Partnerships for Health

What Partnerships for Health does

Partnerships for Health (operating as PFH Dementia Consulting, PLLC) is a private professional services firm founded in 2008 and headquartered in Hillsborough, North Carolina, that delivers dementia care education, training, and consulting services. The company is led by Dr. Heather McKay, an award-winning occupational therapist (Ph.D., OT/L) named 2016 Dementia Care Professional of the Year by the Alzheimer's Foundation of America, and operates with a small team of 1-10 employees supported by a dedicated booking manager. Its core offering is a portfolio of evidence-based, team-centered training methodologies that bridge dementia research and frontline care practice, delivered through four product lines: one-on-one consultations, keynote and conference speaking engagements, custom corporate programs (typically 4-6 months in development cycle), and structured online courses on communication and disease progression. The company also distributes the award-winning 'Dementia Care for America's Heroes' film series (5.5 hours), backed by the Armed Forces Veterans Homes Foundation and the National Association of State Veterans Homes, with VA affiliation.

The company's underlying technology is a content-and-methodology stack rather than a software platform: two primary online courses ('Effectively Communicate with People Living with Dementia' and 'Understanding and Adapting to the Progression of Dementia') are sold through a self-serve website with tiered licensing (3-month individual access at $12.50, lifetime organizational access at $95.50), supplemented by CE credits and a comprehensive video-based film series. Proprietary differentiation comes from a team-centered training methodology that goes beyond information dissemination to collaborative problem-solving, a domain specialization in veteran caregiver training, and adaptive communication strategies tailored to each stage of disease progression. The technology stack is fundamentally human-expert-led, with no disclosed AI/ML components, APIs, or integration partnerships.

The business model combines professional services revenue (corporate programs, speaking events, one-on-one consultations, typically under quote-based or custom pricing) with self-serve transaction revenue (online course licensing). Go-to-market is hybrid: enterprise field sales for corporate and speaking engagements handled through a dedicated booking manager, paired with product-led growth for individual consumers and small organizations via the online course platform. Customer segments include healthcare organizations (long-term care companies, hospitals, home health agencies, hospice, retirement communities), state and national associations (Alzheimer's Association, NASVH), families and individual caregivers, universities, and community-based groups. Notable enterprise customers include Artis Senior Living (60+ events across 20+ communities), ComForCare Home Care (franchise-wide program rollout), MEMIC (insurance), and state veterans homes. The company has no disclosed funding, no parent company, and operates as a founder-owned PLLC.

Name

Partnerships for Health

Legal name

PFH Dementia Consulting, PLLC

Website

https://pfhnc.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Partnerships for Health provides dementia care education, training, and consulting through consultations, corporate programs, speaking events, and online courses, serving healthcare organizations, long-term care companies, veterans homes, associations, and family caregivers.

Ownership category

akta.pro rank

Product category

Dementia Care Education and Training

NAICS

Services for the Elderly and Persons with Disabilities (62412), Other Individual and Family Services (624190)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Family Caregiver Coaching, Education & Support (HSABAIAI)

akta.pro secondary industry

Caregiver Support, Coaching & Training (HLADALAG)

Keywords

• Dementia care training
• Caregiver education
• Healthcare consulting
• Continuing education
• Corporate training programs

Headquarters

HQ city

Hillsborough

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Online Course Licensing: Sale of online training programs with tiered licensing: 3-month access for individuals/professionals at $12.50, and lifetime organizational licenses at $95.50. CE (continuing education) credits offered.
2. Corporate Training Programs: Customized educational programs developed for healthcare organizations, long-term care companies, and associations. Program development from design to roll-out typically takes 4-6 months. Includes on-site training, supplemental materials, and follow-up webinars.
3. Speaking Events: Keynote speeches, conference breakout sessions, academic lectures, and on-site training delivered by Dr. Heather McKay at various healthcare and dementia care events.
4. Consultation Services: One-on-one consultations with caregivers on dementia care challenges, including detecting early signs, understanding diagnosis, communication strategies, care planning, and care transitions.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Partnerships for Health provides evidence-based dementia care education, training, and consultation services. The company delivers customized corporate training programs, speaking events, one-on-one consultations, and online self-paced courses focused on communication strategies, dementia progression, and caregiver support for healthcare professionals, families, and community organizations.

Product overview

Partnerships for Health offers a portfolio of dementia care education services centered around four core offerings: Consultations (one-on-one specialist sessions), Speaking Events (keynotes and presentations by Dr. Heather McKay), Corporate Programs (custom workshops for organizations lasting 4-6 months), and Online Education (self-paced courses). The online training includes two main courses—'Effectively Communicate with People Living with Dementia' and 'Understanding and Adapting to the Progression of Dementia'—available in 3-month ($12.50) or lifetime access ($95.50) licenses. Additionally, the 'Dementia Care for America's Heroes' film series (5.5 hours) provides comprehensive video-based training for organizations seeking CEU credits. All offerings are evidence-based, action-oriented, and team-centered, designed for healthcare professionals, family caregivers, and organizations.

Differentiator

Problem solved

Functional benefit

Products and services

• Consultations One-on-one sessions with a dementia care specialist led by Dr. McKay to address personal caregiving challenges including detecting early signs, understanding diagnoses, adapting to new normals, communication strategies, and planning for disease progression.
• Speaking Events Keynote speeches, conference breakout sessions, panel discussions, on-site training, academic lectures, and industry presentations by Dr. Heather McKay covering dementia care topics.
• Corporate Programs Custom workshops and targeted educational solutions for organizations to build dementia-capable workforces, with program development lasting 4-6 months from design to roll-out.
• Effectively Communicate with People Living with Dementia Online training course teaching communication techniques for dementia caregivers, covering why communication breakdowns happen, specific strategies for social visits, daily activities, and relieving distress. Includes chapters on positive physical approach, activities, social visits, and dealing with distress.
• Understanding and Adapting to the Progression of Dementia Online training course teaching caregivers about dementia progression through 5 stages, how to spot patterns, and strategies to adapt daily activities. Includes chapters on recognizing changes, routine care, the Three C's, hands-on care, and end-of-life care.
• Dementia Care for America's Heroes Film Series Award-winning video training series (5.5 hours total) originally developed for caregivers of veterans, covering comprehensive dementia care topics available for digital upload with documents for CEU credit.

Quantifiable outcome

• Reduced caregiver burden and improved quality of life for people with dementia
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core, major and minor.

• Alzheimer's Foundation of AmericacoreStrategic or Co-development PartnerDr. Heather McKay received Dementia Care Professional of the Year award from Alzheimer's Foundation of America in 2016. The AFA logo appears on the Partnerships for Health website indicating ongoing relationship and potential collaboration.
• U.S. Department of Veterans Affairs (VA)coreStrategic or Co-development PartnerVA backing for dementia care educational films including 'Dementia Care for America's Heroes' series. Films developed for caregivers of veterans and backed by VA-affiliated foundations.
• Armed Forces Veterans Homes FoundationcoreStrategic or Co-development PartnerFoundation backed the development of dementia care educational films. Partnership with National Association of State Veterans Homes for film distribution.
• National Association of State Veterans HomescoreStrategic or Co-development PartnerNASVH partnered with PFH on educational films backed by the Armed Forces Veterans Homes Foundation. Films distributed to state veterans homes across the country.
• ComForCare Home CaremajorChannel Partner/ Reseller/ DistributorComForCare franchise network uses PFH training programs. Manager of Strategic Health Programs, Stephanie Wierzbicka, has ongoing engagement with PFH for program development across franchise locations.
• Artis Senior LivingmajorChannel Partner/ Reseller/ DistributorArtis Senior Living has engaged Dr. McKay for 60+ speaking events across 20+ communities. VP of Sales and Marketing Amy DePreker serves as key contact.
• East Carolina UniversityminorStrategic or Co-development PartnerOccupational therapy students from ECU contribute to PFH blog content. Collaboration provides research support and academic credibility while giving students practical experience.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Caregiver Action Network: National nonprofit focused on family caregiver education, resources, and support, including for those caring for people with dementia. Overlaps with PFH's family-caregiver segment and complementary to its professional training offerings.

Broad incumbents

• Relias: A scaled healthcare workforce training platform serving hospitals, skilled nursing, and home health organizations with a broad course catalog, including dementia-related modules. Relias competes with PFH's corporate training and online course offerings, but at much greater scale and across many clinical topics beyond dementia.
• Alzheimer's Association: Largest U.S. dementia-focused nonprofit, offering education programs, professional training, conferences, and caregiver resources. While broader in mission than PFH, it represents the scaled incumbent against which PFH positions as a more customizable, evidence-based alternative.
• Family Caregiver Alliance: National nonprofit providing education, caregiver support, and policy advocacy for family caregivers, including those caring for individuals with dementia. Overlaps with PFH's family-caregiver consultation and online-course segments at the consumer end.

Direct peers

• Positive Approach to Care (Teepa Snow): Founded by Teepa Snow, PAC offers hands-on dementia care training, online courses, certification, and speaking — the closest direct competitor to Partnerships for Health's mixed online-course, corporate-program, and keynote model. Both monetize caregiver training content with tiered course access and serve overlapping healthcare employer customers.
• CareAcademy: Online training platform purpose-built for home care and personal care aides, with dementia-care modules sold per-seat to home care agencies. CareAcademy targets the same in-home and home-care employer customers PFH reaches via ComForCare and similar franchise networks.
• Alzheimer's Foundation of America: National nonprofit providing dementia education, professional training, and caregiver resources. Already a strategic partner of PFH (recognizing its founder), AFA operates similarly positioned educational programs and conferences targeting the same healthcare-professional and family-caregiver audience.
• National Council of Certified Dementia Practitioners (NCCDP): Provides dementia care certification and training for healthcare professionals across nursing, assisted living, and home care settings. NCCDP's curriculum-and-certification model competes directly with PFH's corporate programs and CE-credit-bearing online courses.
• HealthCare Interactive (HCI): Specializes in dementia-specific e-learning and training programs for healthcare professionals and family caregivers, with web-based dementia care certification. Competes head-to-head with PFH on online dementia training, particularly for CE-credit-bearing courses.

Regional players

• Dementia Australia (or national equivalents): A national peak dementia organization similar in mission and product mix to PFH (education, training, professional development) but operating in Australia rather than the U.S. Useful as a comparable model for government-sponsored dementia education at scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/PartnershipsForHealth2008
• LinkedInlinkedin.com/company/partnerships-for-health

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Partnerships for Health