Bicycle Network
- Company typePrivate
- Founded1993
- HeadquartersMelbourne, Australia
- Headcount51–100
- GTM typeB2C
- OfferingServices
Bicycle Network firmographics
Firmographics- Name
- Bicycle Network
- Legal name
- Bicycle Network Incorporated
- Website
- https://bicyclenetwork.com.au
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Bicycle Network industry classification
Industry- Product category
- Cycling Advocacy and Member Services
- NAICS
- Fitness and Recreational Sports Centers (713940), Recreational Goods Rental (532284)
- SIC
- Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600)
- akta.pro primary industry
- Bicycle Programs & Bike Share (Parking, Repair, Rentals) (EDALAKAE)
- akta.pro secondary industries
- Cycling / MTB / E-Bike Guiding & Rentals (THAAALAG), Bike Rental, Demo & Tour Operators (Retail-Adjacent) (CRAMAHAJ)
Keywords
Where Bicycle Network is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Bicycle Network business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Membership Subscriptions: Monthly and annual membership fees starting from $12.49/month, providing comprehensive bike riding insurance, legal support, and member benefits.
- Event Registrations: Revenue from iconic events including United Energy Around the Bay, TAC Great Vic Bike Ride, and Peaks Challenge Falls Creek.
- Donations: Donations from supporters to fund advocacy initiatives and programs like Ride2School.
- Sponsorships and Advertising: Partnership opportunities including website advertising, direct marketing, event sponsorships, and program sponsorships across events and initiatives.
- BikeInsure Insurance: Bike insurance products promoted by Bicycle Network, underwritten by Hollard Insurance, providing bike-specific coverage for members and non-members.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Membership starting from $12.49/month |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Bicycle Network product offering
Product offeringCore offering
Bicycle Network is an Australian not-for-profit membership organization that promotes cycling through a combination of comprehensive bike riding insurance (medical, income protection, third-party), free legal advice via Maurice Blackburn, behavior change programs (Ride2School, Ride2Work, Ride2Uni), and world-class cycling events such as United Energy Around the Bay, TAC Great Vic Bike Ride, and Peaks Challenge Falls Creek. It also delivers advocacy campaigns, crash reporting, cycling counts and surveys, Parkiteer secure bike parking, and the BikeInsure insurance product underwritten by Hollard.
Product overview
Bicycle Network is a not-for-profit member organization operating as a unified platform combining membership, events, programs, and services to promote cycling in Australia. The core offering is the membership program, which provides insurance coverage, legal support, and access to events and advocacy. Events include signature rides (United Energy Around the Bay, TAC Great Vic Bike Ride, Peaks Challenge Falls Creek, Gravel Grit series), while programs focus on behaviour change through Ride2School, Ride2Work, Ride2Uni, and Women's Community initiatives. Supporting services include Crash Reporter, Bike Insure, Parkiteer secure parking, Counts/transport data surveys, Bike Parking Experts, Rider Rescue, and Event Equipment Hire. The organization connects with nearly 50,000 members and 150,000 subscribers across Australia.
Differentiator
Problem solved
Functional benefit
Products and services
- Bicycle Network Membership Annual membership program providing comprehensive bike riding insurance including medical coverage, income protection, and third-party coverage, along with free legal advice from Maurice Blackburn, Riders' Rights support, and access to events and advocacy. Targeted at commuters, casual riders, roadies, new riders, and families across Australia.
- Ride2School Behaviour change program encouraging students to ride bikes to school, providing bike education, HandsUp! counts, and the Mind. Body. Pedal initiative. Aimed at Australian primary and secondary schools and their students.
- Ride2Work / National Ride2Work Day Workplace cycling program and annual national celebration encouraging commuters to ride to work, with free community breakfasts and workplace engagement resources. Designed for Australian employers and employees.
- United Energy Around the Bay Iconic annual one-day mass-participation bike ride held in Melbourne each October featuring multiple distance options including Lap the Track, 50km, 100km, 135km, and The Classic route. Open to individual riders and corporate teams across Australia.
- TAC Great Vic Bike Ride Multi-day camping and cycling holiday held annually in November across regional Victoria, billed as Australia's most iconic riding holiday. Open to riders seeking a supported multi-day tour experience.
- Peaks Challenge Falls Creek Annual endurance cycling challenge at Falls Creek covering 235 kilometres with more than 4,000 metres of climbing. Aimed at serious recreational cyclists seeking a personal challenge.
- Gravel Grit Series Series of off-road gravel cycling events held at multiple Australian locations including Laguna, You Yangs, Central Coast, and Macedon. Targeted at gravel and adventure cyclists.
- Crash Reporter Online incident reporting tool (built on SurveyMonkey) that lets riders report bike crashes and near misses with details on location, injuries, and contributing factors. Data is used to advocate for safer infrastructure and assist members with Riders' Rights claims.
- BikeInsure Standalone bike insurance product covering theft, accidental damage, transit, and optional racing and worldwide travel, promoted to members and non-members; underwritten by Hollard Insurance and distributed via Bicycle Network.
- Parkiteer Secure Bike Parking Monitored secure bike parking cages installed at train stations and key commuter locations across Victoria, providing bicycle commuters with safe end-of-trip parking.
- Counts / Transport Data & Surveys Bike counting and transport survey services covering Super Tuesday counts, automated counts, custom counts, and the Australian Integrated Survey of Recreational Walking/Cycling (AIRS), with a Data Dashboard providing cycling statistics across Australia. Used by councils and government agencies for infrastructure planning.
- Bike Parking Experts Consulting service providing bike parking infrastructure design, installation, and product supply for end-of-trip cycling facilities at workplaces, stations, and developments.
- Rider Rescue Emergency support service providing roadside assistance for cyclists who require help while riding.
- Event Equipment Hire Equipment rental service for events run by or associated with Bicycle Network, supplying cycling and event infrastructure to event organisers.
- Ride2Uni University cycling program encouraging tertiary students to ride to campus, modelled on Ride2School and Ride2Work initiatives.
- Women's Community Program providing rides, tips, training, and community support for women cyclists under the Ride, Connect, Empower initiative.
- Back on Your Bike Recovery program helping cyclists return to riding after a crash or extended break, including tailored guidance for e-bike riders and commuters.
- Tasmanian Bike Week Annual cycling celebration and awareness week for Tasmania promoting bike riding and active transport across the state.
Quantifiable outcome
- Riders save up to $15,000/year on transport costs by cycling to work
- +2 more outcomes
Companies that use Bicycle Network
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles4 records
Bicycle Network technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
Bicycle Network partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Bosch eBike SystemscoreBosch eBike Systems sponsors the Ride2Work program, sharing a common goal of encouraging everyday Australians to ride bikes and get active. Bosch supports National Ride2Work Day and promotes e-bikes as a way to make cycling more accessible.
- The Smith FamilycoreCharity partner for Around the Bay event, with fundraising goal of $1,000,000. Corporate teams participate to raise funds for the charity.
- John WestminorCorporate team participation at Around the Bay event.
- RACVcorePartner for mobility hub initiatives and Around the Bay event. RACV unveiled state-of-the-art mobility hub in Melbourne's CBD.
- Maurice BlackburncoreLegal services partner providing free legal advice to Bicycle Network members through their Riders' Rights program.
- Hollard Insurance / VelosurecoreInsurance underwriting partner for BikeInsure products. Hollard provides the insurance backing while Bicycle Network (as AR No. 1284571) promotes and distributes through its network.
- GoGetminorCarshare membership offer available to Bicycle Network members as a member benefit.
- United EnergycoreNaming sponsor for United Energy Around the Bay, one of Bicycle Network's flagship events.
- TAC (Transport Accident Commission)coreTAC sponsors the Great Vic Bike Ride, Victoria's premier multi-day cycling event.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Bicycle Network competitors and assessment
Company assessmentDirect peers
- Cycling UK: UK cycling membership and advocacy organization offering insurance, legal support, events, and route maps — analogous member-value proposition and organizational structure.
- Audax Australia: Australian long-distance cycling event organizer running mass-participation rides — competes with Bicycle Network's Peaks Challenge and Around the Bay for rider participation and sponsorship dollars.
- League of American Bicyclists: Membership-based U.S. bicycling advocacy organization offering member benefits, education programs, and policy advocacy — direct mission parallel to Bicycle Network's advocacy and membership model.
- PeopleForBikes: U.S.-based cycling advocacy and membership organization focused on infrastructure investment, behavior change, and industry coalition-building — highly analogous in mission and structure to Bicycle Network.
- Adventure Cycling Association: U.S. nonprofit that organizes long-distance cycling tours and route-based experiences — directly comparable to Bicycle Network's Great Vic Bike Ride and multi-day event portfolio.
Others
- Velosure (Hollard Insurance): Bike insurance underwriter that partners with Bicycle Network for BikeInsure — direct insurance counterpart and a candidate that captures the cycling member-insurance value chain.
Broad incumbents
- Sustrans: UK charity focused on active travel and cycling infrastructure; broader national remit than Bicycle Network but operates similar advocacy, route-building, and data-collection services.
Regional players
- Bike Auckland: Cycling advocacy organization for Auckland, New Zealand — operates comparable behavior-change and infrastructure-advocacy programs in a smaller trans-Tasman market.
- Bicycle NSW: Australian state-level cycling advocacy organization focused on NSW — most direct Australian peer, with overlapping member-value and infrastructure-advocacy mission.
Emerging players
- Rails-to-Trails Conservancy: U.S. nonprofit building trail networks and advocating for active transportation — adjacent in mission (cycling/active transport advocacy and data-driven campaigns).
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Bicycle Network social profiles
Digital presenceBicycle Network financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bicycle Network leadership team
Management profileNumber of profiles
Profiles2 records
Bicycle Network funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bicycle Network M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bicycle Network
What does Bicycle Network do?
Bicycle Network is an Australian not-for-profit membership organization that promotes cycling through a combination of comprehensive bike riding insurance (medical, income protection, third-party), free legal advice via Maurice Blackburn, behavior change programs (Ride2School, Ride2Work, Ride2Uni), and world-class cycling events such as United Energy Around the Bay, TAC Great Vic Bike Ride, and Peaks Challenge Falls Creek. It also delivers advocacy campaigns, crash reporting, cycling counts and surveys, Parkiteer secure bike parking, and the BikeInsure insurance product underwritten by Hollard.
Is Bicycle Network a public or private company?
Bicycle Network is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Bicycle Network founded?
Bicycle Network was founded in 1993. It employs 51 to 100 people.
Where is Bicycle Network based?
Bicycle Network is headquartered in Melbourne, Australia, in the Oceania region.
How does Bicycle Network make money?
Five revenue lines are on record. Membership Subscriptions are the primary driver. The others are event Registrations, donations, sponsorships and Advertising and bikeInsure Insurance.
Who are Bicycle Network's main competitors?
Direct peers on record are Cycling UK, Audax Australia, League of American Bicyclists, PeopleForBikes and Adventure Cycling Association. Velosure (Hollard Insurance) is listed as an others. Sustrans is listed as a broad incumbent. Regional players are Bike Auckland and Bicycle NSW. Rails-to-Trails Conservancy is listed as an emerging player.
Does Bicycle Network have an API?
No public API is recorded for Bicycle Network.
What industry is Bicycle Network in?
Bicycle Network's product category is Cycling Advocacy and Member Services. Its primary akta.pro industry code is EDALAKAE, Bicycle Programs & Bike Share (Parking, Repair, Rentals), with a secondary code of THAAALAG, Cycling / MTB / E-Bike Guiding & Rentals. Its NAICS code is 713940 and its SIC code is 7997.