FireCut

What FireCut does

FireCut, operated by FireCrafts Ltd., is a privately held software company that builds AI-powered video editing plugins native to Adobe Premiere Pro (2022+) and DaVinci Resolve (20+), along with a browser-based short-form video creation app (FireCut Shorts) and a suite of free utility tools. Its core technology automates repetitive post-production tasks: silence removal with waveform-controlled thresholds, filler-word/repetition/profanity detection, animated caption generation in 50+ languages (rendered as PNGs rather than GPU-intensive MOGRTs), automated zoom cuts triggered by face detection or speech emphasis, chapter and YouTube metadata generation, AI voiceover, Storyblocks-backed B-roll and music search/insertion, multi-track podcast camera switching, and AI-extracted highlight reels for short-form social platforms. The product is offered across Premiere Pro and DaVinci Resolve editions with Starter ($10–$19/month), Pro ($20–$34/month), Team ($49/seat/month), and Max ($49.99/month or $19.99/week with generative AI) tiers, plus separate DaVinci Resolve Captions ($8.25/month) and Pro ($16/month) tiers, lifetime licenses on request, prepaid gift cards, and a custom enterprise plugin service. Go-to-market is product-led (7-day free trial, self-serve download, browser-based onboarding) reinforced by community-driven adoption via a Discord channel, an affiliate program with lifetime commission, creator testimonials spanning YouTubers and Paramount Pictures, and Adobe Video Partner recognition. The company was founded by Suhail Idrees, has no disclosed institutional funding, and reports 'thousands of professionals globally' as customers.

Name

FireCut

Legal name

FireCrafts Ltd.

Website

https://firecut.ai

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

FireCut builds AI-powered video editing plugins for Adobe Premiere Pro and DaVinci Resolve, plus a browser-based short-form video app, automating silence removal, captions, B-roll, and editing for individual creators, podcasters, and agencies.

Ownership category

akta.pro rank

Product category

AI video editing software

NAICS

Software Publishers (513210), Postproduction Services and Other Motion Picture and Video Industries (51219), Software Publishers (5132), Teleproduction and Other Postproduction Services (512191)

SIC

Services-Prepackaged Software (7372), Services-Allied To Motion Picture Production (7819)

akta.pro primary industry

Video Creation, Editing & Publishing Tools (Creator Software) (MPACABAD)

akta.pro secondary industry

Short-Form Video Creation, Editing & Templates Apps (MPACAHAE)

Keywords

• AI video editing
• Premiere Pro plugin
• DaVinci Resolve plugin
• Automated captions
• Podcast editing software

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Subscription Licenses: FireCut generates revenue primarily through subscription-based licenses for its plugin. Plans are available for Adobe Premiere Pro and DaVinci Resolve separately, or bundled. Subscriptions are billed monthly or annually (with discounts up to 47%). Annual plans offer significant savings. Individual plans include Starter, Pro, and Max tiers with varying feature access.
2. Lifetime Licenses: One-time payment lifetime access includes both Premiere Pro and DaVinci Resolve plugins and all future updates. Pricing is available upon request via a quote form.
3. Team Plans: Team licenses billed monthly per user with centralized billing, admin controls, and discounts for larger teams. Includes both Premiere Pro and DaVinci Resolve Pro plugins.
4. Gift Cards: Prepaid gift cards available in 3-month, 6-month, and 12-month denominations for both Premiere Pro Pro plan and DaVinci Resolve plans (Captions, Pro, Max).
5. AI Speech Generation Add-on: AI Speech Generation add-on priced at $10/month on top of Pro plan, including 25,000 characters per month.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

FireCut develops AI-powered video editing plugins for Adobe Premiere Pro and DaVinci Resolve that automate post-production tasks such as silence removal, filler-word and repetition detection, profanity cleanup, animated captions in 50+ languages, automatic zoom cuts, chapter generation, AI voiceover, B-roll and music insertion via Storyblocks, multi-track podcast editing, and short-form highlight creation. It also offers FireCut Shorts, a browser-based vertical video creator, plus a free browser utility suite and an enterprise custom plugin development service.

Product overview

FireCut is a suite of AI-powered video editing tools available as plugins for Adobe Premiere Pro and DaVinci Resolve, a browser-based short-form video creator (FireCut Shorts), and a collection of free utility tools. The core offering consists of FireCut for Premiere Pro and FireCut for DaVinci Resolve — both offering the same AI-powered editing automation features including silence removal, filler word and repetition cleanup, animated captions in 50+ languages, auto zoom cuts, chapter generation, AI voiceover, automatic B-roll and music insertion via Storyblocks, podcast multi-track editing, and AI-powered short-form highlight extraction. FireCut Shorts provides browser-based short-form content creation without requiring a desktop editor. A suite of free tools covers audio/video transcription, screen recording, format conversion, and voice recording. Enterprise custom plugin development extends the platform to other Adobe applications and custom workflows.

Differentiator

Problem solved

Functional benefit

Products and services

• FireCut for Premiere Pro AI-powered plugin for Adobe Premiere Pro that automates video editing tasks including silence removal, filler word removal, caption generation, zoom cuts, chapter detection, B-roll insertion, music matching, podcast multi-track editing, and short-form highlight creation. Designed for video editors and content creators using Premiere Pro 2022+ on Windows or macOS.
• FireCut for DaVinci Resolve AI-powered plugin for DaVinci Resolve providing the same automation feature set as the Premiere Pro version: captions and transcription, silence removal, filler-word cleanup, repetition and profanity cleanup, automated zoom cuts, chapter detection, AI voiceover, B-roll and music search, multi-track tools, and highlight creation. Supports Windows, macOS, and Linux including DaVinci Resolve Free.
• FireCut Shorts Browser-based short-form video creation tool that automatically finds highlight moments from long-form content and converts them into vertical 9:16 shorts for YouTube Shorts, Instagram Reels, and TikTok, with captions, B-roll, and AI-generated descriptions. Designed for social media managers and creators who want to repurpose long-form video without installing desktop software.
• FireCut Free Tools Suite of free browser-based tools including Audio to Text conversion, Video to Text conversion, Screen Recorder, Video Converter, Audio Converter, Voice Recorder, Video Translator, Audio Translator, and Teleprompter. Provided to drive user acquisition and brand awareness for FireCut's paid products.
• FireCut Custom Plugins Enterprise custom plugin development service for building bespoke AI-powered Adobe plugins (Premiere Pro, After Effects, Photoshop, Audition, Express, InDesign, Illustrator) and DaVinci Resolve integrations tailored to specific team workflows. Available to enterprise teams through direct quote-based engagement.

Quantifiable outcome

• 3+ hours saved per podcast episode
• +6 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability10 records

Feature17 records

Partnerships

One partnership is on record.

• StoryblockscoreTechnology or IntegrationStoryblocks is FireCut's content partner for premium stock footage (B-roll), sound effects, and royalty-free background music. FireCut is a Storyblocks partner, and usage licenses for Storyblocks content are included in FireCut subscriptions at no additional cost. FireCut's AI analyzes video content to automatically insert relevant Storyblocks clips at appropriate moments in the timeline.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• OpusClip: OpusClip is a direct competitor to FireCut Shorts, repurposing long-form video into vertical short-form clips with captions and AI scoring. Pure browser-based workflow and viral short-form positioning are highly comparable.
• Captions (captions.ai): Captions is a direct competitor providing AI captions, short-form video generation, avatars and editing tools for creators. Overlaps significantly on auto-captions, Shorts, and creator-focused AI editing.
• Descript: Descript is a direct competitor offering AI-powered transcription, filler-word removal, captions, and full audio/video editing in one app. Targets the same podcasters, YouTubers, and agencies with overlapping feature set.
• VEED.IO: VEED is a direct competitor in browser-based AI video editing with auto-subtitles, silence removal and short-form repurposing. Closest peer to FireCut Shorts and a benchmark for non-plugin editing UX.
• CapCut: CapCut is a direct competitor (ByteDance-owned) offering free/desktop and mobile AI video editing, auto-captions, and short-form templates. Massive creator install base and aggressive free-tier strategy put it in direct competition with FireCut Shorts.

Emerging players

• Headliner: Headliner is an emerging player in audio-to-video repurposing and short-form clip generation for creators and podcasts. Direct partial overlap with FireCut's Create Highlights and short-form workflow.
• Runway: Runway is an emerging AI video platform focused on generative video and advanced editing tools. Partial overlap on AI-assisted editing workflow and on generative image/music/B-roll capabilities now appearing in FireCut's Max tier.
• Riverside.fm: Riverside is an emerging player in podcast/remote video recording with growing AI editing and short-clip tools. Targets the same podcaster and video-podcast segment as FireCut's podcast multi-track features.

Broad incumbents

• Adobe (Premiere Pro): Adobe is the host platform for FireCut's flagship plugin and the broadest incumbent in professional NLE video editing. Also a strategic partner (Adobe Video Partner) and the most likely source of native competing AI features.
• DaVinci Resolve (Blackmagic Design): Blackmagic's DaVinci Resolve is the second host platform for FireCut and a broad incumbent offering a free tier that competes directly with FireCut's free tools. Strategic platform partner and potential competitive threat via native AI.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/firecut

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FireCut