What Barnas Plattform does

Barnas Plattform AS is a Norwegian private limited company founded in 2007 by Birgit Semundseth and headquartered in Drøbak, Norway. The company develops and delivers digital parenting education aimed at strengthening children's self-esteem, self-confidence, and socio-emotional development through a structured, four-tool methodology refined over 19 years of direct family practice and clinical experience.

The core product is a 75-minute web-based parenting course distributed through barnasplattform.no and a companion mobile application, comprising four practical instruments: a 3-minute child massage routine, an audio program titled "De gode ordene" (The Good Words) with age-appropriate positive self-affirmations for children, daily conversations about positive experiences from the day, and attribute-focused parental feedback. The methodology targets parents of children up to age 12 and is positioned for use in roughly 10 minutes per day. Supporting credibility assets include a published academic article in Tidsskrift for psykisk helsearbeid and a comprehensive parent testimonial library segmented by challenge category (anxiety, sleep, bullying, divorce, trauma, ADHD, autism, and others). The platform is GDPR-compliant with data hosted on Norwegian servers.

The company operates a predominantly product-led, self-serve direct-to-consumer model where individual parents purchase a one-time perpetual digital license via the website (priced unpublicly and supported by a 7-day satisfaction guarantee). Distribution is extended through three professional channels: Norwegian municipal introduction programs for newly arrived refugees and immigrants, kindergarten personnel referrals, and recommendations from municipal health nurses and family therapists. Barnas Plattform is privately held with no external funding rounds disclosed, and the founder remains the prominent public face of the company.

Name

Barnas Plattform

Legal name

Barnas Plattform AS

Website

https://barnasplattform.no

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

101–250 employees

Short description

Barnas Plattform AS is a Norwegian digital parenting education company offering a 75-minute online course and app with four proprietary tools (massage, audio affirmations, daily conversations, attribute feedback) to strengthen children's self-esteem.

Ownership category

akta.pro rank

Product category

Parenting & Child Mental Health Education

NAICS

Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Behavior Support, PBIS & Positive Guidance Programs (Early Years) (EDACAOAC)

akta.pro secondary industries

Positive Discipline & Behavior Support Programs (EDACALAD), Family Engagement & Take-Home Learning Materials (Home Packs, Parent Guides) (EDACAJAL)

Keywords

• Parenting education courses
• Child self-esteem programs
• Digital parenting platform
• Socio-emotional learning tools
• Child mental health courses

Headquarters

HQ city

Tønsberg

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Marketing or Sales, Technology or R&D, Infrastructure, Operations

Revenue model

1. Digital online parenting course: Barnas Plattform sells a digital online parenting course delivered electronically via its website and associated app. The product is a one-time purchase for personal use (cannot be shared with others). A 7-day satisfaction guarantee is offered, even if the course has been used.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Barnas Plattform sells a 75-minute online parenting course (delivered via website and companion app) teaching four practical tools to strengthen children's self-esteem and self-confidence: a 3-minute child massage routine, an audio self-affirmation program called "De gode ordene" (The Good Words), daily positive conversations, and positive attribute-focused parental feedback. The course is sold as a one-time digital purchase with a 7-day satisfaction guarantee, intended for about 10 minutes of daily use with children.

Product overview

Barnas Plattform is a digital parenting course platform providing practical tools to strengthen children’s self-esteem and self-confidence. The core offering is a web-based online parental course delivered through the barnasplattform.no website and associated app, providing parents with concrete tools developed over 19 years of practice and research. Access is delivered electronically via login or registration link, with automated follow-up emails providing ongoing professional support.

Differentiator

Problem solved

Functional benefit

Brands

• De gode ordene: An audio feature within the app containing positive affirmations for children to listen to at bedtime.

Products and services

• Barnas Plattform Online Parenting Course A 75-minute web-based online parenting course for parents of children (primarily ages 0–12) that teaches four practical tools — a 3-minute child massage, the "De gode ordene" audio self-affirmation program, daily positive conversations, and positive attribute-focused feedback — designed to be used for about 10 minutes per day to strengthen children's self-esteem, self-confidence, emotional regulation, sleep, and social skills.
• Barnas Plattform Companion App (with "De gode ordene" audio) A companion mobile app for the online parenting course that delivers the "De gode ordene" (The Good Words) audio program of positive self-affirmations for children (with age-appropriate language up to 12 years) and a companion youth version. Used at bedtime to help reduce anxiety and build self-esteem; sometimes requested by health nurses for direct in-school use.

Quantifiable outcome

• Children fall asleep faster and sleep through the night (reported after first use by multiple families)
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Norwegian Municipalities (introduksjonsprogram)coreChannel Partner/ Reseller/ DistributorNorwegian municipalities integrate Barnas Plattform into their official introduction programs for newly arrived refugees and immigrants. Families in these programs are facilitated access to the Barnas Plattform tools as part of the municipal support pathway for child mental health. Multiple case studies document Ukrainian refugee families accessing the tools through this channel.
• Kindergarten and municipal health servicescoreChannel Partner/ Reseller/ DistributorKindergarten staff and municipal health nurses (helsesøstre) recommend and facilitate access to Barnas Plattform for parents of children experiencing mental health or developmental challenges. Health nurses have also requested direct access to the app for use in school settings.
• Mentalskolen (Mental School)minorGTM or Marketing PartnerAn interview with founder Birgit Semundseth was published through Mentalskolen (Mental School), a parenting/mental health platform, where she shared the Barnas Plattform methodology. This serves as a cross-promotional marketing partnership.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Yoto: Audio content platform for children, with curated audio cards including sleep, mindfulness, and affirmation content. Overlaps with Barnas Plattform's 'De gode ordene' audio affirmation approach and child-audio delivery model.
• Cosmic Kids: Digital wellness brand using video, app, and subscription content for children's mindfulness, yoga, and emotional regulation. Comparable in channel (DTC digital, app) and end-benefit (child emotional regulation).
• Mightier: Digital emotional-regulation program for children using biofeedback games and parent coaching, sold via subscriptions and clinical partnerships. Comparable in DTC digital format and child-SEL outcome positioning.

Broad incumbents

• Sesame Street in Communities: Large, well-funded SEL and family-resource initiative providing free content, provider toolkits, and partnerships with municipalities. Comparable on SEL content and municipal reach, but operates as a free public-good rather than paid course.
• Child Mind Institute: Major US non-profit providing clinician-reviewed resources, parent guides, and educational content on children's mental health. Overlaps with Barnas Plattform's evidence-based parent education on child mental health topics.

Direct peers

• Hand in Hand Parenting: Parent education organization offering structured courses, classes, and a community-based approach to building connection and emotional security with children. Comparable as a structured, course-based parenting education offering.
• Big Life Journal: SEL-focused journals, workbooks, and digital resources for kids and parents, sold DTC online. Similar content format (digital + print), similar SEL/growth-mindset positioning, and similar parent buyer.
• Incredible Years: Research-based parent, teacher, and child training programs for behavior and social-emotional development, delivered via group courses and digital platforms. Directly comparable in product format, target outcomes, and evidence-led positioning.
• GoZen!: Digital SEL platform offering programs, workbooks, and online courses for parents and children on anxiety, resilience, and emotional regulation. Closely matches Barnas Plattform's online-course, parent-and-child SEL focus.
• Triple P (Positive Parenting Program): Globally disseminated, evidence-based positive parenting program with parent training, practitioner networks, and digital delivery. Most directly comparable to Barnas Plattform's structured, research-backed parenting methodology.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/nina.Barnasplattform.no
• LinkedInlinkedin.com/company/barnas-plattform

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Barnas Plattform