E Tipu e Rea

What E Tipu e Rea does

E Tipu e Rea, operating under the brand Ki tua o Matariki, is a New Zealand-based charitable organization headquartered in Panmure, Auckland. Founded in 2011 and employing 11–50 staff, it supports mātua taiohi (young parents), hapū māmā (pregnant mothers), pēpi (babies), and their wider whānau (family) through six integrated service modules: Mātauranga Māori (traditional knowledge), Tukutuku (maternity and early years), Tūmatakāhuki (wrap-around support), Ngā Manu Tuketuke (community voice and advocacy), Rangatira Mō Āpōpō (leadership development), and Whare Ako (legal clinic access). All services are delivered free of charge using a Kaupapa Māori service model that integrates traditional Māori knowledge — including tūpuna parenting, rongoā, and whakapapa-based learning through wānanga — with contemporary health and social support services such as midwifery, Well Child Tamariki Ora checks, immunisations, housing advocacy, employment assistance, and counseling. The organization's focus is the "first 2,000 days of parenting" as a critical developmental window.

The underlying platform is a community-led service delivery model rather than a technology product. The "core technology" is the integration of mātauranga Māori content and kaumātua-style pedagogy with regulated health and social workflows; service delivery is anchored by two physical offices in Auckland (13–15 Queens Road, Panmure; and 2/247 Edmonton Road, Te Atatū South), a dedicated phone helpline (0800 383 764), and online referral pathways. Go-to-market is community-led and referral-based: the organization acquires beneficiaries through community outreach, whānau referrals, and iwi and health-provider referral channels, while acquiring funding through institutional grant applications and individual donations.

As a non-profit, E Tipu e Rea generates revenue from two streams: (1) charitable donations and fundraising from individuals via the Raisely online platform and community events, and (2) government and philanthropic grants from sponsors and partners including the Ministry of Health, Manatū Wahine, Todd Foundation, Foundation North, JR McKenzie Trust, VisionWest, Hapai Hauora, Te Toka Tumai, Puketapā, The Nest Collective, The Period Place, NHC, Healthy Babies, Living Learning FC, Littlemore, and Give Blanket. Services are provided at no cost to beneficiaries. Geographic scope is limited to the Auckland region, with no disclosed expansion beyond it and no audited financial figures in the source data.

Name

E Tipu e Rea

Website

https://etipuereaws.org.nz

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

E Tipu e Rea (Ki tua o Matariki) is an Auckland-based New Zealand non-profit delivering Kaupapa Māori health, parenting, and social support services to young parents, hapū māmā, pēpi, and whānau, funded by government grants and charitable donations across two community offices.

Ownership category

akta.pro rank

Product category

Community Family Support Services

NAICS

Other Individual and Family Services (624190), Child and Youth Services (624110)

SIC

Services-Social Services (8300)

akta.pro primary industry

Family Resource Centers & Wraparound Support Services (EDACALAH)

akta.pro secondary industries

Family & Parent Support Services (Parent Coaching, Advocacy) (EDAJALAK), Family Engagement & Take-Home Learning Materials (Home Packs, Parent Guides) (EDACAJAL)

Keywords

• Māori family support
• Young parent services
• Community health support
• Early childhood wellbeing
• Kaupapa Māori programmes

Headquarters

HQ city

Panmure

HQ country

New Zealand

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Fundraising: Charitable donations from individuals and organizations through online donation platforms (Raisely). Community fundraising and supporter contributions.
2. Government and Funder Grants: Funding from government agencies including Ministry of Health, and philanthropic foundations. Sponsors and partners provide financial support for programs and operations.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

E Tipu e Rea is a kaupapa Māori charitable organization that delivers free, wrap-around social, health, parenting, and leadership support services to mātua taiohi (young parents), hapū māmā (pregnant mothers), pēpi (babies), and their wider whānau across Auckland. Its offering is structured around six service modules — Mātauranga Māori, Tukutuku (Maternity & Early Years), Tūmatakāhuki (Wrap Around Support), Ngā Manu Tuketuke (Community Voice), Rangatira Mō Āpōpō (Leaders of Tomorrow), and Whare Ako legal clinic bookings — all centered on the first 2,000 days of parenting.

Product overview

Ki tua o Matariki is a community support organization offering a platform of integrated social and health services for mātua taiohi (young parents), hapū māmā, pēpi, and wider whānau. The organization operates six core service modules: Mātauranga Māori (Traditional Māori Knowledge), Tukutuku (Maternity & Early Years), Tūmatakāhuki (Wrap Around Support), Ngā Manu Tuketuke (Community Voice), Rangatira Mō Āpōpō (Leaders of Tomorrow), and Whare Ako (Auckland Community Law Centre Bookings). All services are focused on the first 2,000 days of parenting and incorporate strong cultural connections and identity through Mātauranga Māori.

Differentiator

Problem solved

Functional benefit

Products and services

• Mātauranga Māori (Traditional Māori Knowledge) Whānau learn traditional Māori birthing, parenting and healing through safe, supportive wānanga that reconnect them with whakapapa, identity and mātauranga Māori. Designed for young parents, hapū māmā, pēpi, and wider whānau across Auckland.
• Tukutuku (Maternity & Early Years) Wrap-around, kaupapa Māori maternity and early childhood care, including midwifery, Tamariki Ora checks, immunisations and wellbeing support for whānau. Targeted at hapū māmā, pēpi, and young parents in the first 2,000 days.
• Tūmatakāhuki (Wrap Around Support) Supporting every aspect of parenting — housing, health, advocacy, parenting and more — tailored for young parents and their pēpi in the first 2,000 days. Delivered through advocacy, counseling, and referrals.
• Ngā Manu Tuketuke (Community Voice) Uplifts mātua taiohi and hapū māmā to be heard in policy and media, reduce stigma and help reshape systems through their stories and insights.
• Rangatira Mō Āpōpō (Leaders of Tomorrow) Supports mātua taiohi to find their pathway into work, study or training through wānanga, mentoring and guidance that values them as parents and future leaders.
• Whare Ako (Auckland Community Law Centre Bookings) Provides bookings for Auckland Community Law Centre services, offering legal support and resources for whānau.

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and supporting.

• Ministry of HealthcoreStrategic or Co-development PartnerGovernment health agency providing funding and strategic direction for health services including immunisations and Well Child Tamariki Ora programs delivered by the organization.
• Manatu Wahine (Ministry for Women)coreStrategic or Co-development PartnerGovernment ministry supporting women's wellbeing and advancement, partnered to provide services for hapū māmā and young mothers.
• VisionWestcoreStrategic or Co-development PartnerMāori health provider organization offering health and social services, collaborating on wrap-around support for whānau.
• Hapai HauoracoreStrategic or Co-development PartnerMāori public health organization supporting health promotion and community health initiatives.
• Te Toka TumaicoreStrategic or Co-development PartnerMāori health coalition providing strategic support and collaboration for health service delivery.
• PuketapāsupportingStrategic or Co-development PartnerIwi organization providing cultural guidance and community support for Māori families in the region.
• The Nest CollectivesupportingStrategic or Co-development PartnerCommunity organization supporting families and young parents through collaborative programs.
• The Period PlacesupportingStrategic or Co-development PartnerOrganization supporting menstrual health and hygiene, collaborating on wellness programs for young women.
• NHC (National Hauora Coalition)coreStrategic or Co-development PartnerPrimary health organization supporting Māori health outcomes through primary care and community health initiatives.

Scale indicators1 record

Recent moves1 record

Expansion highlights6 records

Market position

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/kituaomatariki
• Xx.com/etipuereawhanau
• Facebookfacebook.com/Etipuereaws

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about E Tipu e Rea