Galeria Kaufhof

What Galeria Kaufhof does

GALERIA (formerly Galeria Kaufhof) is a German multi-category department store chain founded in 1879 and operated under the legal entity GALERIA S.à r.l. & Co. KG. The company sells fashion, beauty, home goods, watches, jewelry, luggage, toys, and sports equipment through physical department stores in major German metropolitan areas — including Berlin, Düsseldorf, Frankfurt am Main, Hamburg, Köln, and München — and through its e-commerce platform galeria.de, supported by native iOS and Android mobile apps. Service features include Click & Collect, free shipping to stores, free in-store returns, and a third-party seller marketplace (GALERIA Marktplatz); some stores also house food halls (Galeria Markthallen) and restaurants.

The product portfolio combines premium and luxury third-party brands (CHANEL, Dior, BOSS, Tommy Hilfiger, Swarovski, RITUALS, BABOR) with proprietary private-label brands (Galeria Home, MANGUUN, GALERIA Native) and a discount outlet channel (GALERIA OUTLET). Customer engagement is driven by two loyalty layers: the in-house GALERIA PLUS program, which offers welcome bonuses and exclusive discounts, and an integration with PAYBACK, Germany's largest multi-brand rewards network, enabling point accumulation across partner retailers.

The business model is direct-to-consumer retail with a one-time-purchase revenue model based on individual transactions — no subscription pricing is disclosed. Go-to-market relies on an omnichannel mix of physical department stores, e-commerce, mobile apps, social media presence across Facebook, Instagram, YouTube, TikTok, and Pinterest, and email/loyalty-driven promotional campaigns featuring seasonal sales (up to 70% off) and weekend deals. The company employs over 10,000 people and operates exclusively within Germany.

Name

Galeria Kaufhof

Legal name

GALERIA S.à r.l. & Co. KG

Website

https://galeria-kaufhof.de

Company type

Private

Founded year

1879

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

GALERIA is a German multi-category department store chain founded in 1879, selling fashion, beauty, home goods, watches, jewelry, luggage, toys, and sports equipment through physical stores in major German cities and the galeria.de e-commerce platform, supported by loyalty programs and a third-party marketplace.

Ownership category

akta.pro rank

Product category

Department Store Retail

NAICS

Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), All Other General Merchandise Retailers (455219), Jewelry Retailers (458310)

SIC

Retail-Department Stores (5311), Retail-Apparel & Accessory Stores (5600), Retail-Jewelry Stores (5944), Retail-Miscellaneous Shopping Goods Stores (5940)

akta.pro primary industry

Luxury Home & Lifestyle Department Stores (CRAGADAG)

akta.pro secondary industry

Luxury Fragrance & Beauty (Designer/Luxe) (CRAKAFAH)

Keywords

• Department store retail
• Omnichannel retailing
• Fashion and beauty
• Home and lifestyle goods
• Consumer ecommerce

Headquarters

HQ city

Cologne

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Sales: Revenue generated from direct retail sales of fashion, accessories, beauty products, home goods, watches, jewelry, luggage, and toys through physical department stores and e-commerce platform.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

GALERIA is a German multi-category department store retailer operating physical department stores in major German cities and the e-commerce platform galeria.de. The assortment spans fashion (women's, men's, children's), beauty and cosmetics, watches and jewelry, luggage, sports equipment, home goods, and toys, offered under both proprietary private-label brands (Galeria Home, MANGUUN) and third-party premium and luxury brands (CHANEL, Dior, BOSS, Tommy Hilfiger, Swarovski). Supporting services include Click & Collect, free shipping to stores, mobile shopping apps, and customer loyalty programs (GALERIA PLUS and PAYBACK).

Product overview

GALERIA is a German multi-category department store operating both physical retail locations and an e-commerce platform (galeria.de). The core offering spans fashion (women's, men's, children's clothing), beauty products, watches and jewelry, luggage, sports equipment, home goods, and toys. The product portfolio includes proprietary private-label brands (GALERIA, GALERIA PLUS loyalty program, Galeria Home, MANGUUN) alongside third-party luxury and premium brands (CHANEL, Dior, BOSS, Tommy Hilfiger, Swarovski). Service features include Click & Collect, a marketplace for third-party sellers, mobile apps for iOS/Android, and integrated PAYBACK loyalty rewards. Physical stores offer additional amenities including markthallen (food halls) and restaurants.

Differentiator

Problem solved

Functional benefit

Brands

• Galeria Home: Private label brand for home goods and living products offering timeless designs and current trends
• GALERIA PLUS
• GALERIA OUTLET

Segments7 records

Ideal customer profiles6 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• PAYBACKcoreGTM or Marketing PartnerPAYBACK is a prominent German loyalty program partner. The partnership allows GALERIA customers to collect and redeem PAYBACK points on purchases, enhancing customer retention and engagement through multi-partner rewards.
• EventimminorGTM or Marketing PartnerEventim partnership enables GALERIA to offer event tickets through its platform, adding entertainment category to the shopping experience and attracting customers interested in concerts, shows, and events.
• Google PlayminorChannel Partner/ Reseller/ DistributorMobile app distribution through Google Play Store for Android devices, enabling customers to download the GALERIA shopping app.
• Apple App StoreminorChannel Partner/ Reseller/ DistributorMobile app distribution through Apple App Store for iOS devices, enabling customers to download the GALERIA shopping app on iPhone and iPad.

Scale indicators1 record

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• Harrods: London-based luxury department store with destination flagship model and broad premium fashion, beauty, home, and gift assortment. Comparable to GALERIA's luxury positioning and city-center tourism draw, though focused on a single flagship location.
• Nordstrom: US-based premium fashion and lifestyle department-store retailer with strong omnichannel infrastructure and customer loyalty (Nordy Club). Comparable multi-category premium positioning and omnichannel investment, though US-only operation and somewhat different category emphasis.
• Selfridges Group (Selfridges, Brown Thomas): Operates premium department stores Selfridges (UK) and Brown Thomas (Ireland) with luxury beauty, fashion, watches & jewelry, and home assortments. Highly comparable on multi-category luxury department store model even though it does not directly compete in Germany.

Regional players

• El Corte Inglés: Spain's largest department store group, family-owned, with broad multi-category assortment spanning fashion, beauty, home, and food halls. Comparable on private ownership, multi-city department-store footprint, and integrated loyalty program, though operating exclusively in Spain and Portugal.
• La Rinascente: Italian chain of luxury department stores in major Italian cities (Milan, Rome, Florence, etc.). Highly comparable as a multi-city luxury department store operator focused on fashion, beauty, and lifestyle, but does not directly compete in the German market.

Emerging players

• Zalando: Germany's largest fashion and lifestyle e-commerce platform, directly competitive with GALERIA's online apparel, footwear, and beauty assortment. Differs in pure-online model and lack of luxury department store format, but is the principal share-take candidate in GALERIA's core fashion categories.
• Mytheresa: Munich-based luxury fashion e-commerce platform with comparable premium brand portfolio (CHANEL, Dior, BOSS) carried by GALERIA. Overlaps on luxury and contemporary apparel, accessories, and beauty assortment, though operates without physical department stores.

Direct peers

• Karstadt (Karstadt Warenhaus): Traditional German department store chain with overlapping city-center footprint and multi-category assortment. Closest domestic heritage-and-format comparable to GALERIA, sharing both the omnichannel model and the legacy multi-store departmental structure.
• KaDeWe Group: Operates luxury department stores KaDeWe (Berlin), Alsterhaus (Hamburg), and Oberpollinger (Munich). Directly competes with GALERIA on luxury department store format in overlapping German city centers, sharing premium beauty, fashion, and lifestyle positioning.
• Breuninger: German premium fashion and lifestyle department-store-style retailer with flagship stores and a strong e-commerce platform. Direct comparable to GALERIA on category mix (apparel, beauty, home) and city-center presence in DACH, but skews slightly more premium/fashion-forward.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/galeria-de-official
• Facebookfacebook.com/GaleriaKaufhof
• Instagraminstagram.com/galeria.de.official
• TikToktiktok.com/@galeria.de.official
• Pinterestpinterest.de/GALERIA_de_official
• Xx.com/galeriakaufhof

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Galeria Kaufhof