Pacific Boating
Pacific Boating is a Sydney-based, private boat club operating a 19-vessel Sea Ray Sundancer fleet across two marina locations (Sydney Harbour and Pittwater). It sells subscription memberships to affluent individuals, families, and corporate clients seeking walk-on, walk-off access to luxury sports cruisers without ownership responsibilities.
- Company typePrivate
- Founded2005
- HeadquartersRozelle, Australia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Pacific Boating does
Pacific Boating (legal entity: Pacific Boating Group Pty Limited, A.C.N. 117 497 364) is a privately held Australian boat club founded circa 2005 and headquartered at Rozelle, NSW. It operates Sydney's longest-running premier boat club, providing subscription-based access to a 19-vessel fleet of exclusively Sea Ray Sundancer sports cruisers (Pacific 32, Pacific 44, and Pacific 52 foot classes) across two waterfront marina locations: The Sydney Boathouse at Rozelle Bay (Sydney Harbour) and The Quays Marina at Church Point (Pittwater). Members receive walk-on, walk-off service with on-site crew handling cleaning, maintenance, and berthing responsibilities, and vessels are licensed to carry up to 12 guests with overnight accommodation available on the 44 and 52 foot classes.
Pacific Boating firmographics
Firmographics- Name
- Pacific Boating
- Legal name
- Pacific Boating Group Pty Limited
- Website
- https://pacificboating.com.au
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Pacific Boating is a Sydney-based, private boat club operating a 19-vessel Sea Ray Sundancer fleet across two marina locations (Sydney Harbour and Pittwater). It sells subscription memberships to affluent individuals, families, and corporate clients seeking walk-on, walk-off access to luxury sports cruisers without ownership responsibilities.
- Ownership category
- akta.pro rank
Pacific Boating industry classification
Industry- Product category
- Boat Club Membership
- NAICS
- Marinas (713930), Marinas (71393)
- SIC
- Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Private Charters & Yacht Experiences (Crewed, Bareboat, Day Charters) (THAJAJAB)
- akta.pro secondary industries
- Cabin Charters & Shared Yacht Trips (THAEADAH), Luxury Yacht & Small-Ship Expedition Cruises (THAEABAF)
Keywords
Where Pacific Boating is headquartered
LocationHeadquarters
- HQ city
- Rozelle
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Pacific Boating business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- Membership Subscriptions: Pacific Boating's primary revenue stream is monthly membership fees paid by boat club members. Membership fees range from $1,395 to $4,850 per month depending on the class of vessel (Pacific 32, 44, or 52 foot), access level (5-day or 7-day including weekends/holidays), and contract length (preferential rates for longer-term commitments). All members pay a $1,500 joining fee upfront. An optional Insurance Excess Reduction (IER) fee of $300/month provides $0 excess on damages. The only variable cost beyond the fixed monthly fee is fuel consumed during cruises.
- Fuel Charges: Fuel consumed during member cruises is charged at the marina bowser price plus a 2% service charge. Members are responsible for fuel used during training as well as cruising.
- Penalty and Damage Fees: Members incur charges for breaches of membership terms: $100 administration charge plus interest for late membership payments; minimum $500 fee for excess cleaning/detailing; $500 for blocked toilet repairs; $1,000 fee for vaping or smoking on board plus additional cleaning/repair charges; and liability for all damage repair costs beyond normal wear and tear, including insurance excess ($25,000 per cruise unless reduced via IER).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Pacific 32 Class — Entry-level 5-day weekday access |
| Subscription | Monthly | Pacific 44 Class — Mid-range 5-day or 7-day access |
| Subscription | Monthly | Pacific 52 Class — Premium 5-day or 7-day access |
| Subscription | Monthly | Pacific 44 Lite — Anniversary offer 20th year special |
| Subscription | Monthly | Corporate Membership (Pacific 52) |
| One time/ perpetual license | Multi-year contract | Joining Fee |
| Subscription | Monthly | Insurance Excess Reduction (IER) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Pacific Boating product offering
Product offeringCore offering
Pacific Boating operates a subscription-based boat club providing members walk-on, walk-off access to a fleet of 19 luxury sports cruisers across two Sydney marina locations (Sydney Harbour and Pittwater). Members select from multiple boat classes (Pacific 32, 44, and 52) and membership tiers (44 LITE, Standard 5-day, and Full 7-day) without the capital cost and maintenance burden of owning a vessel. A separate corporate membership is offered for business entertainment and client hosting.
Product overview
Pacific Boating operates Sydney's longest-running premier boat club membership program offering access to a fleet of 19 luxury Sea Ray Sundancer sports cruisers across three vessel classes (Pacific 32, Pacific 44, Pacific 52). The service provides walk-on walk-off boating experiences at two Sydney locations (Sydney Harbour and Pittwater) through various membership tiers including standard 5-day and 7-day options, the new 44 LITE anniversary tier, and corporate memberships. All memberships include comprehensive training, online booking access, and maintenance/cleaning services. Members access vessels using a credit system with 360 credits annually, paying only for fuel consumed during cruises plus their monthly membership fee.
Differentiator
Problem solved
Functional benefit
Products and services
- Pacific 32 Membership
- Pacific 44 Membership Mid-tier membership offering access to Pacific 44 sports cruisers for individual members and families, providing larger vessel access than the Pacific 32 tier.
- Pacific 52 Membership Premium membership tier granting access to Pacific 52 luxury sports cruisers, the largest vessel class in the fleet, for high-end recreational boating.
- Pacific 44 LITE Membership Introductory/limited-access membership tier for the Pacific 44 boat class, targeting prospective members testing the boat club experience on a lower-commitment basis.
- Corporate Membership Tailored corporate membership program for businesses seeking vessels for client entertainment, corporate events, team outings, and on-water meetings across the club's fleet.
- Boating Training Program Comprehensive training program provided to members to qualify them to operate club vessels safely and confidently as part of the membership offering.
Quantifiable outcome
- Members enjoy cruising from as little as $1,395 per month with comprehensive training and walk-on walk-off service included, compared to $20,000+ per year minimum for average boat ownership in Australia (excluding fuel).
- +2 more outcomes
Companies that use Pacific Boating
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles2 records
Pacific Boating technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Pacific Boating partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- The Sydney Boathouse (Rozelle Bay)corePacific Boating's Sydney Harbour operations are based at The Sydney Boathouse marina complex in Rozelle Bay. This is a key operational partnership enabling Pacific Boating's primary location access for members. The Sydney Boathouse is described as the newest marina complex on Sydney Harbour.
- The Quays Marina (Church Point)corePacific Boating's Pittwater operations are based at The Quays Marina at Church Point. The Quays is a private full-service marina providing berthing, service, and maintenance facilities for Pacific Boating's fleet. The marina also houses a cafe and marine service operations.
- Sea Ray (Sundancer Sports Cruisers)corePacific Boating operates an exclusively Sea Ray Sundancer fleet, comprising Pacific 32, Pacific 44, and Pacific 52 foot sport cruiser models. Sea Ray is the boat manufacturer supplying the core product that underpins the entire membership offering.
- Credit Ombudsman Service Limited (COSL)minorPacific Boating is a member of the Credit Ombudsman Service Limited (COSL), an external dispute resolution scheme referenced in the company's Privacy Policy and Terms & Conditions. This membership provides a mechanism for members to escalate complaints about credit-related decisions.
- Veda Advantage (Credit Reporting Body)minorPacific Boating discloses credit information to Veda Advantage Ltd (a Credit Reporting Body as defined in the Privacy Act 1988) when assessing credit applications. Veda Advantage may include this information in reports provided to other credit providers to assess credit worthiness.
Scale indicators6 records
Recent moves5 records
Expansion highlights4 records
Pacific Boating competitors and assessment
Company assessmentBroad incumbents
- Denison Yachting: Large US yacht brokerage and charter firm with multiple locations. Competes for luxury boating experience dollars via charter and sales, with a wider portfolio that overlaps Pacific Boating's high-end positioning.
- Burgess Yachts: Global luxury yacht broker and charter specialist serving ultra-high-net-worth clients. Competes at the upper end of Pacific Boating's customer base for premium on-water experiences.
- Y.CO: International yacht brokerage, charter, and management company. Targets the same ultra-affluent customer seeking luxury yacht experiences, providing an alternative to subscription-based club access.
Direct peers
- Ahoy Club: Australian boat and yacht club operator offering membership-based access to vessels. A direct domestic competitor to Pacific Boating serving the same Sydney market with a similar subscription access model.
- Freedom Boat Club: Largest boat club franchise globally, offering membership-based access to fleets of boats across hundreds of locations in the US and internationally. Operates a near-identical subscription access model to Pacific Boating, with monthly fees and tiered memberships.
- Carefree Boat Club: North American boat club franchise with multi-location fleet access on a membership model. Directly comparable business model to Pacific Boating: subscription-based, walk-on walk-off service, training included, multi-vessel and multi-location access.
- SailTime: Fractional boat ownership and membership program primarily for sailing yachts. Closely comparable membership/access model to Pacific Boating, with tiered subscriptions delivering guaranteed days of vessel use.
Emerging players
- Boatsetter: Peer-to-peer boat rental marketplace connecting boat owners with renters. Competes for the same discretionary boating customer with a more flexible, usage-based model; an emerging threat to traditional membership clubs.
- GetMyBoat: Global peer-to-peer boat and watercraft rental platform. Targets the same affluent leisure-customer pool as Pacific Boating but with an asset-light marketplace model rather than owned fleet.
Others
- The Quays Marina: Pacific Boating's marina partner at Church Point (Pittwater) and an ecosystem participant providing berthing and marine services. Comparable as the enabling infrastructure layer for the club's operations.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
Pacific Boating social profiles
Digital presencePacific Boating financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pacific Boating leadership team
Management profileNumber of profiles
Profiles2 records
Pacific Boating funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pacific Boating M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pacific Boating
What does Pacific Boating do?
Pacific Boating operates a subscription-based boat club providing members walk-on, walk-off access to a fleet of 19 luxury sports cruisers across two Sydney marina locations (Sydney Harbour and Pittwater). Members select from multiple boat classes (Pacific 32, 44, and 52) and membership tiers (44 LITE, Standard 5-day, and Full 7-day) without the capital cost and maintenance burden of owning a vessel. A separate corporate membership is offered for business entertainment and client hosting.
Is Pacific Boating a public or private company?
Pacific Boating is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pacific Boating founded?
Pacific Boating was founded in 2005. It employs 11 to 50 people.
Where is Pacific Boating based?
Pacific Boating is headquartered in Rozelle, Australia, in the Oceania region.
How does Pacific Boating make money?
Three revenue lines are on record. Membership Subscriptions are the primary driver. The others are fuel Charges and penalty and Damage Fees.
Who are Pacific Boating's main competitors?
Broad incumbents on record are Denison Yachting, Burgess Yachts and Y.CO. Direct peers are Ahoy Club, Freedom Boat Club, Carefree Boat Club and SailTime. Emerging players are Boatsetter and GetMyBoat. The Quays Marina is listed as an others.
Does Pacific Boating have an API?
No public API is recorded for Pacific Boating.
What industry is Pacific Boating in?
Pacific Boating's product category is Boat Club Membership. Its primary akta.pro industry code is THAJAJAB, Private Charters & Yacht Experiences (Crewed, Bareboat, Day Charters), with a secondary code of THAEADAH, Cabin Charters & Shared Yacht Trips. Its NAICS code is 713930 and its SIC code is 7997.