Jurgens

What Jurgens does

Jürgens is a women's fashion retailer operating as one of three branded store concepts under the Prümer Mode group, a private German multi-brand fashion retail company headquartered in Mülheim an der Ruhr. Founded in 1988, Jürgens runs a single physical storefront at Löhberg 20 in Mülheim, specializing in women's wearables and accessories. The Prümer Mode group operates three distinct retail brands across North Rhine-Westphalia: Lindemann in Hamm (Weststraße 1), Prümer in Münster (Bogenstraße 13-14), and Jürgens in Mülheim, each with its own curated fashion collections and brand identity. Administrative operations are run from Wackelsbeck 57-59 in Mülheim.

The business model is straightforward brick-and-mortar direct-to-consumer retail. Customers visit stores in person to purchase women's clothing and accessories at retail prices, with personalized service from store staff. The company supports telephone inquiries about availability and sizing at each location. There is no e-commerce platform, no mobile app, no API, and no digital ordering channel. The only digital marketing presence is an Instagram account (@pruemer_mode) used for brand visibility. The company publishes seasonal Journal materials (Frühling|Sommer and Herbst|Winter editions) to showcase collections.

The customer base consists of female consumers seeking curated fashion selections and personalized in-person shopping experiences in mid-sized German cities. The company employs 11-50 staff across group operations. Prümer Mode is a private company with no disclosed funding rounds, no parent company, no subsidiaries, no partnerships, and no recognized certifications or awards. Revenue is not publicly disclosed.

Name

Jurgens

Legal name

Prümer Mode

Website

https://juergens-damenmoden.de

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

Jürgens is a women's fashion retailer operating one of three branded physical boutiques under the German Prümer Mode group, serving female consumers in Mülheim, Hamm, and Münster with personalized in-store shopping.

Ownership category

akta.pro rank

Product category

Women's Fashion Retail

NAICS

Clothing and Clothing Accessories Retailers (45811)

SIC

Retail-Women's Clothing Stores (5621)

akta.pro primary industry

Women’s Apparel Retail (CRAAABAB)

Keywords

• Women's fashion retail
• Multi-brand clothing store
• Ladies apparel
• Fashion accessories
• Personal styling services

Headquarters

HQ city

Mülheim

HQ country

Germany

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail fashion sales: Revenue generated through direct in-store sales of women's fashion and clothing items. Customers purchase merchandise at retail prices during store visits.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Jurgens is a multi-brand women's fashion retailer operating three physical stores in Germany (Hamm, Münster, and Mülheim) and an online shop. The store sells clothing, shoes, and accessories from labels such as mac, SELECTED, Street One, Brigitte von K, SET, and SØR, supplemented by in-store personal styling and shopping services.

Product overview

Prümer Mode operates a multi-brand fashion retail operation consisting of three physical store locations in Germany: Lindemann in Hamm, Prümer in Münster, and Jürgens in Mülheim. The company specializes in women's fashion and clothing, offering seasonal collections through its Journal publications (Frühling|Sommer and Herbst|Winter). The business model is based on brick-and-mortar retail with personal customer service, including in-store shopping, telephone inquiries about availability and sizing, and store-specific opening hours.

Differentiator

Problem solved

Functional benefit

Products and services

• Women's fashion retail (clothing, shoes, accessories) Multi-brand assortment of women's clothing, shoes, and accessories from labels such as mac, SELECTED, Street One, Brigitte von K, SET, and SØR, sold through three physical stores in Hamm, Münster, and Mülheim and an online shop. Targeted at style-conscious women shoppers in western Germany.
• Personal shopping and style consultation In-store personal styling and shopping consultation service provided to customers seeking fashion guidance and outfit selection assistance.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights3 records

Direct peers

• Engelhorn: German family-owned multi-brand fashion retailer operating several store formats (including women's fashion and sports) with curated assortment and personal service, directly comparable to the Prümer Mode group's house-of-brands approach.
• Peek & Cloppenburg: German multi-store specialty retailer focused on premium and contemporary women's and men's fashion across multiple German cities, directly comparable to Prümer Mode's multi-brand bricks-and-mortar women's fashion model.
• Wöhrl: German specialty fashion retailer with multi-store presence focused on contemporary women's and family apparel; comparable regional bricks-and-mortar women's fashion operator.
• L+T (Langrock Tietz): Independent women's fashion specialty store in Osnabrück/NRW with a similar mid-market, service-oriented positioning to Prümer Mode's Jürgens and Lindemann stores.
• Breuninger: German multi-brand fashion and lifestyle retailer with curated women's assortment across multiple store locations plus a strong e-commerce channel; comparable to Prümer Mode on curated multi-brand women's positioning.

Emerging players

• Zalando: Berlin-headquartered online fashion platform that has reshaped German women's apparel purchasing; the primary digital substitute and structural threat to a bricks-only women's fashion retailer like Prümer Mode.

Broad incumbents

• KaDeWe Group (KaDeWe, Alsterhaus, Oberpollinger): Premium German department-store group selling curated women's fashion and accessories; competes at the upper end of the same women's specialty apparel space Prümer Mode occupies.
• H&M: Global mass-market fashion chain with extensive German store coverage including women's apparel, the dominant price-point competitor for any independent German women's fashion retailer.
• Galeria Karstadt Kaufhof: Germany's largest department-store chain, carrying women's fashion alongside many other categories; competes with Prümer Mode for the same mid-market German women's apparel customer in city-centre locations.

Regional players

• Apostroph Group: Bavaria-based independent women's fashion specialty retailer with multiple store locations and similar curated, service-oriented positioning to Prümer Mode's regional German store network.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Instagraminstagram.com/pruemer_mode

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jurgens