Sternberg Ford

What Sternberg Ford does

Sternberg Ford is an authorized Ford franchise dealership located at 600 S Washington St, Dale, Indiana, operating under the Sternberg Automotive Group umbrella. The dealership sells new Ford vehicles across the full lineup including F-150 and Super Duty trucks, Explorer and Bronco SUVs, Maverick and Ranger compact trucks, Transit and E-Series commercial vans, and the F-650 heavy-duty. It also sells approximately 344 pre-owned vehicles from Ford and other manufacturers. The business serves individual consumers in the greater Dale area including Boonville, Tell City, and Huntingburg, with a secondary commercial fleet segment.

Complementing vehicle sales, Sternberg Ford operates a service and parts department managed by Service Manager Jerry Ebert, offering routine maintenance, repairs, and genuine Ford parts. Service is delivered through a physical service bay and Ford Mobile Service, which brings routine maintenance to customer locations. Financing is facilitated through Ford Credit and other lending partners, with monthly payment structures and online finance applications supported.

The go-to-market motion combines a traditional physical showroom with an online sales platform enabling trade-in appraisal, financing, purchase, and home delivery. Revenue is generated through one-time new and used vehicle sales (front-end gross plus finance back-end), recurring service and parts transactions, and financing facilitation fees. No proprietary technology is disclosed; the core platform is Ford Motor Company's vehicle ecosystem. The business is privately held, employs 11–50 people, and reports no public listing or external funding.

Name

Sternberg Ford

Legal name

Sternberg Ford

Website

https://sternbergford.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Sternberg Ford is a privately held Ford franchise dealership in Dale, Indiana, selling new and pre-owned vehicles, offering service and parts, and providing financing to individual consumers and commercial buyers in the surrounding rural communities.

Ownership category

akta.pro rank

Product category

Automotive Dealership

NAICS

New Car Dealers (44111), Used Car Dealers (44112), Used Car Dealers (441120), Motor Vehicle and Parts Dealers (441)

SIC

Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

Garage Liability & Dealers (Auto Dealers, Repair Shops) (FSAJABAF)

akta.pro secondary industries

Dealer Floorplan & Inventory Financing (FSAKADAD), New & Used Auto Purchase Loans (FSAKADAA), Auto & Vehicle Leasing (Personal Use) (FSAKANAA)

Keywords

• New vehicle sales
• Used car sales
• Vehicle maintenance service
• Auto financing
• Auto parts sales

Headquarters

HQ city

Dale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales - New Ford: Sale of new Ford vehicles including F-150, Super Duty trucks, Escape, Explorer, Bronco, Bronco Sport, Transit, and Ranger models. Revenue generated from the difference between MSRP/sticker price and dealer cost, including manufacturer incentives and dealer discounts.
2. Vehicle Sales - Used/Pre-owned: Sale of pre-owned vehicles including Ford models and other makes. The dealership maintains an inventory of 344 used vehicles.
3. Service and Parts: Vehicle maintenance and repair services including oil changes, tire services, brake services, and multi-point inspections. Authentic Ford manufacturer parts and accessories. Service manager Jerry Ebert oversees operations.
4. Financing: Vehicle financing services working with customers to design payment plans for their lifestyle and budget. Facilitates financing through Ford Credit or other lending partners.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Authorized Ford franchise dealership in Dale, Indiana that sells new Ford vehicles, certified pre-owned and used vehicles from Ford and other manufacturers, and provides in-house maintenance and repair services performed by Ford-certified technicians. The offering is rounded out by authentic Ford parts and accessories retail, consumer vehicle financing arranged through Ford Credit and lending partners, and supporting online retailing tools (credit application, trade-in appraisal, vehicle delivery).

Product overview

Sternberg Ford is a Ford franchise dealership offering new and pre-owned vehicle sales, vehicle financing, maintenance services, and parts. The core offering centers on new Ford vehicle sales across multiple segments including trucks (F-150, Super Duty F-250/F-350, Ranger, Maverick), SUVs (Explorer, Expedition, Bronco, Bronco Sport), vans (Transit, E-Series Cutaway, F-650), and cars (Escape). The dealership also provides complementary services including trade-in appraisals, financing, vehicle service and maintenance, authentic Ford parts, mobile service, and home delivery options. The business operates on a traditional franchise dealership model rather than a software platform architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• New Ford Vehicles Sales of new, factory-fresh Ford vehicles across the full authorized lineup including the F-150, Super Duty, Escape, Explorer, Bronco, Bronco Sport, Transit, Ranger, Maverick, Expedition, E-Series Cutaway, and F-650, targeted at individual consumers and small commercial buyers in southern Indiana.
• Pre-Owned Vehicles Sales of certified pre-owned and competitively priced used vehicles from Ford and other manufacturers, including cars, trucks, and SUVs, targeted at value-oriented personal-use buyers in southern Indiana.
• Vehicle Service and Maintenance In-house vehicle maintenance, repair, and diagnostic services performed by Ford-certified technicians using Ford-authorized service menu items (multi-point inspection, oil and filter change, tire rotation, brake service, battery service, transmission service, coolant and radiator service, and seasonal/pre-trip inspections), with both individual services and bundled pricing packages such as 'The Works'.
• Vehicle Financing Consumer vehicle financing arranged through Ford Credit and additional lending partners, supporting credit applications, payment-plan design, and lease or purchase financing for new and pre-owned vehicle buyers.
• Authentic Ford Parts and Accessories Retail of genuine Ford-manufacturer replacement parts and accessories for vehicle maintenance, repair, and customization, available to retail customers and the in-house service department.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Ford Motor CompanycoreChannel Partner/ Reseller/ DistributorAuthorized Ford dealership franchise relationship. Dealership sells new Ford vehicles, uses Ford branding, participates in Ford manufacturer incentive programs, accesses Ford's digital inventory systems, and provides Ford-certified service using genuine Ford parts. Works with Ford Credit for vehicle financing options.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• AutoNation: Largest U.S. franchised auto retailer with broad OEM portfolio and large digital retail platform. Comparable as a benchmark for franchised dealer economics, parts/service scale, and online retail capability that increasingly pressures small rural dealers.
• CarMax: National used-vehicle retailer with no-haggle pricing and strong online buying experience. Comparable as a competitor for Sternberg Ford's 344-unit used inventory segment, especially as online used-car buying expands into rural Indiana.
• Lockhart Automotive Group: Multi-brand Indiana automotive dealer group. Comparable as an Indiana franchised dealer conglomerate operating multiple rooftops — relevant for parent-group dynamics similar to Sternberg Automotive Group, though broader in brand portfolio.

Direct peers

• Heritage Ford: Authorized Ford dealer offering new Ford lineup, certified pre-owned, service, and parts. Direct franchise peer with identical OEM relationship and revenue streams.
• Ruxer Ford: Indiana Ford franchise dealer providing new/used vehicle sales, service, and parts. Same franchised business model and revenue mix as Sternberg Ford.
• Hubler Ford: Authorized Ford dealership in central Indiana. Comparable as same-brand franchised dealer with overlapping new vehicle lineup, certified service, and Ford Credit financing partnerships.
• Andy Mohr Ford: Indiana Ford franchise dealer offering new and used vehicles, service, parts, and financing. Operates an essentially identical franchised retail model to Sternberg Ford in a different Indiana market.
• Bob Poynter Ford: Authorized Ford dealership serving southern Indiana. Comparable rural/small-market Ford franchise operation with similar service area dynamics to Sternberg Ford.
• Tom Wood Ford: Authorized Ford franchise dealership in the Indianapolis market. Direct peer because both operate the same Ford franchise model selling new Ford vehicles, used inventory, service, parts, and Ford Credit financing — differing only by geography and scale.

Emerging players

• Vroom: Online used-vehicle retailer with home delivery model. Comparable as an emerging channel that competes directly with Sternberg Ford's online purchasing and home delivery offering for used vehicles, particularly with rural buyers willing to transact digitally.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/SternbergFord
• Facebookfacebook.com/SternbergFord
• LinkedInlinkedin.com/company/sternberg-ford

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sternberg Ford