Lafever Insurance Agency

What Lafever Insurance Agency does

LaFever Insurance Agency Inc. is a privately held, founder-owned independent insurance brokerage established in 2006 by Jillienne LaFever and incorporated in New York State in 2008. The firm operates as a micro-business headquartered in Bovina Center, NY, in the rural Catskill Mountains region of upstate New York, and is effectively a sole-practitioner agency run by its founder and licensed insurance agent. As an independent broker, the agency offers a multi-line portfolio including Group & Individual Health Insurance, Medicare Advantage Plans, Medigap/Supplemental Plans, Life Insurance, Dental Insurance, and Vision Insurance, as well as disability, long-term care, and New York DBL products.

The agency has no proprietary technology platform and uses standard industry tools for quoting, policy management, and client communications. Its digital footprint is limited to a Squarespace-hosted website (lafeverinsurance.com) with a newsletter signup, an official Facebook page (LaFever Insurance Agency Inc.), and direct phone (607-832-4815) and email ([email protected]) contact channels. No mobile app, API, or software integrations are disclosed.

The business model is transaction-fee-based: LaFever earns commissions from insurance carriers for placing and servicing policies, with premiums determined by carrier underwriting rather than agency-set pricing. The go-to-market motion is direct-to-consumer and direct-to-small-business, relying on personal referrals, local community presence in upstate New York, and lightweight digital touchpoints rather than self-serve digital purchasing or third-party distribution. Customers are primarily Medicare-age individuals seeking Medicare Advantage or supplemental coverage, individual and family health insurance buyers, and small businesses and groups seeking employee benefits. There are no funding rounds, no external investors, no parent company, no M&A activity, and no disclosed revenue or headcount data beyond the founder.

Name

Lafever Insurance Agency

Legal name

LaFever Insurance Agency Inc.

Website

https://lafeverinsurance.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

LaFever Insurance Agency is a privately held, sole-practitioner independent insurance brokerage founded in 2006 by Jillienne LaFever in Bovina Center, NY, offering health, Medicare Advantage, Medigap, life, dental, and vision insurance to individuals, Medicare beneficiaries, and small businesses across New York State.

Ownership category

akta.pro rank

Product category

Insurance Brokerage Services

NAICS

Insurance Agencies and Brokerages (524210), Insurance Agencies and Brokerages (52421)

SIC

Insurance Agents, Brokers & Service (6411), Accident & Health Insurance (6321)

akta.pro primary industry

Medicare Plan Distribution & Brokerage (Captive, Independent, FMOs) (FSAIAGAH)

akta.pro secondary industries

Individual Health Insurance Brokerage & Distribution (FSAIAEAL), Small Group Health Insurance (2–50/100) (FSAIAFAD)

Keywords

• Independent insurance brokerage
• Health insurance plans
• Medicare Advantage plans
• Life insurance coverage
• Dental and vision insurance

Headquarters

HQ city

Bovina Center

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Insurance Commissions: As an independent insurance broker, LaFever Insurance Agency earns commissions from insurance carriers for placing policies. Commissions are typically a percentage of premium paid by customers. The agency offers multiple product lines including health, Medicare, life, dental, and vision insurance, generating revenue across these product categories.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Lafever Insurance Agency is an independent insurance brokerage that sells Group & Individual Health Insurance, Medicare Advantage Plans, Medigap/Supplemental Plans, Life Insurance, Dental Insurance, and Vision Insurance to consumers and small groups in New York State. The agency represents multiple carriers and earns commissions on placed policies, providing personalized consulting and multi-carrier choice to Medicare-age individuals and small employers.

Product overview

Lafever Insurance Agency is an independent insurance brokerage offering a portfolio of insurance products. The agency, established by Jillienne LaFever in 2006 and incorporated in 2008, provides a comprehensive suite of coverage options including Group & Individual Health Insurance, Medicare Advantage Plans, Medigap/Supplemental Plans, Life Insurance, Dental Insurance, and Vision Insurance. As an independent broker, the agency can offer multiple plan options from various carriers to meet diverse customer needs.

Differentiator

Problem solved

Functional benefit

Products and services

• Group & Individual Health Insurance Health insurance products sold to individual consumers and small employer groups, quoted and placed across multiple carriers (Humana, Aetna, Cigna, Excellus, CDPHP, MVP Health Care).
• Medicare Advantage Plans Medicare Advantage plans sold to Medicare-eligible individuals, with Humana, Aetna, and other carriers represented.
• Medigap / Supplemental Plans Medicare Supplement (Medigap) plans sold to Medicare beneficiaries to cover gaps in Original Medicare coverage.
• Life Insurance Life insurance policies placed through the agency's carrier partners for individual consumers.
• Dental Insurance Standalone dental insurance plans placed for individual consumers through the agency's carrier partners.
• Vision Insurance Standalone vision insurance plans placed for individual consumers through the agency's carrier partners.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Goosehead Insurance: Goosehead Insurance is a large publicly traded personal-lines insurance brokerage that distributes coverage through a nationwide agent network. It is comparable to LaFever as an independent, multi-carrier brokerage model, but operates at much greater scale across personal and commercial lines nationally.
• Brown & Brown: Brown & Brown is a large national insurance brokerage providing employee benefits, personal lines, and commercial coverage through agency acquisitions. It is comparable as a multi-carrier brokerage serving small-group health and Medicare-related lines, though it operates far beyond LaFever's scale and geographic footprint.

Direct peers

• HealthMarkets: HealthMarkets is a large national network of independent insurance agents focused on health, Medicare, life, and supplemental coverage for individuals, families, and small businesses. It is directly comparable to LaFever Insurance Agency in product mix and distribution model, differing primarily in scale and geographic reach.
• eHealth: eHealth operates an online insurance marketplace with a strong focus on Medicare Advantage, Medicare Supplement, and individual/family health plans. It is comparable to LaFever Insurance Agency in serving Medicare beneficiaries and individual health buyers, though it competes through a self-service digital channel rather than a local broker relationship.
• Assurance: Assurance is a digital brokerage focused on employee benefits, Medicare, and individual health and life insurance sold via licensed agents. It is comparable to LaFever Insurance Agency in product scope (health, Medicare, life) and in using licensed agents to advise individual consumers and small groups, though it leverages a tech-enabled platform.
• SelectQuote: SelectQuote is a direct-to-consumer insurance brokerage that specializes in life and Medicare insurance distribution via phone and digital channels. It is comparable to LaFever because both sell Medicare Advantage, Medicare Supplement, and life insurance through an agent-led, commission-based model targeting individual consumers and seniors.

Others

• Medicare Plan Finder via Medicare.gov: Medicare.gov is the official government Medicare plan comparison and enrollment portal that LaFever itself references on its website. It is an indirect but important ecosystem participant because consumers can use it as an alternative to local brokers like LaFever when comparing Medicare Advantage and Medigap plans.

Emerging players

• Titan Insurance: Titan Insurance is an independent Medicare-focused insurance brokerage operating online and through agents to distribute Medicare Advantage, Supplement, and Part D plans. It overlaps with LaFever's core Medicare distribution focus but reaches consumers through a primarily digital lead funnel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/lafeverinsuranceagency
• LinkedInlinkedin.com/company/lafever-insurance-agency

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lafever Insurance Agency