What Golden Design does

Golden Design is a privately held French B2B marketing and communication consultancy founded in 2006 and headquartered in Neuilly-sur-Seine. The agency serves industrial and technical companies in France and internationally, delivering services across three pillars — Brand Building (positioning, visual identity, brand naming), Engagement Creation (campaigns, art direction, editorial content), and Growth Acceleration (acquisition, loyalty, email marketing, events). Its core differentiator is deep domain expertise in engineering-driven sectors, enabling it to translate complex technical content into clear communication.

The firm's production capabilities span three disciplines: Digital (custom websites, landing pages, AR/VR experiences, B2B social media), Print (brochures, catalogs, packaging, point-of-sale displays), and Video (interviews, motion design, drone footage, 3D animations). A proprietary digital product, VisitorsLinkUp, extends the service offering into event lead generation and qualification (MQL) at physical and digital events. Notable enterprise clients include TotalEnergies (Lubrifiants), Grohe, Saft, Aéroport de Paris, Sylvania, Epeda, CSL, and Atlantic Guillot.

Revenue is generated through professional services on a quote-based, project-by-project pricing model with no public pricing disclosure. The company operates with a 9-person multidisciplinary team and is founder-led by Artistic Director Jérôme Lucbert and Partner/Marketing Director Pascale L., with no external investors or parent company disclosed.

Name

Golden Design

Legal name

Golden Design

Website

https://golden-design.fr

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Golden Design is a French B2B marketing and communication consultancy founded in 2006 that serves industrial and technical companies with brand building, digital/print/video production, and event lead generation services.

Ownership category

akta.pro rank

Product category

Marketing and Communication Services

NAICS

Graphic Design Services (541430), Industrial Design Services (541420)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

B2B / Industrial Market Research (MPAAALAA)

akta.pro secondary industry

Industrial/Product & Furniture Design (BPAHAKAM)

Keywords

• B2B marketing services
• Industrial communication
• Brand strategy consulting
• Creative production services
• Digital content production

Headquarters

HQ city

Neuilly-sur-seine

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Marketing and Communication Consulting: Professional services revenue generated from strategic consulting, brand development, and communication advisory services delivered to B2B clients in industrial and technical sectors.
2. Creative Production Services: Revenue from producing creative assets including visual identity design, campaign concepts, 2D/3D graphic design, editorial content, and art direction for clients.
3. Digital and Technical Production: Revenue from developing digital solutions including websites, landing pages, email campaigns, immersive experiences, and video content production.
4. Print and Physical Materials: Revenue from designing and producing printed materials such as brochures, catalogs, packaging, and point-of-sale displays through their network of specialized partners.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Golden Design is a B2B marketing and communication consultancy that supports industrial and technical companies at every stage of their brand journey, from strategic thinking to operational activation. The agency delivers strategic consulting, brand development, creative production (visual identity, 2D/3D graphic design, editorial content, art direction), digital production (websites, email campaigns, AR/VR experiences, video), and print/physical materials production. Its proprietary product VisitorsLinkUp provides event-based lead capture and qualification for physical and digital events.

Product overview

Golden Design is a marketing and communication consultancy agency that operates as a unified service offering rather than a modular platform. Their portfolio consists of strategic and creative services organized into three main areas: Brand Building (positioning, visual identity, brand naming), Engagement Creation (campaigns, art direction, editorial content), and Growth Acceleration (acquisition, loyalty programs, email marketing, events). These services are delivered through three technical disciplines: Digital (websites, AR/VR experiences, B2B social media), Print (brochures, catalogs, packaging, point-of-sale displays), and Video (interviews, motion design, drone footage). Their proprietary digital product, VisitorsLinkUp, is a specialized event solution for lead generation and qualification that complements their agency services.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Building Services Strategic brand consulting and brand development services including positioning, visual identity, brand naming, and graphic charter creation for industrial and technical B2B companies.
• Engagement Creation Services Creation of communication campaigns, art direction, and editorial content designed to engage targeted audiences for industrial and technical clients.
• Growth Acceleration Services Acquisition campaigns, loyalty programs, email marketing, and event activation services aimed at accelerating client growth and customer engagement.
• Digital Production Services Development of digital solutions including websites, landing pages, email campaigns, AR/VR experiences, and video content production for B2B industrial clients.
• Print and Physical Materials Production Design and production of printed materials including brochures, catalogs, packaging, and point-of-sale displays through a network of specialized partners.
• Video Production Services Production of video content including interviews, motion design, drone footage, 3D animations, and multilingual tutorial videos for B2B technical and industrial clients.
• VisitorsLinkUp Proprietary digital event solution that captures, qualifies, and engages leads during physical and digital events to boost conversions and support B2B event lead-generation programs.

Quantifiable outcome

• 14+ years of client relationships demonstrating long-term trust and partnership
• +1 more outcomes

Named customers14 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Stein IAS: B2B-focused marketing agency with strong industrial and technology vertical expertise, providing brand, content, digital, and creative production. Direct peer in capability mix and customer orientation.
• Strategie & Marketing Conseil (SMC): French B2B marketing and communication consultancy with a long-standing focus on industrial and technical clients, offering strategy, branding, and content services — closely aligned with Golden Design's positioning and customer profile.
• gyro: Global B2B marketing agency with deep expertise in industrial, manufacturing, and technical sectors, offering integrated creative, content, and digital services. Comparable in offering mix and enterprise target customers.
• Babel: French B2B marketing and communication agency with comparable full-stack capabilities (strategy, digital, content, creative production) targeting enterprise and technology clients. Direct competitor for the same industrial and technical B2B mandates Golden Design serves.

Broad incumbents

• Publicis Groupe: Global French-headquartered advertising and communications holding group with broad B2B and industrial capabilities through Publicis Sapient, Leo Burnett, and Saatchi & Saatchi. Large-scale incumbent that competes for the same enterprise industrial accounts.
• BBDO: Global creative advertising network with dedicated B2B and industrial marketing capabilities. Competes for enterprise industrial creative mandates while serving a much broader portfolio of consumer and corporate clients.
• Ogilvy: Global advertising and communications network with established B2B and industrial practice (Ogilvy One, Ogilvy Experience). Large-scale competitor for enterprise industrial clients seeking integrated creative and digital capabilities.
• Havas: Global French-rooted advertising and communications group with creative, media, and B2B practices. Overlaps with Golden Design on enterprise industrial clients but operates at vastly greater scale and geographic breadth.
• WPP: Global advertising holding company owning B2B-specialist networks (including GroupM, VMLY&R, Ogilvy) that serve industrial and technical enterprise clients at scale. Represents the largest-scale competitive alternative for global industrial accounts.

Regional players

• Hopscotch: French-headquartered communications and PR group with capabilities in corporate, B2B, and industrial communications. Comparable in serving French enterprise clients with storytelling, brand, and content services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/golden-design

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Golden Design