Cooper Tire & Rubber Company
- Company typePublic
- Founded1914
- HeadquartersFindlay, United States
- Headcount5,001–10,000
- GTM typeB2C
- OfferingHardware or Manufacturing
Cooper Tire & Rubber Company firmographics
Firmographics- Name
- Cooper Tire & Rubber Company
- Legal name
- Cooper Tire & Rubber Company
- Website
- https://coopertire.com
- Company type
- Public
- Founded year
- 1914
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Ownership category
- akta.pro rank
Cooper Tire & Rubber Company industry classification
Industry- Product category
- Automotive Tires
- NAICS
- Tire Manufacturing (32621), Tire Manufacturing (except Retreading) (326211), Tire and Tube Merchant Wholesalers (42313)
- SIC
- Tires & Inner Tubes (3011)
- akta.pro primary industry
- Passenger Car Tires Manufacturing (IMANAKAA)
- akta.pro secondary industries
- Light Truck/SUV Tires Manufacturing (IMANAKAB), Silica-Filled & Low-Rolling-Resistance Tire Compounds (IMANAJAE), Off-the-Road (OTR) & Heavy Equipment Tires Manufacturing (IMANAKAD)
Keywords
Where Cooper Tire & Rubber Company is headquartered
LocationHeadquarters
- HQ city
- Findlay
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Cooper Tire & Rubber Company business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Tire Sales: One-time purchase revenue from selling tires to consumers through dealers and retailers. Products include passenger tires, truck tires, SUV tires, and winter tires sold at various price points through distribution network.
- Warranty Services: Revenue from warranty services including standard limited warranty, tread wear protection, and 45-day satisfaction guarantee programs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Rebate eligible tires available through Goodyear Credit Card financing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Cooper Tire & Rubber Company product offering
Product offeringCore offering
Cooper Tire & Rubber Company designs, manufactures, and distributes replacement tires for passenger cars, minivans, crossovers, SUVs, pickup trucks, and commercial vehicles. Its product range spans all-season, winter, all-terrain, mud-terrain, and ultra-high-performance sport tires, sold through authorized dealers, national retailers, online marketplaces, and its own e-commerce channel. Cooper also offers warranty programs including a 45-day satisfaction guarantee and tread wear protection ranging from 45,000 to 70,000 miles depending on model.
Product overview
Cooper Tire & Rubber Company is a tire manufacturer offering a comprehensive portfolio of passenger vehicle tires organized across multiple product categories: All-Season tires (Discoverer SRX, Discoverer EnduraMax, Discoverer HT3, Discoverer AT3 4S, Cobra Radial G/T, Endeavor, ProControl), Winter/Snow tires (Discoverer True North, Discoverer Snow Claw, Discoverer Snow Claw LT, Evolution Winter), All-Terrain tires (Discoverer Stronghold AT, Discoverer Road+Trail AT, Discoverer Rugged Trek, Discoverer Rugged Trek LT, Discoverer AT3 LT, Discoverer AT3 XLT, Discoverer S/T MAXX), Mud-Terrain tires (Evolution M/T, Discoverer STT Pro), and Sport Performance tires (Cobra Instinct, Zeon RS3-G1). The products serve vehicle types including cars/minivans, crossovers/CUVs, SUVs, and trucks/pickups, with warranties ranging from 45,000 to 70,000 miles depending on the product line.
Differentiator
Problem solved
Functional benefit
Products and services
- ProControl® All-season tire designed for cars, minivans, and SUVs with optimized wet traction, even wear technology, and extended tread life. Features Armor Belt Technology for crisp steering response and Widening Siping Technology that maintains grip as the tire wears.
- Discoverer Stronghold® AT All-terrain tire built for heavy-duty pickup trucks with solid traction on dirt, gravel, and winter conditions. Features 3D-sipe technology, strong shoulder design, and textured edges for snow traction. Includes Severe Snow Designation.
- Discoverer® Road+Trail™ AT All-terrain tire for SUVs and trucks with increased durability, stability, and traction. Features EnduraGuard Design, Traction Shoulders extending 50% further down the sidewall, and Winter Grip Technology. Backed by a 65,000-mile warranty.
- TractionCommand™ All-weather tire with dual-zone tread design for enhanced control. Features 3D-Sipe Technology for stability, Widening Sipe Technology for wet grip as the tire wears, and Severe Snow designation for reliable traction on snow-covered roads.
- Cobra Instinct® Ultra-high-performance all-season tire for sports cars with asymmetric tread pattern for agile traction and handling. Features rim protection, improved wet grip via sweeping tread grooves, and stronger lightweight design for enhanced responsiveness.
- Discoverer® Rugged Trek® All-season tire featuring aggressive tread design for suburban cruising with Rough Terrain tread pattern, Earth Diggers Technology for mud/sand/dirt traction, and Whisper Grooves for reduced road noise. Backed by a 60,000-mile warranty.
- Discoverer® Rugged Trek® LT Light truck all-terrain tire variant designed for larger wheel diameters and heavy-duty applications, with durable construction for tough terrain conditions.
- Discoverer® STT Pro™ Cooper's most advanced extreme off-road tire for rock, mud, and dirt. Features Stone Armor Technology, Mud Slinger 2.0, Earth Diggers Technology, Rock Climber Sidewall Technology, and Armor Tek3 Technology for maximum durability.
- Discoverer® S/T MAXX™ Work-site tire for harsh conditions with formidable tread, hybrid 4-5 rib design for quiet ride, stone ejector ribs, and chip-resistant rubber compound. Delivers strong on-road performance year-round.
- Discoverer® AT3 XLT™ Truck tire built for heavy hauling and towing with maximized off-road traction from rugged traction shoulders. Features Even Wear Arc Technology, Whisper Grooves, and stone ejectors. Backed by a 60,000-mile treadwear warranty.
- Discoverer® SRX™ Premium all-season tire for trucks and small- to mid-size SUVs maximizing ride comfort. Features additional biting edges for wet conditions, Stabiledge Technology, Wear Square indicator, and silica compound for fuel economy.
- Discoverer® EnduraMax® Durable all-season tire built with off-road durability for on-road driving. Features Durable-Tread Technology, Winter Grip Technology, Enduraguard design, and Armor Belt Technology. Backed by a 60,000-mile warranty.
- Discoverer® HT3™ Highway performance tire for hardworking trucks with precise steering, smooth handling, and durability. Features four wide channels for wet conditions and continuous shoulder ribs for resistance to irregular wear. Backed by a 50,000-mile warranty.
- Discoverer® AT3 4S™ Versatile all-season/all-terrain tire for trucks and SUVs. Features Adaptive-Traction Technology, Snow-Groove Technology for superior snow traction, Aqua Vac Channels for hydroplaning resistance, and 5-rib all-terrain pattern. Backed by a 65,000-mile warranty.
- Cobra® Radial G/T™ All-season tire designed for classic muscle cars with raised white lettering. Features even treadwear design, balanced tread shape for reliable all-season performance, and notched center rib.
- Endeavor® All-around performance tire for cars with long tread life, wet performance, and reliable handling. Features water evacuation grooves, checkmark channels, and Wear Square Indicator for tread life monitoring.
- Discoverer® True North® Premium studless winter tire for highway driving in severe winter conditions. Features compound with biting edges, Snow-Groove Technology that traps snow for traction, and quiet tread design.
- Discoverer® Snow Claw® Winter tire designed for outstanding traction in deep cold and snow. Features Snow-Groove Technology, large number of sipes for ice biting, and engineered for additional studs for extreme ice traction.
- Discoverer® Snow Claw® LT Light truck variant of the Snow Claw winter tire for larger vehicles. Features enhanced snow and ice traction capabilities.
- Evolution Winter™ Studdable winter tire designed to plow through packed snow. Features sawtooth center rib, Snow-Groove Technology, strategically-placed pin holes for studs, and multi-angled corrugated siping for traction in all directions.
- Evolution M/T™ Maximum traction mud-terrain tire for mud, sand, dirt, and rough terrain. Features Earth Diggers Technology, Mud Slingers Technology, Trail Grip Sidewall Technology, and stone barriers for durability.
- Discoverer® AT3 LT™ Light truck tire built for heavy hauling with vice-like grip for shifting between rocky terrain, highways, and suburban roads, designed for resistance to daily assaults from dirt and gravel.
- Zeon RS3-G1™ Ultra-high-performance all-season tire for sports cars with exceptional grip and handling. Features 3D Micro-gauge siping for wet traction, variable biting grooves, and silica compound for maximum grip in different driving conditions.
- Endeavor Plus™ All-season tire for SUVs and pickup trucks of all sizes with fortified design and impressive wet traction. Features reinforced material layer for even tread wear and long tire life.
- Tire Warranty and Satisfaction Guarantee Programs Tread wear protection warranties ranging from 45,000 to 70,000 miles depending on tire model, a 45-day satisfaction guarantee on select tires, and standard limited warranty coverage included with tire purchase.
Quantifiable outcome
- Tread wear warranties ranging from 45,000 to 70,000 miles depending on tire model
- +1 more outcomes
Companies that use Cooper Tire & Rubber Company
Customer profileSegments3 records
Ideal customer profiles4 records
Cooper Tire & Rubber Company technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
Cooper Tire & Rubber Company partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered retail partner.
- Just Tiresretail partnerJust Tires is an authorized retailer of Cooper tires, offering Cooper products through their retail locations and website.
- Walmartretail partnerWalmart Auto Care Centers offer Cooper tires for purchase, with stores in many locations providing installation services.
- Discount Tireretail partnerDiscount Tire is an authorized Cooper tire retailer offering Cooper products for sale online and in-store.
- Tire Rackretail partnerTire Rack is an authorized online retailer of Cooper tires, offering direct consumer sales through their website.
- Amazonretail partnerCooper tires are available for purchase through Amazon's automotive section, expanding online distribution reach.
- Pepboysretail partnerPepboys Auto Service is an authorized Cooper tire retailer offering products through their retail and service locations.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
Cooper Tire & Rubber Company competitors and assessment
Company assessmentDirect peers
- Firestone Tires: Firestone, a Bridgestone subsidiary, competes head-to-head with Cooper in passenger, light truck/SUV, and commercial replacement tires across similar mass-market and value-tier channels including its own retail network.
- BFGoodrich Tires: BFGoodrich, a Michelin subsidiary, competes directly with Cooper in passenger, all-terrain, and mud-terrain tires, with overlapping enthusiast and light-truck customer bases.
- Yokohama Tire Corporation: Yokohama is a global mid-tier tire manufacturer that competes with Cooper across passenger, performance, all-terrain, and commercial segments in the U.S. replacement market.
- Toyo Tires: Toyo competes with Cooper in light-truck, all-terrain, mud-terrain, and ultra-high-performance passenger tires, with comparable enthusiast and off-road positioning in the U.S. market.
- Hankook Tire: Hankook is a global tire manufacturer of comparable scale to Cooper, competing across passenger, light-truck, SUV, and performance segments with strong U.S. replacement-market distribution.
- Kumho Tire USA: Kumho is a value-tier global tire manufacturer that competes directly with Cooper on passenger, SUV, and light-truck replacement tires in the U.S. market.
- Falken Tire: Falken, a Sumitomo Rubber subsidiary, competes with Cooper across passenger, light-truck, all-terrain, and performance segments with similar enthusiast and value-tier positioning.
- General Tire: General Tire, a Continental subsidiary, competes directly with Cooper in passenger, light-truck/SUV, and all-terrain replacement tires, sharing a value-with-performance positioning.
- Nexen Tire America: Nexen competes with Cooper in passenger, CUV/SUV, and light-truck replacement tires in the U.S. value tier with overlapping retail and online distribution.
Broad incumbents
- Continental Tire the Americas: Continental is a major global tire manufacturer with broad passenger, light-truck, commercial, and specialty product lines that overlap Cooper's portfolio at the upper-premium and mid-tier segments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Cooper Tire & Rubber Company social profiles
Digital presenceCooper Tire & Rubber Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cooper Tire & Rubber Company leadership team
Management profileNumber of profiles
Cooper Tire & Rubber Company funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cooper Tire & Rubber Company M&A and investment
M&A and investmentM&A8 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cooper Tire & Rubber Company
What does Cooper Tire & Rubber Company do?
Cooper Tire & Rubber Company designs, manufactures, and distributes replacement tires for passenger cars, minivans, crossovers, SUVs, pickup trucks, and commercial vehicles. Its product range spans all-season, winter, all-terrain, mud-terrain, and ultra-high-performance sport tires, sold through authorized dealers, national retailers, online marketplaces, and its own e-commerce channel. Cooper also offers warranty programs including a 45-day satisfaction guarantee and tread wear protection ranging from 45,000 to 70,000 miles depending on model.
Is Cooper Tire & Rubber Company a public or private company?
Cooper Tire & Rubber Company is a public company. It is classified as corporate owned and is currently operating.
When was Cooper Tire & Rubber Company founded?
Cooper Tire & Rubber Company was founded in 1914. It employs 5,001 to 10,000 people.
Where is Cooper Tire & Rubber Company based?
Cooper Tire & Rubber Company is headquartered in Findlay, United States, in the North America region.
How does Cooper Tire & Rubber Company make money?
Two revenue lines are on record. Tire Sales are the primary driver. The others are warranty Services.
Who are Cooper Tire & Rubber Company's main competitors?
Direct peers on record are Firestone Tires, BFGoodrich Tires, Yokohama Tire Corporation, Toyo Tires, Hankook Tire, Kumho Tire USA, Falken Tire, General Tire and Nexen Tire America. Continental Tire the Americas is listed as a broad incumbent.
Does Cooper Tire & Rubber Company have an API?
No public API is recorded for Cooper Tire & Rubber Company.
What industry is Cooper Tire & Rubber Company in?
Cooper Tire & Rubber Company's product category is Automotive Tires. Its primary akta.pro industry code is IMANAKAA, Passenger Car Tires Manufacturing, with a secondary code of IMANAKAB, Light Truck/SUV Tires Manufacturing. Its NAICS code is 32621 and its SIC code is 3011.