Bellus
Bellus Labs is a USA-based private label and contract skincare manufacturer founded in 2015, serving first-time founders, DTC brands, Amazon sellers, and spas with ready-to-brand and custom formulation services across skincare, haircare, therapeutics, and pet categories from three New Jersey facilities.
- Company typePrivate
- Founded2015
- HeadquartersPompton Plains, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Bellus does
Bellus Labs is a USA-based private label skincare and contract manufacturer founded in 2015 by husband-and-wife team Michael and Kristina Cimo and headquartered in Pompton Plains, New Jersey. The company operates three Morris County facilities with a team that collectively holds over 100 years of formulation chemistry experience. It serves first-time skincare entrepreneurs, emerging DTC brands, Amazon and e-commerce sellers, spas and estheticians, and luxury brand entrants seeking ready-to-brand or fully custom skincare, haircare, therapeutics, and pet products.
The core technology stack centers on cosmetic formulation and GMP-compliant manufacturing, with proprietary base systems enabling over one million product combinations across the stock Private Label Core catalog of 40+ formulas. The premium Private Label Luxe line is built on licensed Activated Silk™ peptide technology from Evolved by Nature (27p, 33b, 8a), which the company positions as a differentiated ingredient platform in the luxury segment. Additional proprietary assets include the Formulation Haus accelerated development platform that compresses custom development cycles to 45 business days, an automated Hot Pour manufacturing line for balms, deodorants, and solid soaps, and the LabLync proprietary client portal for project, order, and invoice management. The company carries FDA registration alongside cGMP, ISO, CDC, and OSHA compliance certifications.
Bellus Labs monetizes through four revenue streams: Private Label product orders at MSRPs of $30–$65 (Core) and $80–$140 (Luxe) with MOQs from 125–250 units per SKU; Custom Formulation projects priced at $2,450–$5,250 with full formula ownership transferred to the client; Contract Manufacturing for client-owned formulas at run sizes from 500 to 500,000+ units including Amazon FBA and dropshipping support; and Hot Pour Manufacturing for tallow-based and vegan stick and balm formats. The company reaches customers primarily through a direct, consultation-led sales motion backed by a low-cost sample program ($12 per unit), content marketing via its blog hub, and brand-recognition channels including a Vogue feature and IPSY, Fox News, and NBC coverage. It has worked with over 1,500 clients since 2016 and reports serving 495+ brands in the trailing twelve months, and is reportedly bootstrapped with no disclosed external funding.
Bellus firmographics
Firmographics- Name
- Bellus
- Legal name
- BELLUS
- Website
- https://sbellus.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Bellus Labs is a USA-based private label and contract skincare manufacturer founded in 2015, serving first-time founders, DTC brands, Amazon sellers, and spas with ready-to-brand and custom formulation services across skincare, haircare, therapeutics, and pet categories from three New Jersey facilities.
- Ownership category
- akta.pro rank
Where Bellus is headquartered
LocationHeadquarters
- HQ city
- Pompton Plains
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Bellus business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Private Label Products: Ready-to-brand natural skincare, haircare, and therapeutic products with customization options. Two tiers: Core line (MSRP $30-$65/unit) and Luxe line featuring premium ingredients like Activated Silk peptides (MSRP $80-$140/unit). MOQs start at 125-250 units per SKU.
- Custom Formulation Services: Full custom product development from concept to production with chemist collaboration. Packages start at $2,450-$5,250. Includes full formula documentation, manufacturing instructions, claims analysis, and brand positioning support.
- Contract Manufacturing: FDA-registered, GMP-compliant manufacturing for clients with existing formulas. Supports runs from 500 to 500,000+ units. Includes bulk filling, hot pour products, dropshipping, and Amazon FBA setup.
- Hot Pour Products: Manufacturing of tallow-based and non-tallow products including deodorants, balms, salves, solid soaps using automated hot pour technology with vegan wax systems available
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Private Label Core |
| Unit Pricing | Pay-as-you-go | Private Label Luxe |
| One time/ perpetual license | Multi-year contract | Custom Formulation |
| Unit Pricing | Pay-as-you-go | Product Samples |
| Unit Pricing | Pay-as-you-go | Hot Pour Manufacturing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Bellus product offering
Product offeringCore offering
Bellus Labs is a USA-based private label skincare manufacturer and custom formulator that helps brand founders, entrepreneurs, and established brands create ready-to-brand or fully customized skincare, haircare, therapeutic, and pet products. The company operates a GMP-compliant, FDA-registered facility in New Jersey offering Private Label Core and Luxe stock formulations, Custom Formulation, accelerated Formulation Haus development, Hot Pour Manufacturing, and contract manufacturing with dropshipping and Amazon FBA support.
Product overview
Bellus Labs is a USA-based private label skincare manufacturer and custom formulation company offering three interconnected service tiers: Private Label Core (stock formulas for brands at any stage), Private Label Luxe (premium formulations with Activated Silk™ peptides), and Custom Formulation (fully bespoke product development). The portfolio is supported by Formulation Haus (accelerated 45-day formulation), Hot Pour Manufacturing (for balms, deodorants, soaps), and standard Manufacturing services. Product categories span skincare, haircare, therapeutics, and pet products. The company also operates LabLync Portal, a proprietary client portal for project management and order tracking.
Differentiator
Problem solved
Functional benefit
Products and services
- Private Label Core Ready-to-brand natural skincare stock formulations spanning skincare, haircare, therapeutics, and pet products with 40+ in-house formulas and over 1 million customization combinations via boosts and scents, sold to brand founders and emerging businesses with MOQs starting at 125-250 units.
- Private Label Luxe Premium private label skincare line featuring Activated Silk™ peptide technologies (27p, 33b, 8a), caviar extract, and luxury packaging targeted at brands in the $80-$140 MSRP tier.
- Custom Formulation Full-service custom product development from concept to production with chemist collaboration, including full formula documentation, manufacturing instructions, claims analysis, and brand positioning support starting at $2,450-$5,250.
- Formulation Haus Accelerated formulation platform enabling brands to develop custom skincare products in 45 business days using pre-engineered base systems and guided Bench collaboration sessions in Standard, Extended, or Master tiers.
- Product Manufacturing FDA-registered, GMP-compliant contract manufacturing for skincare and cosmetic products including shampoos, conditioners, anti-aging products, serums, masks, body creams, and acne products, supporting production runs from 500 to 500,000+ units including bulk filling and Amazon FBA setup.
- Hot Pour Manufacturing Specialized manufacturing for butters, waxes, and oils-based products including deodorants, balms, salves, and solid soaps using automated hot pour technology with both tallow-based and vegan wax systems, supporting small-batch artisan runs through full-scale retail distribution.
- Product Samples Sample program priced from $12 per unit enabling brands and end users to test texture, absorption, and ingredient performance before committing to full private label production runs, sold directly through the e-commerce storefront.
Quantifiable outcome
- Launch products in as little as 30 days with fast-track production
- +2 more outcomes
Companies that use Bellus
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles4 records
Bellus technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Bellus partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Evolved by NaturecoreLicensed technology partner providing Activated Silk™ peptide ingredients (27p, 33b, 8a) that form the core of Bellus Labs' Luxe Private Label line. These natural silk protein technologies deliver transformative skincare benefits including hydration, anti-aging, and barrier repair.
Scale indicators8 records
Recent moves7 records
Expansion highlights6 records
Bellus competitors and assessment
Company assessmentDirect peers
- BioChemica International: Manufacturer and supplier of natural and organic cosmetic ingredients and finished private label skincare products — comparable to Bellus on the natural ingredients and private label product axis.
- Genie Beauty: Private label cosmetic and skincare manufacturer focused on emerging and indie brand customers with low-MOQ offerings and full custom formulation — closely aligned with Bellus' entrepreneur-focused GTM.
- Cosmetic Laboratories of America: FDA-registered, cGMP-compliant contract manufacturer of skincare, haircare, and personal care products, providing custom formulation and turnkey brand services — directly competitive with Bellus' Manufacturing service line.
- CoValence Laboratories: US contract manufacturer of premium skincare and personal care products, providing custom formulation and full-service manufacturing for brand owners — directly comparable on the contract manufacturing and custom formulation axis.
- Columbia Cosmetics Manufacturing: Private label cosmetic and skincare manufacturer offering turnkey brand solutions including formulation, manufacturing, and packaging for indie and emerging brands — overlapping GTM and product categories with Bellus.
- Cosmetic Solutions Innovation: US-based private label and contract manufacturer of skincare, haircare, and personal care products offering custom formulation and low-MOQ brand launches — directly comparable to Bellus Labs' Core and Custom Formulation services.
- Innovation Labs: Private label cosmetics and skincare manufacturer offering custom formulation, brand development, and contract manufacturing services to emerging and established brands — overlapping with Bellus' full-stack service model.
Broad incumbents
- Mana Products: Major US-based contract manufacturer of color cosmetics and skincare for established and emerging prestige brands — overlaps with Bellus on formulation and contract manufacturing but at a much larger scale.
- KDC/One: Large-scale global contract manufacturer of beauty, personal care, and skincare products with broad capabilities across formulation, packaging, and fulfillment — a much larger incumbent that competes for the same brand customers as Bellus.
Others
- Evolved by Nature: Biotech company that licenses Activated Silk™ peptide technology to Bellus Labs for its Luxe line. Listed as an adjacent/partner rather than direct competitor, but its direct-to-brand initiatives could shift the relationship dynamic.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Bellus social profiles
Digital presenceBellus compliance and trust
Trust signalCompliance5 records
Bellus financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bellus leadership team
Management profileNumber of profiles
Profiles2 records
Bellus funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bellus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bellus
What does Bellus do?
Bellus Labs is a USA-based private label skincare manufacturer and custom formulator that helps brand founders, entrepreneurs, and established brands create ready-to-brand or fully customized skincare, haircare, therapeutic, and pet products. The company operates a GMP-compliant, FDA-registered facility in New Jersey offering Private Label Core and Luxe stock formulations, Custom Formulation, accelerated Formulation Haus development, Hot Pour Manufacturing, and contract manufacturing with dropshipping and Amazon FBA support.
Is Bellus a public or private company?
Bellus is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Bellus founded?
Bellus was founded in 2015. It employs 11 to 50 people.
Where is Bellus based?
Bellus is headquartered in Pompton Plains, United States, in the North America region.
How does Bellus make money?
Four revenue lines are on record. Private Label Products are the primary driver. The others are custom Formulation Services, contract Manufacturing and hot Pour Products.
Who are Bellus's main competitors?
Direct peers on record are BioChemica International, Genie Beauty, Cosmetic Laboratories of America, CoValence Laboratories, Columbia Cosmetics Manufacturing, Cosmetic Solutions Innovation and Innovation Labs. Broad incumbents are Mana Products and KDC/One. Evolved by Nature is listed as an others.
Does Bellus have an API?
No public API is recorded for Bellus.