Depimiel

What Depimiel does

Depimiel is an Argentine personal care company founded in 1989 that specializes in depilatory products, manufacturing hard wax, soft wax, roll-on wax, depilatory creams, and wax strips for both professional beauty channels and consumer retail. The company operates two dedicated production facilities in Argentina and runs its own resin/raw-material program through the Depimiel Forestal project, including a second resin plant built on a 1,300-hectare site in Posadas, Misiones, providing backward integration into the natural wax and resin inputs that anchor its formulations.

The company sells through a multi-channel model spanning professional beauty distributors, mass-market retail, and e-commerce, with owned subsidiaries in Brazil and the United States (Doral, Florida) supplementing a network of regional distributors across additional Latin American markets. Its customer base spans B2B beauty salons and retailers as well as end consumers, with product innovation evidenced by the 2024 launch of the Men Titanium line paired with proprietary Barla-Tein TEC technology targeted at the male grooming segment.

Depimiel employs 101-250 people and sustains a Pan-American footprint built over more than three decades, reinforcing brand equity in depilatory categories while extending into adjacent grooming segments. The combination of vertical raw-material integration, multi-country manufacturing, and category-focused brand investment positions Depimiel as a category specialist rather than a diversified personal care conglomerate.

Name

Depimiel

Legal name

Depimiel S.R.L.

Website

https://depimiel.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

101–250 employees

Short description

Depimiel is an Argentine-founded, Pan-American depilatory products manufacturer (est. 1989) producing hard wax, soft wax, roll-on wax, depilatory creams, and wax strips for professional beauty channels and consumer retail across Argentina, Brazil, the United States, and additional Latin American markets.

Ownership category

akta.pro rank

Product category

Depilatory and Personal Care Products

NAICS

Resin and Synthetic Rubber Manufacturing (32521)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Waxing & Depilatory Professional Products (CRABALAH)

Keywords

• Depilatory products
• Hair removal wax
• Depilatory creams
• Professional waxing supplies
• Personal care cosmetics

Headquarters

HQ city

Buenos Aires

HQ country

Argentina

HQ region

Latin America

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Depilatory Consumer Products: Sale of physical depilatory products including waxes (hard wax beads, roll-on, tin cans, microwave pots), depilatory creams, wax strips, and accessories. Products sold through retail chains, pharmacies, and online marketplaces.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Depimiel develops, manufactures, and distributes depilatory products for both personal at-home use and professional salon applications. Its portfolio spans hard wax systems (canned, pearl beads, microwave pots), disposable soft wax (roll-on cartridges and spatula wax with paper strips), depilatory creams in multiple variants (Classic, Sensitive, Teen, Men Titanium), ready-to-use wax strips, wax heating equipment, and complementary pre/post-depilation skincare products. Depimiel also produces its own raw materials — rosin resin, glycerol ester, and turpentine essence — through its Depimiel Forestal subsidiary, ensuring supply chain control from pine plantation to finished cosmetic product.

Product overview

Depimiel is a depilatory products company with over 30 years of experience, specializing in hair removal solutions for personal and professional use across Latin America. The product portfolio consists of two main systems: Sistema Español (hard wax in cans, pearls, and microwave pots) and Sistema Descartable (soft wax with paper strips and roll-on cartridges), complemented by depilatory creams (Línea Clásica, Línea Sensitive, Línea Teen, Línea Men Titanium), ready-to-use wax strips, wax warmers (Depikit, Derretidor eléctrico), and pre/post-depilation care products (complementos). The company also operates Depimiel Forestal producing raw materials including rosin, glycerol ester, and turpentine essence from its own plantations.

Differentiator

Problem solved

Functional benefit

Brands

• Depimiel Forestal: Subsidiary focused on producing raw materials for the production process including rosin, glycerol ester, and turpentine essence. Has production facilities in Curitiba, Brazil and Posadas, Misiones, Argentina.

Products and services

• Sistema Español (Hard Wax System) Professional-grade hard wax system for hair removal, available in cans, pearl beads, and microwave pots. Includes Natural, Vegetal, and Negra variants. Designed for both professional estheticians and at-home consumers seeking reusable wax application.
• Sistema Descartable (Soft Wax / Roll-On System) Disposable soft wax system using paper strips, available in pot format and roll-on cartridges. Includes Clásica, Alta Adherencia, Suave, Men, Negra, Chocolate, and Maracuyá variants. For professional and home use with hygienic single-application format.
• Cremas Depilatorias (Depilatory Creams) Chemical depilatory creams for body, face, and intimate areas. Includes Línea Clásica, Línea Sensitive, Línea Teen, and Línea Men Titanium variants. Application takes 5–10 minutes with results lasting up to 7 days. For at-home consumers.
• Bandas Depilatorias (Depilatory Strips) Pre-made wax strips for face and body hair removal. Available in Clásica and Sensitive formulations, sold in packs of multiple pairs. For at-home convenience without heating.
• Derretidores de Cera (Wax Warmers) Wax heating devices including Depikit roller warmer and Derretidor eléctrico (electric wax warmer) for melting and maintaining wax at optimal temperature. Professional equipment for salon use.
• Complementos (Pre and Post-Depilation Products) Supporting products including paper strips (Bandas de papel), polishing creams (Crema Pulidora con Apricot), refreshing gels, cleaning milks, pre-depilation lotions, and post-depilation oils for complete hair removal care.
• Línea Clásica Classic depilation line suitable for normal skin types, featuring creams and strips for body and face use. Sub-brand spanning the Sistema Español, Sistema Descartable, Cremas, and Bandas ranges.
• Línea Sensitive Gentle depilation line formulated for sensitive skin. Includes creams and strips with mild formulations. Sub-brand across the company's depilatory formats.
• Línea Men (Men's Depilation Line) Men's-specific depilation line including roll-on wax, corporal creams, and intimate creams formulated with Barla-Tein TEC technology for male skin and hair types.
• Cera Roll-on Clásica x 100g Classic roll-on wax cartridge for body hair removal. Normal skin type, medium adhesion, results last up to 4 weeks.
• Cera en Perlas Natural x 200gr Natural pearl wax beads with 100% natural components and honey. For sensitive skin, normal adhesion, melts quickly for easy application.
• Cera en Perlas Vegetal x 800gr Vegetal pearl wax with 100% natural components and Aloe Vera. Normal to dry skin, high adhesion, for all body areas.
• Crema Depilatoria para el Rostro Teen Depilatory cream for teenage facial hair. Cruelty-free, recommended from age 12, includes anatomical spatula, regenerates and hydrates skin.
• Cera Roll-on Maracuyá x 100g Passion fruit roll-on wax with high vitamin C content. Softens skin after depilation, high adhesion, for normal skin types.
• Cera Roll-on Men x 100g Men's-exclusive roll-on wax with calming and decongestive effect. Maximum adhesion for male hair types.
• Cera en Banda para el Rostro Sensitive Sensitive skin facial wax strips. 12 units (6 pairs), medium adhesion, practical and efficient for face use.
• Cera en Banda para el Cuerpo Sensitive Sensitive skin body wax strips. Exclusive use for legs, medium adhesion, results last up to 4 weeks.
• Cera en Banda para el Rostro Clásica Classic facial wax strips for normal skin. Medium adhesion, practical pre-made strips for face hair removal.
• Crema Depilatoria Titanium Men Corporal Titanium men's corporal depilatory cream with Barla-Tein TEC technology. Developed especially for men, 5–10 minute application, results last up to 7 days.
• Crema Depilatoria para el Cuerpo Clásica Classic body depilatory cream for normal skin. Quick, effective, painless hair removal, 5–8 minute application, results last up to 7 days.
• Oleo Limpiador Post Depilatorio x 110cc Post-depilation cleansing oil that removes wax residue while hydrating and softening skin. No rinsing required.
• Cera Descartable para Espátula Alta Adherencia x 1Kg High adhesion disposable spatula wax for professional use. 100% natural components, indicated for resistant hair.

Named customers9 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Nine partnerships are on record, tiered regional, core and flagship.

• AOXI TRADE & FREIGHT, INCregionalChannel Partner/ Reseller/ DistributorUSA representative handling sales and freight operations for Depimiel products in the United States market. Located at 4700 NW Boca Raton Blvd suite 202, Boca Raton, FL 33431.
• INDESSA (Bolivia)regionalChannel Partner/ Reseller/ DistributorBolivian representative distributing Depimiel products in Bolivia. Located at Pinilla 291, La Paz, Bolivia. NIT 487568016.
• UNION SRL (Paraguay)regionalChannel Partner/ Reseller/ DistributorParaguayan representative distributing Depimiel products. Located at Aviadores del Chaco y Reconstrucción Nacional, San Lorenzo.
• IMPACTIS S.A. (Uruguay)regionalChannel Partner/ Reseller/ DistributorUruguayan representative distributing Depimiel products. Located at Guayaqui 3211, Montevideo.
• INVERSIONES DEPIVEN C.A. (Venezuela)regionalChannel Partner/ Reseller/ DistributorVenezuelan importer for Depimiel products. Located at Urbanización Los Palos Grandes, Av Fco. de Miranda, Centro Comercial.
• DEVISA GroupcoreStrategic or Co-development PartnerCorporate parent/group company. Depimiel appears to be part of the DEVISA Group, with shared branding and web presence (devisa-group.com).
• COSMOPROF (Las Vegas)flagshipGTM or Marketing PartnerParticipation in the world's #1 trade show for professional beauty and cosmetics, with 3 annual editions in Bologna, Hong Kong, and Las Vegas. Depimiel showcases product lines, establishes new relationships, and expands market presence.
• BEAUTY FAIR (Brasil)flagshipGTM or Marketing PartnerParticipation in the largest International Beauty Fair in America. Depimiel showcases products with a novelty stand, conducts live demonstrations, and provides information to hair removal professionals.
• EXPO PELUQUERIAS (Buenos Aires)regionalGTM or Marketing PartnerParticipation in Argentina's largest professional beauty event, maintaining an exclusive stand for live demonstrations and new product presentations. Depimiel is a leader in hair removal and personal care in Argentina.

Scale indicators5 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Beiersdorf (NIVEA): Beiersdorf's NIVEA brand offers depilatory products alongside a broad personal care portfolio; competes with Depimiel in mass-market retail channels across LATAM through NIVEA Hair Removal.
• Church & Dwight (Nair): Nair is Church & Dwight's depilatory brand offering creams, wax, and spray hair removers; competes with Depimiel across professional and consumer depilation, especially in the Americas.
• Reckitt Benckiser (Veet): Veet is Reckitt's flagship depilatory brand and the global leader in depilatory creams, wax strips, and gels; competes head-to-head with Depimiel in LATAM retail and is the most dominant mass-market peer.

Direct peers

• Rica (Italy): Rica is an Italian manufacturer of professional and consumer wax products (hard wax, soft wax, sugar pastes) with global distribution; directly comparable to Depimiel's full depilation portfolio and salon channel focus.
• Hampton Adams (GiGi): GiGi is a long-established U.S. professional depilatory brand offering hard wax, soft wax, and pre/post care products to estheticians; directly comparable to Depimiel's professional Sistema Español and roll-on lines.
• Starpil Wax: Starpil is a professional hard-wax brand selling pearls, pots, roll-on cartridges, and warmers to estheticians worldwide; highly comparable to Depimiel's professional depilation range and go-to-market model.
• Euroglas (Brazil): Euroglas is a Brazilian manufacturer of depilatory waxes (hard wax beads, roll-on, disposable systems) serving both professional and consumer markets; one of Depimiel's closest Brazilian competitors.

Regional players

• Embelleze: Embelleze is a large Brazilian cosmetics and personal care manufacturer with broad distribution across Brazil and LATAM; competes with Depimiel in retail channels and shares Depimiel's regional focus, though not specialized in depilation.

Emerging players

• Trevor Sorbie Professional: Trevor Sorbie's Mybalsam range and other professional depilatory products serve salons globally with a natural, gentle positioning; comparable to Depimiel's sensitive and post-depilation care lines.
• Nads: Nads is an Australian-founded depilatory brand offering natural and organic wax strips, gels, and creams; competes in consumer depilation with a natural-ingredient positioning similar to Depimiel's narrative.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/depimiel
• Instagraminstagram.com/depimielarg
• LinkedInlinkedin.com/company/depimiel

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Depimiel