BO Motor Oil
Dutch family-owned manufacturer of motor oils, lubricants, and cleaning products for two-wheelers, automotive, trucks, agricultural, and industrial sectors, selling directly to specialized B2B customers since 1987.
- Company typePrivate
- Founded1987
- HeadquartersReusel, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What BO Motor Oil does
BO Motor Oil B.V. is a Netherlands-based, family-owned manufacturer of motor oils, lubricants, and cleaning products, founded in 1987 by Herman Put as Bladel Olie and headquartered in Reusel. The company's product portfolio spans two-wheelers (2-stroke, 4-stroke, road, scooter), four-wheel vehicles (automotive, truck), industrial applications, and an environmentally friendly cleaning range, organized into eight product lines accessed via separate URLs on the company's Dutch and English-language website. The underlying technology is conventional specialty lubricant manufacturing rather than proprietary software or digital platforms; no patents, certifications, or proprietary features are disclosed in the available data.
The business is owned and operated by the second generation of the Put family, Bas Put and Jan-Bart Put, who assumed control after founding production began in a home shed in 1987 and was formalized in a dedicated facility in 1989. The company sells on a direct B2B basis through phone, email, and field consultation to specialized two-wheeler shops, auto dealers, professional garages, agricultural operators, and industrial maintenance buyers, with quote-based pricing and multi-year contracts. No intermediary distribution channels, partnerships, or third-party logistics providers are disclosed, and the company relies on its own website plus Facebook and Instagram for top-of-funnel awareness. Revenue, customer logos, and detailed contract economics are not publicly disclosed. <parameter name="company_description">BO Motor Oil B.V. is a Netherlands-based, family-owned manufacturer of motor oils, lubricants, and cleaning products, founded in 1987 by Herman Put as Bladel Olie and headquartered in Reusel. The company's product portfolio spans two-wheelers (2-stroke, 4-stroke, road, scooter), four-wheel vehicles (automotive, truck), industrial applications, and an environmentally friendly cleaning range, organized into eight product lines accessed via separate URLs on the company's Dutch and English-language website. The underlying technology is conventional specialty lubricant manufacturing rather than proprietary software or digital platforms; no patents, certifications, or proprietary features are disclosed in the available data.
The business is owned and operated by the second generation of the Put family, Bas Put and Jan-Bart Put, who assumed control after founding production began in a home shed in 1987 and was formalized in a dedicated facility in 1989. The company sells on a direct B2B basis through phone, email, and field consultation to specialized two-wheeler shops, auto dealers, professional garages, agricultural operators, and industrial maintenance buyers, with quote-based pricing and multi-year contracts. No intermediary distribution channels, partnerships, or third-party logistics providers are disclosed, and the company relies on its own website plus Facebook and Instagram for top-of-funnel awareness. Revenue, customer logos, and detailed contract economics are not publicly disclosed. <parameter name="customer_concentration">
BO Motor Oil firmographics
Firmographics- Name
- BO Motor Oil
- Legal name
- BO Motor Oil B.V.
- Website
- https://bomotoroil.nl
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Dutch family-owned manufacturer of motor oils, lubricants, and cleaning products for two-wheelers, automotive, trucks, agricultural, and industrial sectors, selling directly to specialized B2B customers since 1987.
- Ownership category
- akta.pro rank
BO Motor Oil industry classification
Industry- Product category
- Automotive and Industrial Lubricants
- NAICS
- All Other Petroleum and Coal Products Manufacturing (324199), Other Motor Vehicle Parts Manufacturing (336390)
- SIC
- Motor Vehicle Parts & Accessories (3714), Chemicals & Allied Products (2800)
- akta.pro primary industry
- Aftermarket Fluids, Lubricants & Chemical Products Manufacturing (Oils/Coolants/Additives/Cleaners) (IMACANAK)
- akta.pro secondary industries
- Hard Surface & Multi-Purpose Cleaners (All-purpose, Floor, Bathroom, Kitchen) (CRADAKAG), Process Oils & White Oils (IMAEAMAK)
Keywords
Where BO Motor Oil is headquartered
LocationHeadquarters
- HQ city
- Reusel
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
BO Motor Oil business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Product Sales: BO Motor Oil generates revenue through the sale of oil, lubricant, and cleaning products. The company manufactures and sells high-quality oils and lubricants for 2-wheelers (2-stroke, 4-stroke, road, scooter), 4-wheel vehicles (automotive, truck), and industrial applications. The company serves enthusiasts and professionals through direct B2B relationships.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | B2B product pricing - quote-based |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
BO Motor Oil product offering
Product offeringCore offering
BO Motor Oil B.V. manufactures and sells high-quality motor oils, lubricants, and environmentally friendly cleaning products for two-wheeler vehicles (2-stroke, 4-stroke, road, scooter), four-wheel vehicles (automotive and truck), and industrial machinery. The company produces these goods in-house at its Reusel facility and supplies them directly to professional buyers including specialized 2-wheeler shops, auto dealers, professional garages, agricultural operators, and industrial maintenance companies.
Product overview
BO Motor Oil B.V. is a Dutch manufacturer of high-quality motor oils, lubricants, and cleaning products established in 1987. The company operates a unified product portfolio organized across two-wheel vehicles (2-Stroke, 4-Stroke, Road, and Scooter categories), four-wheel vehicles (Automotive and Truck), and Industrial applications. Their product lines include specialized motor oils for various vehicle types and engines, industrial lubricants, and environmentally friendly cleaning products. The products serve both enthusiasts and professionals, including specialized two-wheeler shops, auto dealers, garages, agricultural businesses, and industrial operations.
Differentiator
Problem solved
Functional benefit
Products and services
- 2 Wheels 2-Stroke Specialized motor oils and lubricants for 2-stroke two-wheel vehicles used in off-road sports, designed for performance and engine protection.
- 2 Wheels 4-Stroke Motor oils formulated for 4-stroke two-wheel vehicles in off-road applications, providing engine protection and performance optimization.
- 2 Wheels Road Motor oils designed for on-road two-wheel vehicles, meeting specifications required for street motorcycle applications.
- 2 Wheels Scooter Lubricants and oils tailored for scooter applications, addressing the specific requirements of small-displacement urban vehicles.
- 4 Wheels Automotive Automotive motor oils for passenger vehicles, designed to meet the demands of car engines across various driving conditions.
- 4 Wheels Truck Heavy-duty lubricants and motor oils formulated for truck and commercial vehicle applications, supporting commercial fleet operations.
- Industrie Industrial lubricants, oils, and cleaning products for machinery and equipment maintenance across various industrial sectors.
- Reinigingsmiddelen (Cleaning Products) Environmentally friendly cleaning products including solutions for removing green deposits from surfaces, designed for both professional and consumer use.
Companies that use BO Motor Oil
Customer profileSegments4 records
Ideal customer profiles4 records
BO Motor Oil technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
BO Motor Oil partnerships and signals
Strategic signalScale indicators1 record
Recent moves8 records
Expansion highlights4 records
BO Motor Oil competitors and assessment
Company assessmentDirect peers
- Liqui Moly: German specialty lubricant manufacturer with strong presence in motor oils, additives, and automotive care products — directly comparable product portfolio to BO Motor Oil's automotive and industrial lines.
- Bardahl: International lubricants and additive manufacturer with motor oil and maintenance product ranges covering automotive, motorcycle, and industrial applications — comparable mid-market competitor.
- Motul: French global lubricant manufacturer with a strong motorsport and motorcycle heritage; competes head-to-head with BO Motor Oil in 2-stroke, 4-stroke, and racing-grade motor oils.
- Eurol: Dutch lubricant manufacturer producing motor oils, industrial lubricants, and cleaning products — overlapping automotive, industrial, and 2-wheeler lines with BO Motor Oil.
- Putoline Oil: Dutch family-owned manufacturer of lubricants and maintenance products specialised for motorcycles, scooters, and powersports — the closest geographic and product-line peer to BO Motor Oil's 2-wheeler business.
Broad incumbents
- TotalEnergies Lubrifiants: Global integrated energy company with a major lubricants division covering passenger car, motorcycle, commercial vehicle, and industrial applications — competing broadly with BO Motor Oil.
- Castrol: Global lubricant major (BP subsidiary) with extensive automotive and motorcycle oil portfolios; competes across all of BO Motor Oil's segments as a scale incumbent.
- Shell Lubricants: World's largest lubricant manufacturer, with deep 2-wheeler, automotive, truck, and industrial product lines that overlap completely with BO Motor Oil's portfolio.
Regional players
- Q8 Oils (Kuwait Petroleum): European-focused lubricant brand owned by Kuwait Petroleum International, with automotive, commercial vehicle, and industrial lubricant ranges competing in BO Motor Oil's home European market.
- Wolf Oil Corporation: Belgian independent lubricant manufacturer serving automotive, commercial, and industrial markets primarily across Europe — comparable mid-sized regional competitor to BO Motor Oil.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
BO Motor Oil social profiles
Digital presenceBO Motor Oil financial estimates
Financial estimateRevenue estimate
Valuation estimate
BO Motor Oil leadership team
Management profileNumber of profiles
Profiles2 records
BO Motor Oil funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BO Motor Oil M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BO Motor Oil
What does BO Motor Oil do?
BO Motor Oil B.V. manufactures and sells high-quality motor oils, lubricants, and environmentally friendly cleaning products for two-wheeler vehicles (2-stroke, 4-stroke, road, scooter), four-wheel vehicles (automotive and truck), and industrial machinery. The company produces these goods in-house at its Reusel facility and supplies them directly to professional buyers including specialized 2-wheeler shops, auto dealers, professional garages, agricultural operators, and industrial maintenance companies.
Is BO Motor Oil a public or private company?
BO Motor Oil is a private company. It is classified as family owned and is currently operating.
When was BO Motor Oil founded?
BO Motor Oil was founded in 1987. It employs 11 to 50 people.
Where is BO Motor Oil based?
BO Motor Oil is headquartered in Reusel, Netherlands, in the Europe region.
How does BO Motor Oil make money?
One revenue line is on record: product Sales.
Who are BO Motor Oil's main competitors?
Direct peers on record are Liqui Moly, Bardahl, Motul, Eurol and Putoline Oil. Broad incumbents are TotalEnergies Lubrifiants, Castrol and Shell Lubricants. Regional players are Q8 Oils (Kuwait Petroleum) and Wolf Oil Corporation.
Does BO Motor Oil have an API?
No public API is recorded for BO Motor Oil.
What industry is BO Motor Oil in?
BO Motor Oil's product category is Automotive and Industrial Lubricants. Its primary akta.pro industry code is IMACANAK, Aftermarket Fluids, Lubricants & Chemical Products Manufacturing (Oils/Coolants/Additives/Cleaners), with a secondary code of CRADAKAG, Hard Surface & Multi-Purpose Cleaners (All-purpose, Floor, Bathroom, Kitchen). Its NAICS code is 324199 and its SIC code is 3714.