Le Fournil de Pierre

What Le Fournil de Pierre does

Le Fournil de Pierre is a French bakery and fast-food restaurant brand founded in 1980 and headquartered in Rennes, France, operating as a wholly-owned enseigne within the privately-held Groupe Le Duff portfolio. The brand combines traditional French bakery craftsmanship with fast-casual dining, offering freshly baked breads, sandwiches, pizzas, salads, and desserts through a network of approximately 23 bakery-restaurant locations across France as of mid-2016. The company directly employs 93 people and serves individual walk-in consumers through dine-in, takeaway, and delivery channels.

The brand's core operating concept centers on on-site bread making by trained bakers using premium quality flour milled from environmentally-friendly French wheat under CRC (Culture Raisonnée Contrôlée) certification. Its product portfolio includes signature bread lines (Pierrette baguettes, Meule de Pierre round loaves), specialty breads (wholewheat, rye, flavoured varieties), and a catering (Traiteur) service launched in 2015. In February 2015 the brand completed a full concept and branding redesign—new logo, colours, and interiors—anchored by the opening of its 21st restaurant in Saint Jacques de la Lande. The franchise model is the primary go-to-market motion, with recruitment conducted at Franchise Expo Paris alongside sister brands Brioche Dorée and Del Arte.

Revenue is generated through three streams: direct restaurant food sales to consumers (one-time transaction pricing at the store level), franchise fees and royalties from licensed operators, and a smaller catering services stream. Pricing is set locally by franchisees rather than centrally, and the brand added third-party delivery platform partnerships during the COVID-19 period. As a sub-brand of Groupe Le Duff—which reported €2.8 billion in revenue across 100 countries and 1,550 restaurants in 2025—Le Fournil de Pierre benefits from group-level procurement, supply chain, and marketing infrastructure, while brand-level financials are not separately disclosed.

Name

Le Fournil de Pierre

Legal name

Groupe Le Duff

Website

https://groupeleduff.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

51–100 employees

Short description

Le Fournil de Pierre is a French bakery and fast-casual restaurant franchise founded in 1980, operating 23+ locations in France under Groupe Le Duff. The brand serves individual consumers with on-site baked breads, sandwiches, pizzas, salads, and desserts.

Ownership category

akta.pro rank

Product category

Bakery and Fast Casual Restaurants

NAICS

Retail Bakeries (311811), Baked Goods Retailers (445291)

SIC

Retail-Eating Places (5812)

akta.pro primary industry

Cafe-Bakeries (Bakery + Coffee/Foodservice) (THAFAFAG)

akta.pro secondary industry

Retail Bakeries (Bread & Daily Bakery) (THAFAFAA)

Keywords

• Bakery restaurant chain
• Fast casual dining
• Fresh bread baking
• Franchise bakery
• Café bakery concept

Headquarters

HQ city

Rennes

HQ country

France

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Restaurant food sales: Direct sales of food products to consumers at restaurant locations including breads, pastries, cakes, sandwiches, pizzas, salads, and desserts. Revenue generated through dine-in, takeaway, and delivery orders.
2. Franchise fees: Revenue from franchise operators who pay franchise fees to use the Le Fournil de Pierre brand, concept, and operating system.
3. Catering services: Catering service launched in 2015 offering event and bulk food services.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Le Fournil de Pierre operates a franchise-based bakery and fast-food restaurant concept in France, offering fresh bread baked on-site by expert bakers alongside sandwiches, pizzas, salads, pastries, cakes, and desserts. The brand emphasizes premium quality flour sourced from 100% French wheat grown with environmentally friendly practices (CRC certified), and combines traditional French bakery craftsmanship with quick-service dining convenience. The brand also offers a catering service for events.

Product overview

Le Fournil de Pierre is a bakery and fast-food restaurant brand operated under franchise within the Groupe Le Duff portfolio. The concept combines traditional French bakery craftsmanship with quick-service dining, offering freshly baked breads, sandwiches, pizzas, salads, and desserts, with bread shaped and baked on-site where possible. The brand operates a franchise model and has expanded to over 20 locations. Product portfolio includes branded bread lines such as Pierrette (baguette and rustic variants) and Meule de Pierre (round loaf and bulk Convives), specialty breads (wholewheat, rye, white, flavoured varieties), and a catering/traiteur service. The brand emphasizes quality flour from French wheat grown using controlled farming practices (CRC®).

Differentiator

Problem solved

Functional benefit

Products and services

• Le Fournil de Pierre Bread Range (Pierrette, Meule de Pierre, Special and Flavoured Breads) Premium bread product line offered at Le Fournil de Pierre locations, including Pierrette baguette and rustic Pierrette, Meule de Pierre round loaf and Convives 2.5kg bulk bread for large groups, plus specialty varieties (wholewheat, rye, white) and flavoured breads (bacon, black olives, apricot, dark chocolate). Made with premium quality flour from 100% French CRC-certified wheat.
• Le Fournil de Pierre Catering Service (Traiteur) Catering service offered by Le Fournil de Pierre restaurants for events and professional needs, providing bulk food service options for groups.
• Le Fournil de Pierre Franchise Opportunity Franchise rights available to entrepreneurs to open Le Fournil de Pierre restaurants in France, with Groupe Le Duff providing support for profitability, security and independence. Recruited via Franchise Expo Paris alongside sister brands Brioche Dorée and Del Arte.

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves13 records

Expansion highlights4 records

Direct peers

• Paul: Major French bakery-café chain with on-site baking and fast-casual dining across breads, viennoiseries, sandwiches, and salads. Direct competitor for Le Fournil de Pierre's customer occasions and price point in France.
• Marie Blachère: Fast-growing French bakery chain with hot, freshly baked bread and a fast-casual service model. Competes directly with Le Fournil de Pierre on everyday bakery and quick-meal occasions in France.
• Brioche Dorée: Direct sister brand under Groupe Le Duff operating a French-style bakery-café concept with on-site baking, sandwiches, and quick-service dining. Most comparable peer due to identical parent, similar concept, and overlapping customer base.
• La Madeleine: Sister café-bakery brand under Groupe Le Duff, French-themed bakery-restaurant concept offering breads, pastries, soups, sandwiches, and salads. Comparable on menu breadth, bakery-cafe format, and group-level operating model.
• Kamps Bakery: German bakery-café market leader acquired by Groupe Le Duff in 2015 with 460+ points of sale. Comparable as a sister-concept bakery-café brand offering fresh bread, snacks, and casual dining.
• Maison Kayser: Premium artisan French bakery-café with on-site baking and a strong traditional-baking positioning. Competes with Le Fournil de Pierre in the artisan/quality segment, though at a higher price point.

Others

• Bridor: Groupe Le Duff's industrial bakery subsidiary producing premium frozen breads, viennoiseries, and pastries. Relevant as a captive B2B supplier that could either support or substitute Le Fournil de Pierre's on-site baking economics.

Broad incumbents

• Pret A Manger: International fast-casual chain offering sandwiches, salads, baked goods, and coffee. Competes for similar breakfast, lunch, and snack occasions with comparable speed-of-service economics.
• Del Arte: Sister brand under Groupe Le Duff operating Italian-style pizza and pasta casual dining restaurants. Comparable as a sibling casual-dining concept within the same parent portfolio but with a different cuisine focus.
• Subway: Global fast-food chain competing for the everyday lunch and takeaway occasions that Le Fournil de Pierre targets. Comparable on speed, price accessibility, and franchise-driven unit economics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/groupeleduff
• YouTubeyoutube.com/user/GroupeLeDuffTV
• Facebookfacebook.com/LeDuffGroupe
• LinkedInlinkedin.com/company/fournil-de-pierre
• Instagraminstagram.com/groupe_leduff

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Le Fournil de Pierre