U R The Future Charity

What U R The Future Charity does

U R The Future Charity (URTFC) is a 501(c)(3) non-profit organization founded in 2011 by Aaron King and headquartered in Moline, USA. The organization's mission is to elevate Self-Worth in individuals across all demographics through a three-pillar methodology — Opportunities, Education, and Commitment — with the thesis that low Self-Worth is the root cause of a broad range of social problems including homelessness, crime, gang involvement, veteran mental health issues, school violence, and inequality. Its core programmatic offerings include Self-Worth Seminars (10-60 minute discussions delivered to schools, businesses, sports teams, foster homes, prisons, and gang families), the URTFC Commitment Essay (a proprietary instrument with a claimed 98.9% success rate in keeping participants committed), the Self-Worth Box (physical boxes containing items to elevate self-worth), the Hour of Change donation program (built in partnership with @Pay for text-to-give and web giving), and the #Inequalitychallenge / Water Cup Charity Challenge launched in 2020.

URTFC's beneficiary base is broad and segmented across at-risk youth, foster children, veterans, homeless individuals, K-12 and college students, gang members, incarcerated individuals, seniors, and other vulnerable populations — operationalized through 18+ community outreach programs. Distribution is driven by a community-led approach leveraging organic social media across Facebook, Twitter, Instagram, TikTok, YouTube, and Snapchat, complemented by an Ambassador Program with influencers that achieved over 1 billion social media impressions in 2019. The organization holds 501(c)(3) tax-exempt status (Tax ID 47-2024054, granted in 2015 with no limitations) and is verified by PayPal, Facebook, and Instagram.

The business model is donation-based: the charity provides all programs and services free of charge to beneficiaries and is funded through one-time and recurring donations (via website, @Pay text-to-give, and direct contact), with a stated allocation of 80% to direct mission and 20% to marketing. A supplementary Shopify-based apparel store (urtfc.myshopify.com) generates additional funds. Reporting indicates 100,000 people were helped in 2018 and 30 new programs were created that year. The organization plans to expand internationally by 2022.

Name

U R The Future Charity

Legal name

U R The Future Charity

Website

https://urtfc.org

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

U R The Future Charity is a 501(c)(3) non-profit that elevates Self-Worth in at-risk youth, foster children, veterans, homeless individuals, students, and other vulnerable populations through Opportunities, Education, and Commitment programs, funded primarily by donations.

Ownership category

akta.pro rank

Product category

Nonprofit Social Services

SIC

Services-Social Services (8300)

akta.pro primary industry

Public Charities & Grantmaking Intermediaries (BPAGAKAE)

akta.pro secondary industries

Youth Mental Health, Counseling & Wellbeing (Education-Linked) Nonprofits (BPAGADAK), Community Health, Prevention & Health Education (BPAGACAC), Dropout Prevention, Alternative Education & Re-Engagement Nonprofits (BPAGADAL)

Keywords

• Nonprofit social services
• Self-worth programs
• Community outreach initiatives
• Charity fundraising programs
• Youth mentorship services

Headquarters

HQ city

Moline

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Marketing or Sales, Personnel, Operations, Others

Revenue model

1. Donations: URTFC operates as a 501(c)(3) non-profit organization accepting tax-deductible donations. The charity reports that 80% of donations go to direct mission and 20% to marketing, though marketing activities are also considered part of the mission as they elevate Self-Worth in influencers.
2. Recurring Donations: Donors can set up recurring donations through the website. Donors can specify particular causes and leave notes directing their donation to specific causes.
3. Apparel Sales: URTFC operates an apparel store through Shopify (urtfc.myshopify.com) selling merchandise to raise funds and promote the charity's mission.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

U R The Future Charity delivers a self-worth elevation program built on three pillars — Opportunities, Education, and Commitment — through seminars, the URTFC Commitment Essay, Self-Worth Boxes, the Hour of Change text-to-give initiative, the Water Cup Inequality Challenge, and an Ambassador influencer network. Programs are provided free of charge to beneficiaries across schools, businesses, sports teams, foster homes, prisons, gang families, and community organizations in the United States.

Product overview

U R The Future Charity (URTFC) is a 501(c)(3) non-profit organization offering a comprehensive Self-Worth Elevating Program that operates through three pillars: Opportunities, Education, and Commitment. The core offerings include Self-Worth Seminars (10-60 minute discussions), the URTFC Commitment Essay (with 98.9% success rate), Self-Worth Boxes, and the Hour of Change program. Their social impact initiatives include the Inequality Challenge/Water Cup Charity Challenge, Ambassador Program, and extensive Community Outreach Programs covering Feed the Homeless, Veterans support, Beach/Park Cleanup, Cancer Patient Support, Senior Homes, Renter Rights Advocacy, Schools, Rape Victims support, Foster Kids programs, Prisons, Gangs intervention, Soup Kitchens, Animal Shelters, At-Risk Youth, Psych Wards, Hospice Facilities, and Mentoring. The organization was founded in 2011 and provides its services nationwide in the USA.

Differentiator

Problem solved

Functional benefit

Products and services

• Self-Worth Elevating Program URTFC's flagship research-based program that elevates Self-Worth in everyone through Opportunities, Education, and Commitment, with a reported 98%+ success rate in direct results. Free to beneficiaries.
• Self-Worth Seminars 10-60 minute discussion-based seminars delivered free of charge to schools, businesses, sports teams, foster homes, prisons, gang families, and other organizations that instill URTFC's values and principles.
• Hour of Change Call-to-action program created in partnership with @Pay providing text-2-give and website giving options for donors, and supplying Self-Worth Boxes to participants.
• Self-Worth Box Physical kits distributed to Hour of Change participants containing items to elevate self-worth, including URTFC Stuffed Dragon and SuperHero Cape for people needing positive self-worth elevation.
• URTFC Commitment Essay Innovative essay designed with a 98.9% success rate to keep people who received an Opportunity committed to their personal development and self-worth elevation journey.
• Inequality Challenge / Water Cup Charity Challenge Social media charity challenge using #inequaltychallenge where participants stand up for equality by completing random tasks and making donations, designed to battle racial, income, and opportunity inequalities.
• Ambassador Program Program for influencers who want to use their voice to influence for good and help create a future the world deserves for all.
• Community Outreach Programs Comprehensive outreach initiatives including Feed the Homeless, Veterans support, Beach/Park Cleanup, Cancer Patient Support, Senior Homes, Renter Rights Advocacy, Schools, Rape Victims support, Foster Kids programs, Prisons, Gangs intervention, Soup Kitchens, Animal Shelters, At-Risk Youth, Psych Wards, Hospice Facilities, and Mentoring.
• Opportunities Program Provides opportunities including in-kind items, mentorships, and life experiences to help positively elevate Self-Worth.
• Education Program Education component covering Self-Worth concepts, importance of Opportunities, Education, and Commitment, 'Work Together' mentality, and 'Teaching a person to fish' philosophy.

Quantifiable outcome

• 98.9% success rate in keeping program participants committed
• +4 more outcomes

Named customers7 records

Segments7 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Forcer.lycoreGTM or Marketing Partner · 1 January 2020URTFC partnered with Forcer.ly social media platform as their only philanthropic charity partner. This exclusive partnership provides marketing and platform support for the charity's mission.
• DMXcoreStrategic or Co-development Partner · 1 January 2018URTFC partnered with DMX (the artist) to assist inner cities through music and other innovative Self-Worth ideas. This celebrity partnership helps reach urban communities and youth through entertainment.
• @PaycoreTechnology or Integration · 1 January 2017@Pay is a leading organization in text-2-give and website giving. URTFC partnered with @Pay to create the Hour of Change program, enabling donors to contribute through text messaging and the website. This partnership allows convenient mobile giving options for supporters.
• LineZZZ Investigative ServicesminorStrategic or Co-development PartnerLineZZZ Investigative Services partners with URTFC to educate at-risk families and community partners about public health hazards of neglectful property managers under the Renter Rights Advocacy program. They help prove property neglect and support families in legal proceedings.
• Beaches, Parks, and Public AreasminorStrategic or Co-development PartnerURTFC partners with beaches, parks, and different public community areas for the Beach/Park Cleanup initiative. URTFC places wrapped trash and recycle bins and organizes cleanup events with volunteers and influencers.
• Senior Homes and Care FacilitiesminorStrategic or Co-development PartnerURTFC partners with senior homes to improve quality of life for seniors, organize outings like cruises, and host events, shows, and activities. Partners pledge to provide better care standards.
• Schools (Public and Private)coreStrategic or Co-development PartnerURTFC partners with all public and private schools from preschool through college to provide Self-Worth elevating seminars, field trips, overnight lock-ins, school festivals, meet and greets, and scholarships.
• Animal SheltersminorStrategic or Co-development PartnerURTFC partners with animal shelters to help provide quality of life for sheltered animals through volunteer programs involving foster children, at-risk youth, and community members.

Scale indicators6 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• 4-H: Youth development organization delivering mentorship, life-skills education, and community programs. Comparable to URTFC's Opportunities-Education-Commitment framework applied to youth.
• DoSomething.org: Youth-led social change nonprofit leveraging digital campaigns and social media challenges. Directly comparable to URTFC's influencer-driven #Inequalitychallenge and digital-first awareness approach.
• The Jed Foundation: Nonprofit protecting emotional health and preventing suicide among teens and young adults. Overlaps with URTFC's youth mental health and self-worth messaging for students.
• Boys & Girls Clubs of America: National youth development nonprofit providing mentorship, after-school programs, and self-esteem building to at-risk youth. Directly comparable to URTFC's at-risk youth seminars and community outreach focus.
• National Mentoring Partnership (MENTOR): Advocates for and expands youth mentoring across the U.S. Directly comparable to URTFC's mentorship component and at-risk youth intervention model.
• Communities In Schools: Nonprofit that surrounds students with support inside K-12 schools to keep them in school and on a path to graduation. Overlaps with URTFC's school-based Self-Worth seminars and dropout-prevention framing.
• Big Brothers Big Sisters of America: Youth mentoring nonprofit pairing at-risk youth with adult mentors. Comparable to URTFC's mentorship-driven Opportunities program and commitment-focused intervention model.
• Born This Way Foundation: Co-founded by Lady Gaga, this nonprofit focuses on youth mental health, kindness, and self-worth. Highly comparable to URTFC's Self-Worth elevation thesis and youth mental health outcomes.

Broad incumbents

• National Alliance on Mental Illness (NAMI): Large established mental health advocacy and education nonprofit. Comparable in mission-adjacent mental health and community education work, though URTFC positions self-worth as a broader preventive frame.

Emerging players

• Bully Prevention Network: Smaller nonprofit focused on bullying prevention and youth self-esteem. Overlaps with URTFC's Self-Worth elevation seminars in school settings addressing bullying and suicide prevention.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/URTFCharity
• YouTubeyoutube.com/user/URTheFutureCharity
• Facebookfacebook.com/URTFC
• Instagraminstagram.com/urtfc
• TikTokvm.tiktok.com/J2Nr2UU

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about U R The Future Charity