What Pollo Campero does

Pollo Campero is a Guatemalan-born fast-casual chicken restaurant chain founded in 1971 in Guatemala City, now operating more than 350 restaurants across six countries including the United States, Mexico, and multiple Central American markets. The brand serves approximately 80 million customers annually, with US operations run through Campero USA out of Dallas, Texas, and a presence spanning 21 US states. Its core product offering centers on hand-breaded fried chicken and roasted chicken prepared fresh daily from a generationally-passed recipe, complemented by Campero Nuggets, empanadas, sandwiches (including limited-time Deluxe varieties), signature sides (Campero Rice, Yuca Fries, Coleslaw, Plantains), and Latin American beverages (Horchata, Mango, Jamaica).

The business operates a hybrid franchise-and-company-owned model, distributed through physical restaurant locations, a native iOS/Android ordering app with the Campero Rewards loyalty program, dedicated websites for individual orders and catering, and third-party delivery partnerships with DoorDash, Grubhub, Postmates, and UberEats. Revenue streams include retail restaurant sales, catering bundles ranging from $12 individual boxes to $259 party packs, digital ordering and delivery orders, and charitable add-on sales through the St. Jude Care Cup program. Pricing follows a unit-based, pay-as-you-go model with average meals between $7.40 and $11.90 and family meals ranging from $27 to $66, while product cost averages $60–$70 per person at scale.

Pollo Campero is a privately held subsidiary and flagship brand of Corporación Multi Inversiones (CMI), a diversified Guatemalan conglomerate, with 5,001–10,000 employees. The go-to-market motion combines product-led digital ordering with event-driven sports marketing, most notably a season-long 2026 partnership with New York City FC (NYCFC) targeting Latino soccer fans and 16+ locations across New York and New Jersey. Customer segments emphasize individual and family diners seeking authentic Guatemalan-style chicken, soccer enthusiasts, catering and event planners, and mobile loyalty members. The brand has operated in New York City for more than 20 years and is currently nominated for USA Today's 10Best Fried Chicken award.

Name

Pollo Campero

Legal name

Campero USA

Website

https://campero.com

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Pollo Campero is a privately held Guatemalan-born fast-casual chicken restaurant chain founded in 1971, operating 350-plus locations across six countries and serving roughly 80 million customers annually. It generates revenue via company-owned and franchised retail stores, a mobile app with Campero Rewards loyalty, catering bundles, and third-party delivery, primarily targeting Latino and family diner segments in the United States and Central America.

Ownership category

akta.pro rank

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Restaurant Sales: Dine-in, take-out, and drive-thru sales at company-owned and franchise locations across the United States. Core revenue stream from freshly prepared chicken meals, sides, and beverages.
2. Catering Services: Catering bundles and party packs ranging from $12 individual boxes to $259 catering bundles serving 8-11 people. Growing B2B and event-focused revenue stream.
3. Digital Ordering and Delivery: Third-party delivery partnerships with DoorDash, Grubhub, Postmates, and UberEats, plus direct online and app ordering.
4. Charitable Add-on Sales: St. Jude Care Cup purchases and donation round-up program where $1-$10 donations support St. Jude Children's Research Hospital.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Pollo Campero operates a fast-casual chicken restaurant chain selling hand-breaded fried and roasted chicken meals with Latin American sides and beverages, complemented by chicken sandwiches, nuggets, empanadas, and desserts. The chain generates revenue through dine-in, take-out, drive-thru, and delivery sales at 350+ company-owned and franchised locations across six countries, with digital ordering via mobile app and website, third-party delivery, a loyalty rewards program, and catering services for events.

Product overview

Pollo Campero is a Guatemalan-born fast-casual chicken restaurant chain operating as a single unified brand with multiple service formats. The core product portfolio centers on hand-breaded fried chicken (Campero Fried) and roasted chicken (Campero Roasted), complemented by chicken sandwiches (including limited-time Deluxe varieties), Campero Nuggets, and empanadas. Side offerings include Campero Rice, Yuca Fries, Coleslaw, Campero Beans, Plantains, and French Fries, while beverages feature Horchata, Mango, and Jamaica specialty drinks, plus Mini Churros for dessert. The company operates a catering division (catering.campero.com) offering event-scale bundles and trays, and maintains a loyalty program (Campero Rewards) with mobile app integration. Limited-time offerings include seasonal promotions like the Goooool menu (soccer-themed watch-party boxes and bundles), and the company supports charitable initiatives through St. Jude Care Cups and donation programs. Delivery integration with DoorDash, Grubhub, Postmates, and UberEats extends the service reach.

Differentiator

Problem solved

Functional benefit

Brands

• Pollito Campeón: Limited-edition soccer-themed plush toy mascot available for $10, part of the Golden Ball sweepstakes promotion.

Products and services

• Campero Fried Chicken Signature hand-breaded fried chicken prepared fresh daily, available in various piece counts and meal configurations at company and franchise locations.
• Campero Roasted Chicken Rotisserie-style roasted chicken serving as a lighter alternative to the fried chicken lineup.
• Campero Nuggets 100% white meat chicken nuggets offered in various piece counts as standalone items or as part of meals.
• Empanadas Fried pastry filled with savory chicken, available individually or as part of meals and snack platters.
• Deluxe Chicken Sandwiches Premium chicken sandwich variations including Buffalo Slaw and Queso Bacon, available for limited time until May 12, 2026.
• Mini Churros Bite-sized churro dessert pieces permanently available nationwide at U.S. locations.
• Gooooool Menu Soccer-themed limited-time menu featuring watch-party boxes and bundles including the GOOOOOL Box, 22-piece GOOOOOL Bundle, and GOOOOOL Catering Bundle running May 26 through July 31, 2026.
• Catering Services Full-service catering for events of any size, featuring catering bundles, value catering trays, chicken-only options, snack platters, lunch boxes, and sides at dedicated catering locations.
• Campero Rewards Customer loyalty program offering $10 reward after joining, app-based rewards, and exclusive promotional offers for members.
• St. Jude Care Cup Specialty cup available September through October with $3 from each $5 purchase donated to St. Jude Children's Research Hospital, including free refills.

Quantifiable outcome

• 80 million customers served annually
• +3 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature2 records

Partnerships

Six partnerships are on record, tiered core, flagship and minor.

• New York City FC (NYCFC)coreGTM or Marketing Partner · 13 April 2026Season-long promotional campaign with New York City FC featuring ticket sweepstakes, app-based rewards, and in-stadium activations. Pollo Campero app users who make purchases at participating locations can win tickets to select home matches or receive free food items after NYCFC match wins. Campaign runs through December 31, 2026.
• St. Jude Children's Research HospitalflagshipStrategic or Co-development PartnerLong-term charitable partnership since 2018. Pollo Campero donates $3 from every St. Jude Care Cup purchase, offers round-up donations in-store, and was named St. Jude Emerging Partner of the Year in 2019. Partnership includes online donation capabilities and ongoing innovation around fundraising.
• DoorDashminorChannel Partner/ Reseller/ DistributorThird-party food delivery partnership allowing customers to order Pollo Campero for home delivery through DoorDash platform.
• GrubhubminorChannel Partner/ Reseller/ DistributorThird-party food delivery partnership enabling customers to order Pollo Campero through Grubhub.
• PostmatesminorChannel Partner/ Reseller/ DistributorThird-party delivery service partnership for Pollo Campero orders.
• UberEatsminorChannel Partner/ Reseller/ DistributorThird-party food delivery partnership through UberEats platform.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Wingstop: Chicken-focused QSR with a digital-first, loyalty-driven growth model similar to Pollo Campero's mobile-app emphasis. Useful comparable for measuring unit-economics and digital-channel contribution.
• Church's Chicken: Heritage chicken QSR with a long-tenured brand and substantial international franchise footprint. Comparable on heritage positioning, chicken-centric menu, and international franchise economics.
• Raising Cane's: Fast-growing chicken-focused QSR with a focused single-protein menu and similar counter-service plus drive-thru model. Comparable on operational simplicity and recent expansion velocity.
• El Pollo Loco: Latin-inspired chicken QSR chain with ~500 US locations and a similar heritage-driven, flame-grilled positioning. Closest publicly traded comparable on cuisine, demographic focus, and menu architecture.
• Popeyes Louisiana Kitchen: Direct chicken QSR competitor under Restaurant Brands International with a comparable limited-service, fried-chicken-focused menu and aggressive limited-time offer strategy.

Broad incumbents

• Yum! Brands: Multi-brand QSR parent of KFC, Pizza Hut, Taco Bell, and Habit Burger. Relevant as a comparable multi-brand QSR platform that demonstrates how scaled QSR assets are valued and operated.
• Restaurant Brands International: Multi-brand QSR parent of Burger King, Tim Hortons, Popeyes, and Firehouse Subs. Comparable as a publicly traded multi-brand QSR consolidator that has scaled chicken-focused brands internationally.
• Chick-fil-A: The largest US chicken QSR by sales, operating ~3,000 locations nationwide with a similar dine-in plus drive-thru plus digital model. Sets the competitive benchmark Pollo Campero must contend with in shared US markets.
• KFC: Global chicken QSR leader under Yum! Brands, operating tens of thousands of locations worldwide. Provides scale, supply-chain, and international franchise benchmarks relevant to Pollo Campero's multi-country footprint.

Regional players

• Bojangles: Regional chicken-focused QSR concentrated in the Southeastern US with a heritage-driven positioning. Comparable as a regional chicken chain competing for share within a constrained geographic footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/CamperoUSA
• Facebookfacebook.com/CamperoUSA
• Instagraminstagram.com/camperousa
• LinkedInlinkedin.com/company/pollo-campero

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pollo Campero