Coffee Shop São Braz

What Coffee Shop São Braz does

Coffee Shop São Braz is the retail coffee-shop subsidiary of São Braz S.A. - Ind. e Com. de Alimentos, a privately held Brazilian food-industry company founded in 1951 and headquartered in Cabedelo, Paraíba. The coffee-shop format was inaugurated in 1980 at Shopping Recife under founder José Carlos da Silva, drawing on the parent's coffee-roasting heritage to offer a European-inspired, sophisticated café experience tailored to Northeastern Brazilian tastes. Operations span six states in Northeastern Brazil — Pernambuco, Alagoas, Rio Grande do Norte, Paraíba, Sergipe, and Piauí — through a mix of company-owned and franchised storefronts located in shopping malls and on street frontages, serving over 100,000 coffees per month from a network of 30+ stores.

The product offering centers on hot espresso variants (small R$5.50 to large R$9.10, with decaffeinated/organic options) and iced specialty drinks such as Affogato (R$17.90), BrazMALTINE (R$18.90), and Frapê Maluco (R$18.90). The menu is supported by the parent company's industrial backbone of 12 production lines and 200+ food items, including traditional Northeastern Brazilian specialties, providing vertical supply integration that competitors must replicate through separate sourcing arrangements. A Clube de Fidelidade loyalty mobile application on iOS and Android enables receipt-scan point accrual, rewards redemption (including espresso machines), store ratings, and customer feedback submission.

The business model combines direct-to-consumer retail sales with franchise licensing and royalty revenue from the "Seja um Franqueado" (Be a Franchisee) program, which targets entrepreneurs to expand the store network. Pricing is publicly disclosed, pay-as-you-go unit pricing with no enterprise contract layer. Revenue streams include beverage and food point-of-sale sales, franchise fees, and ancillary loyalty/redemption economics. The company remains privately held under the São Braz S.A. corporate umbrella with no disclosed external equity, debt financing, or M&A activity in the source material.

Name

Coffee Shop São Braz

Legal name

São Braz S.A. - Ind. e Com. de Alimentos

Website

https://saobrazcoffeeshop.com.br

Company type

Private

Founded year

1980

Operating status

Operating

Short description

Coffee Shop São Braz is the retail café subsidiary of São Braz S.A., a 65+ year-old Brazilian industrial coffee roaster, operating 30+ franchised and company-owned stores across six Northeastern Brazilian states and serving 100,000+ coffees per month via traditional European-style cafés with a mobile loyalty program.

Ownership category

akta.pro rank

Product category

Specialty Coffee Retail

NAICS

Coffee and Tea Manufacturing (311920), Beverage Manufacturing (3121), Coffee and Tea Manufacturing (31192)

SIC

Retail-Eating & Drinking Places (5810), Beverages (2080)

akta.pro primary industry

Coffee Chains & Franchise Cafes (THAFADAB)

akta.pro secondary industry

Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE)

Keywords

• Specialty coffee retail
• Coffee shop chain
• Coffee franchise operations
• Brazilian foodservice
• Espresso beverages

Headquarters

HQ city

Cabedelo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Retail Coffee Shop Sales: Direct revenue from selling coffee beverages and food items to consumers at physical store locations across Northeastern Brazil.
2. Franchise Fees: Revenue from franchise operations, where entrepreneurs pay to open São Braz Coffee Shop locations under the brand.
3. Beverage and Food Menu Sales: Point-of-sale revenue from hot coffees, iced coffees, espresso-based drinks, and Northeastern Brazilian food items prepared with traditional quality.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Coffee Shop São Braz operates a chain of coffee shops across six Northeastern Brazilian states, selling hot and iced specialty coffee beverages (espresso, ristretto, romano, decaf/organic, Affogato, BrazMALTINE, Frapê) alongside a Northeastern Brazilian food menu. The chain is supplied by the parent São Braz S.A. industrial roasting operation, which produces over 200 food items across 12 production lines. The business generates revenue through direct retail sales at company-owned and franchised storefronts, supplemented by franchise fees and a mobile-based loyalty program.

Product overview

Coffee Shop São Braz operates a traditional coffee shop chain with a unified in-store product offering. The core business centers on hot coffee beverages (espresso, ristretto, romano, decaffeinated/organic espresso) and iced coffee specialties (Affogato, BrazMALTINE, Frapê). This is complemented by the Clube de Fidelidade loyalty program, which operates through the São Braz Coffee Shop mobile app available on iOS and Android, enabling customers to earn points via receipt scanning and redeem rewards for coffee and prizes.

Differentiator

Problem solved

Functional benefit

Products and services

• Hot Coffees (Cafés Quentes) Hot coffee beverages including espresso in three sizes (small 50ml at R$ 5.50, medium 140ml at R$ 8.10, large 160ml at R$ 9.10), ristretto, romano, and decaffeinated or organic espresso (R$ 6.90 / R$ 9.90) served to walk-in consumers at São Braz Coffee Shop locations.
• Iced Coffees (Cafés Gelados) Cold coffee beverages including Affogato (espresso with ice cream and chocolate sauce at R$ 17.90), BrazMALTINE (espresso, condensed milk, and egg maltine at R$ 18.90), Frapê, and Frapê Maluco with Chantilly (R$ 18.90) in 200ml–300ml sizes, served to consumers at coffee shop locations.
• Clube de Fidelidade (Loyalty Program) Loyalty program where customers earn points with each purchase by scanning their fiscal receipt via the São Braz Coffee Shop mobile app; points are redeemable for menu items, gifts, and prizes including espresso machines. Customers can also rate stores and submit suggestions through the app.
• Coffee Shop São Braz Franchise Program (Seja um Franqueado) Franchise offering targeted at entrepreneurs and small business investors, allowing them to open and operate São Braz Coffee Shop locations under the established brand, leveraging the parent São Braz industrial supply of coffee and over 200 food items.

Quantifiable outcome

• 100,000+ coffees served monthly across all locations
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Café do Ponto: Brazilian legacy coffee brand (originally an espresso-coffee producer) with a café/retail chain in shopping malls and airports across Brazil. Direct competitor with comparable heritage-driven positioning and unit format.
• Kopenhagen Café: Brazilian premium chocolate and café brand with retail store operations combining confectionery and coffee. Comparable premium-casual coffee shop positioning with focus on sweet pairings and traditional Brazilian appeal.
• Suplicy Cafés Especiais: São Paulo-based specialty third-wave coffee chain focused on single-origin coffees and curated espresso menu. Comparable in specialty/quality positioning, but operates predominantly in the Southeast where São Braz currently does not.
• The Coffee: Brazilian specialty coffee chain with national expansion franchise model and strong brand positioning. Same category (specialty coffee franchise retail), overlapping customer base, similar store-in-shop and street-level formats.
• Fran's Café: Large Brazilian coffee shop chain founded in São Paulo with strong franchise model and dessert/savory menu. Direct competitor in the same specialty coffee and pastry category, with far larger national footprint.

Emerging players

• McCafé: McDonald's Brazilian sub-brand offering espresso-based specialty drinks within existing QSR footprint. Competes for daily coffee occasions at lower price points; relevant for share-of-stomach analysis in the Northeast.
• Tradição Coffee: Brazilian specialty coffee brand with growing retail presence focused on roasting quality and franchise expansion. Competes in the specialty coffee shop segment with a model similar to São Braz's vertically-integrated approach.

Regional players

• Casa do Pão de Queijo: Brazilian coffee-and-cheese-bread café chain with a multi-state footprint in Minas Gerais and Southeast. Competes in the quick-serve coffee/snack category with similar coffee and savory pastry menu. Stronger Southeast focus versus São Braz's Northeast concentration.

Broad incumbents

• Café 3 Corações: One of Brazil's largest coffee producers and roasters with growing retail/café presence. Compares to São Braz on the upstream roasting side; an emerging direct retail competitor leveraging an established CPG brand.
• Starbucks Brasil: Global premium coffee chain operating in Brazil; directly comparable category (specialty coffee retail) with broader national footprint and stronger brand recognition. Competes for the same specialty coffee occasion nationwide.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coffee Shop São Braz