Hozack

What Hozack does

Hozack, Inc., operating as The Hozack Company, is a privately held manufacturer's representative agency for electrical construction products, headquartered in Kent, Washington. Founded in 1949 as the F.L. Guenther Company and renamed in 1970 when Jack Hozack purchased it, the firm has operated for more than 75 years under successive ownership transitions, most recently to Principals Evan Farris and Tug Cox in 2024. Hozack represents approximately fourteen electrical manufacturers — including four core principals (RAB Lighting, ABB, Southwire, Mersen) and ten minor lines (Milbank, DeWalt, WesternTube, NSI, Briggs and Stratton, Champion, Picoma, Chromalox, Basor, MEE) — across the five-state Northwest territory of Washington, Oregon, Alaska, Idaho, and Montana. Its go-to-market combines territory-assigned outside sales reps (covering Idaho/Montana, Puget Sound, South Puget Sound/Alaska, and Oregon) with brand-assigned inside sales staff, all supported by an in-house lighting design service that delivers a 48-hour turnaround on RAB Lighting designs for contractors.

The company's revenue model is a pure commission structure: Hozack does not set or invoice product pricing, but earns commissions on sales of the manufacturers it represents, channeled through electrical distributors to electrical contractors. Pricing is determined by the represented principals; Hozack's economics are therefore a function of manufacturer sales throughput within its assigned territory. The customer base is two-sided: the upstream "customers" that drive revenue are the manufacturer principals (RAB, ABB, Southwire, Mersen being core), while the downstream users of Hozack's sales and design support are electrical distributors and electrical contractors in the Northwest. The firm maintains a single office in Kent, WA, and uses its Squarespace-hosted website, social media presence (Facebook), direct sales, and email as its principal marketing channels. There are no disclosed technology products, APIs, AI capabilities, or software platforms — Hozack's competitive differentiation rests on territorial coverage, longstanding manufacturer relationships, brand-specific sales expertise, and value-added design services for contractors.

Name

Hozack

Legal name

HOZACK, INC.

Website

https://hozack.com

Company type

Private

Founded year

1949

Operating status

Operating

Headcount range

11–50 employees

Short description

Hozack is a privately held, 75-year-old manufacturer's representative agency headquartered in Kent, WA, that represents approximately fourteen electrical product manufacturers (including RAB Lighting, ABB, Southwire, and Mersen) to distributors and contractors across the five-state Northwest territory.

Ownership category

akta.pro rank

Product category

Electrical Products Manufacturer's Representation

NAICS

Other Specialized Design Services (54149), Electric Lighting Equipment Manufacturing (3351)

SIC

Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)

akta.pro primary industry

Specialty & Task/Workstation Lighting (Inspection/task lights, cleanroom/food-grade, portable work lights) (IMAGAIAK)

Keywords

• Electrical manufacturer representation
• Manufacturer rep agency
• Electrical product distribution
• Lighting design services
• Electrical contractor sales

Headquarters

HQ city

Kent

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Manufacturer's Representative Commissions: Hozack operates as a manufacturer's agent, earning commissions by representing electrical product manufacturers and facilitating sales to distributors and contractors. Revenue is generated through the sale of represented manufacturers' products within assigned territories.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

Hozack is a manufacturer's representative agency that sells electrical construction products on behalf of a curated line card of manufacturers (including RAB Lighting, ABB, Southwire, Mersen, Milbank, DEWALT, Western Tube, NSI, Briggs and Stratton, Champion, Picoma, Chromalox, Basor, and MEE) to electrical distributors and contractors across Washington, Oregon, Alaska, Idaho, and Montana. The firm earns commissions on these sales and additionally provides in-house RAB Lighting Design Services with a 48-hour turnaround, including fixture layouts, value engineering, and controls support for electrical contractors bidding on construction projects.

Product overview

Hozack is a manufacturer's agent company for electrical construction products, not a technology company with software products. The company does not offer a unified software platform or SaaS product. Instead, Hozack represents multiple electrical product manufacturers and provides design services. The product portfolio consists of electrical construction products from represented manufacturers including: RAB Lighting (LED floodlights, lighted mirrors, field-adjustable strip lights), DeWalt (TOUGHWIRE cable hangers), Mersen (Critical Power Panelboards), Southwire (Machine FLEX cables, Speed Services), ABB (Superstrut/Kindorf metal framing systems, Steel City boxes and covers, T&B Liquidtight Systems), and WesternTube (raceway products). Additionally, Hozack offers RAB Lighting Design Services as an in-house service providing lighting layouts, value engineering, and controls support to electrical contractors.

Differentiator

Problem solved

Functional benefit

Products and services

• RAB Lighting Design Services

Quantifiable outcome

• 48-hour turnaround on lighting designs

Named customers2 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core and minor.

• RAB LightingcoreChannel Partner/ Reseller/ DistributorRAB Lighting is a key manufacturer partner represented by Hozack across all five Northwest territories. Hozack provides dedicated sales support and in-house RAB Lighting design services including 48-hour turnaround on lighting designs for contractors.
• ABBcoreChannel Partner/ Reseller/ DistributorABB Installation Products (including Steel City, Superstrut, and Kindorf brands) are represented by Hozack in the Northwest territories. Products include metallic boxes, covers, metal framing systems, and liquidtight conduit systems.
• SouthwirecoreChannel Partner/ Reseller/ DistributorSouthwire, a leading manufacturer of wire and cable products, is represented by Hozack. Products include Machine FLEX cables designed for data center applications and Speed Services.
• MersencoreChannel Partner/ Reseller/ DistributorMersen is an electrical industry manufacturer represented by Hozack. Products include Critical Power Panelboards (CPP) and fusible solutions for demanding applications.
• MilbankminorChannel Partner/ Reseller/ DistributorMilbank Manufacturing, producer of electrical metering equipment and enclosures, is represented by Hozack in the Northwest territories.
• DEWALTminorChannel Partner/ Reseller/ DistributorDEWALT industrial tools and accessories, including the TOUGHWIRE Cable Hanger System for HVAC and electrical installations, are represented by Hozack.
• WesternTubeminorChannel Partner/ Reseller/ DistributorWesternTube, a manufacturer of electrical conduit and raceway products, is represented by Hozack. Products include Smart Way to Raceway solutions.
• NSIminorChannel Partner/ Reseller/ DistributorNSI Industries, manufacturer of electrical connectors, tools, and hardware, is represented by Hozack in the Northwest.
• Briggs and StrattonminorChannel Partner/ Reseller/ DistributorBriggs and Stratton standby generator products are represented by Hozack in the Northwest territories.
• ChampionminorChannel Partner/ Reseller/ DistributorChampion Generator products are represented by Hozack for residential and commercial standby power applications.
• PicomaminorChannel Partner/ Reseller/ DistributorPicoma, manufacturer of electrical fittings and components, is represented by Hozack in the Northwest territories.
• ChromaloxminorChannel Partner/ Reseller/ DistributorChromalox industrial heating products are represented by Hozack in the Northwest territories.
• BasorminorChannel Partner/ Reseller/ DistributorBasor, a manufacturer of cable tray and support systems, is represented by Hozack in the Northwest territories.
• MEEminorChannel Partner/ Reseller/ DistributorMEE (Mстин Equipment Engineering), manufacturer of heating and ventilation products, is represented by Hozack.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• EIS (Electrical Insulation Suppliers): Specialty electrical distributor and manufacturer's rep hybrid serving OEMs, contractors, and industrial customers. Comparable in product breadth (lighting, power distribution, industrial) and in the rep-plus-distribution go-to-market approach.
• Sonepar USA: Global electrical distributor with substantial Northwest branch density. Competes with the distributors Hozack calls on and increasingly consolidates rep-style specification work in-house, representing a potential disintermediation channel.
• CED (Consolidated Electrical Distributors, Inc.): One of the largest U.S. electrical distributors with branches across the Northwest. While a distributor (not a rep), CED competes for the same contractor specification and stock-and-flow relationships that drive Hozack's manufacturer principals' sales.
• Hajoca Corporation: Large U.S. plumbing, heating, and electrical distributor with Northwest locations. Competes in the same distributor channel that Hozack's reps service, and offers some specification support that overlaps with Hozack's design services.

Regional players

• Walters Wholesale Electric: Independent regional electrical distributor serving Southern California. Comparable in that it sits between the same types of manufacturers and contractors Hozack serves, but in a different geography.

Direct peers

• Cresco, Inc. Independent electrical manufacturer's representative covering the Midwest for many of the same types of lighting, distribution, and wire/cable principals Hozack serves. Operates the same commission-based rep business model targeting electrical distributors and contractors.
• The Reynolds Company: Regional electrical manufacturer's representative serving Texas and Oklahoma distributors and contractors. Closely comparable business model (outside sales by territory, inside sales by brand, design/specification support) to Hozack's Northwest operation.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/HozackInc
• LinkedInlinkedin.com/company/hozack-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hozack