Power Service

What Power Service does

Power Service is a Mexican automotive aftermarket company founded in 1956 and headquartered in Naucalpan de Juárez, Estado de México. It operates more than 20 service centers across six states — Estado de México, Ciudad de México, Nuevo León, Querétaro, Veracruz, and Michoacán — combining tire retail with mechanical repair and maintenance. The service portfolio spans oil changes, brake service, suspension and shock-absorber replacement, wheel alignment and balancing, engine tune-ups, cooling-system flushes, vehicle diagnostics, and general mechanical work, packaged into standardized SKUs (Paquete Básico, Paquete de Afinación, Paquete Power Service, Paquete Express) alongside à la carte services. Tires are sold from international brands (Bridgestone, Firestone, Continental, Hankook, Cooper, Goodyear) and from an in-house label, Roadtrack; shock absorbers and lubricants are sourced from Monroe, KYB, TRW, and Quaker State.

The business model is a hybrid retail-and-service operation. Revenue is generated primarily through one-time tire sales (markup on product) and professional service fees for installation, diagnostics, and repair, with a secondary stream from fleet maintenance contracts for businesses operating multiple vehicles. Distribution is via company-owned branches plus a franchise channel ([email protected]), with customer acquisition conducted through WhatsApp-first quoting, phone lines, a website with monthly promotional campaigns, and organic Facebook/Instagram presence. Pricing is publicly listed for promoted SKUs (e.g., Roadtrack tires from $739 MXN; Paquete Express at $1,499 MXN) and the company layers an interest-free installment option at 3, 6, 9, and 12 months to lower ticket-size friction.

The underlying technology is conventional automotive service equipment rather than proprietary software or AI-driven systems. Operational technology is industry-standard diagnostic and repair tooling, with no disclosed software platform, API, mobile application, or proprietary data assets. The company employs 1,001–5,000 people, is privately held under the legal entity Operadora de Franquicias Power Service, S.A. de C.V., and has no public funding rounds, M&A activity, or institutional investors identified in the source data. The legal headquarters is at Circuito Ingenieros No. 5, Col. Satélite, Naucalpan de Juárez, Estado de México, and customer service is reachable via toll-free line 800 024 7693 and WhatsApp 55 3959 0832.

Name

Power Service

Legal name

OPERADORA DE FRANQUICIAS POWER SERVICE, S.A. DE C.V.

Website

https://powerservice.com.mx

Company type

Private

Founded year

1956

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Power Service is a Mexican automotive service chain founded in 1956, operating more than 20 branches that sell tires (Bridgestone, Firestone, Continental, Hankook, Roadtrack, and others) and provide mechanical repair, maintenance packages, and fleet services to individual vehicle owners across six Mexican states.

Ownership category

akta.pro rank

Product category

Automotive Aftermarket Services

NAICS

Automotive Mechanical and Electrical Repair and Maintenance (81111), Automotive Repair and Maintenance (8111)

SIC

Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD)

akta.pro secondary industry

Engine & Powertrain Repair (Transmission/Drivetrain) (TLAKAAAE)

Keywords

• Automotive repair services
• Tire sales and installation
• Vehicle maintenance packages
• Oil change service
• Fleet vehicle servicing

Headquarters

HQ city

Naucalpan De Juárez

HQ country

Mexico

HQ region

Latin America

Offices20 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Tire Sales: Sale of automotive tires from major brands including Bridgestone, Firestone, Continental, Hankook, Cooper, Goodyear, Roadtrack, and others. Revenue generated from product markup on tire sales.
2. Service and Installation Fees: Charges for automotive repair and maintenance services including tune-ups, brake service, oil changes, alignment, balancing, suspension work, and shock absorber replacement. Services bundled into packages such as Basic Package, Tune-up Package, and Power Service Package.
3. Fleet Services: Dedicated service offering for vehicle fleets, providing maintenance contracts to businesses with multiple vehicles.
4. Installment Payment Processing: The company offers 3, 6, 9, and 12-month installment payment plans without interest, potentially earning processing fees or interest from credit arrangements.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Power Service sells automotive tires from major brands (Bridgestone, Firestone, Continental, Hankook, Cooper, Goodyear, Roadtrack) and provides vehicle maintenance and repair services — oil changes, brakes, alignment and balancing, suspension, shock absorbers, tune-ups, and cooling system service. Operations are delivered through 20+ branches across Mexico via company-owned centers and franchisees, with WhatsApp and phone-based quoting and optional 3/6/9/12-month interest-free installment payments.

Product overview

Power Service is an automotive service center chain with more than 60 years of experience operating since 1956. The company offers a comprehensive portfolio of automotive products and services, centered around tire sales (featuring both major international brands like Bridgestone, Firestone, Continental, Hankook, Cooper, Goodyear and their own Roadtrack brand) and mechanical repair services. Service offerings include maintenance packages (Paquete Básico, Paquete de Afinación, Paquete Power Service, and Paquete Express), individual services such as oil changes, brake service, suspension and shock absorber replacement, wheel alignment and balancing, tune-ups, lubrication, and cooling system maintenance. The company also provides specialized fleet services and vehicle diagnostics. Services can be purchased with installment payment options (3, 6, 9, and 12 months without interest) and are available across more than 20 branch locations nationwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Tire Sales (Llantas) Sale of automotive tires from major international brands plus the company's own Roadtrack line, with installation service bundled, intended for individual vehicle owners and fleet operators across Mexico.
• Paquete Básico (Basic Service Package) Standard maintenance package including oil change (multigrade or synthetic), oil filter, tire rotation, alignment and 4 balancing, and a 10-point safety inspection, for individual vehicle owners seeking routine preventive maintenance.
• Paquete de Afinación (Tune-Up Package)
• Paquete Power Service
• Paquete Express Promotional express maintenance package including 5 liters of Quaker State 20W50 synthetic oil, oil filter, front-axle alignment, tire rotation and balancing, and nitrogen tire inflation, priced at $1,499 MXN, intended for owners of compatible vehicles such as Volkswagen Vento, Nissan Tiida/Versa/March, Ford Fiesta, Chevrolet Aveo, and SEAT Ibiza 2015.
• Oil Change Service (Cambio de Aceite) Engine oil and filter change service, recommended every 5,000 km or every 3 months, for individual vehicle owners.
• Engine Tune-Up (Afinación) Engine tune-up service covering filter replacement, spark plugs, and injector cleaning, intended for individual vehicle owners experiencing drivability or engine-performance issues.
• Wheel Alignment and Balancing (Alineación y Balanceo) Wheel alignment and tire balancing service to ensure proper vehicle handling and even tire wear, for individual vehicle owners.
• Suspension Inspection and Repair (Suspensión) Vehicle suspension inspection and repair service, intended for drivers experiencing ride-quality, handling, or uneven tire wear issues.
• Shock Absorber Replacement (Amortiguadores) Replacement of shock absorbers from brands such as Monroe, KYB, and TRW, recommended every 60,000–80,000 kilometers, including a 10-point safety inspection. Intended for individual vehicle owners and fleet operators.
• Brake Service (Frenos) Brake pad and disc replacement and servicing, including a 10-point safety inspection, for vehicles whose front brakes are typically serviced at 60,000 km and rear brakes up to 120,000 km.
• Lubrication Service (Lubricación) Lubrication service for engine and moving vehicle parts, intended for individual vehicle owners as part of routine preventive maintenance.
• Cooling System Flush (Lavado del Sistema de Enfriamiento) Cooling system flush and cleaning service for individual vehicle owners needing cooling-system maintenance or overheating diagnosis.
• Fleet Services (Servicio a Flotillas) Dedicated maintenance and repair service for businesses operating vehicle fleets, providing scheduled servicing and consolidated vehicle maintenance across multiple locations.
• Vehicle Diagnostics (Diagnóstico Vehicular) Vehicle diagnostic service used to identify mechanical and engine issues, intended for vehicle owners responding to a check-engine light or unexplained drivability problems.
• General Mechanical Repair (Mecánica General) General automotive mechanical repair and maintenance service for individual vehicle owners with broader or unspecified mechanical issues not covered by named service packages.
• Roadtrack Tires (own-brand product line) Power Service's own-brand tire line available in sizes such as 185/60 R14, 185/60 R15, 185/65 R15, 195/65 R15, 195/55 R16, 215/55 ZR17, 225/45 ZR17, and 215/45 ZR18, sold with installation at Power Service branches.

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and major.

• BridgestonecoreOthersMajor tire brand partnership. Power Service sells Bridgestone tires and participates in promotional campaigns offering 20% discount on 2 or 4 tires.
• FirestonecoreOthersMajor tire brand partnership. Power Service sells Firestone tires and participates in promotional campaigns offering 20% discount on 2 or 4 tires.
• HankookcoreOthersMajor tire brand partnership. Power Service sells Hankook tires and participates in promotional campaigns offering 20% discount on 2 or 4 tires.
• GoodyearmajorOthersTire brand partner featured in Power Service's main brands showcase.
• Cooper TiresmajorOthersTire brand partner featured in Power Service's main brands showcase.
• ContinentalmajorOthersTire brand mentioned in marketing materials as a quality tire option.
• Quaker StatecoreOthersOil brand partner. Quaker State 20W50 synthetic oil is featured in the Paquete Express promotional package.
• MonroemajorOthersShock absorber brand partner. 45% discount promotions offered on Monroe shock absorbers.
• KYBmajorOthersShock absorber brand partner. 45% discount promotions offered on KYB shock absorbers.
• TRWmajorOthersAutomotive parts brand partner. 45% discount promotions offered on TRW shock absorbers.
• RoadtrackcoreOthersTire brand with exclusive promotional pricing at Power Service. Includes special installation service pricing.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Continental Tires Mexico: Continental operates a Mexican dealer network for tire sales and installation; competitor in the multi-brand tire and light-service category that Power Service serves.
• AutoZone Mexico: Mexico's largest automotive parts retailer, offering DIY parts and accessories plus in-store installation services in some locations; competes for parts-and-accessory share of wallet and adjacent services.
• Firestone Mexico (Service Centers): Firestone's Mexican service network sells the brand's tires alongside mechanical services, competing for the same install-and-maintenance customer as Power Service.
• Hankook Tire Mexico: Global tire manufacturer with growing Mexican distribution and affiliated dealer network; competes with Power Service in tire retail and dealer-installed service.
• Cooper Tire Mexico: Cooper Tire's Mexican distribution and dealer network provides competing tire inventory and installation services to Power Service's target customers.
• Bridgestone Mexico (Service Centers): Bridgestone operates its own branded service network in Mexico selling and installing tires plus mechanical services; a key supplier-partner and competitor to Power Service in the Mexican tire-and-service category.
• Goodyear Mexico (Tire & Service Network): Goodyear's Mexican dealer and service network offers tire sales plus mechanical services; a competing brand-aligned service footprint with similar offerings to Power Service's Goodyear-branded offerings.

Others

• Quaker State Mexico: Lubricant brand partner of Power Service (featured in Paquete Express); part of the broader Mexican lubricant and quick-lube ecosystem that intersects with Power Service's oil-change service line.
• Monroe (Tenneco) Mexico: Shock absorber brand partner of Power Service; part of the ride-control aftermarket that competes for the suspension-service revenue pool Power Service addresses.

Direct peers

• Speedy: Mexican multi-branch automotive service chain offering tire sales, oil changes, alignment, and general mechanical repair — directly comparable business model and customer base to Power Service.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/powerservicemx
• Instagraminstagram.com/powerservice.mx

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Power Service