What Media Today Group does

Media Today Group is an Australian Chinese-language digital media conglomerate founded April 29, 2010, headquartered in Sydney CBD with regional offices across Melbourne, Brisbane, Adelaide, Perth, China and New Zealand, and approximately 100 employees. It operates five city-based news portals (Sydney Today, Melbourne Today, Queensland Today, Adelaide Today, Perth Today) plus the Australia Today App, collectively reaching 870,000+ app users, 200,000+ daily active users, and more than 500,000 WeChat public-account subscribers, which it claims gives it over 50% market share of Australia's Chinese-language media market. The platform stack also includes Weibo accounts with 450,000+ followers and the "Today Interview" video series featuring Australian Prime Ministers and senior politicians.

The business combines four revenue streams: (1) advertising sold to enterprise brands targeting the Chinese-Australian demographic (logos include ANZ, CBA, Westpac, Telstra, BMW, Toyota, Qantas, Woolworths, Bupa, NSW Government, and others); (2) e-commerce through Umall, a Chinese-grocery and daily-necessities platform processing 1,500+ orders per day, supported by a robotic warehouse-sorting system deployed in September 2023 and a private-label meat line launched August 2024; (3) free classifieds covering housing, jobs, immigration, education, vehicles and ticketing; and (4) the Life Guide Magazine (今日生活指南), launched May 2025 and distributed via Umall's logistics network to 30,000+ Chinese households in Sydney. The company also operates Fang.com.au (华人找房), a real estate listing app launched April 2022.

Monetization relies on negotiated, multi-year advertising contracts with major Australian enterprises, complemented by retail and likely take-rate revenue from Umall. The firm has secured three disclosed funding events (RMB 300K angel in 2011, RMB 2M angel in 2012, and a US venture capital round at a USD 15M valuation in October 2017) and has won multiple NSW Premier's Multicultural Communications Awards between 2019 and 2023. In 2026, Umall received the Financial Times Asia-Pacific High Growth Enterprise award, signaling external validation of its e-commerce trajectory. Revenue figures are not publicly disclosed.

Name

Media Today Group

Legal name

Media Today Group Pty Ltd

Website

https://mediatodaygroup.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Media Today Group is an Australian Chinese-language digital media conglomerate operating city-based news portals, the Australia Today App, and an e-commerce platform (Umall), serving Chinese-speaking Australians (~1.4M) with news, classifieds, grocery delivery, and print media.

Ownership category

akta.pro rank

Product category

Digital Media

NAICS

Publishing Industries (513), Broadcasting and Content Providers (516), Media Representatives (541840)

SIC

Newspapers: Publishing Or Publishing & Printing (2711), Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Consumer News & Digital Newsrooms (Web/App-First) (MPAJADAD)

akta.pro secondary industries

Newsletters & Email-Based News Publishers (B2B/B2C) (MPAJADAJ), Lead Generation & Performance Media (B2B/B2C) (MPAAACAK), Social & Digital-First Branded Content (Short-Form, Influencer, UGC-Style) (MPADAEAB)

Keywords

• Chinese digital media
• Online news platforms
• Grocery e-commerce
• Real estate classifieds
• Lifestyle magazine

Headquarters

HQ city

Perth

HQ country

Australia

HQ region

Oceania

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Advertising: Primary revenue stream from providing advertising solutions to businesses wanting to reach the Chinese community in Australia. Offers a full range of marketing solutions and tailored promotions for advertisers. Covers nearly 100% of the local Chinese community and population.
2. E-commerce (Umall): Umall (今日优选) is a Chinese e-commerce platform under the group, delivering fresh produce and daily necessities. Processes 1,500+ orders per day. Revenue generated through product sales and potentially marketplace take rates. In 2026, Umall won the Financial Times Asia-Pacific High Growth Enterprise award.
3. Classifieds and Marketplace: Free classified information platform covering house rental/sales, job seeking, business yellow pages, second-hand market, immigration & education, car rental/sale, ticketing services, and restaurant takeaway. Serves as a lead generation tool for local trade.
4. Magazine (今日生活指南): Print magazine launched in May 2025, distributed through Umall's own logistics network to 30,000+ Chinese households in Sydney. Creates a closed-loop content × channel × conversion model for print media.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels8 records

Core offering

Media Today Group operates the largest Chinese-language digital media ecosystem in Australia, delivering 24/7 localized news, lifestyle information, and classifieds through five city-specific portals (Sydney, Melbourne, Queensland, Adelaide, Perth), the Australia Today mobile app, WeChat and Weibo accounts, plus complementary e-commerce (Umall), real estate listings (Fang.com.au), and a print magazine (Life Guide) distributed via proprietary logistics. Revenue is generated primarily through B2B advertising sales targeting enterprises that want to reach the 1.4 million Chinese Australians, supplemented by e-commerce product sales and lead-generation services.

Product overview

Media Today Group is a multi-platform Chinese-language media conglomerate operating a portfolio of city-specific news portals, a flagship mobile app, an e-commerce platform, a real estate marketplace, and a lifestyle magazine. The core offering consists of five Australian city-based internet media platforms (Sydney Today, Melbourne Today, Queensland Today, Adelaide Today, Perth Today) plus the Australia Today App, which collectively serve Chinese-speaking communities across Australia with news, lifestyle classifieds, and community information. Adjacent products include the Umall e-commerce platform for fresh groceries and daily necessities, the Fang.com.au real estate listing app, and the Life Guide lifestyle magazine distributed through the Umall logistics network. All platforms share a unified brand identity ('今日'/'Today') and are cross-promoted through WeChat official accounts and Weibo social media accounts.

Differentiator

Problem solved

Functional benefit

Brands

• Australia Today App: Australia's first Chinese-language news mobile application launched November 2015, available on iOS and Android, reached #1 in Australian news app category.

Products and services

• Australia Today App (今日澳洲App) Mobile news application providing 24/7 breaking news, video reports, analysis, and opinion content in Chinese for the Australian Chinese community. Includes location-based personalized news, case tracking maps, and real-time interactive data queries.
• Sydney Today (今日悉尼) City-specific Chinese-language internet media platform serving the Sydney Chinese community with local news, lifestyle classifieds, and community information. One of the most active WeChat public accounts in Australia with 650,000 followers.
• Melbourne Today (今日墨尔本) City-specific Chinese-language internet media platform serving the Melbourne Chinese community with local news, lifestyle classifieds, and community information. Has 300,000 WeChat followers.
• Queensland Today (今日昆士兰) City-specific Chinese-language internet media platform serving the Queensland Chinese community with local news and lifestyle information.
• Perth Today (今日珀斯君) City-specific Chinese-language internet media platform serving the Perth Chinese community in Western Australia with local news and lifestyle information.
• New Zealand Today (今日新西兰 / Kiwiday) Chinese-language internet media platform serving the New Zealand Chinese community with local news and lifestyle information.
• Umall (今日优选) Chinese-Australian e-commerce platform for fresh groceries and daily necessities, featuring automated robotic warehouse sorting, same-day delivery, and a private-label meat product line. Processes 1,500+ orders per day. Won the 2026 Financial Times Asia-Pacific High Growth Enterprise award.
• Fang.com.au (华人找房) Real estate listing platform for Chinese-Australian property seekers, providing house rental, sales listings, and property-related services.
• Life Guide Magazine (今日生活指南) Print magazine for the Chinese-Australian community delivered through Umall's proprietary e-commerce logistics network, enabling precise home delivery and trackable effectiveness. First issue delivered to 30,000+ Chinese households in Sydney.
• Advertising and Marketing Solutions Full-range advertising and marketing solutions tailored for enterprises wanting to reach the Chinese-Australian community across owned digital platforms, WeChat, Weibo, and print. Client base includes ANZ Bank, Commonwealth Bank, Westpac, BMW, Toyota, Bupa, David Jones, Woolworths, Qantas, Telstra, Vodafone, Meriton, University of Melbourne, UNSW, NSW Government, Longines, and Swatch.
• Free Classifieds Marketplace Free classifieds platform covering house rental/sales, job seeking, business yellow pages, second-hand market, immigration and education, car rental/sale, ticketing services, and restaurant takeaway. Serves as a lead-generation tool for local trade.

Quantifiable outcome

• 870,000+ App users, 200,000+ DAU, commanding 50%+ market share of Australian Chinese media
• +4 more outcomes

Named customers17 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered minor and core.

• Australian Federal and State Government (Immigration/Multicultural)minorOthers · 5 December 2025Federal ministers and mayors visited Umall's robotics system, publicly praising the contributions of immigrants to Australia. This reflects an informal government relationship rather than a formal partnership.
• iQIYI Australia and New Zealand (爱奇艺澳新机构)coreStrategic or Co-development Partner · 3 August 2021Media Today Group signed a strategic cooperation agreement with iQIYI Australia and New Zealand on August 3, 2021. The partnership involves content collaboration and platform synergies between the group's Chinese Australian media platforms and iQIYI's streaming services.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mamamia: Australia's largest women's-interest digital media brand, operating a website, mobile app, podcasts, and newsletter network. Comparable to MTG in operating an integrated content + app + newsletter stack monetized through advertising and branded content.
• Special Broadcasting Service (SBS): Australia's official multicultural broadcaster, with dedicated Mandarin-language radio, TV, and digital programming serving Chinese Australians. Comparable to MTG as a multi-platform media organization targeting Australia's multicultural — and specifically Chinese-speaking — audience.
• Junkee Media: Australian digital-first media company spanning editorial verticals, social, video, and newsletters. Comparable to MTG in operating a multi-platform digital media brand with strong social-channel audience engagement and advertising-led monetization.
• Pedestrian Group: Australian digital media publisher operating Pedestrian.tv and affiliated verticals (including Business Insider Australia). Comparable to MTG in running a multi-platform digital media brand with deep social-channel distribution and advertising-driven revenue.

Broad incumbents

• Vox Media: US multi-platform digital media company operating vertical brands (The Verge, Vox, Eater, SB Nation) plus podcasts and live events. Comparable to MTG in operating a federation of vertical digital brands under one umbrella with shared advertising infrastructure.
• The Guardian Australia: Major Australian digital news publisher under Guardian Media Group. Comparable to MTG as a multi-platform Australian news publisher with a digital-first audience and advertising-supported revenue model, though operating at much larger scale in English.
• BuzzFeed: Global multi-platform digital media company built around social distribution, list-driven editorial, and brand-adjacent commerce. Comparable to MTG's playbook of social-led audience growth, app distribution, and brand-driven advertising.
• Vice Media: Global digital-first media company known for social-native video, branded content, and youth audience targeting. Comparable to MTG's community-driven, video-led content strategy and premium brand-adjacent advertising.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCyKEp4JKMa2E

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Media Today Group