Plan B Media

What Plan B Media does

Plan B Media Inc. is a privately held, founder-operated full-service marketing agency headquartered at 136 Winges Road, Unit 2, in Woodbridge, Vaughan, Ontario. Founded in 2006, the firm delivers an integrated suite of six core services: branding and graphic design, marketing strategy, public relations, website development (including domain registration, hosting, and email marketing), social media management, and special events. These services are offered a la carte or bundled into integrated marketing strategies for individual businesses. The agency runs a 6–7 person team led by Owner/CEO Nadia Cerelli-Fiore and operates without a proprietary technology platform, instead relying on standard third-party tools (Constant Contact, Mail Chimp) for email and direct management of native social channels (Instagram, Facebook, Twitter, YouTube, LinkedIn).

The business model is straightforward professional services: clients are charged per project or retainer with no publicly disclosed pricing. Revenue is not disclosed and the company has no external funding, M&A history, or subsidiary structure. Customer acquisition is driven by direct client engagement (website inquiries, phone, email), community networking through the Vaughan Chamber of Commerce, participation in local events such as Vaughan Celebrates Winterfest and the Vaughan Business Expo, and the B-Causes charity initiative that supports organizations including after BREAST CANCER, MADD Canada, and the Vaughan Food Bank.

The customer base is concentrated in the Greater Toronto Area and weighted toward small and mid-market businesses across food and hospitality, wellness and spa, healthcare, retail, and education — with named clients such as Loukoumania Cafe, AllStar Wings & Ribs, Novotel Toronto Vaughan, The Office Shop, Dr. Schrammek Canada, and Euro Essentials Inc. There is no evidence of enterprise-scale clients, geographic expansion beyond the GTA, or meaningful technology investment beyond standard marketing SaaS.

Name

Plan B Media

Legal name

Plan B Media Inc.

Website

https://planbmedia.ca

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Plan B Media Inc. is a privately held, founder-operated full-service marketing agency in Vaughan, Ontario, providing branding, web development, social media management, PR, marketing strategy, and event services to small and mid-market businesses in the Greater Toronto Area.

Ownership category

akta.pro rank

Product category

Marketing Services

NAICS

Advertising Agencies (541810), Public Relations Agencies (54182), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Direct Mail Advertising Services (7331)

akta.pro primary industry

Product & Brand PR (Consumer & B2B) (BPAFADAH)

akta.pro secondary industries

Content Strategy & Planning (BPAFAIAG), Technology & B2B PR (MPAAADAC)

Keywords

• Marketing agency services
• Branding and graphic design
• Social media management
• Public relations services
• Event marketing services

Headquarters

HQ city

Woodbridge

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Marketing Services: Professional marketing services offered as integrated marketing strategy or a la carte. Services include branding, marketing strategy, public relations, website development, social media, special events, and email marketing.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Plan B Media is a full-service boutique marketing agency that delivers integrated marketing services to businesses across the Greater Toronto Area. Its core offerings span branding and graphic design, marketing strategy and campaign execution, public relations and media outreach, website design with hosting and email marketing, social media management across major platforms, and special events planning and activation.

Product overview

Plan B Media is a full-service marketing agency offering a comprehensive suite of integrated marketing services. The core portfolio consists of six main service pillars: Branding | Graphic Design, Marketing Strategy, Public Relations, Website Development | Digital Media (including Domain Registration, Hosting, and Email Marketing via Constant Contact and Mail Chimp), Social Media Management (covering Instagram, Facebook, Twitter, YouTube, and LinkedIn), and Special Events planning and activation. The agency operates as a unified service offering rather than a platform-plus-modules architecture, with all services delivered through their team of specialists. The B-Causes initiative represents their corporate social responsibility arm supporting local charities and community organizations. The company primarily serves businesses of all sizes in the Greater Toronto Area, particularly in Vaughan and surrounding communities.

Differentiator

Problem solved

Functional benefit

Products and services

• Branding | Graphic Design Branding and graphic design service for businesses and organizations seeking to establish identity and build loyalty, covering logo design, collateral materials, packaging, digital graphics, social media posts, and video/animation.
• Marketing Strategy Integrated marketing strategy service developing marketing plans and executing campaigns to create awareness, generate interest, close sales, and maintain customer engagement for businesses of all sizes.
• Public Relations Public relations and media relations service that generates press and publicity for products, services, or events through media outreach, influencer relations, positioning and messaging, media kits, blog writing, and interview coaching.
• Website Development | Digital Media Complete website design, domain registration, and hosting service delivering clean, professional, mobile-responsive layouts from simple landing pages to e-commerce sites, including email campaign management via Constant Contact and Mail Chimp.
• Social Media Management End-to-end social media management service covering Instagram, Facebook, Twitter, YouTube, and LinkedIn, including content creation, scheduling, posting, contests, audience engagement, and analytics reporting for individuals and businesses.
• Special Events Event planning and activation service covering product launches, demo services, business grand openings, corporate events, activations, pop-ups, virtual events, and fundraisers for businesses, charities, and corporate clients.

Named customers16 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

One partnership is on record.

• Vaughan Chamber of CommercecoreChannel Partner/ Reseller/ DistributorProud member of Vaughan Chamber of Commerce. Active participant in Chamber events including Business Expo. Chamber has three pillars: Voice, Community and Connection - creates voice for businesses with leaders and decision makers.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Brand & Mortar: Toronto boutique marketing agency offering branding, website design, social media, and PR/communications to small and mid-market businesses — directly comparable service breadth and target customer.
• Konstruct Digital: Toronto-based digital marketing agency providing web design, branding, SEO, and social media for SMBs — comparable in operating geography, service portfolio, and target segment.
• Arcane: Canadian digital marketing agency (Ottawa/Toronto) serving SMB and mid-market clients with branding, web development, social media, and marketing strategy — comparable boutique full-service positioning.
• Seoplus+: Canadian boutique digital agency (Ottawa/Toronto) offering SEO, web design, social media, and content marketing to SMBs — comparable in size, service breadth, and Canadian-market focus.
• Edkent Media: Toronto-based boutique digital marketing agency offering SEO, web design, social media, and branding services to SMBs — comparable in service mix, size, and GTA geographic focus.
• Strategic Objectives: Toronto PR and integrated marketing communications firm offering media relations, brand storytelling, social media, and events — comparable in PR/communications focus and Toronto headquartering.
• Juice Interactive: Toronto-based boutique full-service digital marketing agency offering branding, web design, social media, and marketing strategy to SMB and mid-market clients in the Greater Toronto Area — directly comparable in size, geography, and service portfolio to Plan B Media.

Broad incumbents

• MDC Partners / Stagwell: Large global marketing services holding company with portfolio of agencies spanning PR, advertising, branding, and digital — represents the scaled incumbent counterpart to Plan B Media's boutique full-service model.

Regional players

• Durée & Humble: Toronto-based PR and integrated communications agency serving consumer and lifestyle brands — comparable in PR-focus, Toronto base, and SMB/mid-market client profile, though slightly more PR-specialized.

Others

• HubSpot: SaaS marketing/CRM platform with agency partner program enabling SMBs to self-serve marketing automation, email, social, and web — key competitive/ecosystem threat to Plan B Media's service-based model as SMBs adopt do-it-yourself platforms.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/PlanBMediaInc
• Facebookfacebook.com/PlanBMediaInc
• LinkedInlinkedin.com/company/failsafe-controls

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Plan B Media