99Empresas

What 99Empresas does

99Empresas, operating under the brand "99" and headquartered in São Paulo, Brazil, is a wholly-owned subsidiary of DiDi Global that runs a multi-vertical super-app for the Brazilian market. Founded in 2012 and acquired by DiDi Chuxing in 2016, the group operates through two primary legal entities — 99 Tecnologia Ltda (the operating business) and 99Pay Instituição de Pagamento S.A. (a licensed payment institution) — and is led by CEO Edwey Chang. The platform serves consumers, gig-economy drivers, delivery couriers, restaurant merchants, and corporate clients across Brazil.

The product stack is built around the 99App (separate "motorista" and "passageiro" flows) and the 99Pay wallet, and spans ride-hailing, on-demand food delivery via 99Food, digital payments and 99Pix transfers, bill payment, personal loans (Empréstimo Pessoal 99Pay), corporate ride solutions (Empresas), a vehicle marketplace (Classificados99), an in-app advertising platform (99Ads), a vehicle consortium (Consórcio Mycon 99, jointly controlled with Mycon), a fuel discount program (99Abastece), driver routing tools (Rota99), driver income protection (Anticalote), and a financial-education offering (Educação Financeira). The unifying technical layer is a single user account that bridges mobility, delivery, and financial services.

99's revenue model combines transaction-based commissions on ride-hailing fares, delivery service fees from 99Food, interchange, float, and lending income inside 99Pay, B2B contracts via Empresas, marketplace listing/transaction economics on Classificados99, and shared economics from Consórcio Mycon 99 and 99Ads. The company addresses a distributed mass-market Brazilian audience rather than a named-anchor customer base, and there is no disclosed geographic ambition beyond Brazil; growth has been delivered through vertical and product expansion within the country rather than cross-border moves.

Name

99Empresas

Legal name

99 Tecnologia Ltda

Website

https://99app.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

501–1,000 employees

Short description

99Empresas, operating as "99," is a São Paulo-based, wholly-owned subsidiary of DiDi Global that runs a Brazilian super-app combining ride-hailing, food delivery (99Food), digital payments and lending (99Pay), vehicle marketplace (Classificados99), corporate rides, and in-app advertising for consumers, drivers, merchants, and corporate clients.

Ownership category

akta.pro rank

Product category

Multi-service Ride-Hailing and Mobility Super-App

NAICS

Support Activities for Road Transportation (4884)

SIC

Miscellaneous Transportation Equipment (3790)

akta.pro industry

PRIMARYTLABALAF

Ride-Hailing / On-Demand Mobility for Business (Managed Ground Transport)

Transportation & Logistics/Fleet Leasing, Rental & Management/Corporate Mobility & Car Sharing / Pool Fleet Management

Keywords

• Ride-hailing services
• Food delivery platform
• Digital banking payments
• Corporate transportation management
• Vehicle marketplace consortium

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Ride-hailing commissions: Platform takes transaction fees from passenger rides, with dynamic pricing and fare transparency. Drivers receive guaranteed earnings shown upfront without variations.
2. 99Food delivery: Food delivery marketplace connecting restaurants, delivery partners, and consumers with order fulfillment through the 99 platform
3. 99Pay financial services: Digital account with profitability (up to 110% CDI), personal loans (R$500-R$10,000 at 6-10% monthly rates), and various cashback programs on transactions
4. Enterprise corporate rides: B2B corporate account management for business transportation with cost optimization up to 45% savings
5. Classificados99 vehicle marketplace: Vehicle sales and classifieds marketplace for driver partners with special conditions for purchasing vehicles
6. Consórcio Mycon 99: Vehicle consortium partnership offering motorcycle and car purchase plans without down payment or interest, with monthly installments from R$102.58 (moto) and R$407 (cars)

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

99Empresas provides a corporate transportation management platform that enables businesses to monitor and manage employee ride expenses in real time, leveraging the 99 ride-hailing ecosystem to deliver claimed savings of up to 45% on taxi and private ride costs. The broader 99 platform extends beyond corporate mobility to include consumer ride-hailing (passenger and driver apps), food delivery (99Food), digital banking (99Pay with daily yield, personal loans, and Pix payments), a vehicle marketplace (Classificados99), and a vehicle consortium (Consórcio Mycon 99).

Product overview

99Empresas is the corporate solutions division of 99, a Brazilian ride-hailing platform operated by DiDi Global. The product portfolio centers on the 99App for transportation (available to both drivers and passengers), complemented by a suite of financial services under 99Pay (including loans, cryptocurrency trading, Pix payments, and yield-bearing accounts), food delivery via 99Food, vehicle marketplace through Classificados99 with electric vehicle rental and consortium options, and the Empresas corporate account management platform. Key differentiators include driver protection features, fuel discount programs, and real-time corporate expense tracking with claimed savings of up to 45%. The ecosystem integrates directly with DiDi Global's broader mobility infrastructure.

Differentiator

Problem solved

Functional benefit

Products and services

• 99App (Passageiro)

Quantifiable outcome

• Up to 45% savings on corporate rides for enterprise clients
• +4 more outcomes

Segments4 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• MyconflagshipStrategic or Co-development PartnerStrategic partnership offering Consórcio Mycon 99, described as 'the cheapest consortium in Brazil' for purchasing vehicles. Provides no-down-payment, no-interest vehicle purchase plans starting at R$102.58/month for motorcycles and R$407/month for cars, exclusively for 99 driver partners.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Rappi: Latin American super-app spanning food delivery, mobility (RappiPay, RappiTravel), and financial services across Mexico, Brazil, Colombia, Argentina. Closest analogous multi-vertical super-app strategy in LatAm, competing directly with 99's mobility-plus-payments model.
• Uber Technologies (Brazil operations): Global ride-hailing leader and 99's principal direct competitor in Brazil. Operates Uber, Uber Moto (motorcycle rides), Uber Eats (delivery, competing with 99Food), and Uber for Business (competing with Empresas), plus a digital wallet in some markets. Closest like-for-like ride-hailing and super-app competitor in Brazil.
• iFood: Brazil's leading food delivery marketplace by market share, operated jointly by iFood and a Latin American tech holding. Directly competes with 99Food in restaurants, delivery riders, and consumer adoption; also expanding into adjacent verticals (payments, restaurant software) similar to 99.
• PicPay: Brazilian digital wallet and fintech super-app offering payments, Pix, cards, credit, and cashback to mass-market Brazilian consumers. Directly competes with 99Pay on digital account, cashback rewards, and consumer credit to the same classes B/C/D segments.
• inDrive: Global ride-hailing platform founded in Russia, present across Latin America with a reverse-auction pricing model. Competes directly with 99 in Brazilian ride-hailing, particularly in price-sensitive tier-2/3 cities, with overlapping driver and passenger segments.
• Cabify: Spain-origin ride-hailing platform active in Latin America (including historically in Brazil, later consolidating in Mexico/Argentina/Chile). Competes with 99 in corporate mobility segments and B2B ride management, with comparable vehicle-category offerings.

Broad incumbents

• Mercado Pago: Digital payments and credit arm of Mercado Libre, dominant in Brazilian e-commerce payments, QR/offline acquiring, credit, and yield-bearing wallet. Wider scope than 99Pay but competes head-to-head on consumer payments, personal loans, and PIX transactions for the same Brazilian mass-market wallet.
• DiDi Global: Parent company of 99 and global ride-hailing technology platform with operations across Latin America (99), Asia, and other regions. Comparable on ride-hailing marketplace dynamics, driver-supply economics, and super-app strategy; 99 is 99Empresas's parent context.

Emerging players

• Loggi: Brazilian logistics and last-mile delivery company focused on e-commerce parcel delivery and same-day courier services. Adjacent to 99Food/99App delivery infrastructure via shared last-mile and courier concepts but specialized in B2C parcel rather than ride-hailing.

Others

• Localiza & Co: Largest Brazilian car rental and fleet management company, with growing used-car sales and subscription models. Competes indirectly with 99's Classificados99 vehicle marketplace and EV rental program via fleet access and consumer vehicle acquisition channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/voude99
• Facebookfacebook.com/99empresas
• LinkedInlinkedin.com/company/99empresas
• Instagraminstagram.com/99app

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 99Empresas