Florida Food Trucks

What Florida Food Trucks does

Florida Food Trucks (FloridaFoodTrucks.com) is a privately held online directory and marketplace that connects Florida-based food truck operators with event organizers seeking catering services. The company operates as a two-sided platform: food truck owners list their businesses across 14+ Florida counties (including Miami-Dade, Broward, Orange/Orlando, Hillsborough/Tampa, Duval/Jacksonville, Palm Beach, Pinellas, Lee, Brevard, Polk, Volusia, and Tallahassee), while individuals and organizations planning weddings, corporate events, private parties, fundraisers, and school events submit catering inquiries through an online form. As of the data period, the directory lists 997+ food trucks and is described as the largest and most comprehensive food truck directory in Florida.

The platform's product surface consists of three core modules: (1) a searchable food truck directory with regional filters (county, city, truck type); (2) a catering inquiry submission system that forwards event details to member trucks for direct response; and (3) a food truck festivals and events calendar that drives top-of-funnel traffic from both operators and attendees. The technology stack is a standard web-based platform with member dashboards, profile pages, and social media integrations. There is no mobile app, no public API, no SDK, and no disclosed AI/ML functionality.

Florida Food Trucks operates on a freemium subscription model. Food truck operators can list for free with a basic profile (contact details, website and social links, up to 3 photos) but receive no direct catering inquiries and rank lower in search results. Premium Membership costs $29/month or $260/year and provides featured placement, higher search ranking, unlimited catering leads, direct customer contact, a "Hire This Truck" button, and unlimited photos. The company charges no booking fees or commissions to either side of the marketplace, positioning the no-take-rate structure as a key differentiator versus competing platforms. The company is privately held, founder-operated, and headquartered in Florida with no disclosed institutional investors, funding rounds, or acquisitions.

Name

Florida Food Trucks

Legal name

Florida Food Trucks

Website

https://floridafoodtrucks.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Florida Food Trucks operates a statewide online directory and catering marketplace connecting 997+ Florida food truck operators with event organizers across 14+ counties, monetizing via a $29/month or $260/year premium subscription tier.

Ownership category

akta.pro rank

Product category

Food Truck Marketplace & Directory

NAICS

Mobile Food Services (72233), Mobile Food Services (722330), Caterers (722320)

SIC

Retail-Eating Places (5812)

akta.pro primary industry

Food Truck & Mobile Catering Coordination (HSACAGAG)

akta.pro secondary industries

Food Delivery & Restaurant Logistics Platforms (BPAMAHAB), Mobile Catering Trucks (On-Site Service) (THAFAHAJ), Event Catering (Weddings, Social, Private Parties) (THAFAIAB)

Keywords

• Food truck directory
• Food truck catering
• Food truck festivals
• Online marketplace listings
• Event catering platform

Headquarters

HQ city

Florida

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Premium Membership Subscriptions: Monthly and annual subscription tiers for food truck operators providing access to direct catering inquiries, featured placement in search results, and enhanced profile features. Basic listing is free but limited.

Pricing tiers

Go-to-market motion3 records

Distribution channels1 record

Marketing channels3 records

Core offering

Florida Food Trucks operates an online directory and catering-inquiry marketplace connecting food truck operators with event organizers across Florida. The platform provides a searchable directory of 997+ food trucks across 14+ counties, a catering request form that routes inquiries to member operators, and a calendar of Florida food truck festivals. Food truck owners access the platform via free basic listings or a Premium Membership ($29/month or $260/year) that delivers direct catering leads, featured placement, and a 'Hire This Truck' booking button; the platform charges no commissions or booking fees to either side.

Product overview

FloridaFoodTrucks.com is a directory and booking marketplace platform that connects food truck operators with event organizers seeking catering services. The platform operates a searchable directory of food trucks across Florida's major metropolitan areas, a catering inquiry submission system, and a food truck festival calendar. The platform offers two membership tiers: a free Basic Listing with limited visibility, and a Premium Membership ($29/month or $260/year) that provides featured placement, direct catering leads, and enhanced profile features. Food trucks can list themselves, manage their profiles, and receive booking inquiries directly from customers planning events.

Differentiator

Problem solved

Functional benefit

Products and services

• Food Truck Directory & Search Platform Searchable web directory of food trucks across Florida with region, county, and food-truck-type filters (Food Cart, Food Stand, Food Trailer, Food Truck). Used by event organizers and individuals to discover local food trucks from Broward County to Tallahassee, and by food truck operators to gain free or premium listing visibility. Covers 14+ active counties and lists 997+ food trucks.
• Food Truck Catering Booking Service Online catering inquiry system where event organizers submit event details (event type, location, date, estimated attendees, budget) and the platform routes inquiries to member food truck operators for direct response. Designed for weddings, corporate events, birthday parties, graduations, school events, and fundraisers. Operators on the Premium tier receive leads directly into their inbox; Basic tier does not receive direct inquiries.
• Food Truck Festivals & Events Calendar Online calendar of upcoming Florida food truck festivals and events with dates, locations, and links to event details. Drives top-of-funnel traffic from both food truck operators seeking event participation and attendees seeking local food truck experiences. Used as a discovery and engagement channel feeding the main directory and catering inquiry flows.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves2 records

Expansion highlights4 records

Emerging players

• Cater2.me: Office and corporate catering marketplace with a curated vendor model; comparable catering lead generation with corporate event focus overlapping FFT's B2B use cases.

Broad incumbents

• EzCater: Largest US office and event catering marketplace; competes for corporate event catering bookings where food trucks are a viable vendor option.
• Thumbtack: Large-scale local services marketplace with food truck and catering categories; well-capitalized incumbent competing for the same event catering demand and SMB operator discovery.
• The Knot Worldwide: Wedding planning marketplace with vendor directories including catering/food trucks; overlaps with FFT's wedding catering lead flow at the discovery layer.
• WeddingWire: Wedding vendor marketplace with catering categories; competes for event-driven food truck catering bookings in the wedding segment.
• Yelp: Dominant local discovery platform with food and event categories; captures intent before users reach niche directories like Florida Food Trucks.

Direct peers

• Roaming Hunger: National food truck directory and catering marketplace; offers free and premium listings, booking, and event lead generation directly comparable to Florida Food Trucks' core product.
• The Bash (formerly GigMasters): Event services marketplace with catering and food vendor categories; comparable two-sided marketplace model for event-driven catering bookings.
• Food Truck Empire: Online resource, directory, and educational platform for food truck owners, including operator listings and event connections, serving a similar SMB food truck audience.
• GigSalad: Event vendor marketplace connecting entertainers, caterers, and food vendors with event organizers; overlaps on food truck catering lead generation and self-serve booking inquiries.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Florida Food Trucks