What C.M.R. does

C.M.R. (Centro Medicina Riproduttiva e Procreazione Assistita), legally Centro C.M.R. s.r.l., is an independent, privately-held fertility clinic headquartered in Turin, Italy. Founded in 1998 and operating continuously for over 25 years, the clinic specializes in the diagnosis and treatment of couple infertility, offering a full portfolio of medically assisted reproduction services. Core procedures include homologous and heterologous intrauterine insemination (IUI), FIVET/ICSI in vitro fertilization, complete heterologous fertilization (donor sperm, donor eggs, and double-donor cycles), preimplantation genetic testing (PGT-A, PGT-SR, PGT-M), social freezing (oocyte cryopreservation), and ongoing pregnancy monitoring. The clinic positions itself as a Guaranteed Blastocyst Program provider, with a contractual commitment to at least two blastocysts in egg donation cycles.

The clinic's clinical technology stack is anchored by the GERI time-lapse incubator system, deployed in 100% of treatments since 1998 — CMR was the first center in Piedmont and Turin to adopt this technology and the first in Piedmont to offer PGT after the Constitutional Court's re-admission of preimplantation diagnosis. Supporting genetic diagnostics include ERA (endometrial receptivity), Endometriome screening, NIPT, and genetic compatibility testing (CGT), delivered through external lab partnerships. The center is UNI EN ISO 9001-2015 certified (Certiquality n. 16510, since 2011), authorized by the Italian National Transplant Center and Regione Piemonte, and recognized as an EU-level tissue center.

CMR operates a fee-for-service professional services revenue model with publicly disclosed, transparent unit pricing: €700 for homologous IUI, €1,200 for heterologous IUI, €4,900 for FIVET/ICSI, €2,050-€2,700 for PGT add-ons, €5,400-€8,150 for heterologous IVF cycles, and €2,750 for social freezing. Patients are acquired through direct channels (phone, email, website contact form, in-person first visit at Via Cristoforo Colombo 1, Turin), physician referrals, and organic digital marketing via the CMR blog, Facebook, Instagram, and YouTube. The clinic emphasizes its independence from investment groups as a trust signal and employs 11-50 staff under the direction of Maurizio Sodano.

Name

C.M.R.

Legal name

Centro C.M.R. s.r.l.

Website

https://infertilitadicoppia.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

C.M.R. (Centro Medicina Riproduttiva e Procreazione Assistita) is an independent, privately-held fertility clinic in Turin, Italy, founded in 1998, providing IVF/ICSI, heterologous fertilization, preimplantation genetic testing, and fertility preservation services directly to infertile couples.

Ownership category

akta.pro rank

Product category

Fertility Clinic Services

NAICS

Family Planning Centers (621410)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Fertility, Reproductive Endocrinology & IVF Centers (HLAFAJAD)

akta.pro secondary industries

Reproductive Endocrinology & Infertility (IVF/Fertility) (HLAKAJAC), Prenatal, Newborn & Reproductive Diagnostics (NIPT, IVF/PGT, newborn screening) (HLAAALAJ)

Keywords

• Assisted reproduction treatments
• In vitro fertilization services
• Fertility preservation services
• Preimplantation genetic testing
• Heterologous fertilization programs

Headquarters

HQ city

Torino

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Medical Procedure Fees: The center generates revenue through fees for assisted reproduction medical procedures including IVF/ICSI, intrauterine insemination, heterologous fertilization, genetic testing, embryo transfers, and fertility preservation services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

C.M.R. is an independent reproductive medicine clinic in Turin, Italy, providing diagnosis and treatment of couple infertility. The center offers a full portfolio of medically assisted reproduction services including intrauterine insemination (IUI), in vitro fertilization (FIVET/ICSI), heterologous fertilization (egg and/or sperm donation), preimplantation genetic testing (PGT), fertility preservation (social freezing), and complementary genetic diagnostics (ERA, NIPT, CGT). All embryo culture is performed using the GERI time-lapse incubator in 100% of treatments.

Product overview

C.M.R. (Centro Medicina Riproduttiva e Procreazione Assistita) is a medical fertility center offering a comprehensive portfolio of assisted reproduction services. The core offerings include first-level treatments (Intrauterine Insemination - IUI) and second-level treatments (FIVET/ICSI In Vitro Fertilization). The center specializes in heterologous fertilization (egg donation, sperm donation, and double donor) through its Guaranteed Blastocyst Program. Supporting services include Preimplantation Genetic Testing (PGT-A, PGT-SR, PGT-M), ERA Test, Endometriome, NIPT, Genetic Compatibility Testing, Social Freezing, diagnostic tests, nutritional support, and pregnancy monitoring. All embryo culture uses GERI time-lapse incubator technology. The center is independently managed with over 25 years of experience in reproductive medicine.

Differentiator

Problem solved

Functional benefit

Products and services

• Intrauterine Insemination (IUI) - Homologous First-level assisted reproduction technique involving the deposit of selected partner sperm into the uterine cavity, including ultrasound monitoring of follicular growth, seminal fluid evaluation and preparation, and the insemination procedure. Priced at €700. Targeted at couples able to use partner sperm.
• Intrauterine Insemination (IUI) - Heterologous Intrauterine insemination using donor sperm, including ultrasound monitoring of follicular growth, phenotypic data collection for donor selection, sample transport management, thawing and preparation. Priced at €1,200. Targeted at couples where partner sperm is unsuitable.
• FIVET/ICSI (In Vitro Fertilization) Second-level assisted reproduction procedure including ovarian stimulation and ultrasound monitoring, anesthesia consultation and sedation, oocyte retrieval (PICK-UP), IVF/ICSI fertilization, embryo culture with GERI time-lapse incubator, embryo transfer, cryopreservation of surplus embryos, and first year of embryo custody. Priced at €4,900. For couples requiring in vitro fertilization.
• Preimplantation Genetic Testing (PGT-A, PGT-SR) Genetic analysis of embryos at the blastocyst stage to detect aneuploidies (PGT-A) and structural chromosomal abnormalities (PGT-SR). Includes embryo biopsy of up to 4 blastocysts (€450 per additional embryo), external genetic analysis, and optional genetic counseling post-analysis. Priced at €2,050 in addition to FIVET/ICSI.
• Preimplantation Genetic Testing for Monogenic Disorders (PGT-M) Preimplantation genetic testing targeting monogenic hereditary diseases, including pre-clinical setup, biopsy of up to 4 blastocysts (€450 per additional embryo), external genetic analysis, and optional post-analysis genetic counseling. Priced at €2,700 in addition to FIVET/ICSI. For couples at risk of transmitting hereditary conditions.
• Heterologous Fertilization - Male (Donor Sperm) In vitro fertilization using donor sperm (IVF with ICSI) for couples where the male partner has no sperm production (azoospermia) or extreme alterations in sperm count, motility, and quality. Includes phenotypic data collection for donor selection, ovarian stimulation and monitoring, oocyte retrieval, ICSI fertilization, embryo culture with GERI time-lapse incubator, embryo transfer, and first year of embryo custody. Priced at €5,400.
• Heterologous Fertilization - Female (Ovodonazione) Egg donation program including phenotypic data collection for donor selection, ovarian stimulation of the donor, oocyte retrieval, fertilization with partner sperm, and culture with GERI time-lapse incubator; guarantees at least 2 blastocysts. Priced at €7,400. For women with no or poor-quality own oocytes.
• Heterologous Fertilization - Complete (Double Donor) Complete double-donor heterologous IVF using both donor oocytes and donor sperm, including phenotypic data collection for donor and sperm provider selection, and genetic matching between donors. Priced at €8,150. For couples where both partners lack viable gametes.
• Guaranteed Blastocyst Program Heterologous fertilization program (egg donation or double heterologous) guaranteeing generation of at least 2 blastocysts with exclusive blastocyst transfer, using the GERI time-lapse incubator in 100% of cases. If the minimum 2 blastocysts is not achieved, a new cycle is performed free of charge.
• Embryo Thawing and Transfer Patient preparation for embryo transfer and thawing of cryopreserved embryos for transfer in a subsequent cycle. Priced at €1,500.
• Social Freezing (Fertility Preservation) Oocyte cryopreservation for women wishing to preserve fertility for social or medical reasons, including first year of storage. Priced at €2,750.
• Oocyte Thawing and Insemination Thawing of previously cryopreserved oocytes and insemination procedure for patients returning to use their stored gametes. Priced at €2,500.
• Diagnostic Tests for Fertility Assessment Comprehensive fertility diagnostic examinations including hormonal tests, ultrasound monitoring, and semen analysis to evaluate couple fertility. For couples beginning a fertility workup.
• ERA Test (Endometrial Receptivity Analysis) Molecular genetic diagnostic test evaluating endometrial receptivity to determine the optimal window for embryo implantation. For patients with previous failed transfers.
• Endometriome Screening Test Screening test providing information on the intrauterine microbial environment (endometrial microbiome) relevant to implantation success.
• Non-Invasive Prenatal Test (NIPT) Non-invasive prenatal test for fetal genetic screening using a maternal blood sample. For patients who achieve pregnancy through treatment and wish to screen for fetal chromosomal abnormalities.
• Genetic Compatibility Test (CGT) Genetic compatibility test for couples to assess risk of transmitting hereditary diseases to offspring by identifying shared carrier status for recessive genetic conditions.
• Couple Journey (Percorso della Coppia) Guided, multidisciplinary pathway for couples undergoing assisted reproduction, coordinated by Dr. Maurizio Sodano and the CMR team, providing structured support across diagnostics, treatment, and follow-up.
• Pregnancy Visits Ongoing obstetric monitoring and care for patients who achieve pregnancy through treatments at the clinic, providing continuity of care from the same professional.

Quantifiable outcome

• 66% babies born per embryo transfer after PGT (genetically normal embryos)
• +1 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered minor.

• ESHREminorOthersEuropean Society of Human Reproduction and Embryology. CMR references this organization as a site of interest, promoting knowledge and interest in reproduction biology and medicine through research promotion and dissemination.
• Italian Society of Reproduction (SIdR)minorOthersFree, interdisciplinary, apolitical association founded in 1999. CMR links to this organization as site of interest.
• SIERRminorOthersItalian Society of Embryology, Reproduction, and Research. Listed as site of interest by CMR.

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Regional players

• Bourn Hall Clinic: Historic UK fertility clinic (the world's first IVF clinic) offering full IVF, ICSI, and PGT services. Comparable clinical depth and long-standing independent reputation, but UK-focused rather than Italian.
• Create Fertility: UK-based independent fertility chain known for mild/natural-cycle IVF. Comparable in its independent-clinic positioning and patient-experience focus, though it operates in a different national market.
• TFP Fertility: UK-based fertility clinic group (formerly The Fertility Partnership) operating multiple clinics across the UK. Comparable service mix to CMR (IVF, ICSI, PGT, donor programs) but serves a different national market.

Others

• Genea Biomedx: Developer and manufacturer of the GERI time-lapse incubator that CMR uses across 100% of treatments. Enabling technology supplier rather than direct competitor, but a critical input to CMR's clinical differentiation.

Broad incumbents

• IVI RMA Global: World's largest fertility clinic group, formed through the merger of Spain's IVI and RMA of the US. Operates clinics across Europe including Italy; broader portfolio but overlapping core IVF/PGT/genetic testing capabilities with CMR.
• Eugin Group: Pan-European fertility network owned by Fresenius, with clinics in Spain, Italy, Denmark, and elsewhere. Broad incumbent offering IVF, egg donation, and PGT — directly overlapping with CMR's service portfolio at materially larger scale.
• Virtus Health: Australian-listed fertility diagnostics and treatment group with European operations (including Ireland/UK). Overlaps with CMR on IVF, PGT, and reproductive genetics, but at significantly larger consolidated scale.

Direct peers

• GeneraLife: Italy-headquartered fertility clinic network operating multiple centers across the country with the same core IVF/ICSI, PGT, and heterologous offering as CMR. Most direct domestic competitor and the primary scale benchmark for an independent Italian clinic.
• Biofertility Center: Italian independent fertility clinic offering the same core IVF/ICSI and heterologous fertilization services as CMR. Directly comparable on service mix, pricing transparency, and independent positioning.
• ProCrea: Swiss/Italian fertility clinic group offering IVF, PGT, and reproductive medicine services. Comparable in size and clinical depth to CMR and competes for cross-border Italian-speaking patient flow.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@Infertilitadicoppia
• Facebookfacebook.com/CMRTorino
• Instagraminstagram.com/cmr_torino
• LinkedInlinkedin.com/company/cmr-torino

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about C.M.R.