support for local advocacy organizations.

Ownership category

akta.pro rank

Headquarters

HQ city

Macon

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Membership Dues: Annual membership program offering digital membership card, Strava group access, and advocacy support
2. Donations: Tax-deductible donations via PayPal, credit/debit card, or check supporting bicyclist safety education, outreach, and better streets/trails
3. Share the Road License Plates: Georgia specialty license plate program generating funds for the organization. Initial cost $80, annual renewal $55. Proceeds support Georgia Bikes and partner organizations in Athens, Atlanta, and Savannah

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Georgia Bikes is a 501(c)(3) nonprofit advocacy organization that advances bicycling conditions across the state of Georgia through legislative advocacy, public education, training programs for law enforcement and local officials, and grassroots organizing. It produces educational publications, hosts an annual bike summit, runs a Crash Data Dashboard, operates a membership program, and administers the Share the Road specialty license plate program that funds statewide advocacy work.

Product overview

Georgia Bikes is a nonprofit advocacy organization (501(c)(3)) that operates as a centralized resource hub and advocacy platform for bicycle-friendly communities across Georgia. The organization offers a portfolio of educational publications (Bicyclist Pocket Guide, A Kid's Guide to Smart Cycling, Mini Pocket Guides), training programs (POST-certified Law Enforcement Training), interactive data tools (Crash Data Dashboard, Bicycle Crash Reporting Form, Rumble Strip Report Form), annual events (Georgia Bike Summit, Georgia Bike-Walk-Live Summit), a membership program with Strava integration, the Share the Road specialty license plate program, and a library of technical resources for Complete Streets implementation, bicycle facility design, and funding strategies. The products function together as an ecosystem supporting bicycling advocacy from education and awareness (PSAs, publications) through policy development (Complete Streets resources) to on-the-ground infrastructure improvements (funding guides, crash data).

Differentiator

Problem solved

Functional benefit

Products and services

• Georgia Bike Summit Annual statewide summit bringing together bicycling advocates, planners, and policymakers to share best practices, discuss legislation, and network for better bicycling conditions in Georgia.
• Georgia Bike-Walk-Live Summit Annual summit focused on bicycling, walking, and livable communities in Georgia, continuing virtually after 2021.
• Crash Data Dashboard Interactive dashboard providing local crash data including total bicycle crashes, total pedestrian crashes, and year-over-year serious crash statistics, filterable by county and time period.
• Bicycle Crash Reporting Form Online form for individuals involved in bicycle crashes to report incidents and receive information on support services.
• Rumble Strip Report Form Form for reporting problematic rumble strips on state-maintained roads; Georgia Bikes works with GDOT to address issues during resurfacing projects.
• Bicyclist Pocket Guide Comprehensive guide to bicycle safety published in collaboration with Governor's Office of Highway Safety, GDOT, and Bike Law Georgia, available in English and Spanish.
• A Kid's Guide to Smart Cycling Children's educational guide to safe cycling practices, published with support from Governor's Office of Highway Safety, GDOT, and Bike Law Georgia.
• Public Service Announcements Collection of video and audio PSAs covering topics including three-foot passing law, visibility, traffic laws, and share the road messaging, available in English and Spanish.
• Law Enforcement Training Program POST-certified training course for law enforcement officers on Georgia's bicycle laws, common violations, bicycle facilities, and crash reporting (Course ID: NTE04G).
• Georgia Bikes Membership Annual membership program providing digital membership card, Strava group access, and support for advocacy efforts for bicycle-friendly policies in Georgia.

Quantifiable outcome

• Won three-foot safe passing bill in 2011 and updated bill in 2021
• +4 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Partnerships

Seven partnerships are on record, tiered core and minor.

• Georgia Department of Transportation (GDOT)coreStrategic or Co-development Partner · 1 January 2021Working with GDOT to identify state-maintained roads that can be improved for bicycle safety, including rumble strip corrections and addition of rideable shoulders during resurfacing projects.
• Adventure Cycling AssociationcoreStrategic or Co-development PartnerCollaboration with ACA on improving design standards and implementation outreach for rumble strip policies affecting bicyclists. ACA provides best practices and design guidelines.
• Governor's Office of Highway SafetycoreGTM or Marketing PartnerGenerous assistance with production and publication of Bicyclist Pocket Guide and other safety publications, as well as supporting educational programs.
• Bike Law GeorgiaminorGTM or Marketing PartnerPartnered with Bike Law Georgia on production of Bicyclist Pocket Guide and related bicycling safety publications.
• League of American BicyclistscoreStrategic or Co-development PartnerNational organization supporting bicycle advocacy. Georgia Bikes staff participate in National Bike Summit and staff are League Certified Instructors.
• Voices for Healthy Kids (Robert Wood Johnson Foundation/American Heart Association)coreGTM or Marketing PartnerSupported yearlong campaign to help Georgia cities adopt Complete Streets policies with funding from Voices for Healthy Kids.
• Local Bicycle OrganizationscoreStrategic or Co-development PartnerPartnership with organizations including BikeAthens, Bike Walk Savannah, Bicycle Columbus, and other local groups across Georgia for regional advocacy coordination.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• National Complete Streets Coalition: Direct peer in Complete Streets policy advocacy — the same policy Georgia Bikes helped GDOT adopt in 2012. Operates as a national coalition providing the model policy templates and technical guidance Georgia Bikes localizes for Georgia municipalities.
• Adventure Cycling Association: Named strategic partner of Georgia Bikes on rumble strip design standards. Comparable nonprofit promoting cycling infrastructure and best practices, focused on long-distance and tour cycling.

Broad incumbents

• PeopleForBikes: National bicycle industry and advocacy coalition promoting cycling infrastructure and policy. Comparable bicycle advocacy focus with broader national funding base and lobbying reach than Georgia Bikes.
• Rails-to-Trails Conservancy: National nonprofit advocating for active transportation infrastructure including bike trails and Complete Streets. Operates with a similar advocacy + education + technical assistance model but at national scope.
• League of American Bicyclists: National bicycle advocacy organization of which Georgia Bikes staff are League Certified Instructors. Directly comparable mission (bicycle-friendly policies, education, advocacy) but operates at the federal level rather than statewide.

Others

• Alta Planning + Design: Bicycle and pedestrian infrastructure planning and design firm. Named partner of Georgia Bikes on the National Bicycle & Pedestrian Documentation Project. Adjacent (consulting) rather than direct competitor — operates commercially in bike planning where Georgia Bikes operates as a nonprofit advocate.

Regional players

• BikeWalkKC: Kansas City-area bicycle and pedestrian advocacy nonprofit. Direct functional peer — Complete Streets policy campaigns, education programs, and local government technical assistance, serving a different regional geography.
• Walk Bike Nashville: Regional active-transportation advocacy nonprofit in Tennessee. Comparable model combining Complete Streets policy advocacy, education, and local government training, but operating in a different metro/state context.
• Bike New York: Regional bicycle advocacy and education nonprofit serving the New York metro area. Direct functional peer in cycling education (classes, training), advocacy, and event hosting, but operating in a different geography than Georgia Bikes.

Emerging players

• Bicycle Network (Australia): International bicycle advocacy and membership organization. Comparable model combining advocacy, education, and member services, but operating across Australia rather than at US statewide scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/georgia_bikes/?utm_source=ig_embed&utm_campaign=loading
• Xx.com/gabikes

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Georgia Bikes