Guerrilla Marketing Group
- Company typePrivate
- Founded2009
- HeadquartersBerlin, Germany
- Headcount1–10
- GTM typeB2B
- OfferingServices
Guerrilla Marketing Group firmographics
Firmographics- Name
- Guerrilla Marketing Group
- Legal name
- Guerrilla Marketing Group
- Website
- https://guerrilla.de
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Guerrilla Marketing Group industry classification
Industry- Product category
- Marketing Consulting Services
- NAICS
- Advertising Agencies (54181)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro industry
- Guerrilla & Street MarketingMedia, Entertainment & Sports/Advertising, Marketing & PR Services/Experiential & Event Marketing Agencies
Keywords
Where Guerrilla Marketing Group is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
Guerrilla Marketing Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Sales Training Programs: One-day seminars and workshops on sales techniques, cold calling, and customer acquisition. Participants report 30%-80% more initial appointments after seminars.
- Strategy and Growth Consulting: Customized marketing strategies and concepts tailored to client needs, implemented quickly and straightforwardly.
- Online and Design Services: Web design, newsletter campaigns, Google Ads, corporate design, business cards, flyers, SEO, and social media projects.
- Customer Acquisition Services: The company takes over customer acquisition for clients, freeing them to focus on their business operations.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Guerrilla Marketing Group product offering
Product offeringCore offering
Guerrilla Marketing Group is a Berlin-based consultancy that delivers sales training programs, marketing strategy and growth consulting, digital/print design services (web design, Google Ads, SEO, corporate design), and outsourced customer acquisition for small and mid-sized businesses in German-speaking markets. The firm complements these core services with seminars, workshops, and educational content through its GuerrillaFM podcast and Guerrilla Blog.
Product overview
Guerrilla Marketing Group is a Berlin-based marketing and sales consulting firm offering a portfolio of services centered around customer acquisition and marketing strategy. The core offerings include sales training (Vertriebstrainings), marketing strategy consulting (Strategie & Wachstum), digital and print design services (Online | Grafik | Design), and outsourced customer acquisition (Kundenakquise). These are complemented by educational content through the GuerrillaFM podcast (active since 2009) and the Guerrilla Blog. The company also offers seminars and workshops including their flagship 'Die Kunst der Kaltakquise' program. A related sub-brand, mindfulness.berlin, launched in 2020, provides mindfulness training services reflecting the company's focus on mindful business practices.
Differentiator
Problem solved
Functional benefit
Brands
- GuerrillaFM: The first German audio course on innovative marketing, produced by Guerrilla Marketing Group since 2009. Published every Wednesday at 6 PM.
- mindfulness.berlin
Products and services
- Vertriebstrainings (Sales Training)
Quantifiable outcome
- 30%-80% more initial appointments reported after cold calling seminars
- +2 more outcomes
Companies that use Guerrilla Marketing Group
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles1 record
Guerrilla Marketing Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Guerrilla Marketing Group partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
Guerrilla Marketing Group competitors and assessment
Company assessmentBroad incumbents
- Serviceplan Group: Largest owner-managed advertising and marketing group in Europe, headquartered in Munich. Operates a full-service agency model across strategy, digital, and sales-supportive marketing, making it a broad incumbent in the same German marketing services space as the much smaller Guerrilla Marketing Group.
- Scholz & Friends: Established German advertising agency group with headquarters in Hamburg and a Berlin office. Offers strategy, creative, and integrated marketing services targeting German-speaking businesses, comparable to Guerrilla Marketing Group's consulting and customer acquisition offerings.
- DDB Germany: German branch of the global DDB advertising network, headquartered in Berlin. Provides full-service advertising and marketing communications, serving as a broad incumbent comparable to Guerrilla Marketing Group's marketing services.
- BBDO Germany: German branch of the global BBDO network, one of the largest advertising agencies in Germany. Provides integrated marketing communications and strategy, comparable as a broad incumbent in the German marketing services space.
- Jung von Matt: Major German creative agency group with offices in Hamburg, Berlin, and other cities. Provides integrated marketing communications and consulting services, serving as a broad incumbent comparable to Guerrilla Marketing Group's strategy and customer acquisition work.
Direct peers
- denkwerk: German digital agency based in Cologne and Berlin. Offers digital strategy, web design, and online marketing services, closely comparable to Guerrilla Marketing Group's Online/Grafik/Design and SEO/Google Ads offerings.
- Kolle Rebbe: Independent German creative agency based in Hamburg and Berlin. Provides brand strategy, marketing consulting, and creative services, comparable to Guerrilla Marketing Group's strategy and design offerings for German SMB clients.
- UDG United Digital Group: German digital agency group headquartered in Ludwigsburg with Berlin presence. Offers digital marketing, CRM, and customer experience services, comparable to Guerrilla Marketing Group's digital marketing and customer acquisition services.
- SinnerSchrader: German digital agency headquartered in Hamburg, now part of Accenture Song. Provides digital marketing, strategy, and customer experience services to mid-market and enterprise clients, comparable in category to Guerrilla Marketing Group's digital marketing and design services.
- KMS Team: German marketing and CRM agency part of Accenture Song. Specializes in data-driven marketing, CRM, and customer engagement, comparable in category to Guerrilla Marketing Group's customer acquisition and marketing strategy services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Guerrilla Marketing Group social profiles
Digital presenceGuerrilla Marketing Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Guerrilla Marketing Group leadership team
Management profileNumber of profiles
Profiles3 records
Guerrilla Marketing Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Guerrilla Marketing Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Guerrilla Marketing Group
What does Guerrilla Marketing Group do?
Guerrilla Marketing Group is a Berlin-based consultancy that delivers sales training programs, marketing strategy and growth consulting, digital/print design services (web design, Google Ads, SEO, corporate design), and outsourced customer acquisition for small and mid-sized businesses in German-speaking markets. The firm complements these core services with seminars, workshops, and educational content through its GuerrillaFM podcast and Guerrilla Blog.
Is Guerrilla Marketing Group a public or private company?
Guerrilla Marketing Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Guerrilla Marketing Group founded?
Guerrilla Marketing Group was founded in 2009. It employs 1 to 10 people.
Where is Guerrilla Marketing Group based?
Guerrilla Marketing Group is headquartered in Berlin, Germany, in the Europe region.
How does Guerrilla Marketing Group make money?
Four revenue lines are on record. Sales Training Programs are the primary driver. The others are strategy and Growth Consulting, online and Design Services and customer Acquisition Services.
Who are Guerrilla Marketing Group's main competitors?
Broad incumbents on record are Serviceplan Group, Scholz & Friends, DDB Germany, BBDO Germany and Jung von Matt. Direct peers are denkwerk, Kolle Rebbe, UDG United Digital Group, SinnerSchrader and KMS Team.
Does Guerrilla Marketing Group have an API?
No public API is recorded for Guerrilla Marketing Group.
What industry is Guerrilla Marketing Group in?
Guerrilla Marketing Group's product category is Marketing Consulting Services. Its primary akta.pro industry code is MPAAAGAH, Guerrilla & Street Marketing. Its NAICS code is 54181 and its SIC code is 7311.