MAD Solutions
MAD Solutions is a Cairo-headquartered film marketing, distribution, and publicity services company serving Arab filmmakers and production companies across the MENA region through an integrated stack of six subsidiaries spanning marketing, distribution, talent, content, and theatrical exhibition.
- Company typePrivate
- Founded2009
- HeadquartersCairo, Egypt
- Headcount51–100
- GTM typeB2B
- OfferingServices
What MAD Solutions does
MAD Solutions is a privately held film marketing, distribution, and publicity services company founded in 2009 and headquartered in Cairo, Egypt, with regional headquarters in Abu Dhabi and additional offices in Lisbon and New York City. The company positions itself as a unified marketing house for the Arab film industry, providing filmmakers and production companies with end-to-end services spanning graphic design, video editing, public relations, celebrity/talent management, content creation, theatrical distribution, and cinema exhibition. Its core operations run through six wholly-owned subsidiaries — MAD Marketing, MAD Distribution, MAD Celebrity, MAD World, Content MAD, and CineMAD — which together allow MAD to deliver marketing, distribution, and exhibition services under a single integrated structure for Arab cinema across the MENA region and selected international markets.
The company's go-to-market is project-based and vertically specialized: it engages with individual Arab filmmakers and production companies on a per-film basis, providing the marketing, distribution, and publicity stack required to take films from production through theatrical release and international festival circuit. CineMAD functions as its owned theatrical platform, operating in markets including the UAE, while MAD Distribution provides dedicated distribution services, and MAD Marketing delivers the creative and PR layer. Recent activity in 2026 includes theatrical rollout of COTTON QUEEN in the UAE, an exclusive screening partnership with Cinema Akil in the GCC, and a slate whose films have won at the 26th Khouribga International African Film Festival and Argentina's Santiago del Estero Film Festival, alongside Academy of Motion Picture Arts and Sciences invitations for three of the company's principals. The company has been bootstrapped to date — no funding rounds, parent company, or institutional investors are disclosed in the available data — and revenue figures are not publicly reported.
MAD Solutions firmographics
Firmographics- Name
- MAD Solutions
- Legal name
- MAD Solutions
- Website
- https://mad-solutions.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- MAD Solutions is a Cairo-headquartered film marketing, distribution, and publicity services company serving Arab filmmakers and production companies across the MENA region through an integrated stack of six subsidiaries spanning marketing, distribution, talent, content, and theatrical exhibition.
- Ownership category
- akta.pro rank
MAD Solutions industry classification
Industry- Product category
- Film Distribution and Marketing Services
- NAICS
- Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Reputation Management & Online PR (BPAFADAN)
Keywords
Where MAD Solutions is headquartered
LocationHeadquarters
- HQ city
- Cairo
- HQ country
- Egypt
- HQ region
- Africa
Offices4 records
Markets served
MAD Solutions business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Distribution channels2 records
Marketing channels5 records
MAD Solutions product offering
Product offeringCore offering
MAD Solutions is a comprehensive marketing, distribution, and publicity house for the Arab film industry operating in the MENA region. The company provides filmmakers and production companies with end-to-end services spanning graphic design, video editing, public relations, theatrical distribution, celebrity/talent management, content creation, and cinema exhibition through its subsidiary network (MAD Marketing, MAD Distribution, MAD Celebrity, MAD World, Content MAD, and CineMAD).
Product overview
MAD Solutions is a unified marketing and distribution platform for the Arab film industry in the MENA region. The company operates as a comprehensive entertainment hub under one roof, comprising multiple subsidiaries: MAD Marketing (offering designs, video editing, and PR services), MAD Distribution (film distribution), MAD Celebrity (talent management), MAD World (media services), Content MAD (content creation), and CineMAD (cinema platform for theatrical releases). The platform serves filmmakers and the entertainment industry across Cairo, Abu Dhabi, Lisbon, and New York City.
Differentiator
Problem solved
Functional benefit
Brands
- MAD Marketing: Marketing services including designs, video editing, and PR for the film industry
- MAD Distribution
- MAD Celebrity
- MAD World
- Content MAD
- CineMAD
Products and services
- MAD Marketing
Companies that use MAD Solutions
Customer profileSegments1 record
Ideal customer profiles1 record
MAD Solutions technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
MAD Solutions partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Cinema AkilcoreCinema Akil, the GCC's first independent cinema platform, partnered with MAD Solutions to bring COTTON QUEEN for exclusive UAE screening at their venues. This partnership demonstrates MAD Solutions' commitment to bringing Arab cinema content to audiences through independent cinema platforms.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
MAD Solutions competitors and assessment
Company assessmentDirect peers
- Empire International: Gulf-based independent film distributor active in theatrical releases across the Middle East. Comparable as a regional film distribution peer focused on the same theatrical territories.
- Italia Film: Egyptian film distributor with decades of theatrical and home-video distribution history in the Arab market. Highly comparable as a local distributor handling Arabic-language film slates for MENA audiences.
- Fal Films: Middle East film distribution and production company active in Arab theatrical markets. Directly comparable in distributing Arab-language and regional films to MENA audiences.
- Cinema Akil: Independent cinema platform in the GCC curating arthouse and regional film programming. Directly comparable to CineMAD as an exhibitor/distribution channel for indie Arab cinema in the Gulf.
- Front Row Filmed Entertainment: Dubai-headquartered film distributor focused on bringing Arab, Bollywood, and international titles to Gulf theaters. Directly comparable to MAD Solutions in serving regional cinema distribution with theatrical release capabilities.
Broad incumbents
- Creative Artists Agency (CAA): Global talent management and entertainment services agency. Comparable to MAD Celebrity as a talent management peer, but operating at vastly larger global scale across all entertainment verticals.
- Rotana Studios: Largest Arab entertainment conglomerate with film production, distribution, and music operations. Overlaps with MAD Solutions in Arab film distribution but operates at a much larger, diversified scale across media verticals.
- A24: US-based independent film studio known for marketing-driven distribution of prestige and arthouse films. Functionally analogous to MAD Solutions in building brand-led campaigns for distinctive film slates, though at a much larger scale.
Regional players
- Vox Cinemas: Largest cinema exhibitor in the Middle East. Comparable to CineMAD on the exhibition/distribution-channel side, but operates as an exhibitor rather than content-side marketing and distribution house.
Emerging players
- Neon: US independent film distributor with strong festival-acquisition strategy and global prestige positioning. Comparable in leveraging festival wins and PR-driven marketing campaigns to drive distribution outcomes.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks4 records
Key highlights7 records
Customer concentration
MAD Solutions social profiles
Digital presenceMAD Solutions financial estimates
Financial estimateRevenue estimate
Valuation estimate
MAD Solutions leadership team
Management profileNumber of profiles
MAD Solutions subsidiaries and ownership
Company hierarchySubsidiaries6 records
MAD Solutions funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MAD Solutions M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MAD Solutions
What does MAD Solutions do?
MAD Solutions is a comprehensive marketing, distribution, and publicity house for the Arab film industry operating in the MENA region. The company provides filmmakers and production companies with end-to-end services spanning graphic design, video editing, public relations, theatrical distribution, celebrity/talent management, content creation, and cinema exhibition through its subsidiary network (MAD Marketing, MAD Distribution, MAD Celebrity, MAD World, Content MAD, and CineMAD).
Is MAD Solutions a public or private company?
MAD Solutions is a private company. It is classified as unknown and is currently operating.
When was MAD Solutions founded?
MAD Solutions was founded in 2009. It employs 51 to 100 people.
Where is MAD Solutions based?
MAD Solutions is headquartered in Cairo, Egypt, in the Africa region.
Who are MAD Solutions's main competitors?
Direct peers on record are Empire International, Italia Film, Fal Films, Cinema Akil and Front Row Filmed Entertainment. Broad incumbents are Creative Artists Agency (CAA), Rotana Studios and A24. Vox Cinemas is listed as a regional player. Neon is listed as an emerging player.
Does MAD Solutions have an API?
No public API is recorded for MAD Solutions.
What industry is MAD Solutions in?
MAD Solutions's product category is Film Distribution and Marketing Services. Its primary akta.pro industry code is BPAFADAN, Reputation Management & Online PR. Its NAICS code is 54181 and its SIC code is 7311.