Parco Giardino Sigurta

What Parco Giardino Sigurta does

Parco Giardino Sigurtà is a privately-held, family-operated botanical garden park headquartered in Valeggio sul Mincio (Verona), Italy. The park spans 60 hectares (600,000 square meters) in the Mincio Valley and welcomes over 400,000 visitors annually during a March–November season. Its core offering is a single-location nature and garden experience featuring centuries-old trees, 18 ponds, over one million tulips across 300 varieties during Tulipanomania, a 500+ specimen Japanese maple collection, and a 1,500-yew multi-exit polirinto (labyrinth), all connected by more than 10 kilometers of porphyry paths.

The product and service portfolio layers onto the gate experience with: (1) a €18 adult / €7.50 child single-day admission and an €80 adult / €50 child season pass with bundled golf-cart hours and Natura e Salute discounts; (2) group and school educational programs priced at €7.50–€12 per participant with add-on workshop fees; (3) on-site transportation rentals (GPS-guided electric golf carts at €20/hour, e-bikes at €6.50/hour, panoramic train at €5/person, shuttle at €7/person); (4) culinary experiences including the €69 Tortellini package combining cooking class, train tour, and wine tasting; (5) five refreshment points using biodegradable materials; and (6) a year-round events calendar (Tulipanomania, Festival d'Autunno, Stellle della Lirica, Magico Mondo del Cosplay, Halloween Run, Viaggio nel Tempo historical reenactments). Digital surface is limited to a multilingual website, a ticketing e-commerce platform, and two consumer mobile apps: the App-Guida interactive-map app covering 46 POIs and the i giardini incantati QR-code treasure-hunt game for children. Distribution is direct-to-consumer through online ticket sales and on-site box office, supplemented by a B2B portal for accredited travel agencies and tour operators, and reciprocal-discount partnerships with Fondazione Brescia Musei, Comune di Mantova, ATV Verona, and APAM Mantova.

The company is registered as Parco Giardino Sigurtà S.r.l., an Italian private limited liability company, with no disclosed subsidiaries, parent company, external investors, or funding rounds. The current ownership spans the third generation of the Sigurtà family, who acquired the property in 1941 and opened it to the public in 1978. Customer concentration is heavily diversified across individual leisure visitors, families, school groups, travel-agency groups, and special-interest organizations, with no anchor commercial customers or contracted enterprise revenue. The park has accumulated over two dozen regional and international awards since 2001, including Tiqets Best Attraction in the World (2020), the World Tulip Award (2019, 2024), the European Garden Tourism Award (2023), and four consecutive Imprendigreen five-star sustainability certifications (2022–2025).

Name

Parco Giardino Sigurta

Legal name

Parco Giardino Sigurtà S.r.l.

Website

https://sigurta.it

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

51–100 employees

Short description

Parco Giardino Sigurtà is a privately-held Italian botanical garden park in Valeggio sul Mincio (Verona) operating a 60-hectare estate that welcomes 400,000+ visitors annually through ticketed admissions, season passes, school programs, on-site transportation rentals, dining, and a year-round events calendar across a March–November season.

Ownership category

akta.pro rank

Product category

Botanical Garden / Tourist Attraction

NAICS

Zoos and Botanical Gardens (712130)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Parks, Gardens & Botanical Attractions (THAJACAH)

akta.pro secondary industry

National Park & Protected Area Tours (THAJAIAA)

Keywords

• Botanical garden park
• Nature tourism attractions
• Seasonal flower festivals
• Educational school programs
• Heritage garden visits

Headquarters

HQ city

Verona

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Admission Tickets: The park generates primary revenue from admission ticket sales. Standard tickets range from €7.50 (children) to €18 (adults), with discounted rates for seniors, groups, and special promotions on Tuesdays/Thursdays.
2. Season Passes: Annual season passes provide unlimited access for the tourist season (March-November). Adult pass at €80, Child pass at €50, with benefits including free panoramic train rides, Natura e Salute discounts, and preview access.
3. Group Bookings: Groups of 25+ receive discounted rates (€12 adults, €7.50 children). Guided tours available at €6.50 per person additional charge.
4. School Educational Programs: School groups pay €7.50 per student (free for teachers and drivers). Educational activities cost €6.50 additional. Cooking classes for groups available at €69 adult package.
5. Transportation Rentals: On-site rentals include electric golf carts (€20/hour), electric bicycles (€6.50/hour), panoramic train tours (€5/person), and shuttle tours (€7/person).
6. Food and Beverage: Five refreshment points offer coffee, sandwiches, salads, pizza, ice cream, and seasonal specialties. All materials are biodegradable per sustainability commitment.
7. Tortellini Experience Package: Cooking class experience with traditional Valeggio tortellini preparation, panoramic train tour, wine tasting, and full tasting menu. Adult package €69, children €34.50.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels10 records

Core offering

Parco Giardino Sigurta operates a 60-hectare naturalistic botanical garden park in Valeggio sul Mincio, Italy, offering paid public access for visitors, families, schools, and tour groups. The park provides multiple visit modes (walking, electric golf cart, bicycle, panoramic train, shuttle), guided tours, culinary experiences, educational workshops, and a year-round events program including the seasonal Tulipanomania and Festival d'Autunno displays.

Product overview

Parco Giardino Sigurta is a 60-hectare naturalistic botanical garden (600,000 sqm) offering a physical visitor experience with multiple complementary digital and service products. The core offering is the garden park itself, featuring seasonal flowerings (notably one million tulips during Tulipanomania), centuries-old trees, 18 ponds, the Polyrinth maze, and diverse botanical collections. This is complemented by two mobile applications: the Parco Giardino Sigurtà App-Guida (interactive map with 46 points of interest) and the Sigurtà: i giardini incantati App-Game (treasure hunt for children). Visitors can enhance their experience with add-on services including panoramic train tours, electric golf cart rentals with GPS audio guides, electric bicycle rentals, and shuttle services. The park also offers educational workshop programs for schools and the Tortellini Experience culinary package. A Season Pass provides unlimited annual access with benefits including free golf cart hours and reduced-rate wellness sessions. The product portfolio is completed by a calendar of seasonal events spanning tulip displays, contemporary art installations, cultural performances, and autumn foliage celebrations.

Differentiator

Problem solved

Functional benefit

Products and services

• Parco Giardino Sigurta Botanical Garden Park A 60-hectare naturalistic botanical garden in Valeggio sul Mincio, Italy, featuring over 600,000 square meters of gardens with centuries-old trees, flowerings including one million tulips, 18 ponds, the Polyrinth maze, and diverse plant collections. Offers multiple visit modes including walking, panoramic train, golf-cart, bicycle, and shuttle, alongside educational programs, events, and dining services.
• Parco Giardino Sigurta App-Guida A free interactive map mobile application available on Apple and Google Play that guides visitors through 46 points of interest across the park, providing information about the garden's history, blooms, and events with multimedia content.
• Sigurta: i giardini incantati (App-Game) A free treasure hunt mobile application featuring Ta the squirrel mascot, where children solve riddles using QR codes placed throughout the park to collect golden acorns and learn about nature and environmental awareness.
• Panoramic Train Tour A 35-minute non-stop guided tour aboard the panoramic train following the Route of Enchantment with audio narration in Italian, English, and German, departing from near the Iris Bar.
• Electric Golf Cart Rental GPS-guided electric golf cart rental for up to 4 passengers with audio system describing points of interest in Italian, English, German, and French, available at €20/hour with special Tuesday/Thursday promotions.
• Electric Bicycle Rental Electric bicycle rental at €6.50/hour, with 10 vehicles equipped with rear child seats for children from 18 months (max 22kg). Riders must be at least 14 years old.
• Electric Shuttle Service Guided shuttle tour of approximately 1 hour with stops at selected viewpoints for photography, accommodating up to 13 people at €7/person, operating on select Sundays in 2026.
• Educational Programs (Laboratori Didattici) School workshops for Scuola dell'Infanzia (3-6 years), Scuola Primaria (6-10 years), Scuola Secondaria di Primo Grado (11-13 years), and Scuola Secondaria di Secondo Grado (14-18 years), covering nature exploration, biodiversity, plant intelligence, and historical themes at €7.50 admission plus €6.50 activity fee.
• Tortellini Experience Package Cooking class experience for groups (minimum 12 paying participants) including multilingual guide, tortellini preparation workshop, local wine tasting, tasting menu, and panoramic train visit at €69/adult, €34.50 children (5-14 years).
• Season Pass (Abbonamento) Annual membership offering unlimited park access, free admission on all opening days, event participation, Natura e Salute yoga/pilates sessions at €9 for full cycle, 2 free golf cart hours, exclusive preview opening, and special souvenir gadget. Adult pass €80, Child pass €50.
• Seasonal Events Program Calendar of free and ticketed events including Tulipanomania (spring tulip display), Cracking Nature (art installations), Halloween, Magico Mondo del Cosplay, Stelle della Lirica, Festival d'Autunno (autumn foliage), and various educational and cultural events.

Quantifiable outcome

• Over 400,000 annual visitors
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Fondazione Brescia MuseicoreStrategic or Co-development Partner · 1 January 2026Cultural partnership between Parco Giardino Sigurtà, Fondazione Brescia Musei, and Comune di Mantova to promote experiential tourism. Visitors receive reciprocal discounts between Sigurtà Garden Park, Brescia museums, and Mantua Civic Museums. This synergy connects culture and nature across Veneto and Lombardy regions.
• Comune di MantovacoreStrategic or Co-development Partner · 1 January 2026Municipal partnership for reciprocal tourism promotions between the park and Mantua's civic museums. Part of broader cultural initiative connecting art, culture, and nature tourism.
• Associazione Arti e Mestieri ValeggiocoreImplementation/ SI/ Consulting Partner · 1 January 2026Organizes the annual Stelle della Lirica opera event at the park. Provides artistic direction and performers for the 16th edition of the event featuring soprano Francesca Dotto and tenor Marco Berti with Orchestra dei Colli Morenici.
• Danze '800 VeronaminorImplementation/ SI/ Consulting Partner · 1 January 2026Dance troupe providing period-appropriate 19th century dance performances for Viaggio nel Tempo historical reenactment event.
• GIA (Gruppo Italiano Attacchi)minorImplementation/ SI/ Consulting Partner · 1 January 2026Italian Carriage Group providing antique carriages and horses for the Viaggio nel Tempo historical reenactment event.
• Associazione Sei Zampe e DintornicoreStrategic or Co-development Partner · 1 January 2025Biodiversity education partnership creating educational materials about pollinators and plant intelligence. Collaborated on Garden of Medicinal Plants signage and educational panels at the Farm. Provided content for bee hotels and insect conservation initiatives.
• Centro per il Riuso Creativo e la Sostenibilità del Comune di VeronaminorStrategic or Co-development Partner · 1 January 2025Sustainability partnership where the park donates decommissioned exhibition materials for creative reuse. In 2026, old brochures and maps were transformed into artisan notebooks for the shop.
• Club Imprese Amiche della BiciclettaminorStrategic or Co-development Partner · 1 January 2025Bicycle-friendly business association. The park promotes cycling with e-bike charging stations and discounts for visitors arriving by public bus.
• ATV VeronaminorChannel Partner/ Reseller/ Distributor · 1 January 2025Public transport provider connecting Verona to Valeggio sul Mincio. Visitors showing same-day ATV tickets receive €3 discount on admission.
• APAM MantovaminorChannel Partner/ Reseller/ Distributor · 1 January 2025Public transport provider connecting Mantua to Valeggio sul Mincio and Lake Garda. Visitors showing same-day APAM tickets receive €3 discount on admission.
• Cracking Art CollectivecoreStrategic or Co-development Partner · 1 January 2025Art collective providing Cracking Nature exhibition featuring 162 animal installations made from regenerated plastic. Partnership dates to 2022 with Oca artwork preview. Exhibition runs June-September 2026.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Longwood Gardens: Major US botanical garden (~1.1K acres) operating year-round with seasonal events, special exhibitions, dining, and educational programming. Shares the Sigurtà model of layered ticketing, F&B, and event-driven visitation.
• Keukenhof: The Netherlands' world-famous tulip garden attraction, drawing ~1.5M visitors per 8-week season. Most directly comparable to Sigurtà given shared Tulipanomania-style spring bloom business model, ticket-based revenue, and seasonal operating window.
• Giardini di Villa Taranto: Italian botanical garden on Lake Maggiore offering paid seasonal visits, plant collections, and event programming. Most comparable Italian peer given similar scale, botanical focus, lake-region tourism catchment, and ticketing model.
• Alnwick Garden: UK visitor botanical garden featuring seasonal events, gourmet gardens, and family-focused programming. Comparable in size, scale (12 hectares), ticket-based admission, and event-driven revenue model to Sigurtà.

Broad incumbents

• Royal Botanic Gardens, Kew: UNESCO-listed UK botanical garden and major global botanical brand, drawing 2M+ visitors annually with paid exhibitions and educational programming. Comparable as a world-class botanical destination with diversified ticketed experiences.
• Gardens by the Bay: Singapore's flagship garden attraction with conservatories, Supertree structures, and ticketed experiences. A larger global incumbent with a similar botanical-garden-plus-events commercial model and significant brand recognition.

Regional players

• Boboli Gardens: Historic Italian garden in Florence operated as part of the Uffizi Galleries. Comparable Italian heritage garden experience serving cultural tourists, though operated as a public museum rather than a commercial attraction.
• Isola Bella Gardens: Italian Baroque garden on Lake Maggiore, operated as a paid heritage attraction drawing international visitors to the Italian Lakes region. Adjacent geographic target market and similar garden-tourism value proposition.
• Villa d'Este: UNESCO-listed Italian Renaissance garden in Tivoli operating as a paid heritage attraction managed by the Italian state. Shares Italian visitor base, garden-and-fountains experience, and admission-driven revenue with Sigurtà.

Others

• Grandi Giardini Italiani: Network of Italy's leading gardens that includes Sigurtà as a member. Functions as a marketing consortium and peer-comparison network rather than direct competitor, but represents the relevant competitive set of Italian gardens.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/parcogiardinosigurtavaleggio
• Facebookfacebook.com/parcogiardinosigurta
• LinkedInlinkedin.com/company/parco-giardino-sigurt-
• Instagraminstagram.com/parcosigurta
• TikToktiktok.com/@parco.sigurta?_t=8WnlpQB9qJq&_r=1

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Parco Giardino Sigurta