What Andy Mohr Ford does

Andy Mohr Ford is a privately held Ford franchise dealership operating from a single retail location at 2713 East Main Street, Plainfield, Indiana, and is part of the Andy Mohr Automotive Group, a regional dealership group serving central Indiana. The company sells new Ford vehicles across the full lineup — F-Series trucks, SUVs (Explorer, Expedition, Bronco, Bronco Sport), Mustang, and electric models (Mustang Mach-E, F-150 Lightning) — alongside a multi-brand used inventory and the Ford Certified Pre-Owned program with 172-point inspection.

The business operates across four revenue streams: new vehicle sales, used vehicle sales, an on-site service and parts center using genuine Ford parts, and financing facilitated through Ford Credit and other lenders including special financing for credit-challenged buyers. A dedicated commercial division (Andy Mohr Ford Commercial) operates through a separate website targeting fleet, work truck, and commercial van buyers with its own credit application flow. The service operation extends beyond the physical dealership through Ford Pickup & Delivery, Mobile Service, and the proprietary "Mohr to Your Door" program.

The go-to-market motion is direct-to-consumer across individual and commercial segments in the greater Indianapolis metro area (Plainfield, Indianapolis, Brownsburg, and surrounding communities). Customers interact through a digital channel that supports online inventory browsing, test drive scheduling, service appointment booking, payment calculation, trade-in valuation, and financing pre-qualification, with final transactions typically completed at the physical showroom. Technology is described as standard dealer platform infrastructure with no disclosed proprietary AI, patents, or differentiated data assets; brand equity, Ford franchise authorization, and group-level distribution scale constitute the principal competitive positioning.

Name

Andy Mohr Ford

Legal name

Andy Mohr Ford

Website

https://andymohrford.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Andy Mohr Ford is a privately held Ford franchise dealership in Plainfield, Indiana, part of the Andy Mohr Automotive Group. It sells new and used Ford vehicles, offers service and parts, and operates a commercial vehicle division serving individual and business customers across central Indiana.

Ownership category

akta.pro rank

Headquarters

HQ city

Plainfield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. New Vehicle Sales: Sale of new Ford vehicles including F-150 trucks, SUVs (Explorer, Expedition, Bronco, Bronco Sport), sedans (Mustang), and electric vehicles (Mustang Mach-E, F-150 Lightning).
2. Used Vehicle Sales: Sale of pre-owned vehicles including Ford models and other makes, with Ford Certified Pre-Owned program offering 172-point inspection and warranties.
3. Service and Parts: Vehicle maintenance and repair services using genuine Ford parts, tire services, brake services, and routine maintenance. Also offers mobile service and pickup/delivery options.
4. Financing: Vehicle financing and leasing through Ford Credit and other lenders, including special financing programs for customers with credit challenges.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Andy Mohr Ford is a franchised Ford dealership that sells new Ford vehicles (F-150, SUVs, Bronco, Mustang, electric vehicles) and used vehicles, including Ford Certified Pre-Owned inventory. It operates an on-site service and parts center with certified technicians, offers vehicle financing and leasing through Ford Credit and other lenders, and runs a separate commercial vehicle division for work trucks, vans, and fleet sales. Customers can browse inventory, schedule test drives and service appointments, apply for financing, and value trade-ins online through the dealership website.

Product overview

Andy Mohr Ford operates as a Ford franchise dealership offering a comprehensive vehicle sales and service experience. The core product portfolio consists of new Ford vehicles (including F-Series trucks, SUVs like Explorer and Expedition, crossovers like Escape and Bronco Sport, Mustang sports cars, and commercial Transit vans), used vehicle inventory spanning multiple brands, and Ford Certified Pre-Owned vehicles. The dealership provides integrated services including vehicle financing, an on-site service and parts center with mobile service capabilities, and commercial vehicle sales through a dedicated work truck website. The company participates in Ford programs including Ford Credit for financing, FordPass for connected services, and Ford Rewards for customer loyalty. Ford electric vehicles including Mustang Mach-E and F-150 Lightning are also part of the current product lineup.

Differentiator

Problem solved

Functional benefit

Products and services

• New Ford Vehicles

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Ford Motor CompanycoreChannel Partner/ Reseller/ DistributorAndy Mohr Ford is a franchised Ford dealership authorized to sell and service new Ford vehicles. The dealership operates under Ford's brand standards and has access to Ford's national advertising programs, financing through Ford Credit, and manufacturer support programs including warranties and certified pre-owned vehicle programs.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Lithia Motors: One of the largest U.S. auto dealer groups (Lithia, Driveway, Pendragon). Operates franchised stores across many OEMs and adjacent digital channels, making it a relevant broad incumbent for benchmarking unit economics, acquisition strategy, and online retail execution against a single-store Ford dealer.
• Sonic Automotive: Public U.S. franchised dealer group operating EchoPark used-vehicle stores alongside new-car franchises. Comparable as a broad incumbent and as a reference point for how franchised dealers are positioning digital and used-vehicle strategies against traditional new-car retail.
• Penske Automotive Group: Public global automotive retailer with a heavy premium/luxury concentration but also commercial-truck exposure (Penske Transportation Solutions). Comparable as a broad incumbent that operates franchised retail and commercial fleet businesses, mirroring Andy Mohr Ford's dual consumer/commercial split at scale.
• AutoNation: Largest U.S. automotive retailer, operating hundreds of franchised dealerships across multiple OEMs nationwide including Ford franchises. Provides a broad-incumbent benchmark on multi-brand dealer economics, capital efficiency, and digital retail at scale.

Direct peers

• Andy Mohr Chevrolet: Another Andy Mohr Automotive Group franchised store (Chevrolet) in central Indiana. Comparable franchise dealer business model, group-level infrastructure, and overlapping customer base, making it the most directly comparable peer for Andy Mohr Ford.
• Dellen Ford: Franchised Ford dealer in Greenfield, IN (east of Indianapolis). Competes with Andy Mohr Ford for Ford franchise customers on the eastern side of the metro and provides a same-brand benchmark on Indiana rural-suburban dealer economics.
• Hubler Ford: Franchised Ford dealership operating in central Indiana under the Hubler Automotive Group. Directly competes with Andy Mohr Ford for the same Ford franchise customers in the Indianapolis metro and offers a same-brand benchmark on pricing, incentives, and service capacity.
• Andy Mohr Honda: Sister dealership under the Andy Mohr Automotive Group, selling a competing OEM franchise (Honda) in the same central Indiana footprint. Operates with the same group-level overhead, marketing, and customer-retention dynamics, providing a direct benchmark for Andy Mohr Ford's per-rooftop performance.
• Bill Estes Ford: Franchised Ford dealership located in Brownsburg, IN — directly inside Andy Mohr Ford's stated service area. Closest same-brand direct competitor on geographic and demographic overlap.
• Ray Skillman Ford: Franchised Ford dealer in the Indianapolis metro (Greenwood, IN), part of the Ray Skillman Auto Group. Competes head-to-head with Andy Mohr Ford for Ford new-vehicle, CPO, service, and commercial customers in the same regional catchment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/andy-mohr-ford

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Andy Mohr Ford