Citizenme
- Company typePrivate
- Founded2013
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
Citizenme firmographics
Firmographics- Name
- Citizenme
- Legal name
- CitizenMe
- Website
- https://citizenme.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Closed
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Citizenme industry classification
Industry- Product category
- Consumer Data Marketplace
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Privacy Management (Consent, DSAR, RoPA) (HDADAFAH)
- akta.pro secondary industries
- Data Sharing & Data Marketplace Governance (HDAEADAK), Privacy-Preserving Data (De-identification, Anonymization, PII Redaction) (HDAAALAG), Enterprise & Private App Stores (MDM/MAM) (BPAMADAE)
Keywords
Where Citizenme is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Citizenme business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Marketplace Data Exchange: Businesses and brands pay to access real-time consumer insights and 360º life data through the CitizenMe Marketplace. Revenue generated from survey creation, audience targeting, and data access fees. At peak served 500,000+ concurrent app users for businesses seeking better data.
- Consumer Rewards for Data Sharing: Citizens earn rewards (cash, coupons, discounts, charitable donations) for sharing their data with businesses through the platform. Users could also participate in market research surveys for additional compensation.
- Technology Licensing (Bespoke): Enterprise licensing of the technology stack for companies wanting to embed ethical data platform capabilities into their own customer or patient apps. Government organisations and multinational businesses requested to license the technology.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Pay-as-you-survey |
| Subscription | Annual | Tailor-made plans |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels3 records
Citizenme product offering
Product offeringCore offering
CitizenMe operates a zero-party data platform with two interconnected products: a consumer-facing mobile app functioning as an on-edge PII wallet where users own, control, and earn rewards for sharing personal data; and a Business Marketplace where companies access real-time consumer insights, behavioral data, and survey responses from the user base. A Bespoke service licenses the technology stack for enterprises to embed ethical data capabilities into their own apps.
Product overview
CitizenMe is a zero-party data platform with multiple interconnected products: (1) the CitizenMe App - a consumer-facing PII wallet and data exchange platform allowing users to own, control, and monetize their personal data from 400+ data types; (2) the Business Marketplace - a real-time consumer insights exchange connecting businesses to verified behavioral data from 500,000+ app users; and (3) Bespoke - a white-label data strategy service for enterprise clients. The company's on-device processing architecture evolved into DataSapien, an enterprise SDK and Personal Edge-AI platform for embedding into third-party apps.
Differentiator
Problem solved
Functional benefit
Products and services
- CitizenMe App Consumer-facing mobile app functioning as an on-edge PII wallet and zero-party data platform. Enables users to own their personal data, control privacy settings, and share data with brands in exchange for rewards (cash, discounts, vouchers via PayPal, or charitable donations). Collects data from social media, health kits, wearables, location, finance, and streaming services.
- Business Marketplace Zero-party data exchange platform connecting businesses with real-time consumer insights from the CitizenMe user base. Offers 350+ data types with AI and sentiment analysis, suitable for businesses of all sizes via pay-as-you-survey to tailor-made custom plans. Supports survey creation, audience targeting, prototype testing, user research, and data organization.
- Bespoke Enterprise Data Strategy Custom data strategy service for enterprises and government organizations with existing audiences. Provides ethical data platform with cutting-edge technology stack including in-app AI, on-the-edge processing, and encryption tailored to specific needs. Future-proofs data practices beyond compliance.
Quantifiable outcome
- 500,000+ concurrent app users from 150+ countries at peak
- +2 more outcomes
Companies that use Citizenme
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Citizenme technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability8 records
Feature4 records
Citizenme partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- DataSapiencoreThe team behind CitizenMe launched DataSapien in London, offering an AI platform that processes behavioral data directly on mobile devices for consumer panel operators. DataSapien DNA is the enterprise SDK rebuilt from CitizenMe's on-device technology. CitizenMe is not currently active as the team is entirely focused on DataSapien's mission of giving a billion people a private, personal AI.
- CintcoreStrategic partnership with Cint, the 'panel of panels' comprising 5,000 panels and access to 255 million global respondents. CitizenMe Marketplace partners with Cint to provide traditional panel data alongside its proprietary 5G 360º life data. This enables services for companies like Kantar, Attest, SurveyMonkey, and NielsenIQ. The partnership provides breadth of traditional Q&A data while CitizenMe provides deep verified 360º life data.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
Citizenme competitors and assessment
Company assessmentDirect peers
- Cint: Global panel aggregator ('panel of panels') with access to 255 million respondents across 5,000 panels. Direct competitor in the consumer/market research data exchange space and CitizenMe's strategic channel partner; offers similar marketplace functionality for blue-chip research buyers like Kantar, Attest, and NielsenIQ.
- Attest: Consumer research SaaS platform enabling businesses to survey verified consumers on-demand. Direct competitor targeting the same enterprise market research buyer as CitizenMe's marketplace, with overlapping pay-as-you-go and subscription pricing models.
- Prolific: Ethical research participant platform focused on verified, fairly-paid participants for academic and commercial research. Comparable to CitizenMe in its emphasis on consent, fair compensation, and zero-party data ethics, serving similar consumer insights use cases.
- Toluna: Global consumer insights panel and research technology provider serving enterprise brands. Competes with CitizenMe's marketplace for the same blue-chip buyer segment, providing both panel access and end-to-end research automation.
- PureSpectrum: Consumer insights platform providing survey programming, panel management, and data quality tools to market research buyers. Direct competitor in the enterprise consumer insights exchange space, with comparable SaaS-style delivery to enterprise clients.
- Resonate: Consumer data and analytics platform offering deep psychographic, behavioral, and intent data to enterprise marketers and research buyers. Direct competitor in the deep consumer behavioral data space that CitizenMe's 360º life data platform targets.
Broad incumbents
- SurveyMonkey: Established survey and market research platform serving enterprises globally. Competes with CitizenMe's marketplace for enterprise consumer insights budgets, though SurveyMonkey's offering is broader (DIY surveys, market research, enterprise feedback) rather than zero-party behavioral data.
- Dynata: One of the world's largest first-party data platforms for market research, with a global panel of millions of consumers. Directly competes with CitizenMe in supplying B2B consumer insights buyers, though with traditional panel-based methodology rather than on-device zero-party architecture.
- Kantar: One of the world's largest market research and consumer insights companies, serving most major global brands. A large incumbent that CitizenMe's marketplace directly competes against for enterprise consumer insights budgets, with deeper resources and longer-standing client relationships.
- NielsenIQ: Global consumer intelligence and measurement company providing market research and analytics to enterprise CPG and retail clients. Broad incumbent competing for the same enterprise insights wallet as CitizenMe's marketplace, though operating at significantly greater scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Citizenme social profiles
Digital presenceCitizenme compliance and trust
Trust signalCompliance2 records
Citizenme financial estimates
Financial estimateRevenue estimate
Valuation estimate
Citizenme leadership team
Management profileNumber of profiles
Citizenme funding detail
Funding detailFunding overview
Funding rounds1 record
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Citizenme M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Citizenme
What does Citizenme do?
CitizenMe operates a zero-party data platform with two interconnected products: a consumer-facing mobile app functioning as an on-edge PII wallet where users own, control, and earn rewards for sharing personal data; and a Business Marketplace where companies access real-time consumer insights, behavioral data, and survey responses from the user base. A Bespoke service licenses the technology stack for enterprises to embed ethical data capabilities into their own apps.
Is Citizenme a public or private company?
Citizenme is a private company. It is classified as venture growth investor backed and is currently closed.
When was Citizenme founded?
Citizenme was founded in 2013. It employs 11 to 50 people.
Where is Citizenme based?
Citizenme is headquartered in London, United Kingdom, in the Europe region.
How does Citizenme make money?
Three revenue lines are on record. Marketplace Data Exchange is the primary driver. The others are consumer Rewards for Data Sharing and technology Licensing (Bespoke).
Who are Citizenme's main competitors?
Direct peers on record are Cint, Attest, Prolific, Toluna, PureSpectrum and Resonate. Broad incumbents are SurveyMonkey, Dynata, Kantar and NielsenIQ.
Does Citizenme have an API?
No public API is recorded for Citizenme.
What industry is Citizenme in?
Citizenme's product category is Consumer Data Marketplace. Its primary akta.pro industry code is HDADAFAH, Privacy Management (Consent, DSAR, RoPA), with a secondary code of HDAEADAK, Data Sharing & Data Marketplace Governance. Its NAICS code is 5132 and its SIC code is 7372.