Pollo Pepe

Name

Pollo Pepe

Legal name

Organizacion Pollo Pepe

Website

https://pollopepe.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Product category

Quick-Service Restaurants

NAICS

Limited-Service Restaurants (722513), Restaurants and Other Eating Places (72251)

akta.pro primary industry

Chicken & Wings QSR (THAFAAAC)

akta.pro secondary industries

Mexican/Latin QSR (Tacos, Burritos, Bowls) (THAFAAAE), Multi-Concept / Global QSR Chains (Mixed Menus) (THAFAAAO)

Keywords

• Roasted chicken restaurant
• Combo meals
• Quick service dining
• Online food ordering
• Customer loyalty program

Headquarters

HQ city

Jalisco

HQ country

Mexico

HQ region

Latin America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Food and Beverage Sales: Pollo Pepe generates revenue through direct sales of roasted chicken, combo meals, and side dishes to individual consumers. Transactions are one-time purchases at point of sale, either through online ordering (delivery) or in-person pickup at restaurant branches.

Go-to-market motion1 record

Distribution channels2 records

Core offering

Pollo Pepe is a Mexican roasted chicken restaurant chain founded in 1979 that sells roasted chicken, combo meals, sides, salads, tacos, and beverages to individual consumers and families. The chain operates dine-in, in-branch pickup, and home delivery services, supported by an online ordering platform at ordena.pollopepe.com.

Differentiator

Problem solved

Functional benefit

Products and services

• Roasted Chicken Signature roasted chicken product sold to individual consumers and families in Mexico, available across dine-in, in-branch pickup, and home delivery channels.
• Combo Meals Bundled meal offerings that combine roasted chicken with sides and other accompaniments, targeted at value-seeking individual diners and families.
• Side Dishes Fries, salads, salsa, and other side items offered alongside roasted chicken to complement main dishes.
• Tacos Tacos served as part of the menu, providing menu variety beyond the signature roasted chicken.
• Desserts Dessert items offered as part of the menu to provide a sweet finish to meals.
• Beverages Beverages offered to complement meals, ordered alongside food items.
• Pepe Club Loyalty Program Customer loyalty program that rewards repeat purchases and encourages customer retention across dine-in, pickup, and delivery channels.
• Home Delivery and In-Branch Pickup Service Order fulfillment service providing home delivery and in-branch pickup of menu items ordered through the online platform at ordena.pollopepe.com.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Delitech (delitech.app)coreTechnology or IntegrationDelitech provides the technology platform powering Pollo Pepe's online ordering system (ordena.pollopepe.com). The platform handles the e-commerce functionality including menu display, order processing, and customer interface for both delivery and pickup options. The footer credits delitech.app as the developer of the ordering platform.

Broad incumbents

• McDonald's Mexico: Dominant general-purpose QSR in Mexico with broad menu and heavy delivery investment. Overlaps with Pollo Pepe as a competing quick-service option for the same consumer occasions, but operates a much wider menu and brand portfolio.

Direct peers

• KFC Mexico: Mexico's largest chicken-focused QSR and the principal branded competitor in the category. Comparable on core SKU (chicken), QSR service model, and presence in the same Mexican geographies that Pollo Pepe serves.
• Church's Chicken: US-origin chicken QSR with established Latin American footprint. Comparable on core chicken category, value-combo menu structure, and QSR dine-in/takeout model in similar Mexican markets.
• El Pollo Loco: US-headquartered chain specializing in fire-grilled chicken with Mexican roots. Directly comparable to Pollo Pepe on flame-cooked chicken positioning, combo-led menu, and QSR fulfillment model including delivery.
• Pollo Campero: Central American–origin chicken QSR chain with extensive operations across Mexico and Latin America. Directly comparable to Pollo Pepe as a multi-country, chicken-focused QSR with similar menu architecture (roasted chicken, combos, family meals) and dine-in/takeout/delivery channels.
• Wingstop: Specialty chicken QSR focused on wings and tenders with strong digital ordering and delivery economics. Comparable to Pollo Pepe as a digitally led, chicken-only QSR competing for the same delivery occasions in Mexico.

Regional players

• Pizza Hut Mexico: Multi-format QSR/dine-in pizza chain operating across Mexico. Adjacent to Pollo Pepe as a competing QSR for delivery and family-meal occasions, but anchored in pizza rather than chicken.
• Domino's Pizza Mexico: Leading pizza delivery operator in Mexico with strong digital ordering infrastructure. Adjacent competitor to Pollo Pepe on the home-delivery QSR occasion, though differentiated by category (pizza vs. chicken).

Emerging players

• Chester's Chicken: US-based chicken QSR primarily distributed through convenience and foodservice partnerships. Comparable to Pollo Pepe on chicken-focused menu, but with a non-traditional distribution model that differentiates it from Pollo Pepe's branch-based delivery/pickup.

Others

• Delitech: Technology vendor whose platform powers Pollo Pepe's online ordering system. Comparable not as a competitor but as a key ecosystem enabler whose roadmap and reliability directly affect Pollo Pepe's digital channel economics.

Market position

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pollo Pepe