What Putoline Oil does

Putoline Oil is a Dutch producer and supplier of lubricants and maintenance products focused exclusively on motorized two-wheelers — motorcycles, scooters, quads, and bicycles. Founded in 1970 as part of Kroon-Oil B.V., the company is headquartered in Almelo, Netherlands, where it operates its own ISO-certified production facility controlling the full process from raw material to finished product. The portfolio spans motor oils (4-stroke and 2-stroke), transmission oils, fork and shock absorber oils, chain lubricants, brake fluids, coolants, greases, fuel additives, and cleaning/care products, marketed across more than 800 unique formulations and 138+ online SKUs.

Core technology centers on proprietary additive systems. N-TECH® is the flagship additive platform with variants including N-TECH® SPR+ (racing synthetic), N-TECH® BBR+ (biobased), and N-TECH® PRO R+ (premium full synthetic 4-stroke). Additional proprietary layers include the Ester Tech additive system (used in Ester Tech 4+, MX 9, RS 959) and the patented LOBRID PSi-OAT additive technology used in the Ultracool 12 coolant. Products are specified to OEM standards for major motorcycle brands including BMW, Ducati, Honda, Kawasaki, KTM, Suzuki, Triumph, Yamaha, Aprilia, Royal Enfield, and Vespa.

The business model is product sales of one-time-purchase lubricants and maintenance items, priced on a unit basis across pack sizes from 75 ml bottles to 200 L vats. Distribution runs exclusively through an authorized dealer network, the ProShop online storefront, and a Brand Portal for professional customers, supported by a multilingual website covering nine languages. Go-to-market blends content marketing (Tech Talks, blogs, product advice tool), motorsport sponsorship under the #PoweredByPutoline banner (notably Ten Kate Racing in WorldSBK/WorldSSP), trade fair presence (EICMA 2024), and the FIM-approved MotoNext sustainability project. Customers are segmented into road motorcyclists, off-road motorcyclists, scooter riders, quad riders, bicycle/e-bike riders, and professional racing teams.

Name

Putoline Oil

Legal name

Kroon-Oil B.V.

Website

https://putoline.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

101–250 employees

Short description

Putoline Oil is a Dutch producer of lubricants and maintenance products exclusively for motorized two-wheelers — motorcycles, scooters, quads, and bicycles — selling through authorized dealers and its ProShop online platform under proprietary N-TECH® and LOBRID PSi-OAT additive technologies.

Ownership category

akta.pro rank

Product category

Motorcycle Lubricants

NAICS

Petroleum Lubricating Oil and Grease Manufacturing (324191)

SIC

Chemicals & Allied Products (2800), Wholesale-Chemicals & Allied Products (5160)

akta.pro primary industry

Lubricant Formulation & Blending (Finished Lubricants) (EUALAJAC)

akta.pro secondary industries

Automotive Lubricants (PCMO, HDMO, ATF, Gear Oils, Coolants) (EUALAJAH), Lubricant Additives & Performance Chemicals (EUALAJAB), Greases & Specialty Lubricants (Greases, Pastes, Chain Oils, Silicone/Fluoro) (EUALAJAJ), Fuel Additives & Lubricant Additives (IMAEAMAL), Lubricants, Fluids & Chemical Products Distribution (Oils, Coolants, AdBlue/DEF, Cleaners) (TLAKAOAL)

Keywords

• Motorcycle lubricants
• Chain lubricants
• Powersport maintenance
• Two-wheeler engine oils
• Brake fluids coolants

Headquarters

HQ city

Almelo

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Lubricant and Maintenance Product Sales: Putoline Oil generates revenue through the sale of lubricants (motor oils, transmission oils, fork/shock absorber oils), maintenance products (chain lubricants, brake fluids, coolants, greases, fuel additives), and care products (cleaners, protectors, clothing) exclusively for motorized two-wheelers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Putoline Oil manufactures and supplies a comprehensive range of lubricants and maintenance products dedicated to motorized two-wheelers, including motorcycles, scooters, quads, and bicycles. The portfolio spans more than 800 unique formulations covering motor oils, transmission oils, chain lubricants, brake fluids, coolants, greases, fuel additives, cleaning products, and fork/shock absorber oils, sold under specialized product lines such as N-TECH®, LOBRID, ProBike, and Chain Lube Pro.

Product overview

Putoline Oil develops and produces high-quality lubricants and maintenance products exclusively for motorized two-wheelers (motorcycles, scooters, quads), making it unique in the market. The product portfolio is organized around several key technologies and product lines: N-TECH® technology products (SPR+, BBR+ biobased, Pro R+ for road and off-road) represent the premium synthetic motor oils with proprietary additive systems; Ester Tech products offer synthetic oils for various applications including off-road, quad, and scooter; Sport 4R and Super DX4 provide semi-synthetic options; Formula V-Twin and Genuine V-Twin address V-Twin motorcycle specific needs. Two-stroke oils include MX 7, MX 9, RS 959, and TT Sport for various riding conditions. The maintenance range covers chain lubricants (Tech Chain, DX 11, Drytec Race), brake fluids (Ultimate Racing, DOT 4, DOT 5.1), coolants (Ultracool 12), greases (White Action Grease), fuel additives (E10 Fuel Fighter, Fuel Stabilizer), and cleaning products (Chain & Engine Degreaser, Dirt Bike Super Cleaner Pro, RS3 Quickdry). Fork and shock absorber oils include GPR 6 competition series and Formula GP. Transmission oils span GP series, SP Gear series, and N-TECH® Trans GP. The company also offers a digital product advice tool for personalized recommendations. With over 50 years of experience and ISO-certified facilities, Putoline Oil focuses exclusively on the two-wheeler market.

Differentiator

Problem solved

Functional benefit

Brands

• N-TECH®: Proprietary additive technology developed by Putoline Oil for superior lubricant performance.
• N-TECH® SPR+
• N-TECH® BBR+
• N-TECH® Pro R+
• Ester Tech
• Sport 4R
• InPUT®

Products and services

• N-TECH® Motor Oils Motor oils formulated with Putoline's proprietary N-TECH® additive technology for four-stroke and two-stroke motorcycle engines, designed to meet the demanding lubrication requirements of road, off-road, racing, scooter, and quad applications.
• LOBRID PSi-OAT Coolant Patented long-life radiator coolant using Phosphate-Silicate-Organic Acid Technology (PSi-OAT) chemistry, marketed as a ready-to-use direct-fill coolant for modern motorcycles.
• Chain Lube Pro Premium chain lubricant engineered to provide long-lasting protection and lubrication for motorcycle drive chains under road, off-road, and racing conditions.
• ProBike Maintenance Range Consumer maintenance line offering cleaning products, sprays, and general-purpose maintenance consumables tailored to motorcycle and scooter owners for routine care.
• Transmission and Fork Oils Lubricants formulated for motorcycle gearboxes, automatic CVT transmissions, and front fork and rear shock absorber suspension systems.
• Brake Fluids Hydraulic brake fluids designed for motorcycle brake systems, including DOT-rated formulations for safe braking performance under varied operating conditions.
• Greases and Fuel Additives Lubricating greases for wheel bearings, linkages, and chassis components, together with fuel additives formulated to clean and protect motorcycle fuel systems.
• ProShop Online Store Putoline's direct-to-consumer online webshop where individual motorcycle, scooter, quad, and bicycle riders can purchase the full Putoline product range of more than 138 SKUs directly.

Quantifiable outcome

• Over 90% CO2 emission reduction achieved in production of second-generation plant-based fairing parts under the MotoNext project
• +1 more outcomes

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Five partnerships are on record, tiered minor and core.

• UNICEF (Business Buddies)minorStrategic or Co-development PartnerPutoline Oil (as part of Kroon-Oil B.V.) is a Business Buddy of UNICEF, contributing to innovative and impactful programs in Madagascar and Côte d'Ivoire. The company specifically supports the Plastic Bricks project, which collects plastic waste in Côte d'Ivoire to build school classrooms. Kroon-Oil's donation helps fund entire classrooms for children who otherwise would not attend school.
• Ten Kate RacingcoreStrategic or Co-development PartnerTen Kate Racing from Nieuwleusen is a key technical partner in the FIM-approved MotoNext innovation project. Putoline Oil serves as the technical oil partner, providing advanced N-TECH® lubricants and collaborating on the Engine Oil Reco Unit. The partnership focuses on sustainability innovations including biobased oils, oil recycling, and reduced CO2 emissions from racing operations.
• Project 1coreStrategic or Co-development PartnerProject 1, a German organization, co-founded the FIM Innovation project MotoNext together with Ten Kate Racing. Together with Putoline Oil, the project develops sustainable innovations for motorsport including the Engine Oil Reco Unit, biobased oils, and plant-based fairing components.
• FIM (Fédération Internationale de Motocyclisme)coreGTM or Marketing PartnerThe FIM is the world governing body for motorcycle sport. The MotoNext project is an official FIM Innovation Project. FIM involvement provides credibility and platform for the project's sustainability innovations, which are presented at WorldSBK events.
• Kroon-Oil B.V.coreOthersPutoline Oil is a brand owned by Kroon-Oil B.V., a Dutch producer and supplier of high-quality lubricants and maintenance products. Kroon-Oil B.V. encompasses multiple brands and operates its own production facilities in Almelo, Netherlands. Kroon-Oil also established the Stichting Kroon-Oil Foundation (now the Goede Doelen Commissie) in 2014.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Liqui Moly: German specialty lubricant maker with a strong motorcycle range (Motor Bike, Street Race, Off-Road) and broad distribution across European and Asian markets. Comparable in specialty lubricant positioning with growing motorsports sponsorship presence.
• Motul: French-headquartered specialist lubricant maker with a globally recognized motorcycle and powersports product range (300V, Power RS, Ester-based lines). Most directly comparable to Putoline given its focus on premium synthetic motorcycle oils, racing partnerships, and proprietary additive technology.
• Bel-Ray: Specialty lubricant company focused on powersports (motorcycle, ATV, marine) and industrial applications. Comparable in niche specialization, racing heritage, and proprietary additive technology positioning.
• Motorex (Bucher AG): Swiss specialty lubricant maker with motorcycle and bicycle product lines and a strong motorsport heritage. Comparable in niche specialty positioning, racing-led brand strategy, and premium synthetic technology.
• Maxima Racing Oils: US-based specialty lubricant maker exclusively serving the motorcycle and powersports market with deep motocross and off-road racing ties. Comparable in single-vertical focus, racing-driven brand building, and premium synthetic positioning.
• Silkolene (FUCHS): UK-origin motorcycle lubricant specialist now owned by FUCHS, with deep racing heritage and product lines targeted at road, off-road, and scooter segments. Directly comparable in product focus, customer base, and racing-led brand positioning.

Broad incumbents

• Repsol Lubricantes: Spanish integrated energy company with a dedicated motorcycle lubricant range (Rider, Off-Road, Scooter) and racing partnerships including Honda in MotoGP. Comparable as a major motorcycle lubricant competitor with proprietary formulation technology.
• Shell Advance (Shell): Global oil major with a dedicated motorcycle lubricant range (Shell Advance) including Ultra, AX7, and scooter lines, plus extensive OEM ties. Comparable as a large-scale competitor in the motorcycle lubricant category, though not exclusively focused on it.
• Castrol (BP): Global lubricant major with a substantial motorcycle-focused portfolio (Activ, Power 1, Power 1 Scooter, EDGE) and OEM partnerships with Honda, Yamaha, and others. Comparable as a major motorcycle lubricant competitor with significantly broader geographic reach and marketing budget.

Emerging players

• Amsoil: US-based synthetic lubricant specialist offering motorcycle-specific product lines and direct-to-consumer distribution. Comparable in specialty synthetic positioning and proprietary additive technology, though with broader vehicle category coverage.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/putoline
• LinkedInlinkedin.com/company/putoline-oil-bv

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Putoline Oil