MAD Solutions

What MAD Solutions does

MAD Solutions is a privately held film marketing, distribution, and publicity services company founded in 2009 and headquartered in Cairo, Egypt, with regional headquarters in Abu Dhabi and additional offices in Lisbon and New York City. The company positions itself as a unified marketing house for the Arab film industry, providing filmmakers and production companies with end-to-end services spanning graphic design, video editing, public relations, celebrity/talent management, content creation, theatrical distribution, and cinema exhibition. Its core operations run through six wholly-owned subsidiaries — MAD Marketing, MAD Distribution, MAD Celebrity, MAD World, Content MAD, and CineMAD — which together allow MAD to deliver marketing, distribution, and exhibition services under a single integrated structure for Arab cinema across the MENA region and selected international markets.

The company's go-to-market is project-based and vertically specialized: it engages with individual Arab filmmakers and production companies on a per-film basis, providing the marketing, distribution, and publicity stack required to take films from production through theatrical release and international festival circuit. CineMAD functions as its owned theatrical platform, operating in markets including the UAE, while MAD Distribution provides dedicated distribution services, and MAD Marketing delivers the creative and PR layer. Recent activity in 2026 includes theatrical rollout of COTTON QUEEN in the UAE, an exclusive screening partnership with Cinema Akil in the GCC, and a slate whose films have won at the 26th Khouribga International African Film Festival and Argentina's Santiago del Estero Film Festival, alongside Academy of Motion Picture Arts and Sciences invitations for three of the company's principals. The company has been bootstrapped to date — no funding rounds, parent company, or institutional investors are disclosed in the available data — and revenue figures are not publicly reported.

Name

MAD Solutions

Legal name

MAD Solutions

Website

https://mad-solutions.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

51–100 employees

Short description

MAD Solutions is a Cairo-headquartered film marketing, distribution, and publicity services company serving Arab filmmakers and production companies across the MENA region through an integrated stack of six subsidiaries spanning marketing, distribution, talent, content, and theatrical exhibition.

Ownership category

akta.pro rank

Product category

Film Distribution and Marketing Services

NAICS

Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Reputation Management & Online PR (BPAFADAN)

Keywords

• Film distribution services
• Film marketing services
• Publicity services
• Talent management services
• Cinema exhibition

Headquarters

HQ city

Cairo

HQ country

Egypt

HQ region

Africa

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Distribution channels2 records

Marketing channels5 records

Core offering

MAD Solutions is a comprehensive marketing, distribution, and publicity house for the Arab film industry operating in the MENA region. The company provides filmmakers and production companies with end-to-end services spanning graphic design, video editing, public relations, theatrical distribution, celebrity/talent management, content creation, and cinema exhibition through its subsidiary network (MAD Marketing, MAD Distribution, MAD Celebrity, MAD World, Content MAD, and CineMAD).

Product overview

MAD Solutions is a unified marketing and distribution platform for the Arab film industry in the MENA region. The company operates as a comprehensive entertainment hub under one roof, comprising multiple subsidiaries: MAD Marketing (offering designs, video editing, and PR services), MAD Distribution (film distribution), MAD Celebrity (talent management), MAD World (media services), Content MAD (content creation), and CineMAD (cinema platform for theatrical releases). The platform serves filmmakers and the entertainment industry across Cairo, Abu Dhabi, Lisbon, and New York City.

Differentiator

Problem solved

Functional benefit

Brands

• MAD Marketing: Marketing services including designs, video editing, and PR for the film industry
• MAD Distribution
• MAD Celebrity
• MAD World
• Content MAD
• CineMAD

Products and services

• MAD Marketing

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Cinema AkilcoreStrategic or Co-development Partner · 8 June 2026Cinema Akil, the GCC's first independent cinema platform, partnered with MAD Solutions to bring COTTON QUEEN for exclusive UAE screening at their venues. This partnership demonstrates MAD Solutions' commitment to bringing Arab cinema content to audiences through independent cinema platforms.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Empire International: Gulf-based independent film distributor active in theatrical releases across the Middle East. Comparable as a regional film distribution peer focused on the same theatrical territories.
• Italia Film: Egyptian film distributor with decades of theatrical and home-video distribution history in the Arab market. Highly comparable as a local distributor handling Arabic-language film slates for MENA audiences.
• Fal Films: Middle East film distribution and production company active in Arab theatrical markets. Directly comparable in distributing Arab-language and regional films to MENA audiences.
• Cinema Akil: Independent cinema platform in the GCC curating arthouse and regional film programming. Directly comparable to CineMAD as an exhibitor/distribution channel for indie Arab cinema in the Gulf.
• Front Row Filmed Entertainment: Dubai-headquartered film distributor focused on bringing Arab, Bollywood, and international titles to Gulf theaters. Directly comparable to MAD Solutions in serving regional cinema distribution with theatrical release capabilities.

Broad incumbents

• Creative Artists Agency (CAA): Global talent management and entertainment services agency. Comparable to MAD Celebrity as a talent management peer, but operating at vastly larger global scale across all entertainment verticals.
• Rotana Studios: Largest Arab entertainment conglomerate with film production, distribution, and music operations. Overlaps with MAD Solutions in Arab film distribution but operates at a much larger, diversified scale across media verticals.
• A24: US-based independent film studio known for marketing-driven distribution of prestige and arthouse films. Functionally analogous to MAD Solutions in building brand-led campaigns for distinctive film slates, though at a much larger scale.

Regional players

• Vox Cinemas: Largest cinema exhibitor in the Middle East. Comparable to CineMAD on the exhibition/distribution-channel side, but operates as an exhibitor rather than content-side marketing and distribution house.

Emerging players

• Neon: US independent film distributor with strong festival-acquisition strategy and global prestige positioning. Comparable in leveraging festival wins and PR-driven marketing campaigns to drive distribution outcomes.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights7 records

Customer concentration

• Xx.com/MAD_Solutions
• YouTubeyoutube.com/@MADSolutions
• Facebookfacebook.com/MADSolutionsOfficial
• LinkedInlinkedin.com/company/mad-solutions
• Instagraminstagram.com/MAD_Solutions

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MAD Solutions