Greenovator

What Greenovator does

Greenovator Co.Ltd is a Yangon-based social enterprise founded in 2011 by two Yezin Agriculture University graduates, Thein Soe Min and Yin Yin Phyu. The company operates the Green Way mobile application, a free-for-use, Burmese-language Android platform targeting Myanmar's roughly 38 million people employed in agriculture, livestock, and fisheries. Green Way connects smallholder farmers with more than 2,000 verified experts (university faculty, government department staff, agronomists, and experienced farmers) through a moderated Q&A feature, supplemented by localized 5-day weather forecasts, location-based cropping guidelines for five major crops, digital farming records (with GAP/Organic certification support), audio-visual content for low-literacy users, and the Zaytangyi marketplace module for input purchase and produce sales.

The underlying technology is a mobile-first Android application distributed through Google Play Store, supplemented by offline channels such as Zapya, 1mobile, and Dropbox to reach low-connectivity rural areas. A formal agreement with Myanmar's Department of Agriculture designates Green Way as a major dissemination channel, providing institutional reach into 327 of Myanmar's 355 townships with 120,000+ registered users (20% women).

The business model is a hybrid: the consumer-facing app is freemium/free-to-farmer, while monetized streams include grants from international development organizations (UNESCO, GIZ, GSMA, UKAid, DFAT, Helvetas, WorldFish, FHI 360, Care Myanmar), consultancy and project-based services to INGOs/NGOs/enterprises (research, surveys, translations, project management), advertising and sponsorship from agri-input companies, and nascent subscription/transactional revenue from the digital farm management tools and Zaytangyi marketplace. The company carries no institutional equity investors in the disclosed data and has been funded primarily through grants and project-based contracts since its 2015 pivot to mobile.

Name

Greenovator

Legal name

Greenovator Co.Ltd

Website

https://mmgreenovator.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Greenovator operates Green Way, a free Burmese-language Android app connecting 120,000+ Myanmar smallholder farmers across 327 townships with 2,000+ verified agricultural experts, delivering Q&A, weather, market prices, farming records, and a marketplace, monetized via grants, consultancy, and project-based services.

Ownership category

akta.pro rank

Product category

Agricultural Technology Platform

NAICS

Farm Management Services (115116)

SIC

Agricultural Services (700)

akta.pro primary industry

Decision Support & Agronomic Modeling (Yield, Irrigation, Pest/Disease Forecasting) (AFAAAFAF)

akta.pro secondary industries

Farm Finance, Input Procurement & Risk Tools (Budgeting, Inventory, Insurance Links) (AFAAAFAO), Field Mapping, GIS & Digital Agronomy (Zoning, Prescription Maps, Yield Maps, Spatial Analytics) (AFAGALAG)

Keywords

• Agricultural mobile apps
• Farmer advisory platform
• Smallholder digital services
• Agritech knowledge platform
• Agricultural consulting services

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Grant Funding: Grants from international development organizations including UNESCO, GIZ, UKAid, GSMA, Care International, FHI 360 to fund platform development and agricultural projects.
2. Consultancy Services: Agricultural services provided to INGOs, NGOs and enterprises including farming advice (online and offline), project management, agri-business consultations, resource mapping, surveys, and research.
3. Advertising and Sponsorship: Revenue from providing advertising opportunities on the platform for agricultural companies, input suppliers, and related businesses targeting farmers.
4. Project-Based Services: Revenue from implementing specific agricultural technology projects for development partners including DFAT, Helvetas, and other NGOs.
5. Digital Farm Management Tools: Digital tools and services for farm management sold as part of the service offerings to enterprises and organizations.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Greenovator develops and operates the Green Way mobile application, a free, Myanmar-language Android app that provides smallholder farmers with expert agricultural Q&A, localized weather forecasts, crop guidelines, market prices, digital farming records, and an in-app marketplace (Zaytangyi). The company complements this consumer platform with agricultural consultancy, project implementation, and content/training services delivered to INGOs, NGOs, government agriculture departments, and development partners operating in Myanmar.

Product overview

Greenovator offers the Green Way mobile application as its core product, supplemented by feature modules and version upgrades. Green Way is a free, Myanmar-language mobile app providing information, services and data-driven solutions for agriculture, livestock and fisheries. The platform includes Zaytangyi (marketplace), Green Way 2.0 (UI/UX and feature upgrade), and Farming Record (record-keeping module). The app connects 120,000+ farmers with over 2,000 verified experts across 327 of Myanmar's 355 townships.

Differentiator

Problem solved

Functional benefit

Brands

• Green Way: Free-for-use mobile application providing information, services and data-driven solutions to address challenges on Myanmar's agriculture, livestock and fisheries farms. Features include localized weather forecasts, crop guidelines, Q&A with experts, farming records, and a marketplace (Zaytangyi).

Products and services

• Green Way Mobile Application Free, Myanmar-language Android app that delivers agricultural knowledge to smallholder farmers in Myanmar, including crowdsourced Q&A with 2,000+ verified experts, localized 5-day weather forecasts, market prices, cropping guidelines, livestock and fisheries content, and digital farming records. Used directly by farmers and as a dissemination channel by NGO/INGO and government partners.
• Agricultural Consultancy and Project Services Project-based agricultural services delivered to INGOs, NGOs, donor-funded programs, and enterprises, including online and offline farming advice, project management, agri-business consulting, resource mapping, surveys, translations, research, and implementation of digital agriculture projects.

Quantifiable outcome

• 120,000+ registered farmers using the platform across 327 townships
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature6 records

Partnerships

13 partnerships are on record, tiered core and minor.

• Helvetas MyanmarcoreStrategic or Co-development Partner · 1 October 2019Helvetas Myanmar partnered for the Gulf of Mottama Project, providing GAP, post-harvest technologies, and SRP (sustainable rice platform) standards through the Green Way App for farmers in the project area. Also included cropping guidelines and farming record platform.
• WorldFish (AQUADAPT-Myanmar)coreStrategic or Co-development Partner · 1 January 2019AQUADAPT-Myanmar, hosted by WorldFish, partnered with Greenovator to improve fish farmers' capacity to manage climate-related risks. The project leverages Green Way app to provide aquaculture information and climate adaptation guidance to around 250,000 people earning livelihoods in Myanmar's aquaculture sector.
• PC Myanmar (ENI Foundation)minorStrategic or Co-development Partner · 1 January 2019PC Myanmar (ENI Foundation) partnered to support Myanmar Government's efforts to fight malnutrition through improvement of food security, nutrition and health status in 3 townships of Magway. ICT platform developed for farmers to access project-related events and agricultural radio content.
• Myanmar Book Aid and Preservation FoundationminorImplementation/ SI/ Consulting Partner · 1 January 2019Partnered to provide training in use of digital tools for about 1,000 government extension workers in agriculture, livestock, fisheries and rural development sectors.
• Business Innovation Facility (BIF)minorStrategic or Co-development Partner · 1 July 2018BIF partnered to pilot dissemination of information about bamboo ecology, innovations and sustainable management practices through mobile platforms, including developing understanding of community forest enterprises and farmers' demand for bamboo data.
• New Zealand GovernmentminorGTM or Marketing Partner · 1 January 2018New Zealand Government funded a project to provide technical information, management advice, animal husbandry information, market information and other data relevant to dairy farmers through the Green Way Android application.
• GSMAcoreStrategic or Co-development Partner · 1 January 2018GSMA partnered for developing marketplace features in Myanmar as part of the mobile ecosystem development. Also involved in the 2019 GSMA MWC Ministerial Programme.
• FHI 360minorStrategic or Co-development Partner · 1 January 2018FHI 360 partnered for digital agriculture services to support integration of digital financial services (DFS) through the Green Way platform.
• Department of Agriculture (Myanmar)coreStrategic or Co-development Partner · 1 January 2018Department of Agriculture signed an agreement with Green Way app to broaden the scope of the platform. The Department uses Green Way as one of its major tools for disseminating important content and information with farmers across Myanmar's townships.
• UNESCOcoreGTM or Marketing Partner · 1 July 2017UNESCO partnered to improve access to development information on livelihoods and agriculture for Myanmar farmers using TV, Radio, Print media and mobile technology. Project ran from July 2017 to February 2018, providing rural communities with information on nutrition, weather, agricultural techniques, and market prices.
• GIZcoreStrategic or Co-development Partner · 1 February 2017GIZ partnered to increase income for tea farmers by creating a platform for technical assistance and market information via mobile technology (Tea Platform). Project ran from February 2017 to August 2018.
• Care MyanmarcoreStrategic or Co-development Partner · 1 January 2017Care Myanmar partnered to provide digital information including new methods, innovation, market price information, quality standards and market linkages to increase smallholder farmers' rubber productivity in terms of quality and output.
• TelenorcoreChannel Partner/ Reseller/ Distributor · 1 January 2016Telenor Myanmar enabled Green Way app to be downloaded for free, providing telecommunications distribution support for the app to reach farmers across Myanmar.

Scale indicators13 records

Recent moves6 records

Expansion highlights6 records

Market position

Strengths4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/greenovatormyanmar
• LinkedInlinkedin.com/company/greenovator

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greenovator