What Jogging-portal.com does

Jogging-portal.com is a German-language running and jogging content site operated as a personal blog by sole author Tom Sperner, based in Berlin, Germany, with the company founded in 2013. The site publishes SEO-optimized articles, training plans, and product reviews covering running shoes, apparel, nutrition, health, and gear (including heart-rate monitors, fitness trackers, and headlamps) for German-speaking runners ranging from beginners to marathon finishers. Its underlying technology is a standard WordPress content management system with no proprietary software components, no mobile app, and no API surface; the entire production function rests on a single founder-operator.

The business model is content-led and freemium. Free editorial content is the top-of-funnel acquisition vehicle, monetized through three streams: (1) one-time sales of the paid e-book 'Das große Laufbuch' (The Great Running Book) for beginner runners, (2) Amazon affiliate commissions on linked running products (shoes, apparel, books, equipment), and (3) occasional [Sponsored] product reviews for brands such as Adidas. A free co-branded e-book 'Gesund abnehmen' with trendfit.net's Antonelle Schmalbach functions as a lead magnet. Distribution is digital-only and DACH-focused, relying on organic search, Facebook, Instagram (@jogging_portal), and an email newsletter; no institutional funding, corporate parent, or formal legal-entity information is disclosed.

Name

Jogging-portal.com

Legal name

Jogging-portal.com

Website

https://jogging-portal.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Jogging-portal.com is a Berlin-based, German-language personal running blog operated by sole author Tom Sperner, publishing training plans, shoe reviews, and gear guides for German-speaking runners and monetizing via a paid e-book, Amazon affiliate links, and occasional sponsored posts.

Ownership category

akta.pro rank

Product category

Running & Fitness Content

NAICS

Web Search Portals, Libraries, Archives, and Other Information Services (5192)

akta.pro primary industry

Endurance & Running/Cycling Training (HSADAAAG)

akta.pro secondary industry

Road Running Events (Marathons, Half Marathons, 10K/5K) (MPAKAIAA)

Keywords

• Running training plans
• Jogging blog content
• Running shoe reviews
• Fitness product guides
• Running training advice

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. E-book Sales: Sale of the e-book 'Das große Laufbuch' (The Great Running Book) which provides training plans and running advice for beginners. The e-book is available for download on the site.
2. Affiliate Marketing: Amazon affiliate links for running products including shoes, clothing, and accessories. Articles frequently reference products with affiliate links (e.g., running books, equipment).
3. Sponsored Content: Sponsored product reviews and tests, such as the Adidas Ultimate Shorts and Adidas Adizero Adios 8 reviews marked as [Sponsored].

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Jogging-portal.com is a German-language running and jogging blog that publishes training plans, nutrition advice, equipment reviews, and health tips for runners. The site distributes a free comprehensive e-book on healthy weight loss and sells 'Das große Laufbuch' (The Great Running Book) for beginner runners, while monetizing primarily through Amazon affiliate links and sponsored product reviews.

Product overview

Jogging-portal.com is a German-language running blog that serves as a comprehensive resource for joggers and runners. The core offering is the blog content providing training advice, nutrition tips, and equipment reviews. Supporting content products include training plans (5km, 10km, Firmenlauf), a free downloadable e-book on healthy weight loss, and a running book for beginners. Additional specialized content covers running shoe guides, heart rate monitor comparisons, fitness tracker comparisons, and headlamp product tests. The site functions as a single-platform content site rather than a modular software product.

Differentiator

Problem solved

Functional benefit

Products and services

• Jogging-portal.com Blog A German-language running and jogging blog that publishes training advice, nutrition tips, equipment reviews, and training plans for German-speaking runners of all levels. The blog is the core free content offering of the site.
• Training Plans (Trainingspläne)
• Das große Laufbuch (The Great Running Book) A comprehensive paid running e-book for beginner runners, covering training plans and running advice, available for download from the site.
• Free E-Book 'Gesund abnehmen' (Healthy Weight Loss) A 25-page free downloadable PDF guide on healthy nutrition, macronutrients, metabolism, and sport recommendations for weight loss, authored in collaboration with Antonelle Schmalbach from trendfit.net.
• Running Shoe Reviews & Guides (Laufschuhe) Product tests and reviews of running shoes from brands including Asics, Nike, Brooks, and Adidas, with guides on selecting the right footwear for runners.
• Pulsuhr Vergleich (Heart Rate Monitor Comparison) Comparison guides for heart rate monitors and GPS watches aimed at runners seeking to track performance and training metrics.
• Fitness Armbänder Vergleich (Fitness Tracker Comparison) Comparison guides for fitness bands and wrist-worn trackers for runners and fitness enthusiasts.
• Stirnlampen Test (Headlamp Tests) Product tests for headlamps suitable for night running, including reviews of Black Diamond Sprinter, Petzl Tikka RXP, Sigma Sport Headled, Silva Trail Runner II, and Silva Trail Speed Elite.

Quantifiable outcome

• Articles on topics including training plans, shoe guides, nutrition advice, and health tips for runners

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• AmazonminorGTM or Marketing PartnerAmazon affiliate partnership where the site earns commissions on products linked to Amazon. Running shoes, equipment, and books are promoted through affiliate links throughout the blog.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Brooks Running: Running shoe brand with German-language educational content covering training plans, shoe selection, and runner stories. Comparable in targeting German-speaking runners seeking shoe and training guidance.
• Runners Need (Germany): UK-origin specialty running retailer with German footprint that combines shoe retail, content, and affiliate-style product recommendations. Comparable in product-review and shoe-selection content but adds a transactional retail layer.
• Runner's World (Germany): Established German edition of the global Runner's World running media brand. Operates the same content-led model — training plans, shoe reviews, gear guides, nutrition — but at a professional editorial scale with significantly larger resources.
• Fit For Fun: Major German fitness and wellness digital publisher producing training plans, nutrition advice, and gear content. Overlaps strongly with Jogging-portal.com on training and nutrition topics, though broader than running alone.
• Adidas Runners: Brand-driven running community and content platform from Adidas. Directly comparable as a content-plus-sponsorship model that monetizes engaged runners, though backed by a global brand rather than an independent publisher.

Emerging players

• Strava: Global running and cycling tracking platform with social features and training content. Adjacent rather than directly competitive, but increasingly captures runner attention and content engagement that blogs like Jogging-portal.com rely on.
• Nike Run Club: Brand-backed running training app with guided runs and training plans. Represents the app-based evolution of running training content that competes with blog-format training plans.

Direct peers

• Coach Nicole: German personal trainer and content creator offering running and fitness training plans, e-books, and online coaching. Comparable as a solo-founder German-language running content and digital-product business.
• Laufen.de: German-language running portal covering training, events, gear, and community. Most directly comparable in language, audience, and topic mix to Jogging-portal.com.
• Laufreport: Independent German-language site focused on running shoe reviews and running events. Closely comparable in niche focus, German-language content, and product-test-driven SEO strategy.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/joggingportal
• Instagraminstagram.com/jogging_portal
• Xx.com/joggingportal

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jogging-portal.com