Ahoy Club

What Ahoy Club does

Ahoy Club is a privately held, family-founded digital platform that aggregates luxury yacht charter, brokerage, and ownership services across more than 50 countries. Founded in 2018 in Sydney by Ian and Ellie Malouf, the company monetizes primarily through commission-based yacht charters (access to 3,000+ vessels), yacht sales brokerage (1,054 listings ranging from ~€150,000 to €34.7 million), recurring yacht management and charter management contracts, and new-build advisory with exclusive Ferretti Group distribution rights in Australia and New Zealand. Go-to-market is a sales-led, high-touch concierge model targeting high-net-worth individuals, yacht owners, and corporate clients, supplemented by a self-serve website and event presence at Monaco, Miami, Antigua, Palma, and South Pacific regattas.

The underlying technology stack centers on a proprietary yacht booking and comparison platform, augmented by the June 2024 acquisition of Floatspace, which contributed automation technology for instant booking experiences. The platform surfaces detailed yacht specifications, destination guides, pricing tiers (€32,000–€650,000+ per week for charter), and inventory search. Headcount is reported at 11-50 corporate employees with an additional 150+ crew managed across the global fleet, and the company reports a 95% client satisfaction rate.

The business has expanded through both organic build and M&A: Ahoy Club US targets the American market; Ahoy Days extends into instant hourly day-charter bookings in Australia; and Ray White Marine provides boat sales under 30m plus exclusive ANZ distribution for Ferretti Yachts, Pershing, Itama, Riva, CRN, Custom Line, Wally, and Technohull. The European headquarters in Vallauris, France, plus active destination coverage in the Mediterranean, Caribbean, South Pacific, Red Sea, and Nordics position the company as a multi-region superyacht services aggregator, with management services (maintenance, crew, financial administration) and refit capability (including the 73m CORAL OCEAN) creating deeper wallet capture across the yacht owner lifecycle.

Name

Ahoy Club

Legal name

Ahoy Club

Website

https://ahoyclub.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Ahoy Club is a Sydney-founded, family-owned digital platform aggregating luxury yacht charter (3,000+ vessels across 50+ countries), yacht sales brokerage, yacht management, charter management, and new-build advisory, serving high-net-worth individuals, yacht owners, and corporate clients through global offices in Sydney, Vallauris, and the US.

Ownership category

akta.pro rank

Product category

Luxury yacht charter and brokerage services

NAICS

Scenic and Sightseeing Transportation, Water (48721), Boat Dealers (441222)

SIC

Water Transportation (4400), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Private Yacht & Luxury Boat Charters (With Crew) (THAJALAE)

akta.pro secondary industry

Crewed Yacht Charters (Luxury Crewed) (THAEAEAA)

Keywords

• Luxury yacht charter
• Yacht sales brokerage
• Yacht management services
• Superyacht booking platform
• Marine brand distribution

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Yacht Charter Services: Commission-based charter services providing access to over 3,000 yachts globally. Clients pay for charter fees which include yacht rental, crew, and ancillary services.
2. Yacht Sales Brokerage: Brokerage commission on yacht sales transactions. The company guides clients through purchasing journey with expert advice and personalized service.
3. Yacht Management Services: Comprehensive yacht management including maintenance, crew management, financial administration, and operational support for yacht owners.
4. Charter Management Services: Marketing and management services for yacht owners wanting to charter their vessels commercially, including booking coordination and yield management.
5. New Build Advisory: Guiding clients through custom yacht construction with exclusive shipyard partnerships including Ferretti, Pershing, Riva, Custom Line, Itama, and Wally.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Ahoy Club is a digital platform and brokerage that books luxury yacht charters from a curated global fleet of 3,000+ vessels and brokers the sale of yachts across international markets. It also provides yacht management, charter management, new build advisory and refit services for yacht owners, operating through offices in Sydney and Vallauris, France. Acquisitions of Floatspace (booking automation) and Ray White Marine (Ferretti Group distribution) extend the offering into instant digital booking and exclusive shipyard representation in Australia and New Zealand.

Product overview

Ahoy Club operates as a luxury yacht charter and sales platform offering a comprehensive portfolio of services. The core offerings include yacht charter (access to 3,000+ vessels globally), yacht sales brokerage, yacht management, and charter management. Supporting services include new build advisory (with exclusive shipyard partnerships), refit services, and day charter operations via the Ahoy Days sub-brand. The company also operates Ahoy Club US for the American market and Ray White Marine for Australia/NZ boat sales and Ferretti Group distribution. The June 2024 acquisition of Floatspace added digital booking automation technology to enhance instant booking capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• Ahoy Club US: Sales, Charters, New Build Management & New Build Advisory tailored for the US market.
• Ahoy Days

Products and services

• Luxury Yacht Charter Brokered luxury yacht charter service providing access to over 3,000 handpicked motor yachts, sailing yachts and catamarans across 50+ countries and destinations such as the Mediterranean, Caribbean, South Pacific, Bahamas, Red Sea and the Nordics. Charter fees span from EUR €32,000 to EUR €650,000+ per week depending on yacht and destination.
• Yacht Sales Brokerage Premium yacht brokerage service providing expert purchasing guidance and access to 1,054 exclusive listings from shipyards including Riva, Sunseeker, Ferretti, Princess Viking and Leopard, with sale prices ranging from approximately EUR €150,000 to EUR €34.7 million.
• Yacht Management Comprehensive yacht ownership management covering maintenance, crew management for 150+ crew, financial administration and operational support for private and commercially chartered vessels under bespoke multi-year contracts.
• Charter Management Professional charter operations management for yacht owners who want to commercially charter their vessels, including marketing, booking coordination, yield management and client relations.
• New Build Advisory Bespoke custom yacht construction advisory guiding clients from concept through delivery, with exclusive shipyard partnerships including Ferretti, Pershing, Riva, Custom Line, Itama and Wally, enabled by Ahoy's exclusive Australia/New Zealand distribution rights.
• Refit Services Luxury vessel renovation and upgrade services, including major refit project delivery such as the 73m CORAL OCEAN megayacht rebuild.
• Ahoy Days Day Charter Booking Platform Australia's instant day charter booking platform under the Ahoy Days sub-brand, providing hourly block bookings for day yacht charters with immediate availability.
• Floatspace Instant Booking Platform Digital yacht booking platform with automation technology acquired via Floatspace that enables automated, instant booking experiences and expands Ahoy Club's global charter booking capabilities.

Quantifiable outcome

• 95% client satisfaction rate
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered minor and core.

• Hamilton Island Race WeekminorGTM or Marketing Partner · 1 January 2026Ahoy Club is a sponsor for the 2026 Hamilton Island Race Week, Australia's premier offshore sailing regatta, participating alongside sponsors including Volvo Cars, American Express, Kylie Minogue Wines, and Saya Skincare.
• FloatspacecoreTechnology or Integration · 18 June 2024Acquired Floatspace, a digital yacht booking platform, to expand market offerings and service the entire yacht charter market digitally. This strategic move aims to meet evolving client demands for instant bookings and enhance global reach through automation technology.
• Ray White MarinecoreChannel Partner/ Reseller/ Distributor · 1 January 2024Acquisition of Ray White Marine granted exclusive distribution rights for prestigious new build brands including Ferretti Yachts, Pershing, Itama, Riva, CRN, Custom Line, and Wally in Australia and New Zealand, along with Technohull as their third dealership.
• Ferretti Group (Ferretti Yachts, Pershing, Itama, Riva, CRN, Custom Line)coreChannel Partner/ Reseller/ DistributorExclusive distribution partnership through Ray White Marine for Ferretti Group brands including Ferretti Yachts, Pershing, Itama, Riva, CRN, and Custom Line in Australia and New Zealand.
• WallycoreChannel Partner/ Reseller/ DistributorExclusive distribution partnership for Wally yachts in Australia and New Zealand through Ray White Marine acquisition.
• TechnohullminorChannel Partner/ Reseller/ DistributorThird dealership partnership for Technohull boats in Australia and New Zealand.

Scale indicators8 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Burgess: Burgess is one of the world's leading luxury yacht brokerage and charter houses, offering crewed yacht charter, sales, new-build, and management services globally. Direct competitor to Ahoy Club across the same HNW client base and service lines.
• Camper & Nicholsons: Camper & Nicholsons is a historic global superyacht broker and charter specialist with offices worldwide. Direct competitor offering the same crewed charter, sales, and management services Ahoy Club provides.
• Fraser Yachts: Fraser Yachts is a large international yacht brokerage and charter company with a global fleet. Direct competitor in crewed luxury yacht charter, sales brokerage, and yacht management for HNW clients.
• Edmiston: Edmiston is a global superyacht specialist in charter, sales, new-build, and management. Directly comparable to Ahoy Club in target customer, service mix, and transaction-based commission model.
• Y.CO: Y.CO is a luxury yacht brokerage, charter, and management company with strong Mediterranean and Caribbean presence. Direct competitor with a similar digital-first brand positioning to Ahoy Club.
• Northrop & Johnson: Northrop & Johnson is a global yacht sales, charter, and management firm, part of the MarineMax group. Direct competitor in superyacht brokerage and crewed charter services.
• IYC (International Yacht Company): IYC is an international yacht charter and management firm with a large global fleet. Direct competitor to Ahoy Club in crewed yacht charter, sales, and management.

Emerging players

• Boatsetter: Boatsetter is a peer-to-peer digital yacht and boat rental platform with instant online booking. Compares to Ahoy Club as a digital-first booking disruptor, but focused on day/short charters rather than luxury superyachts.
• SamBoat: SamBoat is a European online boat and yacht rental marketplace with crewed and bareboat options. Comparable to Ahoy Club/Floatspace in offering digital charter booking, though focused more on smaller vessels and the mass market.

Others

• Ray White Marine: Ray White Marine was acquired by Ahoy Club and now operates as a wholly-owned subsidiary; pre-acquisition it was a leading AU/NZ boat sales broker and Ferretti Group distributor. Listed as a comparable for context on the integrated sales business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/ahoy_club
• Facebookfacebook.com/ahoyclubcharters
• LinkedInlinkedin.com/company/ahoy.club-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ahoy Club