Lark's Song

What Lark's Song does

Lark's Song is a private nonprofit educational organization founded in June 2013 by Megan Gilmore, headquartered in Marion, Indiana. The organization delivers well-being education, professional coach training, and culture care services across three product lines: professional coaching (LSCC 180-hour ICF Level 1 Accredited Coach Training Program, individual one-on-one coaching, and group coaching series including Resilience Toolkit and Momentum Toolkit), well-being programs (32-hour Well-Being Certificate, Little Larks children's curriculum for ages 5-10, and free Superhero Camp), and culture care initiatives (Intersectionality 101 workshops, team training, and community partnerships). Its customer base spans individuals seeking personal development, aspiring professional coaches pursuing ICF/ACC credentials, corporate and organizational leaders, schools, and children/families.

The underlying technology is minimal: the organization operates on a Squarespace website with auxiliary integrations (Calendly for scheduling, Google Forms for event registration, Google Calendar for event reminders, Spotify for meditation playlists). No proprietary technology platform, mobile app, or software-as-a-service product is disclosed. The organization's defensible assets are its credentialed curriculum (180-hour LSCC, 32-hour Well-Being Certificate, 16-module Little Larks) and triple-accreditation status (ICF Level 1, CCE, ACTO).

Lark's Song generates revenue through a diversified mix: LSCC training fees ($5,500-$7,500 pro-dignity tiers), individual coaching sessions ($300 discovery + $150/session), Well-Being Certificate suggested contributions ($625-$975), Co-Lab membership subscriptions ($100-$200/month or $1,100-$2,200/year), merchandise sales ($12-$40 per unit), event tickets ($15-$50), and tax-deductible donations. GTM combines direct website enrollment with inside-sales exploration calls, small cohort-based training (max 15 participants), event-driven community engagement, and channel partnerships with schools and United Way of Grant County. The organization is small (11-50 employees), founder-led, and has no disclosed external funding rounds.

Name

Lark's Song

Legal name

Lark's Song, Inc.

Website

https://larkssong.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Lark's Song is an Indiana-based nonprofit founded in 2013 that delivers well-being education, ICF-accredited coach training (LSCC), and culture care services to individuals, aspiring coaches, schools, and organizations through cohorts, workshops, and community partnerships.

Ownership category

akta.pro rank

NAICS

Professional and Management Development Training (61143), Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Founder/Entrepreneur & Family Business Executive Coaching (EDABANAM)

akta.pro secondary industry

Staff Training, Coaching & Professional Development (SEL/Mental Health) (EDAKAMAL)

Keywords

• Professional coaching services
• Well-being education
• Certified coach training
• Children's well-being programs
• Culture care consulting

Headquarters

HQ city

Marion

HQ country

United States

HQ region

North America

Offices1 record

Markets served

Revenue model

1. Professional Coach Training Programs: Lark's Song Certified Coach (LSCC) 180-hour training program offered at multiple price points ($5,500-$7,500) with deposit and payment plan options. Revenue generated through training fees, cohort registrations, and pro-dignity pricing model.
2. Individual Coaching Services: One-on-one coaching partnerships with discovery sessions and ongoing sessions. Discovery session and enrollment fee is $300, with subsequent coaching sessions at $150 each.
3. Well-Being Certificate Program: 32-hour evidence-based training program delivered in-person over two weekends, virtually over 16 weeks, or in hybrid format. Suggested contribution levels of $625-$975 per participant.
4. LSCC Co-Lab Membership: Monthly and annual membership programs for coaches: Core Co-Lab Member ($200/month or $2,200/year) and Collective Co-Lab Member ($100/month or $1,100/year) with peer coaching and directory access.
5. Merchandise Sales: Sale of branded merchandise including t-shirts ($25), sweatshirts ($40), mugs ($15), totes ($12), books ($18), and event tickets ranging from $15-$50.
6. Donations and Charitable Contributions: Tax-deductible donations accepted through the organization's donate page, supporting access to coaching services and well-being programs for broader community reach.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Lark's Song is a nonprofit educational organization that delivers well-being education, professional coach certification (the LSCC – Lark's Song Certified Coach program), individual and group coaching, children's well-being experiences such as Superhero Camp, and team/culture training for schools, businesses, and organizations. The organization operates on a "pro-dignity" philosophy with sliding-scale and "pay-as-you-can" pricing to make coaching and well-being education broadly accessible.

Product overview

Lark's Song is an educational nonprofit organization offering a portfolio of well-being education, professional coaching services, and culture care initiatives. The core offerings include: the Lark's Song Certified Coach (LSCC) Training Program - an ICF-accredited 180-hour coach training; individual and group coaching services (Resilience Toolkit and Momentum Toolkit); the Well-Being Certificate - a 32-hour evidence-based training; and the Little Larks program for children's well-being education. Additional offerings include Superhero Camp for kids aged 5-10, the Co-Lab membership community for certified coaches, branded merchandise, workshops (Intersectionality 101), stress-management tools (Settle Your Glitter), and community events (Day of Aliveness, Growing Goodness, Made Wild excursions). The organization operates from Marion, Indiana and serves clients internationally through virtual programs.

Differentiator

Problem solved

Functional benefit

Brands

• LSCC (Lark's Song Certified Coach): 180-hour professional coaching training program that is ICF Level 1 Accredited and meets all U.S. national and international coaching competency requirements.
• LSCC Co-Lab
• Little Larks
• Superhero Camp

Quantifiable outcome

• Increased academic performance and decreased depression/anxiety in children receiving well-being education
• +2 more outcomes

Named customers5 records

Segments5 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• God's House MinistriescoreStrategic or Co-development PartnerMarion, Indiana-based nonprofit serving as implementation partner for Global Education Initiative in Zambia, facilitating local connections and on-ground support for educational coaching program.
• Indiana Wesleyan UniversityminorStrategic or Co-development PartnerAcademic partner contributing to the Global Education Initiative Zambia 2015 project through knowledge sharing and collaboration.
• United Way of Grant CountycoreStrategic or Co-development PartnerOngoing partnership since September 2017 supporting Natural Helpers programs at Mississinewa High School and R.J. Baskett Middle School with monthly training, coaching sessions, and retreat facilitation.
• NB Signs & DesignsminorStrategic or Co-development PartnerNew Braunfels, TX-based partner designing and printing Lark's Song merchandise (sweatshirts), supporting the organization's mission through creative partnerships.
• Reformer House (Will Smith)minorStrategic or Co-development PartnerBrand design partner creating and stewarding Lark's Song brand identity and logo design with intentional co-creation from the beginning.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• BetterUp: Large-scale coaching and well-being platform serving enterprise customers. While much broader in scale and corporate-focused, BetterUp operates at the intersection of professional coaching and well-being that Lark's Song also serves.
• Mindvalley: Global personal development and well-being education platform offering cohort-based programs on purpose, well-being, and self-development. A broader incumbent in adjacent personal growth education.

Direct peers

• Coach Training Alliance: ICF-approved coach training provider offering accredited pathways for aspiring professional coaches. Directly comparable to LSCC in the professional coach certification market.
• Martha Beck Life Coach Training: ICF-accredited life coach training program with a strong brand and personal-development orientation, similar to Lark's Song's focus on life purpose and whole-person development.
• The Flourishing Center: Offers certification programs in applied positive psychology and well-being coaching. A directly comparable peer to Lark's Song's Well-Being Certificate program with its evidence-based positive psychology focus.
• iPEC Coaching: ICF-accredited coach training program with a similar multi-format (in-person and virtual) delivery model. Directly comparable to LSCC's 180-hour coach certification offering.
• Wholebeing Institute: Positive psychology and well-being education organization offering evidence-based programs similar to Lark's Song's Seven Facets framework and Well-Being Certificate.
• Wellcoaches: ICF-accredited coach training school with a strong emphasis on health and wellness coaching, mirroring Lark's Song's well-being focus. A directly comparable peer in the intersection of coaching and well-being education.
• Coaches Training Institute (CTI): One of the most established ICF-accredited coach training organizations, offering a similar competency-based coach certification pathway. CTI is a directly comparable peer in the professional coach training space.

Emerging players

• VIA Institute on Character: Positive psychology organization offering strengths-based well-being curricula and assessment tools. Comparable to Lark's Song's evidence-based well-being framework and educational program design.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/larkssong

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lark's Song