Starmanship & Associates
Starmanship & Associates is a Beirut-based professional training firm, founded in 1995, that delivers leadership, sales, customer service, and team-building workshops to corporate clients across MENA under exclusive licenses with FranklinCovey and The Ken Blanchard Companies.
- Company typePrivate
- Founded1995
- HeadquartersBeirut, Lebanon
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Starmanship & Associates does
Starmanship & Associates is a private professional training and development firm headquartered in Beirut, Lebanon, founded in 1995 by Raja Haddad. The company delivers personalized private workshops and public workshops across seven practice areas — leadership, sales, customer service, communication, productivity, creativity, and team building — to corporate clients in banking, insurance, industrial, pharmaceutical, healthcare, education, retail, F&B, NGOs, media, publishing, IT, and energy sectors across the MENA region.
The company's core offering is human-facilitated training content sourced exclusively through international licensing agreements: it is the exclusive licensee of FranklinCovey Co. for Lebanon (since 1998) and of The Ken Blanchard Companies for Lebanon, Jordan, and Iraq (since 1999), supplemented by partnerships with Eagle's Flight (experiential learning), de Bono Thinking Systems (creativity), Persona Global (sales transformation), and Soundview Executive Book Summaries. Adjacent products include 360-degree training measurement tools (Persuasive Communicator Assessment, Management Action Profile, Sales Competency Assessment), sales-focused consulting, and an online Executive Store selling business books ($7-$33) and posters ($82).
The business model is professional services: quote-based private corporate workshops and ticket-based public workshops are the primary revenue engines, complemented by diagnostic assessments, consulting engagements, and consumer e-commerce. Distribution is direct (field sales for enterprise, inquiry forms for public workshops) combined with channel leverage through the international partner brands. Customer segments are horizontal across industries, with no named enterprise logos disclosed. The firm is founder-led, with 11-50 employees, and has no external institutional investment.
Starmanship & Associates firmographics
Firmographics- Name
- Starmanship & Associates
- Legal name
- STARMANSHIP & Associates
- Website
- https://starmanship.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Starmanship & Associates is a Beirut-based professional training firm, founded in 1995, that delivers leadership, sales, customer service, and team-building workshops to corporate clients across MENA under exclusive licenses with FranklinCovey and The Ken Blanchard Companies.
- Ownership category
- akta.pro rank
Starmanship & Associates industry classification
Industry- Product category
- Professional Training and Development Services
- NAICS
- Management, Scientific, and Technical Consulting Services (5416), Professional, Scientific, and Technical Services (541)
- SIC
- Services-Educational Services (8200), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Customer Success Operations & Health Scoring (Renewals/QBRs) (EDABABAM)
Keywords
Where Starmanship & Associates is headquartered
LocationHeadquarters
- HQ city
- Beirut
- HQ country
- Lebanon
- HQ region
- Middle East
Offices1 record
Markets served
Starmanship & Associates business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Training Workshops: Personalized private workshops and regular public workshops covering leadership, sales, customer service, communication, productivity, creativity, and team building. Content is delivered through exclusive international affiliations.
- Training Measurement Tools: Diagnostic and assessment tools including The Persuasive Communicator Assessment, Management Action Profile, and Sales Competency Assessment for tailored training recommendations.
- Consulting Services: Sales-focused consulting services delivering targeted advice, effective plans, strategies, and results-oriented recommendations based on long-standing expertise and market insight.
- Executive Store - Books: Sale of business books and executive summaries through the online store, with prices ranging from $7 to $33 per book.
- Executive Store - Posters: Sale of motivational and inspirational posters at $82 including frames.
- Soundview Executive Book Summaries: Partnership with Soundview to provide outlines and summaries of business books in digital and print formats.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Business books and executive summaries |
| Unit Pricing | Pay-as-you-go | Motivational and inspirational posters |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels5 records
Starmanship & Associates product offering
Product offeringCore offering
Starmanship & Associates provides professional training and development programs in leadership, sales, customer service, communication, productivity, creativity, and team building, delivered through private customized corporate workshops and public open-enrollment workshops. The company also offers training measurement tools (assessments and 360-degree feedback), sales-focused consulting services, and Soundview executive book summaries, with content sourced via exclusive international licensing partnerships with FranklinCovey Co., The Ken Blanchard Companies, Eagle's Flight, Persona Global, and Soundview. A secondary revenue line consists of an online Executive Store selling business books and motivational posters.
Product overview
Starmanship & Associates is a professional training and development company offering a portfolio of interconnected services: Training Workshops (delivered through exclusive international affiliations with FranklinCovey Co., Blanchard, Eagle's Flight, and Persona Global), Training Measurement Tools (assessments for communication, management, and sales competencies), Consulting Services (sales-focused), Soundview Executive Book Summaries (book summaries for professional development), and an Executive Store (selling books and posters). The company also offers The Leader in Me program for schools. Headquartered in Lebanon since 1995, the company serves the MENA region.
Differentiator
Problem solved
Functional benefit
Products and services
- Training Workshops Personalized private workshops and regular public workshops covering leadership, sales, customer service, communication, productivity, creativity, and team building, delivered through exclusive affiliations with FranklinCovey, Blanchard, Eagle's Flight, and Persona Global for enterprise and individual clients.
- Training Measurement Tools Diagnostic and assessment tools including The Persuasive Communicator Assessment, Management Action Profile (360-degree feedback), and Sales Competency Assessment, used to measure competencies and recommend tailored training.
- Consulting Services Sales-focused consulting services delivering targeted advice, plans, strategies, and results-oriented recommendations based on long-standing expertise and market insight for corporate clients.
- Soundview Executive Book Summaries Outlines and summaries of full-length business books in mobile-ready digital and print formats, sourced through the Soundview partnership for professional development.
- Executive Store (Books and Posters)
Companies that use Starmanship & Associates
Customer profileSegments10 records
Ideal customer profiles3 records
Starmanship & Associates technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Starmanship & Associates partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and supporting.
- Persona GLOBALcorePersona GLOBAL is known for transformational change within organizations, providing robust field-tested performance solutions and survey instrumentation. Solutions address Business Execution, Change Leadership, Customer Experience Management, Managerial Development, Sales Leadership, and more. Programs include Mentoring and Coaching for Managers, The Persuasive Salesperson, and Team Building and Training.
- Soundview Executive Book SummariessupportingSoundview provides business book summaries, author webinars, and video interviews to help professionals maximize time while gaining essential business intelligence. Subjects include leadership, management, marketing, sales, and career development. Content is available in mobile-ready digital and print formats.
- de Bono Thinking SystemssupportingPartnership established in 2007 to add de Bono creative thinking methodologies to the training excellence portfolio.
- Eagle's FlightcoreEagle's Flight is the world leader in development and delivery of business-relevant experiential learning programs that achieve specific training objectives and lasting behavior change. Programs include Expedition Outback, Windjammer, Gold of the Desert Kings, Coral Banks, Council of the Marble Star, Redline Racing, and Promises Promises.
- The Ken Blanchard Companies (Blanchard)coreStarmership & Associates is the exclusive licensee of The Ken Blanchard Companies in Lebanon, Jordan, and Iraq. They deliver SLII® (the world's most widely taught leadership model), First-Time Manager, Coaching Essentials, and Self Leadership programs. Blanchard is a global leader in workplace learning, productivity, performance, and leadership effectiveness solutions.
- FranklinCovey Co.coreStarmership & Associates is the exclusive licensee of FranklinCovey Co. in Lebanon. They deliver FranklinCovey programs including The 7 Habits of Highly Effective People and The Leader in Me for schools. FranklinCovey is a global consulting and training leader in strategy execution, customer loyalty, leadership, and individual effectiveness, serving 90% of Fortune 100 and 75% of Fortune 500 companies with offices in 147 countries.
Scale indicators3 records
Recent moves7 records
Expansion highlights4 records
Starmanship & Associates competitors and assessment
Company assessmentDirect peers
- DDI (Development Dimensions International): Specialist in leadership development and sales training with proprietary assessment and experiential learning content — directly comparable to Starmanship's workshop-plus-assessment delivery model.
- Dale Carnegie & Associates: Global corporate training provider focused on leadership, sales, and communication — closest direct comparable to Starmanship's experiential workshop portfolio, although with broader global reach and a different franchise model.
- Wilson Learning: Global provider of sales, leadership, and interpersonal-skills training with localized licensee model — a structural analog to Starmanship's licensee-distributor approach.
- BTS: Strategy execution and leadership development consulting firm using experiential learning and simulation — closely aligned with Starmanship's experiential, assessment-driven methodology.
- Richardson Sales Performance: Sales training and performance improvement firm with assessment-based methodology — directly comparable to Starmanship's sales-focused workshop and assessment competency capability.
Broad incumbents
- GP Strategies: Large corporate performance improvement and training outsourcing provider — comparable in training delivery but with far greater scale and breadth across performance and learning services.
- Eagle's Flight: Global developer of business-relevant experiential learning programs — content partner and methodological peer to Starmanship's experiential workshop offerings.
- FranklinCovey: Parent licensor and global training leader whose content (7 Habits, Leader in Me) Starmanship distributes exclusively in Lebanon — comparable in content but operates at a global, principal level rather than as a regional licensee.
- Korn Ferry: Global organizational consulting firm offering leadership development and talent solutions — comparable to Starmanship's leadership and consulting offerings but at vastly larger scale and broader portfolio.
- The Ken Blanchard Companies: Parent licensor of SLII and other leadership programs that Starmanship delivers across Lebanon, Jordan, and Iraq — directly comparable content set but at global principal level.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Starmanship & Associates social profiles
Digital presenceStarmanship & Associates financial estimates
Financial estimateRevenue estimate
Valuation estimate
Starmanship & Associates leadership team
Management profileNumber of profiles
Profiles2 records
Starmanship & Associates funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Starmanship & Associates M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Starmanship & Associates
What does Starmanship & Associates do?
Starmanship & Associates provides professional training and development programs in leadership, sales, customer service, communication, productivity, creativity, and team building, delivered through private customized corporate workshops and public open-enrollment workshops. The company also offers training measurement tools (assessments and 360-degree feedback), sales-focused consulting services, and Soundview executive book summaries, with content sourced via exclusive international licensing partnerships with FranklinCovey Co., The Ken Blanchard Companies, Eagle's Flight, Persona Global, and Soundview. A secondary revenue line consists of an online Executive Store selling business books and motivational posters.
Is Starmanship & Associates a public or private company?
Starmanship & Associates is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Starmanship & Associates founded?
Starmanship & Associates was founded in 1995. It employs 11 to 50 people.
Where is Starmanship & Associates based?
Starmanship & Associates is headquartered in Beirut, Lebanon, in the Middle East region.
How does Starmanship & Associates make money?
Six revenue lines are on record. Training Workshops are the primary driver. The others are training Measurement Tools, consulting Services, executive Store - Books, executive Store - Posters and soundview Executive Book Summaries.
Who are Starmanship & Associates's main competitors?
Direct peers on record are DDI (Development Dimensions International), Dale Carnegie & Associates, Wilson Learning, BTS and Richardson Sales Performance. Broad incumbents are GP Strategies, Eagle's Flight, FranklinCovey, Korn Ferry and The Ken Blanchard Companies.
Does Starmanship & Associates have an API?
No public API is recorded for Starmanship & Associates.
What industry is Starmanship & Associates in?
Starmanship & Associates's product category is Professional Training and Development Services. Its primary akta.pro industry code is EDABABAM, Customer Success Operations & Health Scoring (Renewals/QBRs). Its NAICS code is 5416 and its SIC code is 8200.