LifeLine
LifeLine Incorporated, founded in 2003 and based in Savage, Minnesota, resells AEDs and safety equipment from six leading manufacturers, provides on-site certified emergency-response training, and operates a subscription-based online portal for AED program administration and compliance documentation for organizations, businesses, and government entities.
- Company typePrivate
- Founded2003
- HeadquartersSavage, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What LifeLine does
LifeLine Incorporated, founded in 2003 and headquartered in Savage, Minnesota, is an emergency-response solutions provider operating primarily through direct-to-consumer and field-sales channels in the United States. The company resells Automated External Defibrillators (AEDs) and related accessories from six leading manufacturers — ZOLL, Philips, Cardiac Science, HeartSine, Physio-Control/Stryker, and Defibtech — alongside Mobilize-branded trauma kits and first aid equipment. Beyond hardware distribution, LifeLine operates an on-site certified training business covering First-Aid, AED, and Blood Borne Pathogen classes, a 24/7/365 online Program Administration portal for compliance documentation, AED registration services, and — most recently — an AI-driven mentorship platform for EMS workforce development that has achieved 100% CAAS accreditation compliance and $150,000 in legal-cost reductions for its EMS division. The company's growth signals indicate deliberate deepening of recurring revenue (subscription portal) and software capabilities (AI platform) layered on top of its core AED distribution and training business.
LifeLine's commercial model combines one-time hardware sales across multiple manufacturer relationships, professional-services training delivered on customer sites, and recurring subscription revenue from compliance documentation and AED management services. Customers range from small organizations procuring a single AED through the e-commerce storefront (lifeline.supplies) to multi-site enterprises and government entities purchasing through a Minnesota NASPO state contract. Distribution is omnichannel — Shopify storefront, main corporate site, phone/email consultation staff, and field training — and the company is positioned as a one-stop compliance-aware supplier rather than a pure e-commerce retailer. The 2025 CAASE Award from the California Ambulance Association validates the AI-enabled EMS workforce platform as the company's most differentiated capability.
LifeLine's customer concentration is moderate; the primary named customer of the AI platform is the related LifeLine-EMS division, while other revenue flows through distributed SMB buyers and government procurement. No funding rounds, acquisitions, leadership changes, or revenue figures have been publicly disclosed, and the company appears to be privately held under founder or management ownership based on the "Inc." corporate suffix and absence of investor references. With 11-50 employees, the company is small but multi-decade established, and its forward-looking expansion signals center on extending the AI platform beyond EMS, broadening state-government procurement, and shifting a larger share of revenue into recurring subscription services.
LifeLine firmographics
Firmographics- Name
- LifeLine
- Legal name
- LifeLine Incorporated
- Website
- https://lifelinei.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- LifeLine Incorporated, founded in 2003 and based in Savage, Minnesota, resells AEDs and safety equipment from six leading manufacturers, provides on-site certified emergency-response training, and operates a subscription-based online portal for AED program administration and compliance documentation for organizations, businesses, and government entities.
- Ownership category
- akta.pro rank
LifeLine industry classification
Industry- Product category
- Emergency Medical Equipment
- NAICS
- Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)
- SIC
- Electromedical & Electrotherapeutic Apparatus (3845)
- akta.pro primary industry
- Medical Emergency Response & On-site First Aid/Paramedics (BPABANAG)
Keywords
Where LifeLine is headquartered
LocationHeadquarters
- HQ city
- Savage
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
LifeLine business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure
Revenue model
- Safety Products Sales: Sale of AEDs (Automated External Defibrillators), AED accessories including pads, batteries, cabinets, brackets, cables, cases, and signage from multiple manufacturers including Zoll, Philips, Cardiac Science, HeartSine, Physio-Control, and Defibtech.
- Training Services: Certified training programs including First-Aid, AED, and Blood Borne Pathogen classes taught by certified trainers at customer locations. Training is offered as both standalone service and bundled with product purchases.
- Program Administration Services: Documentation and compliance management services through an online portal, helping organizations manage prescriptions, standing orders, equipment logs, and personnel training records.
- First Aid Equipment: Sale of first aid equipment and trauma kits including comprehensive trauma kits and compact trauma kits under the Mobilize brand.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
LifeLine product offering
Product offeringCore offering
LifeLine distributes Automated External Defibrillators (AEDs), AED accessories (pads, batteries, cabinets, cables, cases, signage), and Mobilize first aid/trauma kits from multiple manufacturers to organizations and businesses. It complements hardware sales with certified on-site safety training (First-Aid, AED, Blood Borne Pathogen), AED registration, and a 24/7 online program administration portal for compliance documentation across federal, state, and local requirements.
Product overview
LifeLine is an emergency response solutions provider offering a portfolio of AED products, safety supplies, training services, and compliance management tools. The core product offering centers on automated external defibrillators from multiple manufacturers (ZOLL, Philips, Cardiac Science, HeartSine, Physio-Control/Stryker, Defibtech) sold through their supplies e-commerce platform. These are complemented by accessory products (pads, batteries, cabinets, cables, cases, signage) and first aid equipment including Mobilize trauma kits. LifeLine's service portfolio includes AED Registration, Certified Training (First-Aid, AED, Blood Borne Pathogen classes), Program Administration (documentation and compliance management via online portal), and AED Management services. The company also operates an AI-driven mentorship platform for EMS professionals. Products and services are designed to help organizations implement and maintain emergency response readiness programs.
Differentiator
Problem solved
Functional benefit
Products and services
- Automated External Defibrillators (AEDs)
Quantifiable outcome
- 100% CAAS accreditation compliance achieved through AI-driven mentorship platform
- +1 more outcomes
Companies that use LifeLine
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles3 records
LifeLine technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature3 records
LifeLine partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Zoll MedicalcoreLifeLine serves as a reseller and distributor of Zoll Medical AED products including ZOLL AED 3 and ZOLL AED Plus. Products are featured prominently in LifeLine's e-commerce storefront with dedicated brand pages.
- Philips HealthcarecoreLifeLine distributes Philips AED products including HeartStart FRx AED. Products are sold through LifeLine's e-commerce platform with dedicated brand section.
- Cardiac SciencecoreLifeLine distributes Cardiac Science Powerheart G5 AED products through its e-commerce storefront with dedicated brand pages.
- HeartSinecoreLifeLine distributes HeartSine Samaritan AED products including the 350P model through its e-commerce platform.
- Physio-Control / StrykercoreLifeLine distributes Physio-Control (Stryker) LIFEPAK CR2 defibrillators through its e-commerce storefront.
- DefibtechcoreLifeLine distributes Defibtech AED products through its e-commerce platform with dedicated brand section.
- MobilizecoreLifeLine distributes Mobilize first aid and trauma equipment including comprehensive and compact trauma kits, along with training accessories.
- NASPO (National Association of State Procurement Officials)minorLifeLine is listed as a state contract partner through NASPO for Minnesota, enabling government entities to procurement LifeLine products through established state purchasing agreements.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
LifeLine competitors and assessment
Company assessmentBroad incumbents
- McKesson Medical-Surgical: One of the largest medical-surgical distributors in the US, carrying AEDs and emergency preparedness products as part of a vast catalog. Overlaps with LifeLine on AED/accessory distribution at much greater scale.
- Henry Schein: Massive medical and dental supply distributor with AED offerings embedded in a much broader portfolio. Represents the scaled incumbent LifeLine competes against for multi-site enterprise medical supply contracts.
- Philips Healthcare: Global medical technology company whose HeartStart AED line is distributed by LifeLine. Represents large-OEM peer that competes via direct enterprise channels while supplying LifeLine's catalog.
- ZOLL Medical: Manufacturer of AEDs, cardiac resuscitation devices, and EMS technology. Functions as both a LifeLine supplier (ZOLL AED 3, AED Plus) and a potential disintermediation threat via direct sales channels.
- Stryker (Physio-Control): Owner of Physio-Control/LIFEPAK AED line and major emergency medical equipment manufacturer. Source of LifeLine's LIFEPAK CR2 distribution; also competing in adjacent EMS markets LifeLine addresses via LifeLine-EMS.
Direct peers
- Cardio Partners: National AED and CPR program management provider offering devices, training, and program administration services. Closely comparable to LifeLine's bundled product+training+compliance model.
- AED Superstore: Direct-to-customer online AED distributor selling devices, accessories, and training from multiple OEMs. Most direct comparable to LifeLine's lifeline.supplies storefront and AED product lines.
- Emergency Medical Products (EMP): Distributor of first aid, trauma, and emergency medical supplies including kits and AED accessories. Comparable to LifeLine's Mobilize trauma kit and first aid equipment revenue line.
- Bound Tree Medical: Distributor of emergency medical supplies and equipment to EMS, fire, and safety markets. Comparable on the emergency medical supplies/first aid equipment side of LifeLine's business, though broader in scope.
- Allied 100: AED distributor and program management provider serving organizations with multi-brand device offerings and training services. Direct competitor in LifeLine's core e-commerce and enterprise segments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
LifeLine social profiles
Digital presenceLifeLine financial estimates
Financial estimateRevenue estimate
Valuation estimate
LifeLine leadership team
Management profileNumber of profiles
LifeLine funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LifeLine M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LifeLine
What does LifeLine do?
LifeLine distributes Automated External Defibrillators (AEDs), AED accessories (pads, batteries, cabinets, cables, cases, signage), and Mobilize first aid/trauma kits from multiple manufacturers to organizations and businesses. It complements hardware sales with certified on-site safety training (First-Aid, AED, Blood Borne Pathogen), AED registration, and a 24/7 online program administration portal for compliance documentation across federal, state, and local requirements.
Is LifeLine a public or private company?
LifeLine is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was LifeLine founded?
LifeLine was founded in 2003. It employs 11 to 50 people.
Where is LifeLine based?
LifeLine is headquartered in Savage, United States, in the North America region.
How does LifeLine make money?
Four revenue lines are on record. Safety Products Sales are the primary driver. The others are training Services, program Administration Services and first Aid Equipment.
Who are LifeLine's main competitors?
Broad incumbents on record are McKesson Medical-Surgical, Henry Schein, Philips Healthcare, ZOLL Medical and Stryker (Physio-Control). Direct peers are Cardio Partners, AED Superstore, Emergency Medical Products (EMP), Bound Tree Medical and Allied 100.
Does LifeLine have an API?
No public API is recorded for LifeLine.
What industry is LifeLine in?
LifeLine's product category is Emergency Medical Equipment. Its primary akta.pro industry code is BPABANAG, Medical Emergency Response & On-site First Aid/Paramedics. Its NAICS code is 334510 and its SIC code is 3845.