Wholebeing Institute
Wholebeing Institute is a U.S.-based education provider, founded in 2019, that designs and delivers positive-psychology courses, coaching certification programs, and corporate well-being services built around its proprietary SPIRE framework for individual learners, practicing coaches, and employer buyers.
- Company typePrivate
- Founded2019
- HeadquartersHardwick, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Wholebeing Institute does
Wholebeing Institute is a privately held education and certification organization founded in 2019 and headquartered in Hardwick, Massachusetts, that delivers positive-psychology and well-being programs to individual learners, aspiring and practicing coaches, and organizations. Its central intellectual property is the SPIRE model, a five-dimension framework (Spiritual, Physical, Intellectual, Relational, Emotional) used as both an assessment tool and the spine of its curriculum, supplemented by Lynda Wallace's CHANGE coaching model and Dr. Michael Steger's Meaning in Life Questionnaire. The product portfolio is anchored by the 11-month Certificate in Wholebeing Positive Psychology (CiPP) and the integrated five-course Positive Psychology Coaching Certification, which offers ICF-accredited continuing education units. Around these flagship programs, the institute sells modular self-directed courses (e.g., R3SET Stress, Meaning in the Moment, Building a Thriving Coaching Practice), $99 30-day practices (e.g., Living with EASE, Positive Connection), and a new yearlong Wholebeing Collaborative ("The Choice to Lead," launched November 2025). Distribution combines a self-serve online learning platform with live instructor-led cohorts and in-person immersions, supplemented by a Portuguese-language certificate delivered in Brazil through partner Henrique Bueno and a corporate "Well-being at Work" service for employer buyers.
Revenue is generated almost entirely through course tuition under a mix of one-time payments and yearlong program commitments, with payment-plan options and ICF CCE add-on fees. Pricing tiers span $99 short courses, a $1,095 flagship coaching course, and higher-priced flagship certificates with immersions. The go-to-market motion is content-led, anchored by the 250-plus-episode WBI/JCC Positive Psychology Hour webinar series, a faculty-driven blog, YouTube interviews, podcasts, and free lead magnets (the SPIRE workbook, Living with EASE e-book) that build the email list. The certified-coach and CiPP alumni network functions as a referral and downstream delivery channel, while partnerships with JCC, ICF, and Henrique Bueno (Brazil) extend reach. No revenue, headcount, funding, or user-volume data is disclosed in the available material.
Wholebeing Institute firmographics
Firmographics- Name
- Wholebeing Institute
- Legal name
- Wholebeing Institute
- Website
- https://wholebeinginstitute.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Wholebeing Institute is a U.S.-based education provider, founded in 2019, that designs and delivers positive-psychology courses, coaching certification programs, and corporate well-being services built around its proprietary SPIRE framework for individual learners, practicing coaches, and employer buyers.
- Ownership category
- akta.pro rank
Wholebeing Institute industry classification
Industry- Product category
- Professional Coaching Education
- NAICS
- Professional and Management Development Training (611430), Professional and Management Development Training (61143), Educational Services (611)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Health Coaching & Lifestyle Coaching Education (EDAAAHAG)
- akta.pro secondary industries
- Workplace Wellness & Wellbeing Education (EDAAAHAN), Wellness Program Design & Accountability Coaching (HSADAGAC), Mindfulness, Meditation & Stress Management Education (EDAAAHAD), Mindfulness-Based Coaching & Training (MBSR/MBCT-style) (HSADAJAB)
Keywords
Where Wholebeing Institute is headquartered
LocationHeadquarters
- HQ city
- Hardwick
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Wholebeing Institute business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Course Tuition - Positive Psychology Coaching Fundamentals: Tuition for the flagship coaching certification course at $1,095.00 USD per student, with payment plans available.
- 30-Day Practice Courses: Self-directed 30-day practice courses such as Positive Connection at $99.00 USD, providing access for one year.
- Certificate in Wholebeing Positive Psychology: Year-long certificate program with in-person immersions and online components, priced as a comprehensive program.
- Membership/Subscription: Some courses offered as membership-based access alongside self-directed and live instructor-led formats.
- ICF CCE Units: Additional fee of $40 for ICF Continuing Coach Education units for the Positive Psychology Coaching Fundamentals course.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Positive Psychology Coaching Fundamentals - Full Course |
| One time/ perpetual license | Pay-as-you-go | Positive Connection: 30-Day Practice |
| Freemium | Pay-as-you-go | Free Resources - Lead Magnet |
| Unit Pricing | One time/ perpetual license | ICF CCE Units Add-on |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Wholebeing Institute product offering
Product offeringCore offering
Wholebeing Institute sells tuition-based positive psychology courses and coaching certifications built on its proprietary SPIRE (Spiritual, Physical, Intellectual, Relational, Emotional) well-being model. Offerings span an 11-month Certificate in Wholebeing Positive Psychology, an integrated Positive Psychology Coaching Certification, self-directed and 30-day practice courses (e.g., Living with EASE, R3SET Stress, Meaning in the Moment), and tailored corporate workplace well-being programs, delivered through online self-directed, live instructor-led, and in-person immersion formats.
Product overview
Wholebeing Institute is an educational organization offering a portfolio of positive psychology courses, coaching certifications, and wellness programs. The core offerings include the Certificate in Wholebeing Positive Psychology (CiPP), an 11-month systems-thinking program, and the Positive Psychology Coaching Certification comprising five integrated courses including Fundamentals. Additional offerings include self-directed courses (What Makes Us Happy, Meaning in the Moment, R3SET Stress, Building a Thriving Coaching Practice), 30-day practice programs (Living with EASE, Positive Connection), and the yearlong Wholebeing Collaborative (The Choice to Lead). Free resources include the SPIRE Well-being Workbook. Programs are delivered in multiple formats including live instructor-led, online self-directed, and membership models. An international Portuguese-language version is offered in Brazil through partnership.
Differentiator
Problem solved
Functional benefit
Products and services
- Certificate in Wholebeing Positive Psychology (CiPP) An 11-month comprehensive certificate program focused on a systems-thinking, whole-person approach to well-being using positive psychology principles, for adults seeking deep personal development and coach-level mastery.
- Positive Psychology Coaching Certification An integrated five-course certification program for developing successful Positive Psychology Coaches, including Fundamentals, Skill-Building Intensive, group and individual mentoring, and a course on building a coaching practice.
- Positive Psychology Coaching Fundamentals A course covering essential evidence-based skills and concepts of Positive Psychology Coaching using the CHANGE model for structuring coaching engagements; includes lectures, coaching demonstrations, peer-coaching sessions, and 39 ICF CCE units at $1,095.00 USD tuition.
- Wholebeing Collaborative - The Choice to Lead A yearlong facilitated reflective peer space for participants to name what matters now, experiment in real time with their next chapter, and build a life of alignment and contribution alongside others.
- What Makes Us Happy(er) A self-directed course exploring the deeper definition of happiness, growth vs. fixed mindset, finding flow, and appreciating the good, taught by Megan McDonough.
- Building a Thriving Coaching Practice A comprehensive step-by-step program walking through every aspect of building a successful coaching practice, taught by Lynda Wallace.
- Introduction to Wholebeing Happiness A course providing the science and skills to aim towards highest and best using the SPIRE model of well-being, taught by Megan McDonough, and serving as a prerequisite for the coaching certification.
- Meaning in the Moment A self-directed course teaching how to use everyday experiences and fleeting moments to deepen meaning and purpose in life, taught by Dr. Michael Steger.
- R3SET Stress A stress resilience course teaching how to unpack stress, understand mindset and sensory cues, and masterfully engage with the stress response, taught by Megan McDonough.
- Positive Connection: A 30-Day Practice for Bolstering Relational Well-Being
Quantifiable outcome
- Graduates report high satisfaction and career impact, with alumni founding successful coaching practices and incorporating positive psychology into existing careers
- +1 more outcomes
Companies that use Wholebeing Institute
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
Wholebeing Institute technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Wholebeing Institute partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core, flagship and minor.
- Henrique BuenocoreInternational partnership for Portuguese-language delivery of the Certificate in Wholebeing Positive Psychology. Immersions are held in Brazil, making the program accessible to Portuguese-speaking audiences. Represents a significant international expansion through a trusted regional partner.
- JCC (Jewish Community Center)flagshipPartnership with JCC for the WBI/JCC Positive Psychology Hour webinar series. This collaboration has produced over 250 free webinars featuring expert speakers on positive psychology topics, serving as both community service and thought leadership marketing.
- Dr. Sara AlgoeminorFeatured expert contributor and interviewer. Dr. Algoe is Director of the Emotions and Social Interactions in Relationships Lab at UNC Chapel Hill. She appears in video interviews discussing gratitude research and relationship science.
- International Coaching Federation (ICF)coreAccreditation partnership for continuing education credits. The Positive Psychology Coaching Fundamentals course offers 39 ICF CCE units in Core Competencies and 1 unit in Resource Development, enhancing credential value for graduates.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Wholebeing Institute competitors and assessment
Company assessmentDirect peers
- MentorCoach: ICF-accredited coach training and certification provider offering evidence-based coaching programs with continuing education. Competes with WBI for the same aspiring positive psychology coach customer.
- The Flourishing Center: Provides applied positive psychology and coaching certification programs (CAPP) targeting helping professionals. Direct competitor in the well-being coaching certification segment.
- Positive Psychology Program: One of the largest online positive psychology education platforms, offering certification courses, masterclasses, and practitioner tools. Closest direct competitor to WBI in positive psychology coaching and well-being certification.
- Langley Group (Institute of Positive Psychology): Australia-based provider of positive psychology education, coaching certification, and well-being programs serving individuals and organizations. Comparable in offering structure to WBI.
Peers
Regional players
- School of Positive Psychology (Singapore): Singapore-based positive psychology education and certification provider serving primarily APAC markets. Comparable methodology and target learner to WBI, but geographically distinct.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Wholebeing Institute social profiles
Digital presenceWholebeing Institute financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wholebeing Institute leadership team
Management profileNumber of profiles
Profiles7 records
Wholebeing Institute funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wholebeing Institute M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wholebeing Institute
What does Wholebeing Institute do?
Wholebeing Institute sells tuition-based positive psychology courses and coaching certifications built on its proprietary SPIRE (Spiritual, Physical, Intellectual, Relational, Emotional) well-being model. Offerings span an 11-month Certificate in Wholebeing Positive Psychology, an integrated Positive Psychology Coaching Certification, self-directed and 30-day practice courses (e.g., Living with EASE, R3SET Stress, Meaning in the Moment), and tailored corporate workplace well-being programs, delivered through online self-directed, live instructor-led, and in-person immersion formats.
Is Wholebeing Institute a public or private company?
Wholebeing Institute is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Wholebeing Institute founded?
Wholebeing Institute was founded in 2019. It employs 1 to 10 people.
Where is Wholebeing Institute based?
Wholebeing Institute is headquartered in Hardwick, United States, in the North America region.
How does Wholebeing Institute make money?
Five revenue lines are on record. Course Tuition - Positive Psychology Coaching Fundamentals are the primary driver. The others are 30-Day Practice Courses, certificate in Wholebeing Positive Psychology, membership/Subscription and ICF CCE Units.
Who are Wholebeing Institute's main competitors?
Direct peers on record are MentorCoach, The Flourishing Center, Positive Psychology Program and Langley Group (Institute of Positive Psychology). VIA Institute on Character is listed as a peer. School of Positive Psychology (Singapore) is listed as a regional player.
Does Wholebeing Institute have an API?
No public API is recorded for Wholebeing Institute.
What industry is Wholebeing Institute in?
Wholebeing Institute's product category is Professional Coaching Education. Its primary akta.pro industry code is EDAAAHAG, Health Coaching & Lifestyle Coaching Education, with a secondary code of EDAAAHAN, Workplace Wellness & Wellbeing Education. Its NAICS code is 611430 and its SIC code is 8200.