Skill Nation

What Skill Nation does

Skill Nation, operated by Skill Land LLP, is an India-based online workshop platform founded in 2021 and headquartered in Mumbai. The company delivers 30+ certified workshops across data analysis (SQL, Power BI, Excel with AI), MS Office productivity (Excel automation, PowerPoint, Word hacks), digital marketing (Facebook/Instagram Ads, Google Ads, WhatsApp Marketing, SEO, Google My Business), creative skills (Premiere Pro, After Effects motion graphics), and business/finance topics (HR Analytics, Business Analytics, Financial Modelling, Product Management, stock market trading, career placement). Workshops are priced at one-time fees of Rs 99 to Rs 929 (with GST of 18% added), positioning the platform as a low-cost upskilling option for Indian students and working professionals. The company claims 200,000+ cumulative learners, 20+ expert mentors, and 450+ batches conducted since inception.

The platform is delivered through a three-step learning model consisting of convenient video lessons, mentorship sessions with industry experts, and Mega Webinar hands-on practice sessions. There is no proprietary technology platform; the offering runs on standard WordPress-based marketing sites (skillnation.in, go.skillnation.in) and a dedicated learning management system (learn.skillnation.in), with payment processing via Razorpay, PayPal, and Instamojo. The product model is one-time purchase rather than subscription-based, with no native mobile app. Distribution is purely digital and direct-to-consumer, relying on social media marketing (Instagram, Facebook, LinkedIn with 1.12 lakh+ combined followers), paid digital advertising, and SEO-optimized landing pages with countdown timers and early-bird pricing to drive conversions.

The business is bootstrapped with no disclosed external funding and operates with 1-10 employees. Leadership comprises Jatan Shah (CEO, Microsoft Certified Trainer), Hardik Raja (COO, data analytics expert), and Navin Parmar (CMO, certified Google Ads expert). The customer base is horizontal and individual-centric, targeting four primary segments: students and fresh graduates seeking employability, working professionals seeking AI and productivity upskilling, SMB owners learning digital marketing, and freelancers/creators expanding creative skill sets. The company has begun offering AI-themed workshops (ChatGPT for Excel, AI for data analysis, AI for digital marketing) as a curriculum refresh, though AI is taught as subject matter rather than deployed as proprietary technology.

Name

Skill Nation

Legal name

Skill Land LLP

Website

https://skillnation.in

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Skill Nation is an India-based online workshop platform offering 30+ low-cost (Rs 99-929) certified courses in data analysis, digital marketing, MS Office, and creative skills for students, working professionals, and small business owners across India.

Ownership category

akta.pro rank

Product category

Online Professional Workshops

NAICS

Computer Training (61142), Business Schools and Computer and Management Training (6114), Professional and Management Development Training (61143), Technical and Trade Schools (6115)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Technical & Digital Skills Training (BPACANAB)

akta.pro secondary industries

Skills & Microlearning Marketplaces (Bite-Sized Lessons) (EDAFAIAK), Professional & Career Skills Tutoring Platforms (Coding, Data, Business) (EDANAGAI), Training Delivery Services (Onsite/Virtual Instruction, Workshops, Coaching) (BPAEANAN), Live Class & Webinar Marketplaces/Directories (EDAFAIAE)

Keywords

• Online learning platform
• Live workshop training
• Professional upskilling
• Digital marketing courses
• Data analytics training

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Marketing or Sales, Personnel, Operations, Technology or R&D, Others

Revenue model

1. Workshop Fees: Skill Nation generates revenue through one-time fees for workshop enrollment. Workshops are sold at discounted early-bird prices ranging from Rs 99 to Rs 929, with GST of 18% added to all transactions. Customers can pay via Razorpay, PayPal, or Instamojo payment gateways. The company offers various workshop topics spanning data analysis, digital marketing, office productivity, stock market trading, and business analytics.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Skill Nation is an online workshop platform that sells affordable, live and recorded instructor-led training sessions on job-ready professional skills including data analysis (SQL, Power BI, Tableau, AI tools), Microsoft Office automation (Excel, PowerPoint, Word), digital marketing (Facebook/Instagram Ads, Google Ads, WhatsApp Marketing, SEO), creative tools (Premiere Pro, After Effects), and business skills (HR Analytics, Financial Modelling, Business Analytics, Product Management). Workshops are purchased individually at discounted early-bird prices (Rs 99–929 plus 18% GST) via the company's own websites, with learners accessing content through a dedicated learning management system at learn.skillnation.in.

Product overview

Skill Nation is an online learning platform operated by Skill Land LLP, offering over 30 certified workshops across professional development, technology, and business domains. The platform delivers live and recorded video-based training through a three-step learning model: convenient video lessons, mentorship sessions, and mega webinars. Workshop categories span Data Analysis (SQL, Power BI, AI-powered analytics), MS Office Skills (Excel automation, PowerPoint, Word), Digital Marketing (Facebook/Instagram Ads, Google Ads, WhatsApp Marketing, SEO), Creative Skills (Premiere Pro video editing, After Effects motion graphics), and Business Skills (HR Analytics, Business Analytics, Financial Modelling, Product Management). The portfolio also includes career-focused workshops (Job Domination, Team Leadership) and trading workshops (Intraday Trading, Smart Money Trading). Workshops are priced affordably (typically Rs 99-299) with most offering certification upon completion, and are taught by industry experts including Microsoft Certified Trainers.

Differentiator

Problem solved

Functional benefit

Products and services

• SQL Workshop Workshop teaching SQL fundamentals including database querying and data manipulation techniques, targeted at aspiring data analysts and analytics learners.
• Data Analysis & Visualization Using AI Tools Workshop Workshop teaching data analysis and visualization using AI tools including ChatGPT and AI-powered Excel features to generate insights from raw data.
• Power BI Workshop Business intelligence workshop using Microsoft Power BI to build interactive dashboards, track KPIs, and perform data analysis for decision-making.
• Advanced Excel Formula Masterclass Workshop covering advanced Excel formulas and techniques for data manipulation, analysis, and reporting.
• Excel Automation with ChatGPT & AI Workshop Workshop teaching MS Excel automation using ChatGPT and AI to create formulas, macros, and automated reports without coding knowledge.
• Microsoft PowerPoint Workshop Presentation skills workshop teaching advanced PowerPoint techniques including animations, shortcuts, and visual storytelling.
• MS Office Hacks Workshop Workshop teaching time-saving hacks and AI integration for Excel, PowerPoint, and Word applications to boost office productivity.
• Microsoft Office Automation Workshop Workshop focused on automating repetitive MS Office tasks using AI tools and advanced features.
• Premiere Pro Workshop Video editing workshop using Adobe Premiere Pro for professional video production and post-production skills.
• Facebook & Instagram Ads Workshop Digital marketing workshop teaching Facebook and Instagram advertising strategies, campaign setup, and ad management for business growth.
• Google Ads Workshop Workshop on Google Search, Shopping, and Display Ads strategies for generating high-quality leads and maximizing ROI on advertising spend.
• Digital Marketing Using AI & ChatGPT Workshop Digital marketing workshop incorporating AI tools and ChatGPT for content creation, automation, and marketing strategy optimization.
• WhatsApp Marketing & Automation Workshop Workshop teaching bulk WhatsApp messaging, automation setup, and WhatsApp shop creation for business marketing without getting banned.
• Google My Business Workshop Workshop on optimizing Google My Business profiles for local SEO, generating free leads, and managing online business reputation.
• Website Domination Workshop Workshop covering website creation, SEO optimization, and digital presence building for online business growth.
• Tableau Workshop Data visualization workshop using Tableau for creating interactive dashboards and business intelligence reports.
• HR Analytics Workshop Workshop on HR analytics concepts using tools like R, Python, and Tableau for data-driven human resource management decisions.
• Financial Modelling Workshop Workshop covering financial modeling techniques, valuation methods, and Excel-based financial analysis for business decision-making.
• Business Analytics Workshop 5-day workshop teaching business analytics from basics to advanced levels using SQL, Excel, and Power BI for career advancement.
• Video Animation Workshop (Motion Graphics) Motion graphics workshop using Adobe After Effects for creating animations, GIFs, text animations, and video content production.
• SEO Workshop Workshop on search engine optimization techniques for improving website visibility and organic traffic.
• Job Domination Workshop Free workshop teaching resume building, ATS optimization, interview techniques, and job search strategies for career placement.
• Intraday Trading Masterclass Trading workshop teaching intraday trading strategies, technical analysis, and stock market investing techniques from experienced traders.
• Product Management Workshop Workshop covering product management fundamentals, strategy development, and product lifecycle management.
• Supply Chain Management Workshop Workshop on supply chain optimization, logistics management, and operational efficiency in business operations.
• Team Leadership Workshop Workshop developing leadership skills, team management techniques, and professional growth strategies for managers.
• Smart Money Trading Workshop Workshop on investment strategies, wealth management, and financial planning techniques.
• Excel Pivot Tables Workshop Workshop focused on Excel Pivot Tables for data summarization, analysis, and reporting efficiency.
• Sports Psychology Workshop Workshop exploring psychological techniques for athletic performance enhancement and mental conditioning.

Quantifiable outcome

• 200,000+ learners upskilled across all workshops
• +4 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Scale indicators27 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Udemy: Global D2C online learning marketplace offering affordable, instructor-led video courses across business, tech, and creative categories. Most directly comparable to Skill Nation's model of self-paced video workshops taught by individual experts at low price points.
• Digital Vidya: India-based online training provider specializing in digital marketing, data analytics, and AI courses for professionals and entrepreneurs. Directly comparable on digital marketing and analytics curriculum and on serving business owners seeking marketing upskilling.
• Internshala: Indian online platform for student skill training and internships, offering affordable short courses in digital marketing, programming, and business skills. Closely matches Skill Nation's price-sensitive student segment and short-format workshop approach.

Emerging players

• Whizlabs: India-based online training provider focused on cloud, data, and IT certification prep, serving working professionals seeking career advancement. Overlaps with Skill Nation's data analytics (Power BI, Tableau, SQL) and professional upskilling categories.
• Alison: Free-to-low-cost global online learning platform offering certificates in technology, business, and soft skills. Comparable format (short-form, self-paced, certificate-based) and overlapping categories (digital skills, office productivity) targeting similar learner demographics.

Broad incumbents

• Unacademy: India's leading online learning platform primarily for competitive exam prep, but expanding into professional and skill-based categories. Comparable D2C model with instructor-led live classes and India focus, though a much larger and well-funded operation.
• Simplilearn: India-headquartered online professional training provider offering certification courses in data, AI, cloud, digital marketing, and project management. Comparable curriculum (Excel, data, digital marketing) and learner base (working professionals), but with higher pricing and stronger enterprise B2B motion.
• upGrad: One of India's largest funded edtech companies, offering professional and technology upskilling programs (data, tech, management) to students and working professionals. Comparable target segments and categories but operates at premium pricing with degree and certificate partnerships.
• Coursera: Global online learning platform partnering with universities and companies to offer courses, certificates, and degrees. Comparable in subject breadth (data, business, tech) and D2C model, but operates at a far larger scale with credentialed content and a stronger India user base.
• Great Learning: India-based upskilling platform offering short-term and long-term programs in data science, AI, cloud, and business with strong university partnerships. Overlaps with Skill Nation in target audience (working professionals) and skill categories (data analytics, AI tools).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/skillnationonline
• LinkedInlinkedin.com/company/skillnationonline
• Instagraminstagram.com/skillnation.in

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Skill Nation