QIWI

Payment Processingqiwi.com

QIWI is a publicly listed payment and financial services provider serving thousands of merchants, banks, and service providers across Russia and the CIS, with electronic wallet (Qplus) and SMB acquiring (via IntellectMoney) offerings.

Company typePublic
Founded2007
HeadquartersMoscow, Russia
Headcount1,001–5,000
GTM typeB2B
OfferingServices

What QIWI does

QIWI is a publicly listed payment and financial services provider operating across Russia and the CIS region. The company enables payment acceptance, transaction processing, and acquiring services for thousands of merchants, banks, and service providers, with a horizontal segmentation approach that has been specifically extended into the small and medium-sized business segment through the September 2022 acquisition of IntellectMoney. Its consumer-facing offering centers on Qplus, an electronic wallet for transfers and payment of services denominated in Russian rubles.

QIWI's underlying technology is positioned as payment and financial services infrastructure, though specific proprietary technical components are not disclosed in available sources. The company's platform architecture supports both merchant acquiring (through IntellectMoney integration) and consumer e-wallet functionality (through Qplus). QIWI is incorporated as QIWI plc under Ireland/Jersey jurisdiction while operating primarily from Moscow, and trades under NASDAQ:QIWI.

The business model is built on payment processing, acquiring services, and financial services for merchants, banks, and service providers, with pricing details not publicly disclosed. Revenue mechanics appear to follow standard payment processor economics (transaction fees, acquiring margins, and wallet-related service fees), although no explicit revenue model description is available. The company has demonstrated an M&A-led growth posture, with acquisitions in 2022 (IntellectMoney, RealWeb) extending its product surface and SMB acquiring reach, alongside historical acquisitions of InspiRussia, Flocktory, Plati Potom, and SAER Holding.

QIWI firmographics

Firmographics

Name: QIWI
Legal name: QIWI plc
Website: https://qiwi.com
Company type: Public
Founded year: 2007
Operating status: Operating
Headcount range: 1,001–5,000 employees
Short description: QIWI is a publicly listed payment and financial services provider serving thousands of merchants, banks, and service providers across Russia and the CIS, with electronic wallet (Qplus) and SMB acquiring (via IntellectMoney) offerings.
Ownership category
akta.pro rank

QIWI industry classification

Industry

Product category: Payment Processing
NAICS: Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232)
akta.pro primary industry: QR Code Payments Wallets (FSAMAEAC)
akta.pro secondary industry: QR Code & Alternative In-Store Acceptance (QR, APMs) (FSAMADAH)

Keywords

Payment processing
Electronic wallet
Acquiring services
Financial services
Merchant payments

Where QIWI is headquartered

Location

Headquarters

HQ city: Moscow
HQ country: Russia
HQ region: Europe

Markets served

QIWI business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

QIWI product offering

Product offering

Core offering

QIWI provides payment and financial services in Russia and the CIS, enabling merchants, banks, and service providers to accept and process payments. Through its electronic wallet product Qplus, QIWI also enables consumer transfers and payment for services in Russian rubles. The company expanded its acquiring services through the 2022 acquisition of payment integrator IntellectMoney, specifically targeting small and medium-sized businesses.

Product overview

QIWI is a provider of payment and financial services operating in Russia and the CIS region, serving merchants, banks, and service providers. The company offers electronic wallet services through Qplus, which enables transfers and service payments in rubles. QIWI has expanded its acquiring services through the acquisition of IntellectMoney to serve small and medium-sized businesses.

Differentiator

Problem solved

Functional benefit

Brands

Qplus: Electronic wallet for transfers and payment of services in rubles

Products and services

Qplus Qplus is an electronic wallet for transfers and payment of services in Russian rubles. It allows individual users to send money and pay for various services online.
IntellectMoney Acquiring Services Acquiring and payment integration services for small and medium-sized merchants. IntellectMoney operates as a payment integrator within QIWI, providing payment acceptance and processing capabilities.
QIWI Payment and Financial Services Payment and financial services offered by QIWI plc to merchants, banks, and service providers in Russia and the CIS. The offering enables payment acceptance, transaction processing, and related financial services through QIWI's payment infrastructure.

Companies that use QIWI

Customer profile

Segments1 record

Ideal customer profiles3 records

QIWI technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

QIWI partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

Synergy InnovationsminorOthers · 20 September 2022Synergy Innovations was the previous owner of IntellectMoney, which QIWI acquired in September 2022. This was an acquisition transaction rather than a strategic partnership.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

QIWI competitors and assessment

Company assessment

Direct peers

YooMoney (formerly Yandex.Money): YooMoney is a leading Russian electronic payment service and consumer wallet offering P2P transfers, bill payment, and merchant acquiring in rubles. It is the most direct functional twin to QIWI's Qplus wallet and merchant processing franchise, competing head-to-head for the same Russian consumer and SMB segments.
WebMoney: WebMoney is a long-standing electronic payment and digital wallet system historically popular across Russia and the CIS. It serves comparable consumer and merchant payment use cases to Qplus and processes cross-border CIS transactions, overlapping directly with QIWI's core electronic wallet and CIS remittance-adjacent flows.

Broad incumbents

Tinkoff / T-Bank: Tinkoff is one of Russia's largest digital-only banks offering consumer accounts, payment cards, and merchant acquiring. While it is broader than QIWI in product scope, its digital payment services, in-app wallet, and acquiring offerings directly overlap with QIWI's consumer wallet and SMB acquiring business in Russia.
Stripe: Stripe is a global payment processing platform serving online merchants with developer-first APIs and SMB acquiring tooling. It is comparable to QIWI's online acquiring proposition in terms of merchant experience and API-driven onboarding, though it operates at much greater global scale and a different regulatory perimeter.
Adyen: Adyen is a global payments processor offering unified acquiring, POS, and digital wallet infrastructure to merchants worldwide. While not active in Russia, it is the closest international analog for QIWI's underlying payment processing and SMB acquiring business model and is a relevant benchmark for technology stack and take-rate efficiency.
Sberbank (SberPay): Sberbank is Russia's largest bank and operates SberPay as a consumer payment wallet and merchant acceptance network. Although a broad incumbent bank-led platform, SberPay competes directly against QIWI for both consumer wallet usage and merchant acquiring share in Russia.

Emerging players

PayMaster: PayMaster is a Russian payment service provider offering merchant acquiring and online payment acceptance across multiple methods. It overlaps with QIWI's SMB acquiring proposition but is smaller in scale and lacks QIWI's consumer wallet distribution.
Robokassa: Robokassa is a Russian payment aggregator and gateway serving online merchants with multi-method acceptance. It competes with QIWI's merchant acquiring stack for SMBs and online sellers, but is narrower in scope and lacks the consumer-facing wallet distribution that Qplus provides.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

QIWI financial estimates

Financial estimate

Revenue estimate

Valuation estimate

QIWI leadership team

Management profile

Number of profiles

Profiles6 records

QIWI subsidiaries and ownership

Company hierarchy

Subsidiaries1 record

QIWI funding detail

Funding detail

Funding overview

Funding rounds3 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

QIWI M&A and investment

M&A and investment

M&A6 records

Investments3 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about QIWI

What does QIWI do?

Is QIWI a public or private company?

QIWI is a public company. It is classified as public and is currently operating.

When was QIWI founded?

QIWI was founded in 2007. It employs 1,001 to 5,000 people.

Where is QIWI based?

QIWI is headquartered in Moscow, Russia, in the Europe region.

Who are QIWI's main competitors?

Direct peers on record are YooMoney (formerly Yandex.Money) and WebMoney. Broad incumbents are Tinkoff / T-Bank, Stripe, Adyen and Sberbank (SberPay). Emerging players are PayMaster and Robokassa.

Does QIWI have an API?

No public API is recorded for QIWI.

What industry is QIWI in?

QIWI's product category is Payment Processing. Its primary akta.pro industry code is FSAMAEAC, QR Code Payments Wallets, with a secondary code of FSAMADAH, QR Code & Alternative In-Store Acceptance (QR, APMs). Its NAICS code is 52232.