Bakkerij Holland

Name

Bakkerij Holland

Legal name

Firma H. Holland en Zoon

Website

https://bakkerijholland.nl

Company type

Private

Founded year

1937

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Industrial Bakery Manufacturing

NAICS

Commercial Bakeries (311812), Bread and Bakery Product Manufacturing (31181), Bakeries and Tortilla Manufacturing (3118)

SIC

Bakery Products (2050), Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Bread & Rolls Manufacturing (AFAKAAAA)

akta.pro secondary industries

Frozen Bakery Products Manufacturing (AFAKAAAF), Wholesale / Commercial Bakeries (B2B Supply) (THAFAFAF), Bakery & Confectionery Wholesale (AFAIABAG)

Keywords

• Industrial bakery production
• Wholesale bread distribution
• Fresh bread manufacturing
• Automated baking lines
• Supermarket bakery supply

Headquarters

HQ city

Vriezenveen

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Bread and Bakery Product Sales: Wholesale B2B sales of fresh, pasteurized, and precuit bread products to supermarket chains and retailers across the Netherlands, Belgium, Germany, and Luxembourg

Go-to-market motion2 records

Distribution channels1 record

Marketing channels1 record

Core offering

Bakkerij Holland is an industrial-scale bakery that manufactures and wholesale-distributes fresh, pasteurized, MAP-packaged, pre-baked, sandwich, seasonal and specialty bread products to supermarket chains across the Netherlands, Belgium, Germany and Luxembourg. Production runs across ten automated lines at two BREEAM-aligned facilities (Vriezenveen HQ and Roosendaal), with daily delivery to approximately 550 supermarket addresses via an owned fleet of more than 60 trucks.

Product overview

Bakkerij Holland is a family-owned Dutch bakery operating as a single unified product company with a diversified bread and bakery portfolio. The company offers multiple product lines: Daily Fresh (dagvers) products delivered fresh daily including Kaiser rolls, pistolets, croissants, farmers bread, and luxury buns; Modified Atmosphere Packaging (MAP) products including Kaisers, Piccolo, Pistolet, and Baguettes; Sandwich/Toast products; Pre-baked (Precuit) products including farmers bread, multigrain, square breads, and tiger bread; Pasteurized Long Fresh products; Seasonal products including stollen varieties; and Specialty products like Feiner Stuten and Reuze Rozijnenbollen. The company delivers approximately 550 addresses daily across the Netherlands, Belgium, Germany, and Luxembourg, operating ten production lines across two locations (Vriezenveen and Roosendaal).

Differentiator

Problem solved

Functional benefit

Products and services

• Daily Fresh Bread and Rolls (Dagvers) Daily freshly baked bread and rolls delivered to supermarket chains, including Kaiser bollen, Boerenbruin, Boerenbruin Sesam, Pistolet Wit, Pistolet Bruin, Roomboter Croissants, and a luxury bun line (Luxe Krentenbollen, Luxe Witte Bol, Luxe Sesam Bol, Luxe Roomboterpuntjes, Luxe Maanzaad Bol, Luxe Meergranen Bol, Luxe Bruine Bol).
• Modified Atmosphere Packaging (MAP) Bread Products Bread rolls and baguettes packaged under Modified Atmosphere Packaging for extended shelf life, including Kaisers MAP, Piccolo, Pistolet MAP and Baguettes MAP, primarily targeted at export supermarket customers such as German retailers.
• Pre-baked (Precuit) Bread Pre-baked (part-baked) bread loaves for in-store finishing, including Boerenbrood Wit (Landbrot Weiß), Boerenbrood Bruin (Landbrot Braun), Licht Meergranenbrood, Spekkelbrood, Vierkantje Bruin, Vierkantje Wit, Volkoren Carree and Tigerbrood Wit.
• Pasteurized Long Fresh Bread Heat-treated pasteurized bread loaves with extended shelf life for supermarket in-store shelves, including Wit Brood, Bruin Brood, Fijn Volkoren and Tijger Wit.
• Sandwich / Toast Bread Packaged sandwich and toast bread loaves for retail, including Sandwich Wit and Sandwich Volkoren (whole grain).
• Seasonal Bakery Products (Stollen) Seasonal fruit-bread assortment produced for the Christmas/Stollen season, including Vruchtenstol, Mini Stol and Luxe Stol, aimed at supermarket chains in the Benelux and Germany.
• Specialty Breads Traditional and regional specialty breads for supermarket specialty assortments, including Feiner Stuten (fine white loaf) and Reuze Rozijnenbollen (large raisin buns).

Quantifiable outcome

• Delivers to 550 addresses daily with consistent quality

Named customers1 record

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators7 records

Recent moves10 records

Expansion highlights5 records

Broad incumbents

• Grupo Bimbo: Global bakery company with European operations producing bread, buns, and packaged bakery for supermarket chains. Comparable as a global industrial bakery incumbent competing in the same European retail-bakery space, albeit at vastly larger scale.
• Délifrance: European bakery brand (part of the Natup/Vandemoortele ecosystem) supplying bread, viennoiserie, and bakery products to foodservice and retail across Europe. Comparable as a broader European bakery player with overlapping B2B retail and foodservice channels.
• Vandemoortele: Belgian food group with a large bakery, frozen bakery, and fats/oils portfolio serving retail and foodservice across Europe. Comparable as a broader Benelux-headquartered player with industrial bakery operations overlapping Bakkerij Holland's customer base.
• Aryzta: Swiss-listed industrial bakery group with significant European frozen and fresh bakery operations serving retail and foodservice. Comparable as a much larger pan-European bakery incumbent competing for the same supermarket private-label and branded business.

Direct peers

• Quality Bakers: Netherlands-based industrial bakery supplying bread and bakery products to Dutch supermarket chains. Comparable as a domestic Dutch B2B bakery competitor with similar supermarket-channel focus.
• Meneba: Dutch industrial baker producing bread and bakery products for retail and foodservice channels in the Netherlands and beyond. Directly comparable as a Netherlands-based industrial bakery serving supermarket customers with automated production.
• Müller Bread: German industrial bakery (formerly Lieken) producing bread and rolls for German supermarket chains. Comparable as a neighboring-market industrial bakery targeting the same German retail accounts that Bakkerij Holland is expanding into via its dedicated export line.
• La Lorraine Bakery Group: Belgian family-owned industrial bakery group producing bread, pastries, and frozen bakery products for supermarket and foodservice channels across Benelux and Europe. Directly comparable to Bakkerij Holland as a Benelux-headquartered industrial baker serving supermarket chains with owned distribution.
• Harry-Brot: Germany's largest industrial bakery, producing bread and bakery products for German supermarket chains and discounters. Highly comparable as a neighboring-market industrial baker with similar B2B supermarket distribution model and a focus on automated, large-scale production.

Emerging players

• Fournil de Pierre: French industrial bakery producing bread and bakery products for French supermarket and foodservice channels. Comparable as a regional industrial bakery player focused on supermarket supply, representing a regional-peer model in another adjacent Western European market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Bakkerij-Holland-100064801683970
• LinkedInlinkedin.com/company/bakkerij-holland

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bakkerij Holland