Sternberg Ford
Sternberg Ford is a privately held Ford franchise dealership in Dale, Indiana, selling new and pre-owned vehicles, offering service and parts, and providing financing to individual consumers and commercial buyers in the surrounding rural communities.
- Company typePrivate
- Founded2010
- HeadquartersDale, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Sternberg Ford does
Sternberg Ford is an authorized Ford franchise dealership located at 600 S Washington St, Dale, Indiana, operating under the Sternberg Automotive Group umbrella. The dealership sells new Ford vehicles across the full lineup including F-150 and Super Duty trucks, Explorer and Bronco SUVs, Maverick and Ranger compact trucks, Transit and E-Series commercial vans, and the F-650 heavy-duty. It also sells approximately 344 pre-owned vehicles from Ford and other manufacturers. The business serves individual consumers in the greater Dale area including Boonville, Tell City, and Huntingburg, with a secondary commercial fleet segment.
Complementing vehicle sales, Sternberg Ford operates a service and parts department managed by Service Manager Jerry Ebert, offering routine maintenance, repairs, and genuine Ford parts. Service is delivered through a physical service bay and Ford Mobile Service, which brings routine maintenance to customer locations. Financing is facilitated through Ford Credit and other lending partners, with monthly payment structures and online finance applications supported.
The go-to-market motion combines a traditional physical showroom with an online sales platform enabling trade-in appraisal, financing, purchase, and home delivery. Revenue is generated through one-time new and used vehicle sales (front-end gross plus finance back-end), recurring service and parts transactions, and financing facilitation fees. No proprietary technology is disclosed; the core platform is Ford Motor Company's vehicle ecosystem. The business is privately held, employs 11–50 people, and reports no public listing or external funding.
Sternberg Ford firmographics
Firmographics- Name
- Sternberg Ford
- Legal name
- Sternberg Ford
- Website
- https://sternbergford.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sternberg Ford is a privately held Ford franchise dealership in Dale, Indiana, selling new and pre-owned vehicles, offering service and parts, and providing financing to individual consumers and commercial buyers in the surrounding rural communities.
- Ownership category
- akta.pro rank
Sternberg Ford industry classification
Industry- Product category
- Automotive Dealership
- NAICS
- New Car Dealers (44111), Used Car Dealers (44112), Used Car Dealers (441120), Motor Vehicle and Parts Dealers (441)
- SIC
- Retail-Auto Dealers & Gasoline Stations (5500)
- akta.pro primary industry
- Garage Liability & Dealers (Auto Dealers, Repair Shops) (FSAJABAF)
- akta.pro secondary industries
- Dealer Floorplan & Inventory Financing (FSAKADAD), New & Used Auto Purchase Loans (FSAKADAA), Auto & Vehicle Leasing (Personal Use) (FSAKANAA)
Keywords
Where Sternberg Ford is headquartered
LocationHeadquarters
- HQ city
- Dale
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Sternberg Ford business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Vehicle Sales - New Ford: Sale of new Ford vehicles including F-150, Super Duty trucks, Escape, Explorer, Bronco, Bronco Sport, Transit, and Ranger models. Revenue generated from the difference between MSRP/sticker price and dealer cost, including manufacturer incentives and dealer discounts.
- Vehicle Sales - Used/Pre-owned: Sale of pre-owned vehicles including Ford models and other makes. The dealership maintains an inventory of 344 used vehicles.
- Service and Parts: Vehicle maintenance and repair services including oil changes, tire services, brake services, and multi-point inspections. Authentic Ford manufacturer parts and accessories. Service manager Jerry Ebert oversees operations.
- Financing: Vehicle financing services working with customers to design payment plans for their lifestyle and budget. Facilitates financing through Ford Credit or other lending partners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | New Ford Vehicle Base Pricing |
| Subscription | Monthly | Financing Options |
| Unit Pricing | Pay-as-you-go | Vehicle Service Packages |
| Unit Pricing | Pay-as-you-go | Used Vehicle Pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Sternberg Ford product offering
Product offeringCore offering
Authorized Ford franchise dealership in Dale, Indiana that sells new Ford vehicles, certified pre-owned and used vehicles from Ford and other manufacturers, and provides in-house maintenance and repair services performed by Ford-certified technicians. The offering is rounded out by authentic Ford parts and accessories retail, consumer vehicle financing arranged through Ford Credit and lending partners, and supporting online retailing tools (credit application, trade-in appraisal, vehicle delivery).
Product overview
Sternberg Ford is a Ford franchise dealership offering new and pre-owned vehicle sales, vehicle financing, maintenance services, and parts. The core offering centers on new Ford vehicle sales across multiple segments including trucks (F-150, Super Duty F-250/F-350, Ranger, Maverick), SUVs (Explorer, Expedition, Bronco, Bronco Sport), vans (Transit, E-Series Cutaway, F-650), and cars (Escape). The dealership also provides complementary services including trade-in appraisals, financing, vehicle service and maintenance, authentic Ford parts, mobile service, and home delivery options. The business operates on a traditional franchise dealership model rather than a software platform architecture.
Differentiator
Problem solved
Functional benefit
Products and services
- New Ford Vehicles Sales of new, factory-fresh Ford vehicles across the full authorized lineup including the F-150, Super Duty, Escape, Explorer, Bronco, Bronco Sport, Transit, Ranger, Maverick, Expedition, E-Series Cutaway, and F-650, targeted at individual consumers and small commercial buyers in southern Indiana.
- Pre-Owned Vehicles Sales of certified pre-owned and competitively priced used vehicles from Ford and other manufacturers, including cars, trucks, and SUVs, targeted at value-oriented personal-use buyers in southern Indiana.
- Vehicle Service and Maintenance In-house vehicle maintenance, repair, and diagnostic services performed by Ford-certified technicians using Ford-authorized service menu items (multi-point inspection, oil and filter change, tire rotation, brake service, battery service, transmission service, coolant and radiator service, and seasonal/pre-trip inspections), with both individual services and bundled pricing packages such as 'The Works'.
- Vehicle Financing Consumer vehicle financing arranged through Ford Credit and additional lending partners, supporting credit applications, payment-plan design, and lease or purchase financing for new and pre-owned vehicle buyers.
- Authentic Ford Parts and Accessories Retail of genuine Ford-manufacturer replacement parts and accessories for vehicle maintenance, repair, and customization, available to retail customers and the in-house service department.
Companies that use Sternberg Ford
Customer profileSegments2 records
Ideal customer profiles2 records
Sternberg Ford technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Sternberg Ford partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Ford Motor CompanycoreAuthorized Ford dealership franchise relationship. Dealership sells new Ford vehicles, uses Ford branding, participates in Ford manufacturer incentive programs, accesses Ford's digital inventory systems, and provides Ford-certified service using genuine Ford parts. Works with Ford Credit for vehicle financing options.
Scale indicators2 records
Recent moves4 records
Expansion highlights4 records
Sternberg Ford competitors and assessment
Company assessmentBroad incumbents
- AutoNation: Largest U.S. franchised auto retailer with broad OEM portfolio and large digital retail platform. Comparable as a benchmark for franchised dealer economics, parts/service scale, and online retail capability that increasingly pressures small rural dealers.
- CarMax: National used-vehicle retailer with no-haggle pricing and strong online buying experience. Comparable as a competitor for Sternberg Ford's 344-unit used inventory segment, especially as online used-car buying expands into rural Indiana.
- Lockhart Automotive Group: Multi-brand Indiana automotive dealer group. Comparable as an Indiana franchised dealer conglomerate operating multiple rooftops — relevant for parent-group dynamics similar to Sternberg Automotive Group, though broader in brand portfolio.
Direct peers
- Heritage Ford: Authorized Ford dealer offering new Ford lineup, certified pre-owned, service, and parts. Direct franchise peer with identical OEM relationship and revenue streams.
- Ruxer Ford: Indiana Ford franchise dealer providing new/used vehicle sales, service, and parts. Same franchised business model and revenue mix as Sternberg Ford.
- Hubler Ford: Authorized Ford dealership in central Indiana. Comparable as same-brand franchised dealer with overlapping new vehicle lineup, certified service, and Ford Credit financing partnerships.
- Andy Mohr Ford: Indiana Ford franchise dealer offering new and used vehicles, service, parts, and financing. Operates an essentially identical franchised retail model to Sternberg Ford in a different Indiana market.
- Bob Poynter Ford: Authorized Ford dealership serving southern Indiana. Comparable rural/small-market Ford franchise operation with similar service area dynamics to Sternberg Ford.
- Tom Wood Ford: Authorized Ford franchise dealership in the Indianapolis market. Direct peer because both operate the same Ford franchise model selling new Ford vehicles, used inventory, service, parts, and Ford Credit financing — differing only by geography and scale.
Emerging players
- Vroom: Online used-vehicle retailer with home delivery model. Comparable as an emerging channel that competes directly with Sternberg Ford's online purchasing and home delivery offering for used vehicles, particularly with rural buyers willing to transact digitally.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Sternberg Ford social profiles
Digital presenceSternberg Ford financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sternberg Ford leadership team
Management profileNumber of profiles
Profiles2 records
Sternberg Ford funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sternberg Ford M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sternberg Ford
What does Sternberg Ford do?
Authorized Ford franchise dealership in Dale, Indiana that sells new Ford vehicles, certified pre-owned and used vehicles from Ford and other manufacturers, and provides in-house maintenance and repair services performed by Ford-certified technicians. The offering is rounded out by authentic Ford parts and accessories retail, consumer vehicle financing arranged through Ford Credit and lending partners, and supporting online retailing tools (credit application, trade-in appraisal, vehicle delivery).
Is Sternberg Ford a public or private company?
Sternberg Ford is a private company. It is classified as family owned and is currently operating.
When was Sternberg Ford founded?
Sternberg Ford was founded in 2010. It employs 11 to 50 people.
Where is Sternberg Ford based?
Sternberg Ford is headquartered in Dale, United States, in the North America region.
How does Sternberg Ford make money?
Four revenue lines are on record. Vehicle Sales - New Ford is the primary driver. The others are vehicle Sales - Used/Pre-owned, service and Parts and financing.
Who are Sternberg Ford's main competitors?
Broad incumbents on record are AutoNation, CarMax and Lockhart Automotive Group. Direct peers are Heritage Ford, Ruxer Ford, Hubler Ford, Andy Mohr Ford, Bob Poynter Ford and Tom Wood Ford. Vroom is listed as an emerging player.
Does Sternberg Ford have an API?
No public API is recorded for Sternberg Ford.
What industry is Sternberg Ford in?
Sternberg Ford's product category is Automotive Dealership. Its primary akta.pro industry code is FSAJABAF, Garage Liability & Dealers (Auto Dealers, Repair Shops), with a secondary code of FSAKADAD, Dealer Floorplan & Inventory Financing. Its NAICS code is 44111 and its SIC code is 5500.