Weople

What Weople does

Weople is a personal data banking and monetization mobile application operated by Hoda s.r.l., an Italian private limited company founded in 2018 and headquartered in Milan. The platform enables Italian consumers (aged 16+) to deposit personal data from social accounts, loyalty cards, and e-commerce accounts into virtual "safety deposit boxes" within a personal "Caveau" (data vault), exercising GDPR Article 20 data portability rights either through direct user delegation ("Deleghe") or automated server-to-server connections with platforms like Google. Users earn virtual Wecoin currency for activating deposit boxes; tier upgrades (Start, Bronzo, Argento, Oro) unlock participation in prize drawings, access to personalized offers via the "Gain&Relax" module, and real-currency payouts of up to 25% of advertising and e-commerce revenue deposited into a personal savings account (Salvadanaio).

The underlying technology is a cloud-native platform hosted on Microsoft Azure, implementing a security-by-design architecture that combines random-seed non-reconstructible encryption, tokenization, and physical separation of tokens and keys across distinct servers with four-eyes principle controls. Aggregated, tokenized user data feeds statistical profiling and probabilistic cohort models that are monetized through three B2B streams: in-app targeted advertising, anonymized database enrichment services, and e-commerce transaction commissions, with up to 90% of net proceeds redistributed to the user community. The platform is free for consumers and uses a self-serve product-led growth motion distributed directly via Google Play, Apple App Store, and a progressive web app at app.weople.space, with no resellers or channel intermediaries.

Weople's strategic positioning is unusually differentiated by regulatory legitimacy rather than technical novelty: the Italian Data Protection Authority (Garante/AGPDP) closed its investigation in July 2025 without sanctions, the Italian Competition Authority (AGCM) confirmed in 2020 that Hoda's data practices raised no anti-competitive concerns and later secured Google's commitments to build data-portability export tools, and the European Data Protection Board formally recognized delegated platforms like Weople as authorized intermediaries. Deloitte & Touche S.p.A. conducts voluntary statutory audits, and the European Commission awarded Weople a 2025 Seal of Excellence for innovation in data protection.

Name

Weople

Legal name

Hoda s.r.l.

Website

https://weople.space

Company type

Private

Founded year

2018

Operating status

Operating

Short description

Weople is an Italian mobile and web data-banking app (Hoda s.r.l.) that lets consumers deposit personal data in a secure vault, exercise GDPR data portability rights via delegation, and earn up to 90% of net proceeds from anonymized advertising, e-commerce commissions, and database enrichment.

Ownership category

akta.pro rank

Product category

Personal Data Management Platform

NAICS

Business Support Services (5614)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Digital Wallet Infrastructure (Tokenization, Wallet-as-a-Service) (FSAMAEAI)

akta.pro secondary industry

Decentralized Identity (DID) & Identity Wallets (DID methods, DIDComm, identity agents) (FSAPACAG)

Keywords

• Personal data management
• GDPR compliance platform
• Data monetization app
• Data portability service
• Consumer privacy platform

Headquarters

HQ city

Milan

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. In-App Targeted Advertising: Weople aggregates and anonymizes user data to create statistical profiles, which are used to sell targeted advertising space inside the app to client companies. Revenue from ad impressions and actions (purchases made through ads) is shared with users — up to 25% goes to users' personal savings account (Salvadanaio). The remaining revenue covers platform operating costs, with the balance reinvested in the platform.
2. Database Enrichment Services: Weople uses aggregated, anonymized, non-personal data to enrich third-party company databases. This involves applying statistical models and probabilistic analysis to enrich client company databases with anonymized user profile data. Revenue is shared with users through prize drawings and the savings account.
3. E-commerce Commission: Weople takes a commission on e-commerce transactions made through personalized offers within the app. Up to 25% of e-commerce revenue is redistributed to users.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Weople is a free mobile and web application that lets Italian consumers deposit, protect, and monetize their personal data under GDPR by activating virtual "safety deposit boxes" tied to social, loyalty, and e-commerce accounts. Through a Deleghe (delegation) system, Weople exercises GDPR Article 20 data portability on users' behalf and shares up to 25% of in-app advertising and e-commerce revenue (and up to 90% of database-enrichment net proceeds) back to the originating users, without ever transferring personal data to third parties.

Product overview

Weople is a personal data banking and monetization platform operated by Hoda S.r.l., structured as a unified mobile and web application. The core product is the Weople App (available as native iOS/Android and a web app), which centers on the Caveau personal data vault where users deposit and manage data from social accounts, loyalty cards, and e-commerce platforms. Users earn Wecoin virtual currency for data deposits, unlocking tiers (Start/Bronze/Silver/Gold) that drive participation in Gain&Relax — a combined earning and entertainment hub providing a personal savings account (Salvadanaio), personalized offers, and prize drawings. The Deleghe module enables users to delegate Weople to exercise GDPR Article 20 data portability rights on their behalf. On the B2B side, Weople offers businesses aggregated statistical model enrichment services derived from anonymized, tokenized user data pools. Users receive up to 25% of advertising and e-commerce revenue generated from their data.

Differentiator

Problem solved

Functional benefit

Products and services

• Weople Mobile App (iOS and Android) Native iOS and Android application serving as the primary user-facing platform for personal data protection, GDPR portability, and monetization; provides Caveau data vault, Gain&Relax earning, Deleghe, and the Wecoin virtual currency system. Available free to Italian consumers aged 16+.
• Weople Web App Browser-based Progressive Web App version of the Weople platform, accessible at app.weople.space on any browser including desktop PCs, providing equivalent core functionality to the mobile app.
• Data Portability / Right to Portability Service Service enabling users to exercise their GDPR Article 20 data portability right by requesting copies of personal data held by third-party companies (social networks, e-commerce, loyalty cards) and depositing them into their Weople vault, either via revocable/renewable delegation or direct server-to-server connections.
• Weople Statistical Data Enrichment for Businesses B2B offering providing retailers, brands, and digital advertisers with aggregated, anonymized statistical models and database enrichment derived from Weople's user cohort pool, used for marketing strategy and targeted campaign execution without transfer of personal user data.

Quantifiable outcome

• Users receive up to 25% of advertising and e-commerce revenue directly in their savings account
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability4 records

Feature7 records

Partnerships

Two partnerships are on record, tiered core.

• Microsoft AzurecoreTechnology or IntegrationWeople's backend infrastructure is hosted on Microsoft Azure servers. Azure provides the cloud foundation for the platform's security architecture, including data encryption, tokenization, and distributed storage across separate servers. The 4-eyes principle is maintained through Azure's remote access controls. This is the primary technology infrastructure partner for the platform.
• Deloitte & Touche S.p.A.coreOthersHoda srl voluntarily appointed Deloitte & Touche as the statutory auditor of accounts for the Weople platform, despite not being legally required to do so at their size. Deloitte conducts annual financial audits and quarterly interim reviews of the company's accounts, providing certification for the transparency section of the app and website. This voluntary audit commitment is central to Weople's ethical and transparency positioning.

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Prifina: Personal data platform enabling users to aggregate data and build personal apps on top of their own data. Comparable consumer-owned data infrastructure thesis.
• Meeco: Australia-based personal data platform offering personal data vaults, identity, and consent management. Comparable PIMS infrastructure with GDPR-aligned positioning.
• Mine: Israeli-founded PIMS / personal data management app that helps users discover and reduce their digital footprint. Comparable as a consumer-facing personal data management platform, though focused on data minimization rather than monetization.
• Digi.me: UK-based personal data platform that lets users consolidate data from multiple sources into a private vault for their own use and for sharing with trusted apps. Closely comparable personal data vault + data portability model.
• CitizenMe: UK-based personal data exchange platform enabling users to share data with brands in exchange for value. Directly comparable consumer-facing data monetization model under GDPR.

Broad incumbents

• Apple: Operates App Tracking Transparency, Health data vault, and privacy dashboard features that overlap with Weople's portability and consent management functionality at massive scale.
• Acxiom: Large US data broker and marketing services company. Comparable B2B data enrichment business model that Weople targets, but lacks the consumer-consent-first positioning.
• Google: Subject of Weople's landmark AGCM antitrust case; now building mandated data portability export tools. Overlapping territory as both data controller and (increasingly) portability enabler.

Emerging players

• Mine Digital (mine digital / solidarityprivacy): Solidarity-based privacy project focused on collective data rights and consumer empowerment in Europe. Comparable thematic positioning around user-owned data and GDPR enforcement.
• Inrupt: Tim Berners-Lee's Solid-based decentralized personal data platform. Comparable vision of user-owned personal data pods, though more developer-focused than consumer-facing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/weoplespace
• YouTubeyoutube.com/channel/UCZiIM4LH6U3AYDvv3iYAl4A
• Facebookfacebook.com/WeopleSpace

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Weople