What Fibrax does

Fibrax is a UK-based manufacturer founded in 1902 and headquartered in Wrexham, North Wales, operating through three divisions within The Fibrax Group: bicycle braking components and cables, rubber and thermoplastic mouldings for the automotive industry, and fitness equipment under The Grappler brand. Its core technical competency is proprietary friction-compound formulation — including sintered, semi-metallic, and rim-specific pad compounds — combined with patented cable technology such as Die Drawn Slick, allowing it to tune products for distinct riding disciplines and conditions. The company pioneered e-bike specific brake pads and motor covers, positioning it in the higher-growth electric bicycle category alongside its traditional MTB, road, and rim-brake ranges.

The business operates a multi-channel go-to-market. It sells direct-to-consumer via its own e-commerce site, supplies UK and international specialist distributors across more than 12 countries, and holds OEM specification positions with major European bike brands including Raleigh UK and the Accell Group portfolio (Lapierre, Haibike, Winora). Manufacturing is split between the UK home facility, a state-of-the-art factory opened in Poland in 2016, and production partnerships established in Morocco and Turkey in 2012, giving the group multi-region capacity and cost flexibility across its cycles and automotive mouldings operations. Group-level certifications (TS16949, ISO9001, ISO14001) underpin OEM qualification.

Revenue is generated through unit sales of consumable components (brake pads, cables, chain links) and OEM contract supply, with the automotive mouldings division providing a separate industrial revenue stream. Pricing is product-by-product at the component level rather than subscription or platform-based, and the company has no disclosed AI, software, or data-revenue layer. The privately held firm continues to invest in new SKUs (2020 Quick Chain Link and GPS Top-Cap Mount), channel deepening, and leadership transition (Agata Mirowska promoted to Cycles Division Manager in 2019).

Name

Fibrax

Legal name

Fibrax Limited

Website

https://fibrax.org

Company type

Private

Founded year

1902

Operating status

Operating

Short description

UK-based manufacturer (founded 1902) of bicycle braking components, cables, and proprietary pad compounds, supplying OEMs including Raleigh UK and Accell Group brands plus distributors across 12+ countries, with e-bike specific products and a sister automotive mouldings division.

Ownership category

akta.pro rank

Product category

Cycling Components

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991)

SIC

Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

Brake Friction & Rotors (Pads/Shoes/Discs/Drums) (IMACAIAE)

akta.pro secondary industry

Wheels, Tires, Brakes & Suspension Components Manufacturing (IMACAOAH)

Keywords

• Bicycle brake components
• Cycling brake pads
• Cable systems
• Polymer mouldings
• Cycling accessories

Headquarters

HQ city

Wrexham

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Cycling Components Sales: Direct product sales of brake pads, disc pads, cables, rotors, and accessories to consumers through e-commerce and to trade through distributor network. Products manufactured at UK facility and sold globally.
2. OEM Components Supply: Supply of components including brake pads to bicycle manufacturers. Fibrax supplies Lapierre and Haibike brands within the Accell Group, and the entire Fibrax range to Raleigh UK.
3. Merchandise Sales: Sale of branded merchandise including t-shirts and mugs launched at The Cycle Show.
4. Automotive and Industrial Components: Fibrax Rubber and Thermoplastic Mouldings division manufactures polymeric components for the automotive industry and industrial components, providing diversified revenue beyond cycling.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

Fibrax manufactures and supplies braking and control components for bicycles, including disc brake pads, rim pads, gear and brake cables, cable housings, hydraulic hoses, disc rotors and e-bike specific brake pads and motor covers. The wider Fibrax Group also produces polymer mouldings for the automotive and industrial sectors and markets the Grappler cardiovascular training equipment.

Product overview

Fibrax is a UK-based manufacturer of high-performance cycling components established in 1902. The product portfolio is organized as a unified offering of braking and control systems for bicycles, consisting of disc pads (sintered and semi-metallic variants), rim pads (in Black, Red, Xtreme, Green, and Grey compounds for different surfaces), cables (galvanised, stainless steel, PTFE coated, and die drawn slick), cable housing (Brake 2P and Gear SP4), rotors, and accessories (frame protectors, cable ends, quick chain links, GPS mounts, disc brake cleaner, and cable cutters). The company also pioneered e-bike specific components including brake pads and motor covers. Fibrax also operates as part of the Fibrax Group, manufacturing rubber and thermoplastic mouldings for the automotive industry (Fibrax Rubber and Thermoplastic Mouldings) and fitness equipment (The Grappler cardiovascular training device).

Differentiator

Problem solved

Functional benefit

Products and services

• Disc Brake Pads (Sintered and Semi-Metallic) Replacement disc brake pads available in Sintered variants for DH/Freeride/Enduro with high-temperature performance up to 850°C and longer life, and Semi-Metallic variants for XC/Trail/Urban with excellent modulation, low noise, all-weather performance and quick bed-in. Manufactured by Fibrax using proprietary compound formulations and supplied to bicycle OEMs, distributors and individual cyclists.
• Rim Brake Pads (Black, Red, Xtreme, Green, Grey) Rim pads supplied in five purpose-built compounds: Black for everyday alloy rim use, Red for improved braking power, Xtreme for wet and wintery conditions, Green for ceramic rims and Grey for carbon rims, providing consistent braking performance and rim-friendly surfaces for different rim materials and conditions.
• E-bike Specific Brake Pads and Motor Covers Brake pads and protective motor covers engineered specifically for electric bicycles, with Fibrax being the only company designing and manufacturing e-bike specific brake pads. These give OEM e-bike manufacturers (including brands in the Accell Group such as Lapierre and Haibike) a unique supply option tailored to the higher loads and duty cycles of electric bicycles.
• Bicycle Cables (Galvanised, Stainless Steel, PTFE Coated and Die Drawn Slick) Brake and gear cables including hot dip galvanised cables for corrosion resistance, stainless steel cables for a virtually maintenance-free solution, PTFE coated cables for very low friction and proprietary Die Drawn Slick cables where stainless wire is drawn through dies under oil to produce a self-lubricating, low-friction, pre-stretched surface with extended life expectancy.
• Cable Housings (Brake 2P and Gear SP4) Brake 2P cable housing with a waterproof inner liner and close coiled shell for low compression and excellent cable protection, and Gear SP4 cable housing with helical shell construction and two-layer protection providing a zero-compression system that minimises weight and improves weatherproofing and durability.
• FIBRAFLEX Stainless Steel Braided Hydraulic Hose Super flexible stainless steel braided hydraulic hose rated to 13,000 psi (89,000 kPa), protected by a tough PVC outer, suitable for all common hydraulic fluids and designed for better routing on bicycle braking systems.
• Disc Rotors High-performance disc brake rotors engineered for superior stopping power on road and mountain bikes, designed to work in conjunction with Fibrax disc pads.
• Disc Brake Cleaner 400 ml aerosol brake cleaner that improves braking performance by deeply cleaning the brake system, air-dries without residue and is safe for plastic, rubber, titanium, carbon and painted surfaces.
• Quick Chain Link Universal quick chain link compatible with all 9, 10 and 11 speed chains, easy to install and release for cleaning and maintenance, supplied in pairs or tubs of 50 and added to the workshop range following OEM demand.
• GPS Top-Cap Mount Heavy-duty CNC-machined GPS top-cap mount in a sleek black finish, positioning GPS devices in the rider's eyeline while keeping the unit secure.
• Cable Cutter Sharp, solid, sturdy workshop cable cutter with a comfortable hand feel, designed for cleanly cutting brake and gear cables.
• Frame Protectors and Cable Ends Die cast zinc cable ends providing weatherproof fitting with pull-off force exceeding braking strain (available in various styles) together with frame protectors designed to fit any size cable or brake pipe to prevent cable rub on bike frames.
• Rubber and Thermoplastic Mouldings (Automotive & Industrial OEM) Custom polymeric components designed and manufactured by the Fibrax Rubber and Thermoplastic Mouldings division for the automotive industry and industrial applications. Production uses high-tech injection moulding presses with full 3D solid modelling design capability to industry standards, manufactured under ISO TS16949, ISO9001 and ISO14001 accreditation, with production partnerships in Morocco and Turkey (2012) and a factory in Sanok, Poland (2016).
• The Grappler Cardiovascular Training Equipment Cardiovascular training equipment replicating rope climbing, designed and engineered in the United Kingdom, providing a versatile workout with virtually no adverse after-effects and a compact footprint suitable for home or fitness facilities.

Quantifiable outcome

• Sintered pads superior high temp performance up to 850 degrees
• +2 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Morocco Production PartnershipminorStrategic or Co-development Partner · 1 January 2012Production partnership in Morocco providing localised manufacture to serve North Africa, established in 2012 alongside the Turkey partnership.
• Turkey Production PartnershipminorStrategic or Co-development Partner · 1 January 2012Production partnership in Turkey providing localised manufacture, established in 2012 alongside the Morocco partnership.
• Raleigh UK LtdcoreChannel Partner/ Reseller/ DistributorRaleigh became the only UK supplier to hold Fibrax's entire range of products, including electric bike specific components. This represents a significant distribution partnership where Raleigh stocks the complete Fibrax catalogue for resale to cycling retailers and consumers.
• Accell Group (Lapierre, Haibike, Winora)coreChannel Partner/ Reseller/ DistributorFibrax supplies many components to Lapierre and Haibike brands within the Accell Group. The relationship leverages Accell Group's portfolio of 18 bicycle brands and the Group's shared knowledge about latest technology and innovations, particularly valuable in the development of high performance e-bikes.
• EcwidOthersThird-party financial transaction provider powering the Fibrax online shop. Based in the United States, Ecwid processes all financial transactions from the e-commerce site. This is a standard e-commerce platform service relationship.
• Temple CyclesminorStrategic or Co-development PartnerTemple Cycles visited Fibrax's production facilities as part of their 'Built to Last' series, featuring behind-the-scenes content about how Fibrax produces cables, brake pads and small fixings. This collaborative content marketing relationship showcases British manufacturing quality.

Scale indicators5 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• Alligator: Manufacturer of bicycle cables, housing, and brake pads. Comparable niche component focus and product overlap with Fibrax across cable and pad categories in the aftermarket.
• Tektro (TRP): Taiwanese manufacturer of bicycle brake systems, pads, and rotors serving OE and aftermarket across performance and entry-level segments. Overlaps with Fibrax in disc pads and rotors for OEM supply.
• Jagwire: Specialist in bicycle cables, housing, and hydraulic hose systems. Directly comparable to Fibrax's cable, housing, and Fibraflex hydraulic product lines for both aftermarket and OEM channels.
• Clarks Cycle Systems: UK bicycle brake pad and accessory brand. Comparable heritage and product overlap with Fibrax in the replacement brake pad market, particularly for V-brake and rim pad categories.
• SwissStop: Swiss specialist in bicycle disc and rim brake pads with multiple proprietary compounds. Closest direct peer to Fibrax in terms of niche brake-pad manufacturing focus and compound-led product strategy across road and MTB.
• Kool-Stop: US-based bicycle brake pad manufacturer with a comparable compound-based product range (sintered, semi-metallic, organic) and similar focus on aftermarket replacement and OEM supply.
• Hope Technology: UK-based manufacturer of bicycle disc brakes, rotors, pads, and accessories. Directly comparable as a British-made, performance-focused brake specialist serving MTB and road segments with proprietary designs.

Broad incumbents

• SRAM: US-based cycling components group encompassing drivetrains, brakes (Avid), suspension (RockShox), and pads. Sets OE pad specs on many Accell-tier and other premium bike platforms, displacing aftermarket suppliers like Fibrax.
• Shimano: Dominant Japanese cycling components conglomerate offering groupsets, brakes, pads, and accessories. Competes with Fibrax indirectly via Shimano's own pad/hose offerings that often ship as the OE spec on major bike brands.
• Magura: German manufacturer of hydraulic bicycle brake systems and components. Comparable on hydraulic hose and disc brake technology, with overlapping OE relationships with European bike brands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/FibraxLtd
• YouTubeyoutube.com/user/FibraxLTD
• Facebookfacebook.com/FibraxLTD
• Instagraminstagram.com/fibraxuk

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fibrax